市場調查報告書
商品編碼
1197357
開菲爾市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)Kefir Market - Growth, Trends, and Forecasts (2023 - 2028) |
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Kefir 市場預計在預測期內(2022 年至 2027 年)以 6.4% 的複合年增長率增長。
疫情讓人們更加註重健康。 因此,由於其許多健康益處,對開菲爾的需求正在蓬勃發展。 利用這個空間,玩家正在景觀中推出創新產品。 例如,2021 年 2 月,Lifeway Foods 推出了一種新的功能性開菲爾產品,以支持免疫力並改善消費者的整體健康。 3.5oz Functional Shot Multipacks”和“Organic Grassfed Kefir”。
隨著健康意識的提高和購買力的增強,亞太和南美洲等新興國家也在購買開菲爾等促進健康的食品。
此外,乳糖不耐症患者的消費量正在增加,因為開菲爾對乳糖不耐症患者有效。
開菲爾在註重健康的人群中很受歡迎,但也有很多素食者。 市場上也出現了非乳製品,以吸引素食者。 所有年齡段的人都可以每天食用開菲爾。 該地區日益嚴重的健康問題以及益生菌解決健康問題的有效性預計將成為整個益生菌市場增長的主要驅動力。 可支配收入的增加、益生菌產品組合的擴大和產品的可及性預計也將有利於酸奶和開菲爾的行業需求。 此外,根據 CLAL 數據,2020 年德國將消費約 2,429,600 噸酸奶、酸奶、開菲爾和混合乳製品。
益生菌食品和飲料的流行正在推動開菲爾在歐洲的市場增長。 開菲爾在東歐國家很受歡迎,用於平衡消化系統。 例如,根據丹麥統計局的數據,2020 年丹麥進口的酪乳、酸牛奶和其他發酵或酸化牛奶或奶油的金額接近 1.37 億丹麥克朗。 根據消費者的選擇,開菲爾在這些地區的早餐、午餐和晚餐時食用。 俄羅斯是世界上最大的開菲爾生產國,其次是波蘭。
克非爾市場競爭激烈,全球和區域參與者眾多。 Lifeway Foods, Inc.、Hain Celestial、雀巢和達能等公司都在推動開菲爾市場。 參與者專注於創新產品、新產品發布、質量加工以及獲取和保留消費者基礎。 行業參與者正在大力投資研發活動,以開發能夠滿足消費者不同需求的益生菌產品。 此外,主要的市場進入者正在採取戰略,例如將自己的品牌引入尚未開發的經濟體,以獲得市場優勢。
The kefir market is projected to grow at a CAGR of 6.4% during the forecast period (2022-2027).
Due to the outbreak, people have become more health conscious. Thereby, the demand for kefir has been strong due to its many health benefits. Utilizing the space, players are launching innovative products in the landscape. For Instance, in February 2021, Lifeway Foods launched new functional kefir products to support immunity and help consumers improve overall health: 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir.
Rising health consciousness and increasing purchasing power have also boosted the purchase of health-benefiting foods, including kefir, in emerging economies like Asia-Pacific and South America.
Also, the benefits of kefir for lactose-intolerant people have increased consumption among individuals suffering from lactose intolerance.
Kefir has gained popularity in health-conscious communities, but many are vegans. The market is responding with Non-dairy products to appeal to vegans. Kefir can be consumed daily by people of all age groups. Rising health concerns across the region and the efficacy of probiotics in addressing health concerns are expected to be a major driving factors for the overall probiotics market growth. Increasing disposable income, broadening probiotics portfolio, and accessibility to the products are also expected to benefit the industry demand for yogurt and kefir. Further, according to the data from CLAL, around 2,429.6 thousand tons of soured milk, yogurt, kefir, and mixed milk product were consumed in Germany in 2020.
The popularity of probiotic foods and beverages fuels the market growth of kefir in Europe. Kefir is quite popular in eastern European countries, where it is used to help balance digestive systems. For Instance, according to Statistics Denmark, in 2020, the import value of buttermilk, kefir, and other fermented or acidified milk or cream into Denmark amounted to almost DKK 137 million. Kefir is consumed as breakfast, lunch, or dinner in these regions, depending on consumers' choices. Russia is the largest producer of kefir globally, followed by Poland.
The kefir market is highly competitive, with a strong presence of global and regional players. Lifeway Foods, Inc., Hain Celestial, Nestle, and Danone are some companies leading the kefir market. The players focus on innovative products, new product launches, quality processing, acquisition, and retention of the consumer base. Industry players are investing heavily in R&D activities to develop probiotic products that can cater to consumers' distinct needs. Major industry participants are also adopting strategies such as introducing their brands in untapped economies to gain market dominance.