查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1334410

地理營銷市場規模和份額分析 - 增長趨勢和預測（2023-2028）

Geomarketing Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

地理營銷市場規模預計將從 2023 年的 143.5 億美元增長到 2028 年的 364.7 億美元，預測期內（2023-2028 年）複合年增長率為 20.50%。

許多公司越來越多地採用數字地圖、基於位置的分析技術取得進步，以及為獲得空間參考見解而付出的巨大努力，以便在正確的時間向正確的消費者提供正確的產品。對分析業務數據的需求不斷增加是其中一些原因推動地理營銷市場的主要因素可以增加公司的收入。

主要亮點

  • 隨著越來越多的跨國公司在具有不同文化、人口、食品和語言偏好的不同地理位置設立分支機構，公司能夠通過營銷策略識別潛在客戶並與實際客戶建立聯繫。您被迫選擇地理營銷軟件它為您提供了一組可用於轉換的數據和信息。 地理營銷提供了一種解決通信服務提供商面臨的挑戰的方法。
  • 推動地理營銷市場的因素包括對先進數字營銷技術的需求不斷增長、大數據平台的採用以及商業智能解決方案的持續創新。 先進技術（物聯網、高級分析、邊緣計算、區塊鏈）的採用正在增強設備的連接性。 隨著數字化轉型的興起，組織開始從傳統工具轉向包含目標客戶位置智能的數字營銷工具。
  • 例如，丹麥家居裝飾零售商 Danisches Bettenlager 目前使用 WIGeoGIS 的地理營銷解決方案來規劃和優化其宣傳冊廣告。 我們還旨在通過新的優化銷售結構減少銷售經理的日常出差時間。
  • 位置服務是一種使用設備的地理位置向用戶提供信息的解決方案。 基於位置的智能解決方案提供的眾多好處，例如商店定位、鄰近營銷、實時信息、天氣預報、移動勞動力管理、路邊援助、交通信息和欺詐預防，使這項技術變得越來越重要。組織的一個組成部分。 農業、物流和汽車等支持 GPS 的精準應用的興起正在推動對基於位置的解決方案的需求，以增加業務收入。
  • 許多國家/地區缺乏統一的監管標準，引發了人們對客戶數據隱私的擔憂。 此外，由於應用程序和網絡面臨惡意代碼和拒絕服務等持續的安全威脅，安全問題可能導致數據丟失和洩漏，從而阻礙未來的市場增長。
  • 新冠肺炎 (COVID-19) 的爆發導致銷售從實體店大規模轉向數字商店，從而導致各個行業的消費者大規模使用數據。 在全球恐慌性購買和居家指導的時期，公司繼續加強和投資技術以吸引客戶。 此外，通過數字媒體採用廣告和營銷策略，公司為客戶提供了所有必要的基礎設施和技術支持，並減少了生產力損失。 這些因素正在推動公司採用更多的地理營銷解決方案，從而促進市場增長。 隨著數字地理營銷技術的快速採用，先進的營銷分析工具正在推動大流行後的市場增長。

地理營銷市場趨勢

對位置智能的需求不斷增長，以提高業務收入，推動市場增長

  • 智能手機、智能可穿戴設備、筆記本電腦、無線連接、物聯網和雲計算等智能設備的技術進步帶來了流量的增加以及分析和提供實時地理數據以進行分析的能力對服務的需求在成長。 據思科系統公司稱，到 2023 年，全球移動用戶數量將增長至 57 億。 2018年至2023年整個期間的年均增長率為2%。
  • 數字化程度的提高推動了對基於位置的服務的需求，並有可能提供量身定制的營銷策略服務，為採用此類服務□□的服務提供商創造新的增長機會。我就是。
  • 此外，我們還為定位服務提供商提供額外支持，以確定客戶要求、確認客戶需求，並確保他們提供的服務處於同一水平，從而領先競爭對手一步。對品牌的依賴程度日益加深，推動了這一趨勢的發展。市場的增長。 公司還利用定位技術、高級分析和自動化來創建高度個性化的客戶體驗並建立品牌忠誠度，從而降低因持續競爭而導致的客戶流失率。Masu。
  • 此外，基於位置的服務正在吸引政府機構、通信、交通和零售等各個行業領域的廣泛關注。 基於位置的服務使得根據客戶的生活方式和鄰近程度提供促銷服務成為可能。 例如，美國叫車公司優步（Uber）使用智能手機來跟蹤其客戶和司機的位置。 基於位置的功能幫助該公司改善其服務，包括接送、導航、客戶支持和促銷服務。 通過這種方式，許多公司有望通過基於位置的服務獲得卓越的知識，並推動未來的市場發展。
Geomarketing Market-IMG1

