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1331270

運營智能 (OI) 市場規模和份額分析 - 增長趨勢和預測（2023-2028）

Operational Intelligence Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

運營智能 (OI) 市場規模預計將從 2023 年的 28.6 億美元增長到 2028 年的 50.5 億美元，在預測期內（2023-2028 年）複合年增長率為 12.04%。

運營智能 (OI) 是一種動態、實時業務分析的形式，可以深入了解您的業務和 IT 運營。 這些解決方案為公司提供了簡化數據收集和分析流程的機會。 企業可以實時監控和排除故障，改進安全性和合規性實踐，並更快地為客戶提供服務。

主要亮點

  • 對質量控制、數據發現和可視化的需求迫使公司採用運營智能軟件。 通過流式傳輸大數據和復雜的 IT 基礎設施事件和流程，OI 解決方案使您能夠使用自動化流程和工作流程根據洞察立即採取行動。
  • 最終用戶越來越多地採用大數據分析和物聯網 (IoT)，正在推動市場發展。 隨著大數據的出現以及在壓縮時間範圍內做出關鍵業務決策的需求不斷增長，運營智能 (OI) 和分析工具在過去十年中獲得了巨大的市場份額。
  • 新興的物聯網 (IoT) 將數字連接擴展到家庭、企業、車輛，甚至可能擴展到幾乎無處不在的設備和傳感器。 這項創新意味著幾乎任何設備都可以生成和傳輸有關其行為的數據，可以應用分析來促進監控和各種自動化功能。 對實時數據分析不斷增長的需求正在推動市場發展。 運營智能在數據驅動的世界中的影響是顯而易見的，並且正在顯著增長。
  • 隨著運營智能 (OI) 的採用不斷增加，新的市場挑戰也隨之出現。 從根本上抑制運營情報市場的主要問題包括熟練專業人員的短缺、數據傳輸的複雜性、滿足業務需求以及成本高昂。 隨著市場的增長，為滿足特定需求而不斷增加的需求和產品定制會增加初始投資和執行成本。 實施 OI 的成本很高。 廣泛的編程和數據集成需要時間和金錢。 大多數提供商都會收取軟件升級費用。 此外，直立不耐受軟件很複雜，通常由顧問或合格的專業人員操作。
  • 技術的快速進步、雲計算和大數據分析最近在疫情期間受到歡迎。 雲計算是交付 BI 應用程序的領先平台，並用作結構化和非結構化數據的存儲。 同樣，大數據技術使這些工具能夠分析大量數據，並為組織提供可操作的見解，幫助他們確定潛在客戶並改進營銷活動。 由於雲的採用而增強的支持和服務也可能仍然是大流行後推動調查市場的關鍵因素。

運營智能 (OI) 市場趨勢

雲部署細分市場 (OI) 預計將佔據主要市場份額

  • 由於成本降低、可訪問性、可擴展性和服務集中化等額外優勢，雲實施預計將佔據重要的市場份額。 世界各地的組織越來越多地採用雲服務。 疫情還刺激了 IT 組織中雲服務的部署。 支持各種專業業務應用程序的雲服務的廣泛可用性正在幫助組織轉型為數字企業。
  • 總體而言，與其他雲服務相比，混合雲市場近年來經歷了顯著增長。 當企業需要釋放本地資源用於更敏感的數據和應用程序時，混合雲允許企業擴展其計算資源並滿足短期需求，而無需投入大量資金來應對激增。
  • 據 Flexra Software 稱，80% 的企業受訪者表示，他們將在 2022 年採用 Microsoft Azure 進行公共雲使用。 AWS、Microsoft Azure、Google Cloud 或超大規模企業是全球主要的雲計算平台提供商。
  • 此外，越來越多的銀行正在將其數據、流程和基礎設施遷移到雲端，並獲得採用雲的好處，從而更輕鬆地集成企業應用程序。 例如，2022年11月，Temenos宣布文萊領先的金融產品和服務提供商之一Baiduri Bank已使用Temenos銀行雲與Temenos簽訂了核心銀行協議。 Baiduri 銀行將成為文萊首批使用 SaaS 模式在雲上運營其核心銀行系統的銀行之一。
  • 使用雲服務的公司只需為臨時使用的資源付費，無需購買、編程和維護長期閒置的額外資源和設備。 這使得公司能夠最大限度地減少非創收成本。
運營情報市場-IMG1

亞太地區預計將成為快速增長的市場

  • 由於各國政府採取了各種數字化舉措，預計亞太地區將在預測期內實現最高增長。 此外，該地區數字化的快速發展預計將顯著推動運營情報市場。
  • 例如，“數字印度”旨在通過改善 IT 基礎設施和增強互聯網連接，以電子方式向公民提供政府服務。
  • 此外，該計劃旨在將舊系統和本地系統遷移到基於雲的集成模型。 雲平台預計將為公民提供電子服務。 中國、印度、日本和韓國等國家的投資者對運營情報的興趣日益濃厚。 中國發展迅速，在邊緣計算、人工智能、物聯網等新興IT技術領域處於世界領先地位。 因此，預計對改進 IT 服務的需求將激增。
  • 數字化轉型已成為該國的首要任務之一。 隨著越來越多的公司實施正式戰略來支持他們的努力，這種情況正在迅速發生。 據新華社報導，清華大學、國際數據公司和中國IT公司浪潮信息聯合發布了一份報告，全面評估了全球15個主要國家的計算能力、效率和基礎設施。 報告指出，算力是數字經濟的驅動力，增加該領域的投資將對經濟增長產生放大的長期影響。
  • 中國雲計算產業的發展得益於政府的大力支持和私營企業的大量投資。 憑藉該國超快的互聯網連接和穩定的 LTE 可用性，韓國政府採用雲計算技術來增強電子政務服務。 預計這將有助於預測期內的市場增長。
運營情報市場-IMG2

運營智能 (OI) 行業概覽

運營智能 (OI) 市場高度分散，主要參與者包括 Vitoria Technologies、Splunk、Starview、SAP SE 和 Software AG。 市場參與者正在採取合作夥伴關係、創新和收購等策略來增強其服務產品並獲得可持續的競爭優勢。

  • 2022 年 10 月 - Software AG 與阿聯酋人工智能和雲計算公司 G42 Cloud 合作，幫助各行業客戶成為雲託管、數字化互聯的企業。Masu。 通過在 G42 雲上託管和部署客戶端，公司可以推出新產品、獲取可操作的數據、推動戰略決策並發展業務。
  • 2022 年 5 月 - 埃森哲和 SAP 推出新的協作服務，幫助大型企業遷移到雲端並持續創新。 這項新的聯合服務將 RISE 與 SAP 解決方案以及 SOAR 與 Accenture 服務相結合。 新功能包括埃森哲全面的轉型服務套件，包括以集成即服務模式提供的定制雲服務和獨特的智能工具。 埃森哲是最大的 SAP 合作夥伴之一，致力於為各行業的大型企業提供雲中 SAP 簡化 RISE 規劃、部署和管理的服務。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第一章簡介

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法

第 3 章執行摘要

第 4 章市場洞察

  • 市場概覽
  • 行業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 新冠肺炎 (COVID-19) 對市場的影響

第五章市場動態

  • 市場驅動因素
    • 對實時數據分析的需求不斷增加
    • 越來越多地採用大數據分析和物聯網 (IoT)
  • 市場製約因素
    • 合併多個數據源的數據

第六章市場細分

  • 按部署類型
    • 雲
    • 本地
  • 按最終用戶行業劃分
    • 零售
    • 製造業
    • BFSI
    • 政府機構
    • IT/通信
    • 軍事/國防
    • 交通/物流
    • 醫療保健
    • 能源/電力
  • 按地區
    • 北美
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第七章競爭格局

  • 公司簡介
    • Vitria Technology Inc.
    • Splunk Inc.
    • Starview Inc.
    • SAP SE
    • Software AG
    • Schneider Electric SE
    • Rolta India Limited
    • SolutionsPT Ltd
    • IBENOX Pty Ltd
    • Turnberry Corporation
    • HP Inc.
    • OpenText Corporation

第8章 投資分析

第9章 市場機會與將來動向

簡介目錄
Product Code: 56210

The Operational Intelligence Market size is expected to grow from USD 2.86 billion in 2023 to USD 5.05 billion by 2028, at a CAGR of 12.04% during the forecast period (2023-2028).

Operational intelligence (OI) is a form of dynamic, real-time business analytics that delivers insights into business and IT operations. These solutions provide enterprises with the opportunity to streamline the process of data collection and analysis. Enterprises can monitor and troubleshoot in real time and improve their security and compliance methods, thereby speeding up the delivery of their services to customers.

Key Highlights

  • The need for quality management, data discovery, and visualization is compelling businesses to adopt operational intelligence software. OI solutions can take immediate action on insights using automated processes and workflows by streaming Big Data and intricate IT-infrastructure events and processes.
  • Increasing adoption of big data analytics and the Internet of Things (IoT) across end-users drives the market. With the emergence of Big Data and the increasing need to make critical business decisions within a compressed timeframe, operational intelligence (OI) and analytics tools have gained a substantial market share in the past decade.
  • The emerging Internet of Things (IoT) extends digital connectivity to devices and sensors in homes, businesses, vehicles, and potentially almost anywhere. This innovation means that virtually any device can generate and transmit data about its operations - data to which analytics can be applied to facilitate monitoring and a range of automatic functions. The growing need for real-time data analytics drives the market. The impact of operational intelligence in a data-driven world is clear and is rising significantly.
  • With the rising deployment of operational intelligence, new market issues have emerged. Some primary difficulties fundamentally pushing back the operational intelligence market include a shortage of skilled professionals, complexity in data transfer, handling to handle business requirements, and high cost. As the market grows, the cost of initial investment and execution rises due to increased demand and customization of products to meet specific needs. The implementation of OI is a costly procedure. The process's extensive programming and data integration adds time and expense. Most providers charge a fee for software upgrades. Additionally, OI software is complex, and consultants or qualified specialists often operate it.
  • Rapid technological advancements, cloud computing, and big data analytics have recently gained popularity during the pandemic. Cloud computing is an advanced platform for delivering BI applications and serves as a storage for structured and unstructured data. Similarly, big data technology has enabled these tools to analyze massive volumes of data to give organizations actionable insights that aid in evaluating prospects and improving marketing campaigns. The enhancing support and services from deploying the cloud will also remain a significant factor in boosting the studied market post-pandemic.

Operational Intelligence Market Trends

Cloud Deployment Segment is Expected to Hold Major Market Share

  • Cloud deployment is expected to hold a prominent market share due to the added benefits, such as cost-saving, accessibility, scalability, and centralized service. Organizations across the world are increasingly deploying cloud services. The pandemic has also fueled the deployment of cloud services across various IT organizations. The broad availability of cloud services to support various specialized business applications is helping organizations transform into digital enterprises.
  • The hybrid cloud market has experienced significant overall growth in the past few years compared to other cloud services, as it offers certain benefits to organizations with a massive set of data. Using a hybrid cloud allows companies to scale computing resources and helps eliminate the need to invest massive capital in handling short-term spikes in demand when the business needs to free up local resources for more sensitive data or applications.
  • According to Flexra Software, 80% of enterprise respondents indicated they adopted Microsoft Azure for public cloud usage in 2022. AWS, Microsoft Azure, and Google Cloud, or hyperscalers, are among the leading cloud computing platform providers globally.
  • Further, an increasing number of banks are migrating their data, process, and infrastructure to the cloud to benefit from cloud implementation, which further eases the integration of enterprise applications. For instance, in November 2022, Temenos announced that Baiduri Bank, one of Brunei's major financial goods and services providers, has agreed with Temenos for core banking on the Temenos Banking Cloud. Baiduri Bank would be one of the initial banks in Brunei to operate its core banking systems on the cloud using the SaaS model.
  • Companies using cloud services must pay only for resources they temporarily use instead of purchasing, programming, and maintaining additional resources and equipment that remain idle over long periods. This helps the companies in minimalizing costs that do not generate revenue.
Operational Intelligence Market - IMG1

Asia-Pacific is Expected to Be the Fastest-growing Market

  • The Asia-Pacific region is expected to witness the highest growth during the forecast period, owing to various government digitization initiatives. Additionally, the rapid increase in digitization in this region is expected to drive the operational intelligence market significantly.
  • For instance, Digital India aims to electronically provide government services to citizens by improving the IT infrastructure and increasing internet connectivity.
  • Moreover, the initiative aims to move legacy and on-premise systems to a cloud-based or integrated model. The cloud platform is expected to host the delivery of e-services to the citizens. Economies such as China, India, Japan, and South Korea are witnessing increasing investor interest in operational intelligence. China is going through rapid development and is the global leader in new, emerging IT technologies, such as edge computing, AI, and IoT. As a result, a surge in demand for improved IT services is expected.
  • Digital transformation has become one of the top priorities in the country. It is moving at a rapid pace as a more significant number of companies are implementing formal strategies to support their efforts. According to the Xinhua agency, Tsinghua University, International Data Corporation, and Chinese IT firm Inspur Information released a joint report that comprehensively assessed the computing power, efficiency, and infrastructure of the world's 15 major economies. The report notes that computing power has become the driving force of the digital economy and that increasing investment in this sector would have an amplified and long-term effect on economic growth.
  • Strong government backing and substantial private sector investment are behind the growth of China's cloud computing industry. The South Korean government employed cloud computing technologies to enhance its e-government services, banking on the country's super-fast internet connectivity and stable LTE availability. This is expected to contribute to the market's growth over the forecast period.
Operational Intelligence Market - IMG2

Operational Intelligence Industry Overview

The operational intelligence market is highly fragmented, with the presence of major players like Vitria Technology Inc., Splunk Inc., Starview Inc., SAP SE, and Software AG. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

  • October 2022 - Software AG partnered with G42 Cloud, the UAE's artificial intelligence and cloud computing firm, to help clients across industries achieve cloud-hosted digitally connected companies. By hosting and deploying clients on G42 Cloud, organizations can unlock new products, gain actionable data, drive strategic decision-making, and grow operations.
  • May 2022 - Accenture and SAP are launching a new collaborative service to assist major organizations in migrating to the cloud and delivering continuous innovation. The new joint offering combines the RISE with SAP solution and the SOAR with Accenture services offering. It has been enhanced with new features that include Accenture's comprehensive suite of transformation services, such as customized cloud services and proprietary intelligent tools, delivered through a unified as-a-service model. Accenture is one of the largest SAP partners to offer services specifically targeted to assist large organizations across sectors in simply planning, implementing, and managing RISE with SAP installations in the cloud.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Need for Real Time Data Analytics
    • 5.1.2 Increasing Adoption of Big Data Analytics and the Internet of Things (IoT)
  • 5.2 Market Restraints
    • 5.2.1 Combining Data from Multiple Data Sources

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By End-user Vertical
    • 6.2.1 Retail
    • 6.2.2 Manufacturing
    • 6.2.3 BFSI
    • 6.2.4 Government
    • 6.2.5 IT and Telecommunication
    • 6.2.6 Military and Defense
    • 6.2.7 Transportation and Logistics
    • 6.2.8 Healthcare
    • 6.2.9 Energy and Power
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Vitria Technology Inc.
    • 7.1.2 Splunk Inc.
    • 7.1.3 Starview Inc.
    • 7.1.4 SAP SE
    • 7.1.5 Software AG
    • 7.1.6 Schneider Electric SE
    • 7.1.7 Rolta India Limited
    • 7.1.8 SolutionsPT Ltd
    • 7.1.9 IBENOX Pty Ltd
    • 7.1.10 Turnberry Corporation
    • 7.1.11 HP Inc.
    • 7.1.12 OpenText Corporation

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS