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市場調查報告書
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1137741

AaaS（分析即服務）市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

Analytics as a Service Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

AaaS（分析即服務）市場預計將在 2022-2027 年的預測期內以 25% 的複合年增長率增長。

技術工具使提供解決方案即服務成為可能。因此，軟件即服務 (SaaS)、平台即服務 (PaaS) 和數據即服務 (DaaS) 正在成為分析服務提供商的潛在增長機會。

主要亮點

  • 工業 4.0 時代和世界幾乎每個部門的採用都在推動組織遷移到雲端。自動化每天都在生成大量數據。收集的數據用於分析模式和預測未來發生的情況。隨著物聯網設備的商業化，這種機會正在增加。
  • 分析可以優化物流等複雜運營並降低幾乎所有行業的生產成本。內部資產的績效有助於提高組織的盈利能力。除了歷史數據分析之外，還提供預測分析，允許製造商安排預測性維護。這有助於製造商防止代價高昂的資產故障並避免計劃外停機。
  • 這些是推動 AaaS（分析即服務）市場增長的主要因素。然而，由於數據洩露事件的增加，隱私問題導致公司避免採用雲服務。這些服務投資回報的不確定性也限制了 AaaS（分析即服務）市場。
  • 數據安全問題和復雜分析程序的使用預計會阻礙 AaaS（分析即服務）市場的發展。另一方面，企業對更好地了解消費者活動和行為以及管理他們創建的數據的需求正在擴大，這有望為 AaaS（分析即服務）市場帶來巨大的商機。
  • 隨著公司在 COVID-19 大流行期間允許員工在家工作，Microsoft Teams 和 Zoom 等視頻會議平台的使用有所增加，極大地促進了 AaaS（分析即服務）行業的發展。.此外，對雲計算技術日益增長的需求正在推動市場的擴張。雲計算支持訪問，因此員工可以在任何地方工作。員工可以使用他們的特定憑據來訪問他們需要的數據和文檔，從而使他們能夠在家工作而不會犧牲安全性。在此背景下，AaaS 市場規模不斷擴大。

主要市場趨勢

電信和IT領域顯著增長

  • 電信分析是一種商業智能，可滿足電信行業複雜需求的優化。電信分析旨在通過增加銷售額、減少欺詐和改善風險管理來降低運營成本並實現利潤最大化。
  • 市場增長的驅動力之一是提高對物聯網 (IoT) 的認識。預計未來幾年存儲大量待評估數據的需求將會增加。創新的 COVID-19 流行和增加的公共數據利用率導致了開源數據集和可視化的發展，推動了市場增長。
  • 分析可以應用於溝通，以提高可見性並深入了解組織的核心運營和內部流程。它還可以幫助您了解市場狀況、預測趨勢並根據您的發現做出預測。大數據現在在這方面發揮著重要作用。
  • Zoom Video Communications 於 2021 年 3 月開展的一項研究重點關注冠狀病毒 (COVID-19) 大流行之後的現場和虛擬活動出席情況。音樂表演、會議和宗教活動被引用為事件的例子。在 Pendamic 之後，52% 的美國受訪者表示他們將參加面對面和視頻會議活動。在日本，65% 的受訪者表示同意。另一方面，10% 的印度受訪者表示他們只會在 Pendamic 之後通過視頻會議參加活動。
  • 物聯網設備的廣泛使用將推動 AaaS（分析即服務）市場的發展。根據 Appinventiv 進行的一項研究，到 2023 年，估計有 1900 萬個端點，聯網汽車預計將成為全球 5G 物聯網 (IoT) 端點市場中最大的類別。預計 5G 物聯網終端的全球安裝基數將從 2020 年的 350 萬增長到 2023 年的近 4900 萬。

北美市場份額最大

  • 北美擁有最大的市場份額，這主要是由於眾多市場參與者的存在以及對分析平台的需求不斷增長。此外，M2M（機器對機器通信）的發展為該地區的雲解決方案打開了大門，使美國成為世界上最大的雲解決方案市場之一。
  • 許多大型設備製造商在世界各地運營和部署設備，因此他們擁有本地數據中心來滿足其計算需求。因此，製造商需要分析解決方案來跟蹤他們的設備。
  • 此外，Twitter、Instagram、Facebook 和 YouTube 等社交媒體應用會產生大量數據。企業出於自身專業目的分析社交媒體數據的需求不斷增長，這也是推動 AaaS（分析即服務）市場擴張的因素之一。例如，IBM 公司提供基於 Twitter 數據的細分市場分析，北美公司正在大力投資研發以提供先進的分析解決方案。
  • 北美地區的公司已建立戰略合作夥伴關係以開發分析服務。例如，2022 年 2 月，Teradata 與 Microsoft 建立了全球合作夥伴關係，以連接 Teradata Vantage 數據平台和 Microsoft Azure。該合作夥伴關係將使希望通過安全性、可靠性和靈活性甚至大規模升級其數據分析工作負載的公司能夠利用兩家公司的技術。
  • 加拿大電子商務行業也在幫助增加對大數據解決方案的需求。根據 Worldpay 的數據，加拿大的電子商務銷售額在 2018 年超過 500 億美元，預計到 2022 年將達到 800 億美元。

競爭格局

分析服務是分散的，有可能轉移競爭並為差異化和增值服務開闢許多新途徑。此外，分析技術能力的巨大擴展導致公司過度宣傳改進的產品性能，以試圖趕上競爭對手。這樣的環境會推高成本並損害行業盈利能力。領先的分析解決方案提供商與各種公司和技術合作，以支持他們提供的整體產品。

  • 2022 年 5 月 - Wipro 和 Informatica 合作，通過 Wipro Fullstride 雲服務數據平台將基於雲的數據和分析推向市場。 Informatica 和 Wipro 將雲超大規模產品與 Wipro 的平台、IP、人員和合作夥伴驅動的解決方案相結合，創建了一個用於創造業務價值和客戶成果的一站式市場。 Wipro 眾所周知的數據、分析和人工智能 (AI) 技能，結合 Informatica 完整的人工智能驅動的數據管理解決方案，將使您的基於雲的轉型得以擴展。

其他特典

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第 1 章介紹

  • 研究假設和市場定義
  • 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場洞察

  • 市場概覽
  • 價值鏈分析
  • 波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • COVID-19 對市場的影響

第 5 章市場動態

  • 市場促進因素
    • 越來越多的雲端採用和生成的數據量不斷增加
    • 組織內部對效率的要求不斷提高
  • 市場抑制因素
    • 數據安全問題

第 6 章市場細分

  • 按公司規模
    • 中小企業
    • 大企業
  • 按最終用戶行業
    • IT/通信行業
    • 能源/電力
    • BFSI
    • 醫療保健
    • 零售
    • 製造
    • 其他最終用戶
  • 區域信息
    • 北美
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第 7 章競爭格局

  • 公司簡介
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Hewlett-Packard Enterprise Company
    • SAS Institute
    • Accenture PLC
    • Google Inc.
    • Amazon Web Services Inc.
    • Opera Solutions LLC
    • Atos SE
    • Host Analytics Inc.

第 8 章投資分析

第 9 章市場潛力

簡介目錄
Product Code: 56205

The Analytics as a Service Market is expected to register a CAGR of 25% over the forecast period 2022 - 2027. Technological tools have enabled solutions to be delivered as a service. Owing to this, Software as a Service (SaaS), Platform as a Service (PaaS), and Data as a Service (DaaS) have emerged as potential growth opportunities for analytics service providers.

Key Highlights

  • The era of industry 4.0 and its adoption by almost all the sectors globally are driving the organization to move to the cloud. The automation is creating a massive amount of data on day to day basis. The collected data is then analyzed for the pattern and is used for predicting future incidences. This opportunity is increasing with the commercialization of IoT-enabled Devices.
  • The analytics optimizes complex operations like logistics for almost all industries to reduce production costs. The performance of the internal assets helps increase the organization's profit margin. In addition to enabling historical data analysis, predictive analytics, which manufacturers can use to schedule predictive maintenance. This allows manufacturers to prevent costly asset breakdowns and avoid unexpected downtime.
  • These are the major factors driving the growth of analytics as a service market. However, the increasing data breach incidences restrict organizations from adopting cloud services due to privacy concerns. Also, the uncertainty of the return on investment for these services limits the analytics as a service market.
  • Data security issues and the availability of complicated analytical procedures are expected to hamper the growth of the Analytics as a Service Market. With this, the expanding company requirement to better understand consumer activities and behavior and manage created data will present significant opportunities for the Analytics as a Service Market.
  • Companies have allowed their employees to work from home during the Covid-19 pandemic, which has increased the usage of video conferencing platforms like Microsoft Teams and Zoom, significantly increasing the growth of the analytics-as-a-service industry. Furthermore, the growing need for cloud computing technologies drives the market's expansion. By giving access, cloud computing enables employees to operate from any place. Employees may access the necessary data and documents by utilizing specific credentials, ensuring security while allowing them to work from home. This circumstance is propelling the AaaS industry forward.

Key Market Trends

Telecom and IT Segment to Grow Significantly

  • The telecom analytics type of business intelligence satisfies the optimization of the complex needs of the telecom industry. Telecom analytics aims to decrease operational costs and maximize profits by increasing sales, reducing fraud, and improving risk management.
  • One of the reasons driving the market growth is increased awareness of the Internet of Things (IoT). The requirement for storing large amounts of data that must be evaluated is expected to increase in the coming years. The proliferation of innovative COVID-19 and the public's growing data utilization have resulted in the development of open-source data sets and visualizations, driving the market growth.
  • Analytics is applied to telecommunications to improve visibility and gain insight into the organization's core operations and internal processes. It also helps in gaining knowledge of market conditions, spotting trends before they emerge, and then establishing forecasts based on the insights gained. Big data is now playing a significant role in this.
  • According to the survey conducted by Zoom Video Communications, in March 2021, the study focused on event participation in person and virtually after the coronavirus (COVID-19) epidemic. Music performances, conferences, and religious services were examples of events. After the pendamic, 52 percent of respondents in the United States said they would attend events both in person and via video conferencing. In Japan, 65 percent of respondents agreed. Meanwhile, 10 percent of Indian respondents said they would only attend events through video conferencing after the epidemic.
  • The increased use of IoT devices propels Analytics as a Services Market. According to a survey conducted by Appinventiv, with an estimated 19 million endpoints by 2023, connected automobiles are expected to be the largest category of the worldwide 5G Internet of Things (IoT) endpoint market. The global installed base of 5G IoT endpoints is expected to expand from 3.5 million in 2020 to approximately 49 million in 2023.

North America Region to Hold the Largest Share

  • North America occupies the largest market share, mainly owing to the presence of many market players and the rising demand for the analytics platform. The growth of machine-to-machine communication (M2M) has also opened doors for cloud solutions in the region, with the United States being one of the largest cloud solutions markets in the world.
  • Most large equipment manufacturers have local data centers for computing needs, as they operate and deploy their equipment globally. Thus, the manufacturers require analytics solutions to help maintain track of the facilities.
  • Furthermore, social media apps such as Twitter, Instagram, Facebook, and YouTube generate massive amounts of data. The growing demand among businesses to analyze social media data for their specialized purposes is one element driving the expansion of the Analytics as a Service Market. For instance, IBM Corporation provides market analytics for sectors based on Twitter data, and the companies in the North American region are spending more investment in R&D to provide advanced analytics solutions.
  • The companies in the North American region are making strategic partnerships and developing Analytics services. For instance, in February 2022, Teradata and Microsoft established a global partnership to connect the Teradata Vantage data platform with Microsoft Azure. With this partnership, organizations looking to upgrade their data analytics workloads with security, dependability, and flexibility - even on a large scale - can use both organizations' technologies.
  • The Canadian e-commerce industry also offers a helping hand in boosting the demand for big data solutions. According to Worldpay, Canadian e-commerce sales crossed the mark of USD 50 billion in 2018, and it is expected to reach USD 80 billion by 2022.

Competitive Landscape

Analytics service is fragmented and has the potential to shift rivalry, opening up numerous new avenues for differentiation and value-added services. The huge expansion of capabilities in analytics technology also pushes the companies to keep up with rivals and gives away too much of the improved product performance. This environment escalates costs and erodes industry profitability. The major Analytics solution providers are partnering with various companies and technologies that support their overall product offerings.

  • May 2022 - Wipro and Informatica have partnered to offer cloud-based data and analytics to market through the Wipro Fullstride cloud services data platform. By combining the offers of cloud hyperscalers with Wipro's platforms, IP, talent, and partner-led solutions, Informatica and Wipro have created a one-stop marketplace that creates business value and customer outcomes. Wipro's well-known data, analytics, and artificial intelligence (AI) skills, combined with Informatica's complete AI-powered data management solution, will enable cloud-based transformations to scale.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain Analysis
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Cloud Adoption and Rise in the Data Volume Generated
    • 5.1.2 Increasing Demand for Improving Organizations Internal Efficiency
  • 5.2 Market Restraints
    • 5.2.1 Data Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Enterprise Size
    • 6.1.1 Small and Medium Enterprises
    • 6.1.2 Large Enterprises
  • 6.2 By End-User Industry
    • 6.2.1 IT and Telecommunication
    • 6.2.2 Energy and Power
    • 6.2.3 BFSI
    • 6.2.4 Healthcare
    • 6.2.5 Retail
    • 6.2.6 Manufacturing
    • 6.2.7 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 SAP SE
    • 7.1.5 Hewlett-Packard Enterprise Company
    • 7.1.6 SAS Institute
    • 7.1.7 Accenture PLC
    • 7.1.8 Google Inc.
    • 7.1.9 Amazon Web Services Inc.
    • 7.1.10 Opera Solutions LLC
    • 7.1.11 Atos SE
    • 7.1.12 Host Analytics Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET