市場調查報告書
商品編碼
1408049
全球美甲配件市場評估:按產品類型、按成分偏好、按價格範圍、按最終用戶、按分銷管道、按地區、機會、預測(2017-2031)Nail Accessories Market Assessment, By Product Type, By Ingredient Preferences, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球美甲配件市場規模預計到 2023 年將達到 28.4 億美元,到 2031 年將達到 62.2 億美元,2024-2031 年預測期間複合年增長率為 10.3%。我是。 近年來,在美甲藝術和美容趨勢日益普及的推動下,市場顯著成長。 隨著美容和自我護理習慣變得越來越普遍,消費者越來越多地投資於指甲護理產品和配件。
主要的市場成長因素包括對個人外表的日益重視、社交媒體對美容趨勢的影響以及創新和多樣化的美甲產品的可用性。 該市場的特點是競爭環境,老牌公司和新興公司都推出創新的新產品以增加消費者的興趣。
除了傳統零售通路外,電商平台在拓展市場方面也發揮著重要作用,讓消費者可以輕鬆獲得各種美甲配件。 COVID-19 大流行進一步加速了網上購物的發展,並塑造了消費者行為和購買模式。
從地理上看,北美和歐洲是市場的主要貢獻者,對高端美甲產品和特殊美甲產品的需求很高。 然而,在中國和印度等國家不斷提高的美容意識的推動下,亞太地區是成長最快的市場。
由於持續的美容趨勢、產品創新以及社交媒體影響者對美甲藝術偏好的影響力不斷增強,全球美甲配件市場預計將在未來幾年保持成長軌跡。
美甲藝術的日益普及是影響全球美甲配件市場的主要因素。 隨著以精緻和藝術設計為特色的社交媒體平台的使用,消費者越來越被各種美甲配件所吸引。 美甲愛好者尋求專業工具、優質拋光劑和自黏指甲貼等產品來表達他們的個性。 這種趨勢不僅限於美容院,DIY美甲也變得越來越流行。 隨著世界各地的消費者接受並慶祝富有表現力的美甲設計的藝術性和創造力,對創新和視覺吸引力的美甲配件的需求激增是市場成長的關鍵驅動力。
創新產品對全球美甲配件市場產生重大影響。 持久的指甲油、凝膠配方和尖端的指甲護理解決方案等持續創新響應了不斷變化的消費者偏好。 這些產品不僅增強了美學吸引力,而且還提供耐用性和便利性。 市場對技術和配方創新的反應超過了對高效、省時和引領趨勢的解決方案的需求。 引入新紋理、飾面和應用技術的品牌正在利用消費者的興趣並增加銷售量。 因此,市場本質上是動態的,影響購買決策和維持市場成長的獨特產品不斷增加。
北美在全球美甲配件市場中擁有壓倒性的實力,擁有較大的市場份額並影響著趨勢。 該地區強大的美容和時尚產業以及個人護理方面的高消費支出促成了這一優勢。 總部位於北美的主要品牌對於塑造市場格局至關重要。 多元化的消費者基礎進一步推動了需求,其中包括越來越多的男性採用指甲護理。 該地區充滿活力的電子商務基礎設施提高了可及性,使線上平台成為重要的分銷管道。 北美的影響力特點是持續的產品創新、策略行銷以及重視透過美甲和美容來表達個人的文化,從而使其在全球市場上廣受歡迎。
本報告研究分析了全球美甲配件市場,提供市場規模和預測、市場動態、主要公司狀況和前景等。
Global nail accessories market was valued at USD 2.84 billion in 2023, expected to reach USD 6.22 billion in 2031, with a CAGR of 10.3% for the forecast period between 2024 and 2031. The market has witnessed significant growth in recent years, fueled by the increasing popularity of nail art and grooming trends. As beauty and self-care routines become popular, consumers invest more in nail care products and accessories. The market includes various products, including nail art tools, artificial nails, and nail cutters and clippers.
Key factors contributing to the market's growth include a growing focus on personal grooming, social media influence on beauty trends, and the availability of innovative and diverse nail products. The nail accessories market is characterized by a competitive environment, with both established and emerging players introducing new and creative products to boost consumer interest.
In addition to traditional retail channels, e-commerce platforms have played a crucial role in expanding the market's reach, providing consumers with convenient access to various nail accessories. The COVID-19 pandemic further enhanced the move towards online shopping, shaping consumer behavior and purchase patterns.
Geographically, North America and Europe have been major contributors to the market, with a high demand for premium and specialty nail products. However, Asia-Pacific has become a rapidly growing market, fueled by increasing beauty awareness in countries such as China and India.
Global nail accessories market is expected to continue its upward trajectory, driven by ongoing beauty trends, product innovations, and the growing influence of social media influencers on nail art preferences.
The growing popularity of nail art has become a major force influencing the global nail accessories market. By utilizing social media platforms featuring sophisticated and artistic designs, consumers are gradually more drawn to a diverse range of nail accessories. Nail art enthusiasts seek products like specialized tools, exclusive polishes, and nail stickers with built-in self-adhesion to express their individuality. The trend's influence extends beyond beauty salons, with DIY nail art gaining popularity. This surge in demand for innovative and visually appealing nail accessories is a key factor for market growth, as consumers worldwide embrace and celebrate the artistry and creativity associated with expressive nail designs. In April 2022, Lottie London, a UK-based nail paint brand, collaborated with manicurist Chaun Legend to launch a new range of press on fake nails. The nails have a gel finish and are applied with vegan nail glue or adhesive pads that are extremely easy to remove. The press-on nails are 94% PCR, and the external packaging is recyclable, and are PETA-approved, vegan, and cruelty-free.
Innovative product offerings have a significant impact on global nail accessories market. Continuous innovations, such as long-lasting nail polishes, gel-based formulations, and cutting-edge nail care solutions, serve the changing consumer preferences. These products not only enhance aesthetic appeal but also provide durability and convenience. The market's responsiveness to technological and formulation innovations surpasses the demand for efficient, timesaving, and trend-forward solutions. Brands that introduce new textures, finishes, and application techniques capitalize on consumer interest and generate sales. Therefore, the global nail accessories market is characterized by a dynamic landscape, with a constant increase in inventive products influencing purchasing decisions and sustaining market growth.
In April 2023, Astral Brands, LLC owned butter London introduced Quick Slip Revitalizing Nail & Cuticle Oil with Coconut Oil in their nail care category, that comes in an easy squeeze tube with a brush applicator. The product claims to be formulated with a combination of conditioning Safflower Oil, Jojoba Oil, and Coconut Oil to replenish and enhance the appearance of cuticles.
North America is a dominant force in the global nail accessories market, leading to significant market share and influencing trends. The region's strong beauty and fashion industry, combined with high consumer spending on personal care, contribute to this dominance. Major brands headquartered in North America are crucial in shaping the market landscape. The diverse consumer group, such as a growing male demographic embracing nail care, further fuels demand. The region's dynamic e-commerce infrastructure enhances accessibility, making online platforms essential distribution channels. North America's influence is characterized by continuous product innovation, strategic marketing, and a culture that values individual expression through nail art and grooming, resulting in its popularity in the global nail accessories market. In October 2022, the US-based brand OPI launched OPI xPRESS/ON, the brand's first artificial nails, which provided professional quality hues, artistry, and effects. OPI xPRESS/ON has 33 press-on gel-like salon manicure designs that last 14 days.
The COVID-19 pandemic resulted in a transformation of the nail accessories market. The initial disruption caused a decline in consumer spending on non-essential items, causing the nail care industry to decline. Salon closures and restrictions on in-person services led to a shift towards at-home nail care, resulting in the demand for DIY nail accessories and products. E-commerce channels became a major factor as consumers began to use online platforms for their beauty needs. Furthermore, the emphasis on hygiene and self-care during lockdowns contributed to increased sales of nail care and wellness-oriented accessories. While the industry faced challenges, the flexibility of brands to changing consumer behaviour and preferences, along with the surge in online sales, played a vital role in the recovery and revival of the global nail accessories market post the pandemic's initial impact.
Global nail accessories market features a competitive landscape with key players driving innovation and market expansion. Established brands like Wella Operations US LLC, L'Oreal S.A., and Shiseido Company, Limited dominate, utilizing their extensive product portfolios and global reach. Emerging industry players focusing on niche and specialty offerings, contribute to market dynamism. The market's outlook highlights continued product innovation, sustainability initiatives, and strategic collaborations to maintain a competitive edge. E-commerce platforms will remain essential for market penetration, offering consumers a convenient access. As beauty trends evolve, the key players are poised to introduce unique inventions and designs, adapting to changing consumer preferences and sustaining growth in the global nail accessories market. In May 2022, US-based Rare Beauty Brands relaunched Dr. Dana's famous Nail Renewal System, which was developed by renowned dermatologist and nail expert Dr. Dana Stern. The product is a complete nail recovery kit including 3 steps that tend to hydrate, exfoliate, and strengthen nails.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.