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市場調查報告書
商品編碼
1445454

手機保護殼 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029）

Mobile Protective Cases - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年手機保護殼市場規模將達260億美元，預計2029年將達到337億美元，在預測期間（2024-2029年）CAGR為5.33%。

手機保護套 - 市場

產品線在防震外殼等額外保護功能方面的創新預計將為未來的全球市場創造機會。年輕人對設計引人注目的手機殼和保護套的需求不斷成長，是推動市場需求的關鍵因素。許多智慧型手機品牌都致力於具有高防護強度的設計功能，因為千禧世代更喜歡設計外殼。在中國、日本和印度等亞洲國家，訂製外殼很流行。市場參與者根據消費者的需求推出案例。例如，2022年 4月，OtterBox 推出了適用於 iPad Air（第五代）的新保護殼。這些保護殼是作為 Symmetry Series 360 Elite 的一部分推出的。這些保護殼採用橙色和粉紅色等春天風格的顏色製成。

智慧型手機平均售價大幅下降推動了市場的發展，這為消費者提供了不同價格範圍內不同型號智慧型手機的更多選擇。此外，由於手機製造商採用開源作業系統（OS），競爭對手降低價格以獲取銷售量。由於售價較低，影響了更多消費者購買手機，最終增加了保護套的銷售量。此外，亞馬遜、Flipkart、雅虎等線上網站也有多種手機殼可供選擇，以及產品的折扣和優惠，這就是人們以便宜的價格購買材質優良的手機殼的原因。

手機保護套市場趨勢

堅固的外殼見證重大需求

隨著智慧型手機的日益普及，目前對能夠幫助保護手機免受撞擊和碰撞並防止螢幕破裂的堅固手機殼的需求越來越大。隨著美國智慧型手機銷售的增加，對手機保護的堅固保護殼的需求不斷增加，尤其是iPhone用戶，許多iPhone保護殼製造商提供了具有360度防禦的堅固保護殼系列。其中一種保護殼可能包括氣墊角、彈性塑膠外層以及透明的觸控螢幕保護貼。例如，2022年11月，OtterBox首次推出iPhone防水殼，該產品屬於Fre系列，是第一款產品。美國第一防水殼系列。 Fr 系列全方位覆蓋手機，跟上每項活動，並能承受一路上的劇烈跌落。 Fr 系列具有防水、防摔、防塵、防污保護，讓 iPhone 保持原始狀態。它經過了兩米（6.6 英尺）深的防水測試長達一小時，防跌落兩米，並且完全密封，免受灰塵、污垢和雪的影響。

亞太地區市場可望顯著成長

由於亞太地區行動裝置用戶群的不斷成長以及智慧型手機和平板電腦的普及率大幅成長，行動保護殼市場為此類設備的製造商提供了巨大的機會。中國、印尼和印度等國家的智慧型手機採用率日益擴大，這與這些國家的網路普及率和社交網路的普及、可支配收入的增加和全球人口的成長有關。由於可支配收入的增加，消費者對高品質手機殼的需求不斷增加。市場參與者該地區推出新的手機殼。2022年 6月，CG Mobile Brand and Company 在印度推出了 iPhone、iPad 和 Macbook 保護殼。該公司獲得了法拉利、Mercedes-Benz、BMW、Mini Cooper、Guess、Karl Lagerfeld、Lacoste 和 US Polo Assn 等奢侈品牌的授權。

手機保護套產業概況

手機保護殼市場高度分散，成熟區域市場及新興區域市場參與者眾多，市場競爭激烈。該市場的主要參與者包括 Spigen Inc.、Urban Armor Gear、OtterBox、Incipio LLC 和 Griffin Technology。研究和開發也是智慧型手機產業競爭優勢的重要來源。因此，主要參與者正大力投資研發活動，以滿足客戶需求。市場主要參與者致力於透過多元化的併購來增強自己的影響力並擴大市場佔有率。

附加優惠：

  • Excel 格式的市場估算（ME）表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章 研究方法

第3章 執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素
  • 市場限制
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代產品的威脅
    • 競爭激烈程度

第5章 市場細分

  • 產品類別
    • 黑片殼
    • 對開式殼
    • 其他殼類型
  • 類別
    • 大量
    • 優質
  • 配銷通路
    • 網路零售
    • 線下零售
  • 地理
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 俄羅斯
      • 西班牙
      • 義大利
      • 歐洲其他地區
    • 亞太
      • 印度
      • 中國
      • 日本
      • 澳洲
      • 亞太其他地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地區
    • 中東和非洲
      • 阿拉伯聯合大公國
      • 南非
      • 中東和非洲其他地區

第6章 競爭格局

  • Most Adapted Stratagies
  • 市佔率分析
  • 公司簡介
    • Spigen Inc.
    • Urban Armor Gear LLC
    • OtterBox Holdings Inc.
    • Incipio LLC
    • Griffin Technology Inc.
    • Reiko Wireless Inc.
    • Moshi Group
    • Belkin International Inc.
    • Ringke Inc.
    • Poetic Cases LLC

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 67022

The Mobile Protective Cases Market size is estimated at USD 26 billion in 2024, and is expected to reach USD 33.70 billion by 2029, growing at a CAGR of 5.33% during the forecast period (2024-2029).

Mobile Protective Cases - Market

Innovation in the product line in terms of extra protective features such as shockproof cases is anticipated to create an opportunity for the global market in the future. Rising demand from youth for mobile cases and covers with striking designs is a key factor fueling demand in the market. Many smartphone brands are focusing on design features with high protective strength as millennials are more attracted to design covers. In Asian countries like China, Japan, and India, customized cases are in vogue. The market players are launching cases according to consumer requirements. For instance, in April 2022, OtterBox launched new cases for the iPad Air (5th generation). The cases were introduced as part of the Symmetry Series 360 Elite.The cases were made of spring-inspired colors like orange and pink.

The market is being driven by a big drop in the average selling price of smartphones, which gives consumers more options in the form of different smartphone models in different price ranges. Furthermore, due to the adoption of an open-source operating system (OS) by mobile phone makers, competitors are reducing their prices to gain sales. With a low selling price, more customers are being influenced to purchase a phone, eventually increasing the sale of protective covers. Furthermore, online websites like Amazon, Flipkart, Yahoo, and many other shopping sites also have multiple options for mobile cases, as well as discounts and offers on the products, which is why people are buying the cases at cheap prices with good quality material.

Mobile Phone Protective Cover Market Trends

Rugged Case to Witness a Significant Demand

With the increasing adoption of smartphones, rugged phone cases that can help protect the handset from knocks and bumps and also prevent a cracked screen are currently in higher demand. With the increase in sales of smartphones in the United States, the demand for rugged cases for mobile protection is increasing, especially for iPhone users, and many iPhone case manufacturers offer a rugged case series with 360 degrees of defense. One of these cases may include air-cushioned corners, resilient outer layers of plastic, and a clear, touch-sensitive screen protector. For instance, in November 2022, OtterBox launched waterproof cases for the iPhone for the first time, which are from the Fre Series, the no. 1 waterproof case series in the United States. The Fr Series covers your phone on all sides, keeps up with every activity, and survives hard falls along the way. The Fr Series has waterproof, drop-proof, dust-proof, and dirt-proof protection to keep iPhones in pristine condition. It is water-tested to two meters (6.6 feet) for up to an hour, drop-proof to two meters, and completely sealed from dust, dirt, and snow.

Asia-Pacific Poised for a Significant Market Growth

Due to an ever-increasing mobile device user base and a substantial growth in the adoption of smartphones and tablets in the Asia-Pacific region, the mobile protective case market offers a huge opportunity to the manufacturers of such devices. The rate of smartphone adoption is expanding across countries such as China, Indonesia, and India, and this is associated with increasing internet penetration and the popularity of social networking in these countries, along with increasing disposable income and the growing global population. Due to rising disposable income, consumer demand for high-quality mobile cases is increasing. The market players are launching new mobile cases across the region. In June 2022, CG Mobile Brand and Company launched cases for iPhones, iPads, and Macbooks in India. The company is licensed for luxury brands like Ferrari, Mercedes-Benz, BMW, Mini Cooper, Guess, Karl Lagerfeld, Lacoste, and the U.S. Polo Assn.

Mobile Phone Protective Cover Industry Overview

The mobile protective case market is highly fragmented in nature, and there are a large number of players present in mature and emerging regional markets, which shows intense rivalry in the market. Key players in the market include Spigen Inc., Urban Armor Gear, OtterBox, Incipio LLC, and Griffin Technology. Research and development are also critical sources of competitive advantage in the smartphone industry. Therefore, key players are investing heavily in R&D activities to meet customer demand. Major players in the market are focused on enhancing their presence and expanding their market share through diverse mergers and acquisitions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Black Plate Cases
    • 5.1.2 Folio Cases
    • 5.1.3 Other Case Types
  • 5.2 Category
    • 5.2.1 Mass
    • 5.2.2 Premium
  • 5.3 Distribution Channel
    • 5.3.1 Online Retail
    • 5.3.2 Offline Retail
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Russia
      • 5.4.2.5 Spain
      • 5.4.2.6 Italy
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 South Africa
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adapted Stratagies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Spigen Inc.
    • 6.3.2 Urban Armor Gear LLC
    • 6.3.3 OtterBox Holdings Inc.
    • 6.3.4 Incipio LLC
    • 6.3.5 Griffin Technology Inc.
    • 6.3.6 Reiko Wireless Inc.
    • 6.3.7 Moshi Group
    • 6.3.8 Belkin International Inc.
    • 6.3.9 Ringke Inc.
    • 6.3.10 Poetic Cases LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS