自動內容識別市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)

在預測期內，自動內容識別市場預計將以 30% 的複合年增長率增長。

隨著內容識別技術平台的不斷進步，自動內容識別市場發展勢頭強勁。

主要亮點

• 自動內容識別讓您知道您的媒體文件正在顯示什麼以及您的媒體播放器正在播放什麼。 具有 ACR 的設備可以自動收集有關如何在屏幕級別使用內容的信息，而無需用戶輸入或搜索信息。
• 隨著智能手機和智能電視自動識別內容的能力越來越強，全球對自動內容識別解決方案的需求也在增長。 此外，媒體公司在觀眾測量和廣播監控等應用中越來越多地採用自動內容識別也有望推動全球自動內容識別市場的增長。
• 隨著家電市場的發展，越來越多的家電製造商將內容自動識別技術安裝到電視和手機等智能設備中。
• 此外，新技術的出現和消費者對更多定制內容的需求不斷增長，正在顯著推動各行業自動內容識別市場的發展。 移動設備普及率的提高有助於最大限度地提高市場的潛在增長率。

COVID-19 的爆發表明各行各業的商業模式存在缺陷。 它還讓人們有機會在封鎖期間通過使用和添加區塊鏈、物聯網、分析、雲和人工智能等技術，在整個地區實現業務數字化和發展。 多虧了機器學習和數據分析，大流行病得到了解決。 幾乎每個國家/地區都在機器學習和人工智能分析的支持下使用某種形式的自動內容識別來確定大流行病死亡人數和疾病曲線的增長率。

自動內容識別的市場趨勢

媒體和娛樂行業預計將顯著增長

• DVR、視頻點播和每個屏幕上的 Over-the-top 流媒體通過提供觀看內容、時間和地點顯著改善了觀眾的生活，但廣告對於所有者和內容所有者來說變得更加困難. 因為在過去的幾年裡，現場觀眾減少了，整體觀眾參與度也下降了。 隨著智能手機和智能電視自身識別內容的能力越來越強，自動內容識別解決方案在全球範圍內的需求量很大。
• 在預測期內，語音、視頻和圖像識別解決方案預計將成為自動內容識別市場中最受歡迎的解決方案類型。 這是最受歡迎的解決方案類型，因為它可以幫助智能設備識別各種媒體內容。
• 隨著智能手機、電視和可穿戴設備等智能設備數量的增加，迫切需要識別、查找和改進內容。 這對公司和最終用戶都是如此。 因此，公司開發了自動內容識別工具和服務，這些工具和服務以多種方式成功地簡化了我們的生活。 Shazam通過發布基於數字指紋技術的音樂檢測軟件確立了這一趨勢。 此後，許多公司都採用了這種風格，為依賴自動內容識別的智能手機和智能電視發布了第二屏應用程序。 Netflix、Hotstar、Amazon Prime 和 YouTube 等視頻點播服務的增長推動了對自動內容識別解決方案和服務的需求。
• 廣告商可以使用 DSP 根據用戶數據生成廣告活動報告，以縮小受眾範圍並了解有多少人在觀看電視廣告。 DSP 使用可信和眾所周知的數據源。 此數據源包含許多智能電視提供商的信息，這些信息最初是使用自動內容識別 (ACR) 技術收集的。
• 在線一分鐘內，交換、閱讀和上傳了數百萬條消息、電子郵件和短信，瀏覽了數十萬小時的內容。 一家名為 Domo 的美國軟件初創公司聲稱，到 2022 年，全球用戶每分鐘將在線流式傳輸 100 萬小時的內容。 全球有數十億在線用戶，媒體和通信是支撐在線活動的兩大力量。 數字視頻流持續增長，無論是付費訂閱服務還是免費視頻平台。 這是因為數字基礎設施已經到位，數據計劃變得越來越便宜。

亞太地區成為增長最快的市場

• 在未來幾年，預計其增長速度將超過亞太地區其他地區。 這是因為澳大利亞、印度、中國和日本等發展中經濟體的技術正在進步。 因此，這些國家正在迅速採用技術支持的智能設備，這有望推動全球市場的發展。
• 預計亞太地區總體上會有很多增長機會。 這是因為該地區人口不斷增長，移動用戶不斷增加，BYOD 技術盛行，IT 和電信蓬勃發展。
• 通過利用該地區強大的 IT 基礎設施、卓越的軟件和服務，以及在機器人技術等尖端行業的領先地位，該地區的企業可以發展壯大並創造利潤。我猜。
• 例如，印度是全球 IT 公司最喜歡的離岸地點。 新興技術現在為印度 IT 巨頭提供了一系列全新的選擇，已經展示了他們為全球客戶提供在岸和離岸服務的能力。 到 2025 年，印度的 IT 和商業服務部門預計將增長到 199.3 億美元。 在印度，IT 支出預計到 2023 年將達到 1440 億美元。 據 IBEF 稱，到 2026 年，雲滲透可以創造 1400 萬個新工作崗位，並使印度的 GDP 增加 3800 億美元。
• 還將有更多人使用互聯網，更多人需要高速互聯網，這將有助於在預測期內接受調查的市場。 例如，Internet World Stats 預測該地區到 2022 年的互聯網普及率將達到 67.4%，是該地區 2011 年互聯網普及率的兩倍多。 到 2022 年，使用互聯網的人的平均比例將略低於 71%。

自動內容識別行業概覽

內容自動識別市場競爭適中，由幾家主要參與者組成。 就市場份額而言，一些玩家目前佔據市場主導地位。 然而，隨著託管服務中內容意識的提高，新的參與者正在增加他們的市場佔有率，從而擴大他們在新興市場的業務足跡。

2022 年 9 月，聯網電視和跨屏廣告服務 LG Ads Solutions 宣布將在全球範圍內為 LG 電視引入其獨特的自動內容識別 (ACR) 技術。 作為推出的一部分，歐洲、非洲、亞太地區、拉丁美洲和澳大利亞的數百萬台智能電視將獲得新的 ACR 解決方案，以取代舊技術。

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第一章介紹

• 調查結果
• 本次調查的假設
• 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場概覽
• 市場驅動因素
  • ACR 在媒體和娛樂行業的採用率提高
  • ACR 在智能手機和可穿戴設備中的發展
• 市場製約因素
  • 增加隱私和安全限制
• 行業價值鏈分析
• 行業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 技術快照
  • 聲音和數字視頻指紋識別
  • 數字音頻/視頻水印
  • 光學字符識別

第 5 章市場細分

• 通過解決方案
  • 實時內容分析
  • 語音/語音識別
  • 安全和版權管理
  • 數據管理和元數據
  • 其他解決方案
• 按最終用戶行業
  • IT/通信領域
  • 消費類電子產品
  • 媒體和娛樂
  • 醫療保健
  • 其他最終用戶
• 地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第六章競爭格局

• 公司簡介
  • Apple Inc.（Shazam Entertainment Ltd.）
  • Audible Magic Corporation
  • Kantar Media SAS
  • Digimark Corporation
  • Signalogic Inc.
  • Vobile Group Limited
  • VoiceInteraction SA
  • ACRCloud
  • Nuance Communications Inc.
  • Audible Magic Corporation
  • Beatgrid Media B.V

第七章投資分析

第八章市場機會與未來趨勢

The automatic content recognition market is expected to register a CAGR of 30% over the forecast period. The market for automatic content recognition is increasing with significant momentum due to the constant advancements in content recognition technology platforms.

Key Highlights

• With automatic content identification, it is possible to figure out what is being shown in a media file or played on a media player. Devices with ACR can automatically collect information about how content is used at the screen level without the user having to enter information or search for it.
• Because smartphones and smart TVs are getting better at automatically recognizing content, the need for automatic content recognition solutions has grown around the world. Additionally, increasing deployment of automatic content recognition by media companies for applications such as audience measurement and broadcast monitoring is anticipated to increase the global automatic content recognition market's growth.
• With the growth of the consumer electronics market, companies that make electronics are putting automatic content recognition technology into more and more smart devices, like TVs and cell phones.
• Moreover, the emergence of new technologies and increased consumer demand for more customized content have boosted the pace of the automatic content recognition market across industries to a great extent. Increased levels of adoption of portable devices have been instrumental in maximizing the growth potential of the market.

The COVID-19 outbreak showed weaknesses in business models across industries. It also gave people the chance to digitize and grow their businesses across regions by using and adding technologies like blockchain, IoT, analytics, cloud, and AI during the lockdown period. The pandemic was combated in part because of machine learning and data analytics. Practically all nations used automatic content recognition supported by machine learning and AI analysis in some capacity to determine the pandemic's death toll and the growth rate of the curve of afflicted people.

Automatic Content Recognition Market Trends

Media & Entertainment Sector is Expected to Grow at a Significant Rate

• With DVRs, Video on Demand, and over-the-top streaming across all screens having made the viewer's life significantly better by allowing them to deliver what, when, and where they watched, things got more difficult for advertisers and content owners. This is because, over the past few years, live audiences have decreased and overall viewer engagement has declined. Automatic content recognition solutions are in high demand around the world because smartphones and smart TVs are getting better at recognizing content on their own.
• During the forecast period, audio, video, and image recognition solutions are expected to be the most popular type of solution in the automatic content recognition market. This is because they are the most in-demand type of solution and help smart devices identify all kinds of media content.
• As the number of smart devices like smartphones, TVs, and wearables grows, there is a pressing need to identify, find, and improve content. This is true for both businesses and end users. This has prompted companies to develop automatic content recognition tools and services, which in many ways have simplified life. Shazam established the trend by releasing music detection software based on digital fingerprinting technology. Later, a lot of businesses adopted the style and released second-screen apps for smartphones and smart TVs that relied on automatic content recognition. The growth of on-demand video services like Netflix, Hotstar, Amazon Prime, and YouTube is driving the demand for automatic content identification solutions and services.
• Advertisers often use a DSP to run campaign reports based on user data so they can target audiences and figure out how well and how many people are seeing their TV ads. The DSP then works with a reliable and well-known data source. This data source has information from many smart TV providers that was first gathered using automated content recognition (ACR) technology.
• In a single online minute, millions of messages, emails, and SMS are exchanged, looked through, and uploaded, and hundreds of thousands of hours of content are seen. A US-based software startup called Domo claims that one million hours of content were streamed online by users all over the world in a single minute in 2022. Among the billions of online users worldwide, media and communications are two major forces behind online activity. Digital video streaming is growing all the time, whether it's done through paid subscription services or free video platforms. This is because digital infrastructure is getting better and data plans are getting cheaper.

Asia-Pacific Region is Registered as the Fastest Growing Market

• In the next few years, APAC is expected to grow faster than the rest of the world. This is because technology is improving in economically developing countries like Australia, India, China, and Japan. As a result, these countries are quickly adopting smart devices that use technology, which is expected to help the global market.
• The Asia-Pacific region is expected to have a lot of growth opportunities across the board. This is because the region's population is growing, the number of mobile users is rising, BYOD technology is becoming more popular, and IT and telecommunications are doing well.
• Businesses in this area could grow and make money by taking advantage of the strong IT infrastructure, good software and services, and leading roles in cutting-edge industries like robotics in this area.
• For instance, India is the most popular offshore location for IT companies worldwide. Emerging technologies are now opening up a whole new range of options for leading IT firms in India, which have already demonstrated their ability to provide both onshore and offshore services to clients worldwide. By 2025, it is anticipated that the Indian IT and business services sector will increase to USD 19.93 billion. In India, spending on IT is anticipated to reach USD 144 billion in 2023. According to the IBEF, widespread cloud use can create 14 million new jobs by 2026 and boost India's GDP by USD 380 billion.
• Also, more people will use the internet and more people will want high-speed internet, which will help the studied market in the time period predicted. For instance, Internet World Stats estimates that in 2022, Asia will have a 67.4 percent internet penetration rate, more than double the region's internet penetration rate in 2011. In 2022, the average percentage of people using the internet was just under 71%.

Automatic Content Recognition Industry Overview

The automatic content recognition market is moderately competitive and consists of a few major players. In terms of market share, some of the players currently dominate the market. However, with the advancement in content recognition across managed services, new players are increasing their market presence, thereby expanding their business footprint across emerging economies.

In September 2022, the linked TV and cross-screen advertising service LG Ads Solutions announced the global introduction of its exclusive automated content recognition (ACR) technology across LG TVs. Millions of smart TVs in Europe, Africa, Asia-Pacific, Latin America, and Australia will get the new ACR solution as part of the deployment, which will replace older technology.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Deployment of ACR in Media & Entertainment Industry
  • 4.2.2 Growing Integration of ACR in Smartphones and Wearable Devices
• 4.3 Market Restraints
  • 4.3.1 Rising Privacy and Security Constraints
• 4.4 Industry Value Chain Analysis
• 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Buyers/Consumers
  • 4.5.3 Bargaining Power of Suppliers
  • 4.5.4 Threat of Substitute Products
  • 4.5.5 Intensity of Competitive Rivalry
• 4.6 Technology Snapshot
  • 4.6.1 Acoustic & Digital Video Fingerprinting
  • 4.6.2 Digital Audio & Video Watermarking
  • 4.6.3 Optical Character Recognition

5 MARKET SEGMENTATION

• 5.1 By Solution
  • 5.1.1 Real-time Content Analytics
  • 5.1.2 Voice & Speech Recognition
  • 5.1.3 Security & Copyright Management
  • 5.1.4 Data Management & Metadata
  • 5.1.5 Other Solution types
• 5.2 By End-user Industry
  • 5.2.1 IT & Telecommunication
  • 5.2.2 Consumer Electronics
  • 5.2.3 Media & Entertainment
  • 5.2.4 Healthcare
  • 5.2.5 Other End-user Industry
• 5.3 Geography
  • 5.3.1 North America
  • 5.3.2 Europe
  • 5.3.3 Asia-Pacific
  • 5.3.4 Latin America
  • 5.3.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Apple Inc. (Shazam Entertainment Ltd.)
  • 6.1.2 Audible Magic Corporation
  • 6.1.3 Kantar Media SAS
  • 6.1.4 Digimark Corporation
  • 6.1.5 Signalogic Inc.
  • 6.1.6 Vobile Group Limited
  • 6.1.7 VoiceInteraction SA
  • 6.1.8 ACRCloud
  • 6.1.9 Nuance Communications Inc.
  • 6.1.10 Audible Magic Corporation
  • 6.1.11 Beatgrid Media B.V

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS