市場調查報告書
商品編碼
1397917
全球 POS 顯示市場評估:按配置、顯示風格、類型、最終用戶、區域、機會、預測(2016-2030 年)Point-of-Sale Display Market Assessment, By Composition, By Display Style, By Type, By End-user, By Region, Opportunities and Forecast, 2016-2030F |
全球 POS 顯示器市場規模預計將從 2022 年的 122.9 億美元增至 2030 年的 212.7 億美元,2023-2030 年預測期間複合年增長率為 7.1%。我是。
市場成長驅動因素包括日益激烈的零售競爭、對有效行銷策略的需求、有組織零售的擴張以及電子商務影響力的不斷增強。 此外,數位互動式 POS 顯示器的創新、個人化購物體驗的需求以及高效庫存管理的重要性也促進了市場的擴張。
電子商務的影響力日益增強,需要更具活力的店內購物體驗,進而推動市場發展。 為了獲得競爭優勢,零售商越來越多地轉向引人注目的 POS 顯示器。 這些展示透過創造有形的、身臨其境的購物環境來增加店內銷售額並改善客戶體驗。
根據 Manaferra Inc. 的預測,到 2023 年,電子商務將佔整個零售市場的 20.8% 份額,電子商務銷售額預計將超過 6.5 兆美元。 此外,電子商務平台預計將佔所有零售交易的22.3%,中國將繼續保持最大電子商務市場的地位,其次是美國。 此外,根據 Shopify 的數據,到 2024 年底,約 21.2% 的零售總額將透過自有網站或第三方電子商務網站線上完成。 因此,蓬勃發展的電子商務行業正在刺激對 POS 顯示器的需求並推動市場成長。
檯面顯示器的推出大大推動了POS顯示器市場的擴大。 這些顯示器在收銀台準確展示產品和促銷活動,鼓勵衝動購買,並改善顧客的購物體驗。 零售商越來越多地採用檯面展示作為策略行銷工具,有助於 POS 展示領域銷售的增加和整體市場的成長。
視覺顯示技術的引入對於推動 POS 顯示市場的成長至關重要。 這些先進的顯示器在零售環境中以動態和互動的方式吸引顧客、展示產品並傳達訊息。 由於視覺顯示技術能夠吸引註意力並增強購物體驗,企業越來越多地採用視覺顯示技術,從而增加銷售額並有助於擴大 POS 顯示器市場。
電子產業在 POS 顯示器領域提供了廣闊的市場機會。 專注於創新的電子公司打造先進且適應性強的 POS 顯示解決方案。 這些系統為消費者提供無縫且引人入勝的購物體驗,並幫助零售商提高生產力和客戶滿意度。 此外,這些創新符合對電子商務平台不斷增長的需求以及對高效、數據驅動的營運的需求。 這種動態方法使電子產業能夠利用不斷擴大的 POS 顯示市場及其利潤豐厚的未來前景。
由於多種因素的影響,亞太地區佔據了全球 POS 顯示市場的最大份額。 其強勁的零售業成長和快速的城市化正在推動 POS 顯示器的需求。 此外,由於人口眾多和中等收入群體的不斷壯大,消費者支出正在增加。 此外,該地區還取得了顯著的技術進步和數位支付方式的採用。 有利的政府政策和對企業的激勵措施正在促進亞太地區 POS 顯示市場的成長,使亞太地區在各方面成為全球領導者。
本報告研究和分析了全球 POS 顯示市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global point of sale display market size was valued at USD 12.29 billion in 2022, which is expected to reach USD 21.27 billion in 2030, with a CAGR of 7.1% for the forecasted period between 2023 and 2030.
Point-of-sale displays offer several benefits, such as increased product visibility, higher sales, and enhanced customer engagement. These displays showcase products at key purchase points, attracting customer attention. Factors driving the POS display market growth include rising retail competition, the need for effective marketing strategies, the expansion of organized retail, and the growing influence of e-commerce. In addition, innovations in digital and interactive POS displays, demand for personalized shopping experiences, and importance of efficient inventory management contribute to the market's expansion.
The growing influence of e-commerce propels the market by necessitating more dynamic in-store shopping experiences. To get a competitive edge, retailers increasingly use eye-catching POS displays to engage customers. These displays create a tangible and immersive shopping environment, thereby proliferating in-store sales and enhancing customer experiences.
As per Manaferra Inc., by 2023, e-commerce is projected to hold a 20.8% share of the overall retail market, with e-commerce sales anticipated to exceed USD 6.5 trillion. Moreover, e-commerce platforms are set to account for 22.3% of total retail transactions with China continuing to maintain its position as the largest e-commerce market, followed by the United States. Furthermore, according to Shopify, approximately 21.2% of total retail sales will be conducted online through company-owned websites and third-party e-commerce sites by the end of 2024. Hence, the booming e-commerce industry is fueling the demand for point-of-sale displays, thereby augmenting the growth of the market.
The introduction of countertop displays significantly boost the POS display market's expansion. These displays adequately showcase products and promotions at the checkout counter, encouraging impulse purchases, enhancing the customer shopping experience. Retailers are increasingly adopting countertop displays as a strategic marketing tool, contributing to increased sales and overall market growth in POS display sector.
For example, in July 2023, Republic Technologies (UK) Ltd. launched a countertop display unit (CDU), allowing retailers to present and boost sales of the rapidly growing OCB Combi Paper brand in the United Kingdom. Each CDU can accommodate 10 booklets featuring the six different OCB variants, including OCB Slim and Tips in virgin, premium, and organic hemp, as well as OCB Ultimate, OCB Premium, and OCB Virgin Papers.
Introduction of visual display technology is pivotal in driving the market growth of POS displays. These advanced displays offer dynamic and interactive ways to engage customers, showcase products, and convey information in retail settings. With their ability to capture attention and enhance shopping experience, businesses are increasingly adopting visual display technology, resulting in increased sales, and contributing to the expansion of POS display market.
For example, in January 2023 during NRF 2023 Retail's Big Show, Samsung Electronics America, Inc., presented its visual display technology, providing retailers and system integrators with a preview of how these solutions can revitalize in-store experiences for customers and staff. By harnessing Samsung's visual display technology, businesses like Duck Donuts, The Honest Worm, and Beach People Studios have access to a gateway solution for delivering immersive and sensory experiences to their clients.
The electronics industry is leading to vast market opportunities in the POS display sector. With a focus on technological innovation, electronic companies are creating advanced and adaptable POS display solutions. These systems offer a seamless and engaging consumer shopping experience, supporting retailers in improving productivity and customer satisfaction. Furthermore, these innovations align with the rising demand for e-commerce platforms and the need for efficient and data-driven business operations. This dynamic approach enables the electronics industry to tap into the expanding POS display market and its lucrative prospects.
For example, in January 2023, Panasonic introduced a new line of DLP projectors, premium displays, and touchscreen displays. These high-quality, interactive multi-touch professional displays are bifurcated in six sizes ranging from 43 to 86 inches and feature Capacitive Touch Technology, enhancing collaboration in various settings like meetings and classrooms.
Asia-Pacific holds the largest share in the global point-of-sales display market due to several factors. Its robust retail industry growth and rapid urbanization have driven POS display demand. Additionally, a large population with a rising middle class has boosted consumer spending. Moreover, technological advancements and adoption of digital payment methods are prominent in the region. Favorable government policies and incentives for businesses have contributed to the enhancement of the point-of-sale display market growth in Asia-Pacific, thereby making it a global leader in all aspects.
For illustration, in February 2022, Digi POS registered the world's first touchless aerial display point-of-sale (POS) register, which uses holography for point-of-sale cash registers. The Digi POS registers were first rolled out across six 7-Eleven convenience stores in Tokyo, Japan. The holographic checkouts offer a touch-free experience whereby customers scan their goods, then finalize their purchase by simply poking the air to interact with the holographic display. Furthermore, the payments are accepted by cashless methods, including e-money cards, credit cards, and QR codes.
Government initiatives impacting the point-of-sale display market typically revolve around regulations, standards, and incentives to enhance cybersecurity, data protection, and accessibility. These measures promote secure and equitable transactions, foster innovation, and protect consumer interests while ensuring compliance with relevant laws and industry guidelines.
For example, in May 2021, the Indian Ministry of Electronics and Information Technology (MeitY) announced that it is seeking expressions of interest from companies looking to set up a display manufacturing unit in India. The data collected will play a crucial role in formulating a program to offer suitable incentives to these companies. Notably, displays represent over 25% of the bill of materials for smartphones and more than 50% for LCD/LED TVs.
The COVID-19 pandemic brought a profound transformation in the POS display market. Prior to the pandemic, the market experienced steady growth, primarily fueled by traditional in-store shopping experiences and payment methods. However, the onset of COVID-19 triggered a seismic shift in consumer behavior, as health concerns led to a rapid adoption of contactless and digital payment solutions. This surge in demand propelled digital POS displays and e-commerce into the spotlight, revolutionizing the market's dynamics. Post-COVID-19, the market saw a lasting change, with e-commerce and online shopping becoming the new norm, forcing traditional retail stores to adapt by integrating digital POS displays and innovative technologies. This transformation highlighted the need for adaptability and innovation in response to shifting consumer preferences, reshaping the future of the point-of-sale display market.
The global point of sale display sector is undergoing swift progress, characterized by prominent corporations enhancing their online retail platforms. The key players operating in global point of sale display market are Samsung Electronics Co. Ltd, Elo Touch Solutions Inc., Panasonic Corporation, HP Development Company, L.P., LG Electronics Inc., Dell Technologies Inc., NEC Corporation, NCR Corporation, Sharp Corporation, and Fujitsu Limited. Additionally, these businesses are allocating significant resources to enhance their competitive standing and financial results. They are actively participating in alliances, takeovers, and cooperative ventures, thereby reshaping the industry landscape, and propelling the overall market expansion.
In August 2023, Toshiba introduced the TCx 900, a robust and space-saving POS system. The latest POS system from Toshiba Global Commerce Solutions delivers cutting-edge technology features within a durable and adaptable compact design. Designed to provide long-lasting support for retailers, the TCx 900 enhances store efficiency, empowering retailers to reduce in-store operational costs and shift their focus towards delivering captivating shopping experiences for customers.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.