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市場調查報告書

擴增實境及複合現實的全球市場:成長,趨勢,及預測(2019年∼2024年)

Augmented Reality & Mixed Reality Market - Growth, Trends, and Forecast (2020 - 2025)

出版商 Mordor Intelligence LLP 商品編碼 660522
出版日期 內容資訊 英文 120 Pages
商品交期: 2-3個工作天內
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擴增實境及複合現實的全球市場:成長,趨勢,及預測(2019年∼2024年) Augmented Reality & Mixed Reality Market - Growth, Trends, and Forecast (2020 - 2025)
出版日期: 2020年01月01日內容資訊: 英文 120 Pages
簡介

全球擴增實境及複合現實市場在2018年估算為20億6,000萬美金。該市場在2019年∼2024年間,預測將以44.74%的年複合成長率成長,2024年達到189億6,000萬美元的規模。

本報告提供全球擴增實境及複合現實市場的相關調查,市場機會和趨勢,成長及阻礙因素,各零組件、部署模型、終端用戶產業、地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長及阻礙因素概要
  • 成長要素
    • 成長的高階家電市場
    • 開發中國家的低價格設備的引進及購買力的提高
  • 阻礙因素
    • 高的安裝成本,備用電池的非效用
  • 產業價值鏈分析
  • 產業的魅力:波特的五力分析
    • 供應商談判力
    • 買主/消費者談判力
    • 新加入廠商的威脅
    • 替代產品的威脅
    • 產業內的競爭

第5章 技術概要

第6章 市市場區隔

  • 各零件
    • 硬體設備
    • 軟體
  • 各部署模型
    • 公共雲端
    • 私有雲端
    • 混合雲端
  • 各終端用戶產業
    • 醫療、醫療保健
    • 汽車
    • 航太、防衛
    • 遊戲
    • 零售
    • 工業
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東、非洲

第7章 競爭情形

  • 企業簡介
    • Magic Leap, Inc.
    • Acer, Inc.
    • Dell, Inc.
    • Microsoft Corporation
    • Samsung Electronics
    • Lenovo Group Limited
    • HP Company
    • Asus Tek Computer, Inc.
    • Zappar

第8章 投資機會

第9章 市場機會及今後趨勢

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目錄
Product Code: 57350

Market Overview

The augmented reality & mixed reality market is valued at USD 2.98 billion in 2019, and is expected to reach USD 27.44 billion by 2025, registering a CAGR of 44.74%, over the forecast period (2020 - 2025). The world is fully engrossed with the two technologies, Virtual Reality (VR) and Augmented Reality (AR). An incredible merger of these two has come into existence, which adds icing to the cake, which is an extended reality, known as mixed reality. It is a seamless intersection between Augmented Reality and Virtual Reality and combines the best of both virtual worlds

  • Although the initial technology was focused on gaming and entertainment, mixed reality has found applications across a diverse range of industries, including education and training. Companies are incorporating AR and MR technologies to provide training without the need for training equipment.
  • The major factors driving the growth of the market is the growing demand for high-end consumer electronics market, and the introduction of low-cost devices and the increasing purchasing power in developing countries.
  • However, the high setup costs and the unavailability of batter backups might hinder market growth. The market is also poised with several challenges to the adoption of mixed reality as the next future disruption.

Scope of the Report

Augmented reality and Virtual reality are no longer buzzwords in the technology industry. However, an amalgamation of both the technologies, which is an extended reality, known as mixed reality, is set to disrupt the future of the technological industry. Mixed reality combines the best of both the technologies and is set to create an incredible face of the future of the digital world.

Key Market Trends

The Gaming Industry Expected to Hold the Majority Share

  • Due to the various advancements in the gaming industry, the significant technologies which are earning a lot of market attention are Virtual Reality (VR), Augmented Reality (AR), and Extended Reality, i.e., Mixed Reality (MR). For an avid gamer, nothing could be more exciting than the prospect of being transported inside the game, battling demons, aliens, and spies, exploring amazing environments beyond imagination.
  • One of the most popular application of Augmented reality was demonstrated in the game Pokemon Go in 2016, where players targeted to search for virtual creatures on their smartphones. Another one is Playstation VR, which is a console for playing Virtual Reality based games.
  • The two technologies, AR and VR collectively, have already created scenarios that once seemed impossible, by years of innovations. For instance, products like the Oculus Go will allow users to download games, apps, and other experiences right from their phone and sync the games to the headset itself, eliminating the need to connect it to a VR-ready computer, which was required by Oculus Rift.
  • However, with the introduction of mixed reality, the major factors driving the mixed reality in gaming market is unceasing growth of the gaming industry. Mixed reality in gaming provides an immersive virtual environment and enables gamers to experience virtual reality on their gadgets. For example, the launch of Microsoft Hololens motion controllers and developer kits is serving to aid market players to stimulate the development of mixed reality in gaming.
  • Furthermore, the increasing adoption of mixed reality in gaming technology in amusement parks and military training is likely to stimulate the application of mixed reality in the gaming industry. For instance, the large theme parks in developed countries such as the U.S. are making hefty investments to integrate mixed reality in gaming technology to provide an immersive gaming experience. Brand name theme parks are also investing to design and develop mixed reality in gaming technology-based theme parks.

North America to Dominate the Market

  • The North America region is expected to be the market leader in the AR & MR markets in the world, over the forecast period. Most of the companies making advancements in these technologies are based in this region.
  • The North America region is also one of the largest markets for the media & entertainment industry. For instance, Microsoft HoloLens is a breakthrough in the mixed reality technology, which is based in the United States.
  • The region is dominating the market also due to factors such as high technology exposure, and easy availability of devices have created a robust demand for smart devices, in this region. For instance, Microsoft Hololens was first released in the United States and Canada and has received a positive response from the consumers in the region.

Competitive Landscape

The global augmented reality and mixed reality market is moderately fragmented due to the presence of many players in the market contributing significantly towards the growth of the market. The vendors are working incessantly towards strategic partnerships and innovations to gain maximum market traction and increase their market size.

  • June 2019 - Magic Leap launched WebXR Support, with Sketchfab as its first partner. It enables creators and developers to continue to create XR content with javascript, and distribute it through the web on Magic Leap One, phones, tablets, desktops, VR and AR headsets.
  • September 2018 - Microsoft announced the launch of a series of new AI and mixed reality services for workplace software Dynamics 365, that includes HoloLens-powered tools and intelligence aimed at making the sales and marketing team work better.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Growing High-end Consumer Electronics Market
    • 4.3.2 Introduction of Low-cost Devices and the Increasing Purchasing Power in Developing Countries
  • 4.4 Market Restraints
    • 4.4.1 High Set-up Cost and the Unavailability of Battery Backups
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 TECHNOLOGY SNAPSHOT

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
  • 6.2 By Deployment Model
    • 6.2.1 Public Cloud
    • 6.2.2 Private Cloud
    • 6.2.3 Hybrid Cloud
  • 6.3 By End-user Industry
    • 6.3.1 Medical and Healthcare
    • 6.3.2 Automotive
    • 6.3.3 Aerospace & Defense
    • 6.3.4 Gaming
    • 6.3.5 Retail
    • 6.3.6 Industrial
    • 6.3.7 Other End User Industries
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Magic Leap, Inc.
    • 7.1.2 Acer, Inc.
    • 7.1.3 Dell, Inc.
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Samsung Electronics
    • 7.1.6 Lenovo Group Limited
    • 7.1.7 H.P. Company
    • 7.1.8 Asus Tek Computer, Inc.
    • 7.1.9 Zappar

8 INVESTMENT OPPORTUNITIES

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

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