市場調查報告書
商品編碼
1408051
全球起泡咖啡市場評估:依產品類型、風味類型、包裝類型、通路、地區、機會、預測(2017-2031)Sparkling Coffee Market Assessment, By Product Type, By Flavor Type, By Packaging Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球氣泡咖啡市場規模預計到2023年將達到6.216億美元,到2031年將達到11.514億美元,2024-2031年預測期間複合年增長率為8.01%。起泡咖啡是飲料產業的新概念,滿足了消費者對清爽、方便的新咖啡概念不斷變化的偏好。起泡咖啡以其泡騰的特色以及碳酸化與咖啡的融合,近年來發展勢頭強勁。全球起泡咖啡市場與消費者對獨特和多樣化飲料選擇的需求不斷變化相一致,尤其是在城市地區。在更廣泛的市場動態中,這種飲料受到 Z 世代和千禧世代等年輕消費者的青睞。
該市場是由即飲飲料解決方案的便利性、獨特的口味以及品牌和製造商積極的營銷和分銷策略所推動的。以前由知名品牌主導的新創公司和企業正在進入市場,為傳統咖啡領域帶來各種新口味和香氣。隨著消費者逐漸放棄碳酸軟性飲料 (CSD) 並尋求更健康的選擇,起泡咖啡正處於轉型期。起泡咖啡作為飲料的興起符合更廣泛的健康和保健趨勢,為市場成長提供了潛在的途徑。隨著消費者繼續優先考慮更健康的選擇,起泡咖啡的潛在好處,包括其低熱量配方,使其成為有吸引力的選擇。
軟性飲料和蘇打水等碳酸飲料長期以來在飲料行業中佔據主導地位,因為它們方便且具有多種口味,可以滿足不同口味並考慮到地區口味和偏好。為了應對口味並考慮到起泡咖啡的健康益處,品牌和製造商推出了多種口味的碳酸即飲咖啡。由於年輕咖啡飲用者不斷變化的偏好和實驗性質,各品牌不斷嘗試風味特徵,以滿足廣泛的消費者偏好。流行的品種包括摩卡咖啡、香草咖啡、水果起泡咖啡以及獨特的香料混合物。在全球起泡咖啡市場中,即飲型起泡咖啡產品的受歡迎程度和銷售持續成長,這主要是由於消費者忙碌的生活方式和對便利飲料選擇的需求。
在全球飲料產業中,由於健康意識的增強,各地區的消費者正逐漸遠離碳酸飲料和能量飲料。CSD 的使用和消費與肥胖、蛀牙和糖尿病等健康問題的可能性增加有關。由於這些健康問題,受過教育的年輕消費者正在尋求起泡咖啡形式的替代飲料,這正在推動全球起泡咖啡市場的發展。由於其低熱量配方和符合消費者健康趨勢的天然成分,世界各地年輕人的咖啡消費量正在增加。
過去十年,電子商務在全球各地區和國家顯著擴張。電子商務分銷管道正在幫助全球起泡咖啡市場的各個品牌和製造商迎合居住在大都市和農村地區的廣大客戶並擴大其影響範圍。電子商務不僅幫助我們增加了起泡咖啡的銷量,還增加了我們的線上業務。除了電商管道外,許多品牌還採用直接面向消費者(D2C)的模式。電子商務為消費者提供了便利,讓他們能夠在舒適的家中或在辦公室工作時購物,並在家門口購買飲料。電子商務和 D2C 模式使品牌能夠更好地控制訊息傳遞、客戶互動、銷售、折扣、促銷和產品供應。
本報告研究和分析了全球起泡咖啡市場,提供市場規模和預測、市場動態、主要參與者趨勢和前景等。
Global sparkling coffee market size was valued at USD 621.6 million in 2023, expected to reach USD 1151.4 million in 2031, with a CAGR of 8.01% for the forecast period between 2024 and 2031. Sparkling coffee is a newer concept in the beverage industry catering to the evolving tastes and preferences of consumers seeking new refreshing and readily available coffee concepts. Sparkling coffee, characterized by its effervescence and fusion of carbonation with coffee, has witnessed significant traction in recent years. Global sparkling coffee market aligns with the changing consumer demand, especially in urban areas, for a unique and diverse range of beverage options. On the broader market dynamics, the beverage is preferred among younger consumers like Generation Z and millennials.
Global sparkling coffee market is driven by the convenience of ready-to-drink beverage solutions, unique taste and aggressive marketing and distribution strategies by brands and manufacturers. The market previously dominated by established brands has attracted new startups and business ventures to enter this market bringing in a variety of new tastes and flavours to the traditional coffee landscape. Sparkling coffee sits at the transitional phase where consumers are moving away from carbonated soft drinks (CSDs) and looking for healthier options. The rise of sparkling coffee as a beverage aligns with broader health and wellness trends, offering a potential avenue for market growth. As consumers continuously prioritize healthier alternatives, sparkling coffee, with its potential for lower-calorie formulations and other benefits, has positioned itself as an appealing option.
Carbonated drinks like soft drinks and sodas dominated the beverage industry for a long time due to their convenience and availability in a variety of flavors catering to different taste buds, considering the regional taste and preferences. In response to flavors and considering the health benefits of sparkling coffee, brands, and manufacturers have launched different flavors for their RTD coffee in carbonated form. Due to the evolving tastes and the experimental nature of the young population, who also prefer coffee, brands continuously experiment with flavor profiles to cater to a wide range of consumer tastes. Variations such as mocha, vanilla, fruit-infused sparkling coffee or unique spice blends gain popularity. Global sparkling coffee market continued growth in the popularity and sales of ready-to-drink sparkling coffee products, is majorly due to consumers' busy lifestyles and the demand for convenient beverage options.
In November 2022, Dark City Foundry, a boutique cold drip coffee maker, released a sparkling coffee variety in two flavours. These beverages are likewise dairy-free, low in sugar, and have a mildly effervescent taste. They include a double shot of coffee flavoured with yuzu and caramel.
In the global market of the beverage industry, it can be noted that consumers across the regions are moving away from carbonated soft drinks and energy drinks due to growing health consciousness. Usage and consumption of CSD's are associated with increased chances of health issues like obesity, tooth decay and diabetes. Due to these health issues, educated and young consumers are looking for alternate drinks in the form of sparkling coffee thus driving the global sparkling coffee market. Coffee consumption is increasing in younger demographics all over the globe because of its low-calorie formulation and natural ingredients to align with consumer wellness trends.
In 2023, it was estimated that soft drink consumption among teenagers in America dropped by 60% in the last 15 years. Americans have been abandoning sugary soft drinks in favor of healthier alternatives. People are turning away from high-priced, high-calorie beverages. Soda consumption has dropped to its lowest level since 2016, with many Americans opting for water, coffee and other healthier beverages instead of sugary, carbonated drinks.
Over the last decade, e-commerce has expanded significantly all over the globe across regions and countries. E-commerce distribution channel has aided various brands and manufacturers in the global sparkling coffee market to expand their reach and cater to a wider range of customers living in metropolitan areas and rural areas as well. E-commerce not only aids in generating sales of sparkling coffee but also helps in building an online presence. Apart from e-commerce channels, many brands have adopted direct-to-consumer (D2C) models as they allow sparkling coffee brands to reach a wider global audience without relying solely on traditional retail channels. E-commerce provides consumers with the convenience of shopping from the comfort of their homes or while working at their workplace and getting the beverage right at their doorstep. E-commerce and D2C models give brands more control over their messaging, customer interactions, offers, discounts, promotions and product offerings.
In December 2022, Wisconsin-based Siren Shrub Co. collaborated with award-winning Ruby Coffee Roasters to create a new coffee drink called Coffee Sparkling Shrub. The flavour is a blend of lemon juice and espresso, inspired by the Espresso Romano.
One reason and driver behind the growth of global sparkling coffee market is aggressive marketing and distribution strategies by brands. Manufacturers make sure that their products are available at as many locations as possible. Places include retail shops, supermarkets, cafes, restaurants and also on online platforms that make products accessible. The premiumization of coffee, with an emphasis on quality, unique flavours and premium and attractive packaging, have contributed to the growth of the sparkling coffee market. Consumers are willing to pay a premium for high-quality and sophisticated coffee experiences. Effective marketing and branding efforts by companies in the sparkling coffee market have played a crucial role in raising awareness and generating consumer interest. Creative campaigns and branding that highlight the distinct attributes of sparkling coffee contribute to global sparkling coffee market growth.
In May 2023, US-based Caribou Coffee, a premium coffeehouse and a Panera Brands subsidiary, introduced new beverages, Classic Espresso Tonic and a Cherry Peach Espresso Tonic. Both beverages use Fever-Tree Premium Tonic Water, which enhances the citrus overtones in Caribou's Cross Fox espresso to create a delightful, mildly carbonated, cocktail-like beverage experience.
Global sparkling coffee market was in the initial stages when the COVID-19 pandemic hit the global economy. COVID-19 pandemic had a significant impact on the global economy and its impact was felt across different industries including the global sparkling coffee market. Due to the COVID-19 pandemic control measures, like lockdown and movement restrictions, caused closures of commercial places like retail shops, grocery shops, restaurants, cafes and others which affected the sales and distribution channels of the global sparkling coffee market. Sparkling coffee is relatively costlier than other CSDs, in lower-income economies people restrict their spending on sparkling coffee consumption and use their money on necessities. However, once economies recovered, the market picked up pace again and the young generation found a new taste and inclination towards sparkling coffee due to its health benefits.
Global sparkling coffee market outlook is positive and competitive and dominated by some key market players but the growing size of the market has space for various regional and domestic brands. The global Sparkling coffee market is shaped by various factors like growing demand and awareness for the product and increased health consciousness across regions and sectors, coupled with the convenience of RTD beverages. The global sparkling coffee market is still in the development and initial stage shaped by evolving consumer tastes and preferences. In the forecast period, both developing markets, like Asia, Middle East, and the developed markets of North America and Europe will drive market growth. As the market continues to expand, many soft drink brands are looking forward to launching sparkling coffee of their own and new startups are expected to enter the market. In May 2023, Matchless Coffee Soda purchased the domain QuayCoffee.com as part of their approach to become a prominent coffee brand, which they will include in matchlesscoffeesoda.com. Quay Coffee, which was launched on June 22, 2012, now operates three coffee shops in Kansas City.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.