北美有望成為最大市場

  • 預計北美將在預測期內主導受調查市場，這主要是由於 IT 支出不斷增加、創新和先進技術的接受程度以及該地區眾多重要市場供應商的影響。 此外，物聯網技術的高采用率對該地區的市場增長做出了重大貢獻。 預計美國將主導北美國家市場。
  • 具有高速數據和定位精度的最新 5G 智能手機可能是推動地理營銷需求的主要因素。 地理營銷預計將增長，因為它允許企業通過實時定制和發送通知和廣告來瞄準個人客戶。
  • 該地區是 IBM、Oracle 和 Microsoft 等許多知名公司的所在地，正在投資開發地理營銷軟件工具，利用位置信息幫助企業規劃營銷活動和策略。這種工具正在不斷增加並推動著需求針對地理營銷市場。 它還幫助最終用戶公司組織和顯示數據，並使用數字地圖按特定物理位置分析數據。 例如，CAPcargo 使用 PTV xServers 開發組件來實現地理、物流和營銷功能。 路線可以在地理地圖上可視化，並且可以計算距離、行駛時間和通行費。
  • 此外，技術、監管和客戶期望的變化正在改變金融服務，要求金融機構更加敏捷和開放，同時保持嚴格的安全性和數據隱私。Masu。 據思科系統公司稱，到 2023 年底，北美移動用戶將達到 3.29 億。 該地區約 88% 的人口擁有智能手機，金融機構有巨大的機會通過根據客戶所在位置向客戶提供定制產品和服務來獲利，並且許多 BFSI 組織已與 IT 提供商開展合作。
  • 例如，萬事達卡與軟件公司 Carto 合作開發了一套地圖解決方案——萬事達卡零售位置洞察 (Mastercard Retail Location Insights)。 它是一種高度靈活的多學科解決方案，可以分析關鍵變量，從而做出與評估對業務成功至關重要的領土、財產和其他地理位置相關的準確決策。
地理營銷市場-IMG2

地理營銷行業概述

地理營銷市場高度分散，主要參與者包括 Microsoft Corporation、IBM Corporation、Oracle Corporation、Google LLC 和 Cisco Systems Inc.。 市場參與者正在採取聯盟、創新和收購等策略來增強其服務產品並獲得可持續的競爭優勢。

2022 年 11 月，IBM Business Analytics Enterprise 提供了一種在單一視圖中統一分析技術的方法，而與供應商或數據位置無關。 IBM 發布了先進的工具來幫助組織打破數據和分析孤島，快速做出數據驅動的選擇，並應對不可預測的挑戰。 IBM Business Analytics Enterprise 是一個商業智能規劃、預算、報告、預測和儀表板軟件包，可提供整個組織中數據源的全面視圖。

2022 年 10 月，Microsoft Advertising 在 Google Import 中引入了一種解決方案，讓使用 Google AdWords 效果最大化廣告系列時能夠更輕鬆地跨平台重複工作。 該功能現已普遍推出，允許用戶將效果最大化廣告系列作為智能購物廣告系列和本地庫存廣告導入 Microsoft。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第一章簡介

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法

第 3 章執行摘要

第 4 章市場洞察

  • 市場概覽
  • 波特對行業吸引力的五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估新冠肺炎 (COVID-19) 對市場的影響

第五章市場動態

  • 市場驅動因素
    • 營銷領域更多地採用新技術
    • 對基於位置的情報的需求增加，以增強業務盈利能力
  • 市場製約因素
    • 企業對安全和隱私的擔憂日益增加

第六章市場細分

  • 按組件
    • 軟件
    • 按服務
  • 通過部署
    • 雲
    • 本地
  • 按地點
    • 室內
    • 戶外
  • 按最終用戶行業
    • BFSI
    • IT/通信
    • 零售/電子商務
    • 媒體/娛樂
    • 旅行/醫院
    • 其他最終用戶行業
  • 按地區
    • 北美
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第七章競爭格局

  • 公司簡介
    • Microsoft Corporation
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Cisco Systems, Inc.
    • Adobe Systems Inc.
    • Xtremepush Limited
    • Ericsson Inc.
    • ESRI Business Information Solutions Inc
    • Software AG
    • Qualcomm Inc.

第8章 投資分析

第9章 市場機會與將來動向

簡介目錄
Product Code: 70626

The Geomarketing Market size is expected to grow from USD 14.35 billion in 2023 to USD 36.47 billion by 2028, at a CAGR of 20.50% during the forecast period (2023-2028).

Increasing adoption of digital mapping by many businesses, technological advancement in location-based analytics, and the increasing need to analyze the considerable business data to draw spatial reference insights to supply the right product to the right consumer at the right time can surge a company's revenue are some of the primary factors boosting geomarketing market.

Key Highlights

  • Increasing establishments of multinational companies in different geographical locations with various cultural, demographic, food, and linguistics preference have forced companies to opt for geomarketing software that would provide a series of data and information that can be employed to identify and convert potential customers to actual customers through marketing strategy. Geomarketing provides a way to meet the challenges faced by Communication Service Providers.
  • The factors driving the geomarketing market are the increased demand for advanced digital marketing technologies, the adoption of big data platforms, and ongoing innovation in business intelligence solutions. Adopting advanced technologies (IoT, advanced analytics, edge computing, and blockchain) has increased device connectivity. With the rise in digital transformations, organizations have started moving toward digital marketing tools by incorporating the location intelligence of the target customers rather than traditional tools, as these offer more affordability and customer engagement.
  • For instance, Danisches Bettenlager, a Denmark-based home decor retailer, is currently utilizing the geomarketing solution of WIGeoGIS for planning and optimizing brochure advertising. It also aims to reduce the daily traveling time of sales managers through a new and optimized sales structure.
  • Location-based intelligence services are a solution that utilizes the device's geographical location to provide information to the user. The technology has gained considerable significance and is becoming an integral part of organizations due to the numerous benefits offered by location-based Intelligence solutions, including store locators, proximity-based marketing, real-time information, weather reports, mobile workforce management, roadside assistance, traffic updates, and fraud prevention. The rise in GPS-enabled precision applications, such as farming, logistics, and automotive, has created a high demand for location-based solutions to enhance business revenue.
  • Many countries' lack of uniform regulatory standards has raised customer data privacy concerns. Further, security concerns as applications and networks are under persistent security threats such as malicious code and service denial can lead to data loss and leakage, hampering the market's growth in the future.
  • The outbreak of COVID-19 led to the large-scale transfer of sales from physical stores to digital stores, leading to large-scale data usage by consumers of various sectors. Organizations were keeping up with their technology enhancement and investment to engage customers in times of panic buying and stay-at-home guidelines at the global level. Organizations also reduced productivity declines, with businesses providing all the essential infrastructure and technology support to their customers by adopting advertising and marketing strategies through digital media. Such factors have led organizations to adopt more geomarketing solutions, leading to market growth. With the rapid adoption of digital geomarketing technology, advanced marketing analytics tools drive market growth in the post-pandemic scenario.

Geomarketing Market Trends

Increasing Demand for Location-based Intelligence to Enhance the Business Revenue Drives the Market Growth

  • Technological advancement in smart devices such as smartphones, smart wearables, laptops, wireless connectivity, the Internet of Things, and cloud computing has increased the traffic and driven the demand for analytical services due to their ability to analyze and deliver real-time geo-data. According to Cisco Systems, the number of mobile subscriptions globally will grow to 5.7 billion by 2023. The compound annual growth rate is 2% for the whole period from 2018 to 2023.
  • Advancements in digitization fuel the need for location-based services owing to their potential to deliver tailored marketing strategy services, resulting in new growth opportunities for service providers adopting such services.
  • Moreover, increasing brand dependence on location-based service providers to determine customers' requirements and verify customers' needs and that their offerings are on the same level to remain one step ahead of competitors has driven the market's growth. Companies also utilize location-based technology, advanced analytics, and automation to create a highly personalized customer experience and build brand loyalty to reduce churn rates due to ongoing competition.
  • Furthermore, location-based services have gained significant attention across various industrial sectors such as government authorities, telecommunications, transportation, and retailers. They have empowered players to offer promotional services based on customers' lifestyles and proximity. For instance, Uber, an American ride-hailing company offering services, works on customers' and drivers' location information through smartphones. Location features help the company to improve its services, including pickups, navigation, customer support, and promotional services. Thus, it is expected that many businesses will gain good insights through location-based services and drive the market in the future.
Geomarketing Market - IMG1

North America is Expected to Become the Largest Market

  • North America is expected to dominate the market studied over the forecast period, mainly due to the increasing IT spending, acceptance of innovative and advanced technologies, and many significant market vendors in the region. Moreover, the high adoption of IoT technologies significantly contributes to the regional market's growth. The US is expected to be the dominating country-level Market in North America.
  • The latest 5G-enabled smartphones with high-speed data and location accuracy are likely to be the major factors fueling the demand for geomarketing. It is anticipated to grow as it allows businesses to target individual clients by customizing and distributing notifications and advertisements in real-time.
  • An increase in Investments to develop geomarketing software tools that use location-based information to help companies devise their marketing campaigns and strategies helps drive the demand for the geomarketing market in this region as many prominent players, such as IBM, Oracle, Microsoft, etc., are present. It also helps end-user organizations organize and display data and use digital mapping to analyze this data by a particular physical location. For Instance, CAPcargo uses the PTV xServers developer components for geographical, logistical, and marketing functions. Routes can be visualized on geographic maps, and distance and driving times or toll costs can be calculated.
  • Moreover, changing technology, regulations, and customer expectations are transforming financial services pushing financial institutions to be more agile and open while maintaining tight security and data privacy. According to Cisco Systems, By the end of 2023, North America will have 329 million mobile users. Around 88% of the regional population own a smartphone, so financial institutions have vast opportunities to capitalize by delivering products and services tailored to customers based on location, leading to the collaboration of many BFSI organizations with IT providers.
  • For instance, Mastercard collaborated with Carto, a software company, to develop packaged mapping solution, Mastercard Retail Location Insights, which is a multi-sectoral and very flexible solution that allows the analysis of critical variables for accurate decision-making related to the assessment of territories, properties and other aspects of geolocation, which are essential for business success.
Geomarketing Market - IMG2

Geomarketing Industry Overview

The geomarketing market is highly fragmented, with the presence of major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

In November 2022, IBM Business Analytics Enterprise offered a way to integrate analytics technologies in a single perspective, independent of vendor or data location. IBM has released advanced tools to assist organizations in breaking down data and analytics silos, allowing them to make data-driven choices fast and handle unpredictable challenges. IBM Business Analytics Enterprise is a business intelligence planning, budgeting, reporting, forecasting, and dashboarding package that gives customers a comprehensive view of data sources throughout their organization.

In October 2022, Microsoft Advertising introduced a solution within Google Import to make it easier to duplicate efforts across platforms when utilizing Google AdWords' Performance Max campaigns. This is now generally accessible and lets users import their Performance Max campaigns into Microsoft as Smart Shopping Campaigns and Local Inventory Advertising.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Emerging Technologies in Marketing Sector
    • 5.1.2 Increasing Demand for Location-Based Intelligence to Enhance the Business Revenue
  • 5.2 Market Restraints
    • 5.2.1 Increasing Security and Privacy Concerns Among Enterprises

6 MARKET SEGMENTATION

  • 6.1 By Components
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 Cloud
    • 6.2.2 On-Premise
  • 6.3 By Location
    • 6.3.1 Indoor
    • 6.3.2 Outdoor
  • 6.4 By End-User Industry
    • 6.4.1 BFSI
    • 6.4.2 IT and Telecommunications
    • 6.4.3 Retail and E-commerce
    • 6.4.4 Media and Entertainment
    • 6.4.5 Travel and Hospitality
    • 6.4.6 Other End-user Industries
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Microsoft Corporation
    • 7.1.2 IBM Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Google LLC
    • 7.1.5 Cisco Systems, Inc.
    • 7.1.6 Adobe Systems Inc.
    • 7.1.7 Xtremepush Limited
    • 7.1.8 Ericsson Inc.
    • 7.1.9 ESRI Business Information Solutions Inc
    • 7.1.10 Software AG
    • 7.1.11 Qualcomm Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS