查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1138032

平視顯示器市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

Head-up Display Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

平視顯示器 (HUD) 市場預計在預測期內的複合年增長率將超過 21.2%。

對乘員和車輛安全意識的提高、平視顯示器的技術進步以及對豪華和高端車輛的需求增加是市場增長的積極因素。

主要亮點

  • 平視顯示器，也稱為 HUD，是一種透明顯示器，允許用戶在不偏離其正常視角的情況下查看數據。平視顯示器自 20 世紀中葉就為人所知，主要用於飛機。然而，在 1950 年代，嘗試將其安裝在汽車上。目前，BMW、Audi、Volvo、Mercedes-Benz等大多數豪華汽車製造商的車輛都配備了HUD。
  • 據世界衛生組織統計，每年約有 135 萬人死於交通事故。HUD 是一種駕駛員輔助系統，可及時報告可能對行人構成危險的輔助因素和事件。
  • 此外，運載貨物的卡車很可能是第一批成為廣泛使用的自動駕駛汽車的車輛。據《Forbes》雜誌報導，美國貨運代理業務每年價值 8000 億美元，卡車司機是美國 29 個州的第一大工作。然而，美國每年約有 4,900 人死於卡車事故。駕駛卡車時，安全是重中之重，這可能導致了 HUD 的引入。
  • 擋風玻璃平視顯示器直接在擋風玻璃屏幕上顯示相關信息。促進者總是有必要的信息。此外，許多協調員收到了不連貫的警告，例如他們並不總是聽到的“智能”汽車發出的鈴聲、鈴聲和嗶嗶聲。建立一個不會被人刪除的系統已成為必要。
  • 在 COVID-19 期間，封鎖應該會使經濟活動停止。汽車製造是HUD市場中最重要的應用。全球製造業下降 20-50%，這將對 HUD 市場產生直接影響。

主要市場趨勢

汽車行業越來越多地採用 HUD 推動市場增長

  • 數字化是汽車行業的一大趨勢。在過去的幾十年中，該行業見證了數字領域的眾多技術進步。HUD 等技術改進就是其中之一。
  • 汽車 HUD 將引導者集中在道路上，在引導者視線範圍內的擋風玻璃上安全地顯示速度、警告信號和其他關鍵車輛和導航信息。
  • 對安全性和舒適性日益增長的需求是推動汽車行業 HUD 普及的最重要因素之一。此外，交通事故的增加也助長了對HUD的需求。例如，根據世界衛生組織的數據，全世界每年有超過 135 萬人死於道路事故。道路交通傷害是 5 至 29 歲人群的首要死因。此外，根據基礎設施、運輸、研究和經濟局 (BITRE) 的數據，2021 年新南威爾士州有 293 人死於道路交通事故。
  • Audi, BMW, Lexus, Land Rover和Mercedes-Benz等豪華品牌提供 HUD 系統作為其高級車輛的標准或可選附加功能。
  • 然而，OEM 公司已經考慮到這一點，並已將其作為經濟型車輛的標准設備。Nissan於 2022 年 5 月發布的 Ariya 是繼 Skyline、Rogue、逍客、探路者和 QX60 之後的第六款使用松下 WS HUD 的車型。WS HUD是通過投影到擋風玻璃上，將車速、導航指示、駕駛輔助信息等各種信息“ProPILOT 2.0”呈現給駕駛員的系統。
  • 此外，AR 的實施使 HUD 成為高級駕駛員輔助系統 (ADAS) 的重要組成部分。預計 OEM 將在未來十年內將更多的 ADAS 應用包含在車輛中。
  • BMW還包括 HUD 中的娛樂功能。您可以使用方向盤按鈕滾動瀏覽電台和歌曲列表。因此，帶有HUD的新車型的推出有望推動市場的增長。

北美有望佔據很大份額

  • 由於其在軍事和國防方面的創新趨勢，預計北美將佔據很大的市場份額，並擁有各種汽車品牌的主要生產基地。
  • 北美發達地區的政府法規越來越有利於支持車輛和道路安全的汽車創新和技術。2018 年 10 月，美國交通部 (USDOT) 發布了最新的聯邦自動駕駛汽車指南，題為“為交通的未來做準備”。自動駕駛汽車 3.0 發布。（AV 3.0）宣布。AV 3.0 強化了 USDOT 協助自動駕駛安全融入更廣泛交通系統的承諾。
  • 此外，軍事預算是美國聯邦預算中分配給國防部的最大部分，更具體地說，是用於所有與軍事相關的支出的部分。根據第 61 屆 NDAA 的兩院制協議，美國將在 2022 財年花費 7777 億美元的國防預算。
  • 美國是世界上最大的航空航天、國防和航天市場之一。Collins Aerospace為美國聯邦航空管理局提供了一個虛擬現實係統，該系統將用於研究飛行員在使用平視顯示器飛行時的表現。VR 設備將使 FAA 研究人員能夠在 HUD 的高級視覺系統領域靈活、高效和有效地工作。這些努力是對航空業引入市場增長的回應。
  • 此外，2022 年 5 月，BAE Systems 推出了一款輕型 LiteWave 平視顯示器，適用於商業和軍事飛行員，體積縮小 70%，安裝速度提高 80%。該 HUD 設計為安裝在飛行員的頭頂上方，並直接在他的視線中顯示方向、高度和速度等重要信息。BAE 的專利波導技術使 LiteWave 能夠根據個人飛行姿態進行定制，使飛行員能夠在惡劣的天氣條件和夜間保持最佳的態勢感知。

競爭格局

平視顯示器市場競爭激烈且分散，有大量全球和區域參與者。供應商越來越關注產品差異化和創新。

  • 2021 年 12 月——Volvo Cars向 Spectralics 投資 200 萬美元，該公司正致力於創造一種新型光學薄膜，可用於將整個汽車擋風玻璃變成增強現實 (AR) 顯示屏。投資美元。這項技術有可能在擋風玻璃上創建一個寬視場平視顯示器，將物體疊加在現實世界的背景上，以創造一種距離感。
  • 2021 年 7 月 - Corning Incorporated宣布推出用於汽車玻璃解決方案的新產品類別。Corning曲面鏡解決方案是Hyundai Mobis增強現實 (AR) 抬頭顯示系統的關鍵組件。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查先決條件
  • 調查範圍

第二章研究方法論

第三章執行摘要

第四章市場洞察

  • 市場概況
  • 行業價值鏈分析
  • 行業吸引力——波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 評估 COVID-19 對市場的影響

第五章市場動態

  • 市場驅動力
    • HUD的技術進步
    • 提高乘客和車輛安全意識
  • 市場挑戰
    • 先進的平視顯示系統成本高

第六章市場細分

  • 按類型
    • 擋風玻璃抬頭顯示器
    • 合路式抬頭顯示器
    • AR抬頭顯示器
  • 按申請
    • 汽車
    • 軍民航業
    • 其他應用
  • 按地區
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 日本
      • 韓國
      • 澳大利亞
      • 亞太其他地區
    • 世界其他地區

第 7 章 競爭格局

  • 公司簡介
    • Denso Corporation
    • Nippon Seiki Co. Ltd.
    • Panasonic Automotive Systems（Panasonic Corporation）
    • Visteon Corporation
    • Continental AG
    • BAE Systems PLC
    • Thales Group
    • Garmin Ltd.
    • Elbit Systems
    • Pioneer Corporation
    • Saab AB
    • HUDWAY LLC
    • Collins Aerospace（Rockwell Collins Inc.）

第八章投資分析

第 9 章 市場機會和未來趨勢

簡介目錄
Product Code: 66998

The head-up display (HUD) market is expected to register a CAGR of over 21.2% over the forecast period. Growing awareness about passenger and vehicle safety, technological advancements of a head-up display, and increasing demand for luxury and high-end cars are positively driving the market's growth.

Key Highlights

  • The head-up display, also known as a HUD, is any transparent display that presents data without requiring users to look away from their usual viewpoints. Head-up displays have been known since the mid-20th century and were primarily used in aircraft. However, during the 1950s, attempts were made to test this technology for cars. Currently, most luxury car manufacturers, such as BMW, Audi, Volvo, Mercedes-Benz, etc., equip their vehicle model range with HUD.
  • According to WHO, approximately 1.35 million people die every year due to road traffic crashes. The HUD is a driver assistance system that reports timely events that conceal a potential risk to drivers and pedestrians.
  • Further, trucks carrying freight will likely be the first vehicles to see widespread autonomous use. According to Forbes, the freight business in America is USD 800 billion per year enterprise which explains why a truck driving is the number 1 job in 29 American states. But approximately 4,900 people die each year on US roadways in a truck-involved crash. Safety is a large priority when it comes to the operation of trucks, which might lead to adopting HUD.
  • The windshield head-up display shows relevant information directly on the windshield screen. The driver always has all the information he needs in the line of sight. Further, many drivers are so inundated with all these non-contextual warnings from their 'smart' vehicles with bells, chimes, and beeps that they do not always hear them. It has been needed to make sure to build systems that people do not turn off.
  • During COVID-19, the lockdown resulted in bringing economic activity to a standstill. The manufacturing of automotive is the most important application of the HUD market. Manufacturing has gone down by 20-50% globally, which would directly impact the HUD market.

Key Market Trends

Growing Adoption of HUD in Automotive Industry Driving the Market's Growth

  • Digitalization is a major trend in the automotive industry. The industry has witnessed numerous technological advancements in the digital field over the last couple of decades. The technological enhancement in the form of HUD is one such example.
  • A vehicle's HUD keeps drivers focused on the road, safely delivering speed, warning signals, and other vital vehicle and navigation information on the windshield directly in the driver's line of sight.
  • The growing need for safety and user comfort is one of the most important factors driving the adoption of HUD in the automotive industry. Moreover, an increasing number of road accidents fuels the need for HUD. For instance, According to the World Health Organization, over 1.35 million people die each year as a result of road traffic crashes globally. Injuries from road traffic accidents are the leading cause of death among people aged between 5 and 29 years. Moreover, according to the Bureau of Infrastructure and Transport Research Economics (BITRE), there were 293 road deaths in New South Wales in 2021.
  • Luxury brands such as Audi, BMW, Lexus, Land Rover, and Mercedes-Benz, among others, are offering a HUD system as a standard or optional add-on feature across their premium vehicles.
  • However, OEMs have been thinking and making them standard even in economy cars. In May 2022, Ariya, launched by Nissan, is the sixth car model from Nissan to use the WS HUD of Panasonic, following the Skyline, Rogue, Qashqai, Pathfinder, and QX60. The WS HUD is a system that presents a variety of information such as vehicle speed, navigation instructions, and ProPILOT 2.0 driver assist information in the driver's line of sight by projecting it on the windshield.
  • Additionally, the implementation of AR has made HUD an important part of Advanced Driver Assistance Systems (ADAS). The OEMs are expected to include more ADAS applications in their vehicles in the next decade.
  • BMW also includes entertainment functions in the HUD. It displays radio stations or song lists as one scrolls through them using a button on the steering wheel. Hence the launch of new car models equipped with HUD is anticipated to boost the market's growth.

North America is Expected to Hold a Significant Share

  • North America is expected to cater to a significant market share with its major production sites of various automotive brands and innovation trends in military and defense.
  • The government regulations in the developed regions of North America are increasingly favoring automotive innovations and technologies that support vehicle and road safety. In October 2018, the US Department of Transportation (USDOT) announced their latest federal guidance for automated vehicles entitled, "Preparing for the future of transportation: Automated Vehicles 3.0." (AV 3.0). AV 3.0 reinforced the USDOT commitment to supporting the safe integration of automation into the broad transportation system.
  • Further, the military budget is the largest portion of the United States federal budget allocated to the Department of Defense, or more specifically, the portion of the budget that goes to any military-related expenditures. According to the 61st NDAA bicameral agreement, the United States will spend 777.7 billion dollars on the national defense budget for the fiscal year 2022.
  • The United States (US) is one of the world's biggest markets for aerospace, defense, and space. Collins Aerospace is providing the Federal Aviation Administration with a virtual reality system that will be used to investigate how pilots perform when flying with a head-up display. The VR device enables FAA researchers to conduct research in the domain of advanced vision systems on HUDs with flexibility, efficiency, and effectiveness. Such an initiative caters to the market growth adoption in the aviation sector.
  • Moreover, in May 2022, BAE Systems unveiled a lightweight LiteWave head-up display for commercial and military pilots, which is 70% smaller and 80% faster to install. This HUD is designed to be mounted above a pilot's head to present critical information directly in their lines of sight, such as direction, altitude, and speed. Powered by BAE's patented waveguide technology, LiteWave can be adjusted to any individual flying position, allowing the pilot to maintain optimal situational awareness, even during poor weather or at night.

Competitive Landscape

The head-up display market is competitive and fragmented, with the presence of a large number of global and regional players. The vendors are increasingly focusing on product differentiation and innovation.

  • December 2021 - Volvo Cars have invested USD 2 million in Spectralics, a company that is working to create a new kind of thin optics film that might be used to transform the entire windshield of a car into an augmented reality (AR) display screen. The technology has the potential to create a wide field of view heads-up display on the windshield, with objects superimposed on the real-world background to give a sense of distance.
  • July 2021 - Corning Incorporated has announced a new product category for its Automotive Glass Solutions. Corning curved mirror solutions are key components in the Augmented Reality (AR) heads-up display system by Hyundai Mobis.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Covid-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Technological Advancements of HUD
    • 5.1.2 Growing Awareness About Passenger and Vehicle Safety
  • 5.2 Market Challenges
    • 5.2.1 High Cost of Advanced Head-Up Display Systems

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Windshield-Based Head-Up Display
    • 6.1.2 Combiner-Based Head-Up Display
    • 6.1.3 AR-Based Head-Up Display
  • 6.2 By Application
    • 6.2.1 Automotive
    • 6.2.2 Military and Civil Aviation Industry
    • 6.2.3 Other Applications
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 South Korea
      • 6.3.3.4 Australia
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Denso Corporation
    • 7.1.2 Nippon Seiki Co. Ltd.
    • 7.1.3 Panasonic Automotive Systems (Panasonic Corporation)
    • 7.1.4 Visteon Corporation
    • 7.1.5 Continental AG
    • 7.1.6 BAE Systems PLC
    • 7.1.7 Thales Group
    • 7.1.8 Garmin Ltd.
    • 7.1.9 Elbit Systems
    • 7.1.10 Pioneer Corporation
    • 7.1.11 Saab AB
    • 7.1.12 HUDWAY LLC
    • 7.1.13 Collins Aerospace (Rockwell Collins Inc.)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS