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市場調查報告書
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1444638

主動資料倉儲 - 市場佔有率分析、產業趨勢與統計、成長預測(2024 - 2029)

Active Data Warehousing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

主動資料倉儲市場規模估計到2024年為 100.1 億美元,預計到2029年將達到 169.4 億美元,在預測期內(2024-2029年)CAGR為 11.10%。

主動資料倉儲 - 市場

此外,預計發展中國家的需求成長將在整個預測期內為活躍資料倉儲市場帶來新的機會。

主要亮點

  • 由於對下一代商業智慧的持續需求以及組織產生的資料量不斷增加等因素,活躍的資料倉儲市場即將發生重大轉變。 ADW 允許使用者即時存取大量複雜資訊。這些資料被有效且相關地組織,預計將有助於預測期內的市場成長。對低延遲和高速分析的需求不斷成長,加上商業智慧在企業管理中日益重要的作用,預計將顯著推動市場需求。
  • 此外,據 Oracle 表示,在巴西,近 90%的人口居住在城市地區,SKY Brasil 擁有約 29%的直接入戶衛星服務市場佔有率。該公司選擇在 Oracle 雲端基礎架構上執行的 Oracle 自治資料倉儲整合到 Oracle Siebel CRM 中,以執行即時、複雜的行銷分析。與先前的本地解決方案相比,部署者的部署和開始生產時間減少了 90%,同時基礎設施成本節省了 60%。此外,ADW 顯著降低了計算成本,再加上將資料合併在一個位置,預計這將對市場成長產生積極影響。
  • 此外,ADW 大大降低了計算成本,再加上將資料合併在一個位置,預計這也將對市場成長產生積極影響。除這些因素外,在全球範圍內,組織中巨量資料趨勢的顯著上升導致對分析的需求不斷增加,預計這也將有助於市場成長。此外,為了擴展運算能力以滿足需求並在使用高峰時輕鬆縮減運算能力,市場上的供應商一直遵循基於資源使用情況的雲端資料倉儲定價模型。它解決了供應商可能尋求的規模經濟問題以及客戶要求的靈活性問題。然而,固定容量的資料倉儲迫使組織購買超出所需的運算容量。
  • 由於人們對資料管理和複雜性不斷增加的擔憂日益增加,資料倉儲引起了人們對實際應用程式的極大興趣,特別是在金融、商業、醫療保健和其他行業。數位化企業流程導致 IT 產業採用具有資料分析功能的新技術先進營運。因此,現代資料倉儲系統促進了數位業務營運所需的即時、企業級分析和資訊洞察的開發。
  • 然而,主動資料倉儲市場受到多種因素的限制,包括高昂的安裝成本和日益增加的網路威脅。
  • COVID-19 對市場產生了複雜的影響。例如,Burtch Works 和國際分析研究所(IIA)對美國 300 名分析專業人士進行的一項調查顯示,超過 43%的受訪者表示,分析是他們採取行動做出重要選擇的關鍵因素,以應對COVID-19 問題。受疫情影響,企業縮減營運、削減開支、關閉辦公室。在家工作範式的廣泛採用給企業帶來了另一個困難。基於雲端的資料倉儲的安裝預計將因此類發展而加速。此次疫情為採用資料倉儲提供了許多優勢,包括成本效益、獲得大型技能庫以及增強的可擴展性。

主動資料倉儲市場趨勢

智慧型手機滲透率的上升可能會推動市場成長

  • 行動電話,尤其是智慧型手機,在人們中變得越來越普遍。透過現代資訊和通訊技術(ICT),使用者可以快速獲取重要資訊。根據 GSMA 統計,截至去年,全球活躍 iOS 和 Android 智慧型手機數量超過 62 億部,預計到2025年將達到 74 億部。此外,行動技術在一系列電腦系統中的使用日益增加,包括資料倉儲(DW )、商業智慧(BI)系統和資料分析系統。
  • 手機充當資料庫,儲存了大量的用戶資料。儲存的資料可以根據用戶批准的條款和條件進行分析。資料可以透過各種活動資料倉儲檢索和分析,以收集使用者的多種特徵。智慧型手機用戶需要龐大的雲端資料庫來進行資料存取,因此需要資料倉儲解決方案,推動市場成長。
  • 此外,由於中國、巴西和印度等新興國家智慧型手機使用量的增加以及社群媒體流量的增加,不斷增加的資料流需要更多的功能,包括即時資料儲存。
  • 此外,預計各國智慧型手機使用量的不斷成長將推動市場成長。例如,根據資訊和廣播部的資料,2022年11月,印度擁有超過12億手機用戶,其中6億智慧型手機用戶。此外,有人提到,除了相對便宜的資料速率外,智慧型手機的廣泛使用還導致個人在行動裝置上消費大量資訊和娛樂。

預計北美將佔據重要的市場佔有率

  • 與歐洲或亞洲組織相比,美國組織是多個垂直領域分析的重要採用者。由於龐大的需求和供應商的存在,美國被認為是市場上的重要國家。此外,根據 GSMA 的資料,去年北美有 3.29 億行動服務用戶,佔總人口的 84%。由於該地區的大多數新的獨特客戶來自美國,該地區營運商的整體潛在市場已接近飽和。到2025年,該地區預計將增加 1,200 萬用戶,其中 75%由美國提供。
  • 此外,該國的消費者也看重能夠為他們的問題提供即時幫助的供應商;因此,許多零售組織採用主動資料倉儲概念來增強忠誠度管理應用程式,這些應用程式在留住消費者方面發揮著非常重要的作用。
  • 行動寬頻的成長導致該國巨量資料分析和雲端運算的增加。到2022年,美國將擁有相當多的分析採用者,鼓勵多家企業從本地部署轉向基於雲端的部署,預計這將是資料倉儲安裝的潛在市場。此外,隨著該國貿易活動的增加和企業數量的增加,物流活動預計也會增加。然而,該國不斷增加的公共債務預計將推高通貨膨脹率,限制小商販的活動。
  • 根據微軟的說法,人工智慧驅動的虛擬代理為新興管道做出了巨大貢獻。自然語言處理和機器學習等功能能夠全天候(24/7)提供智慧、對話式且快速的解決方案。它顯示了公司為提高客戶滿意度而投入的重要性和支出。因此,對此類複雜平台和分析的需求將繼續幫助活躍資料倉儲保持穩定的成長率。
  • 市場的另一個關鍵促進因素是對具有 BI 功能的解決方案的需求不斷成長。政府措施和醫生用於改善初級保健(例如疾病的檢測和預防)的資料分析的增加推動市場發展。因此,許多醫療保健組織已開始在主動資料倉儲上投入更多資金,以節省成本。在預測期內,保險公司和其他 BFSI 公司對即時分析和 BI 的需求不斷成長,預計將提振美國對 ADW 的需求。

主動資料倉儲產業概述

主動資料倉儲市場高度分散,國內外多家廠商競爭激烈,包括微軟公司、甲骨文公司、SAP SE等。技術進步也為企業帶來了相當大的競爭優勢,市場不斷擴大。也見證了多個合作夥伴關係。

2022年 5月,戴爾技術公司和 Snowflake Inc. 宣布就一個新專案建立合作夥伴關係,將其本地儲存產品組合中的資料與 Snowflake 資料雲端連結起來。名為 Snowflake Data Cloud 的雲端原生平台目的是消除對單獨資料湖和倉庫的需求,同時實現整個企業的安全資料共享。它允許用戶聚合來自各種軟體即服務和雲端平台的資料集,並將其提供給任何用戶。此外,2022年 5月,Oracle 和著名企業雲端資料管理供應商 Informatica 宣佈建立策略合作關係,使 Informatica 的資料整合和治理解決方案能夠與 Oracle 雲端基礎架構結合使用。此外,Oracle 還指定 Informatica 作為企業雲端資料治理以及 OCI 上資料倉儲和 Lakehouse 解決方案整合的推薦合作夥伴。

附加優惠:

  • Excel 格式的市場估算(ME)表
  • 3 個月的分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章 研究方法

第3章 執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代產品的威脅
    • 競爭激烈程度
  • 評估 COVID-19 對市場的影響

第5章 市場動態

  • 市場促進因素
    • 各行業擴大採用商業智慧和巨量資料分析解決方案
    • 智慧型手機滲透率的上升可能會推動市場成長
  • 市場挑戰
    • 資源消耗大、實施時間長
    • 日益成長的網路威脅可能會限制市場成長

第6章 市場細分

  • 依部署類型
    • 本地部署
    • 雲端
    • 混合
  • 按企業規模
    • 中小企業
    • 大型企業
  • 依行業分類
    • BFSI
    • 製造業
    • 衛生保健
    • 零售
    • 其他垂直行業
  • 地理
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 歐洲其他地區
    • 亞太
      • 中國
      • 日本
      • 亞太其他地區
    • 世界其他地區

第7章 競爭格局

  • 公司簡介
    • Treasure Data Inc.
    • Cloudera Inc.
    • Snowflake Computing Inc.
    • Oracle Corporation
    • Hewlett Packard Enterprise Company
    • Microsoft Corporation
    • SAP SE
    • Amazon Web Services, Inc.
    • VMware Inc.(Pivotal Software Inc.)
    • Huawei Technologies Co. Ltd
    • Teradata Corporation
    • Kognitio Ltd
    • IBM Corporation

第8章 投資分析

第9章 市場的未來

簡介目錄
Product Code: 51138

The Active Data Warehousing Market size is estimated at USD 10.01 billion in 2024, and is expected to reach USD 16.94 billion by 2029, growing at a CAGR of 11.10% during the forecast period (2024-2029).

Active Data Warehousing - Market

Additionally, the growth in demand from developing nations is anticipated to open up new opportunities for the active data warehousing market throughout the projection period.

Key Highlights

  • The active data warehousing market is poised for a significant shift, owing to factors like the ongoing demand for next-gen business intelligence coupled with the growing amount of data organizations generate. ADW allows users to access an enormous range of complex information in real-time. The data is organized efficiently and relevantly, which is anticipated to aid market growth over the forecast period. The rising demand for low latency and high-speed analytics, combined with the growing role of business intelligence in enterprise management, is expected to drive the market demand significantly.
  • Further, according to Oracle, in Brazil, with nearly 90% of the population living in urban areas, SKY Brasil has approximately 29% market share for direct-to-home satellite services. The company opted for Oracle's Autonomous Data Warehouse running on Oracle Cloud Infrastructure, integrated into Oracle's Siebel CRM, to perform real-time, sophisticated marketing analytics. The deployer achieved 90% less time in deployment and commencing production than its previous on-premise solution while realizing 60% of infrastructure cost savings. Furthermore, ADW significantly diminishes the cost of computing, coupled with combining data in a single location, which is further projected to impact market growth positively.
  • Additionally, ADW substantially decreases the cost of computing, coupled with combining data in a single location, which is also expected to impact the market growth positively. Along with these factors, globally, the significant rise in the Big Data trend in organizations is leading to the increasing demand for analytics, which is also projected to aid market growth. Also, to scale the computing capacity to match the demand and effortlessly scale back down when the usage peaks, vendors in the market have been following resource usage-based models for the pricing of cloud data warehousing. It addresses the issues of economies of scale that vendors may look for and the flexibility that clients demand. However, fixed-capacity data warehouses force organizations to buy more computing capacity than needed.
  • Data warehousing has generated a lot of interest in real-world applications, notably in finance, business, healthcare, and other industries, as a result of growing concerns about data management and rising complexity. Digitalizing corporate processes led to the adoption of new technologically advanced operations with data analytics capabilities in the IT industry. As a result, modern data warehouse systems facilitate the development of the real-time, enterprise-scale analytics and information insights required for digital business operations.
  • However, the market for active data warehousing is being restrained by various factors, including high installation costs and increased cyber threats.
  • COVID-19 created a mixed impact on the market. For instance, in a survey of 300 analytics professionals in the US, Burtch Works and the International Institute for Analytics (IIA) revealed that over 43% of respondents said that analytics was a crucial factor in their actions to make essential choices in response to the COVID-19 problem. Companies scaled back operations due to the pandemic epidemic, reduced expenses, and closed offices. The widespread adoption of the work-from-home paradigm presents another difficulty for firms. Cloud-based data warehouse installations are anticipated to be accelerated by such developments. The pandemic provided numerous advantages for adopting data warehousing, including cost-effectiveness, access to a large skill pool, and enhanced scalability.

Active Data Warehousing Market Trends

Rising Penetration of Smartphones may Drive the Market Growth

  • Mobile phones, especially smartphones, are becoming increasingly widespread among various people. Users may get essential information rapidly owing to modern information and communication technology (ICT). According to the GSMA, there are more than 6.2 billion active iOS and Android smartphones worldwide as of last year, and it is expected to reach 7.4 billion by 2025. Additionally, the usage of mobile technology is increasing across a range of computer systems, including Data Warehouse (DW), Business Intelligence (BI) systems, and Data Analytic systems.
  • Mobile phones act as a database, where a considerable amount of user data is stored. The stored data can be subjected to analysis as per the T&C approval by the user. The data can be retrieved and analyzed by various active data warehouses to collect multiple traits of the user. Smartphone users need a vast cloud database for data access, thereby needing data warehousing solutions, driving market growth.
  • Further, an increasing data stream necessitates more capabilities, including real-time data storage, as a result of the rising smartphone usage in emerging nations like China, Brazil, and India, as well as the increased social media traffic.
  • Moreover, the growing smartphone usage across various countries is anticipated to drive market growth. For instance, according to the Ministry of Information and Broadcasting, in November 2022, India had more than 1.2 billion mobile phone subscribers, including 600 million smartphone users. Furthermore, it was mentioned that in addition to having relatively cheap data rates, the widespread usage of smartphones has led to individuals consuming a lot of information and entertainment on their mobile devices.

North America is Expected to Hold a Significant Market Share

  • The United States organizations are significant adopters of analytics across several verticals, compared with European or Asian organizations. The United States is considered an essential country in the market because of the considerable demand and presence of vendors. Also, according to GSMA, there were 329 million mobile service subscribers in North America last year, or 84% of the total population. With most of the region's new unique customers coming from the United States, the total addressable market for the operators in the area is approaching close to saturation. The United States would provide 75% of the 12 million more users anticipated in the region by 2025.
  • Also, consumers in the country value vendors that provide real-time assistance with their issues; hence, many retail organizations are adopting active data warehousing concepts to enhance loyalty management applications that play a crucial role in retaining consumers.
  • The growth of mobile broadband led to increased Big Data analytics and cloud computing in the country. The United States, with a considerable number of analytics adopters in 2022, encouraged multiple enterprises to switch from on-premise to cloud-based deployment, which is estimated to be an addressable market for data warehouse installations. Furthermore, logistics activities are expected to increase with the rise in trade activities and the growing number of businesses in the country. However, the ever-increasing public debt of the country is expected to drive the inflation rate up, thus curtailing small vendors' activities.
  • As per Microsoft, AI-driven virtual agents have contributed significantly toward emerging channels. Features like natural language processing and machine learning possess capabilities to deliver smart, conversational, and fast solutions 24/7. It indicates the importance and spending that companies direct toward improving customer satisfaction. Therefore, the demand for such sophisticated platforms and analytics will continue to help register a steady growth rate of active data warehousing.
  • Another key driver in the market is the increasing need for solutions with BI capabilities. Government initiatives and increased data analytics physicians use for improved primary care, such as the detection and prevention of diseases, are driving the market. Thus, many healthcare organizations have started spending more on active data warehousing to increase cost savings. Over the forecast period, the increasing demand for real-time analytics and BI from insurance and other BFSI companies is expected to bolster the demand for ADW in the United States.

Active Data Warehousing Industry Overview

The Active Data Warehousing Market is highly fragmented, with several domestic and international players in a fairly-contested market space, including Microsoft Corporation, Oracle Corporation, SAP SE, etc. Technological advancements are also bringing considerable competitive advantage to companies, and the market is also witnessing multiple partnerships.

In May 2022, Dell Technologies Inc. and Snowflake Inc. announced a partnership on a new project to link data from its on-premises storage portfolio with the Snowflake Data Cloud. A cloud-native platform called Snowflake Data Cloud is intended to do away with the need for separate data lakes and warehouses while enabling safe data sharing throughout enterprises. It allows users to aggregate datasets from various software-as-a-service and cloud platforms and make them available to any user. Also, in May 2022, Oracle and Informatica, a prominent provider of enterprise cloud data management, announced a strategic relationship that will enable Informatica's data integration and governance solutions to be used with Oracle Cloud Infrastructure. Additionally, Oracle has designated Informatica as a recommended partner for enterprise cloud data governance and integration for data warehouse and lakehouse solutions on OCI.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in the Adoption of Business Intelligence and Big Data Analytics Solutions in Various Industries
    • 5.1.2 Rising Penetration of Smartphones may Drive the Market Growth
  • 5.2 Market Challenges
    • 5.2.1 High Consumption of Resources and Time Required for Implementation
    • 5.2.2 Growing Cyber Threats may Restrain the Market Growth

6 MARKET SEGMENTATION

  • 6.1 By Type of Deployment
    • 6.1.1 On-premise
    • 6.1.2 Cloud
    • 6.1.3 Hybrid
  • 6.2 By Size of Enterprise
    • 6.2.1 Small and Medium-sized Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 By Industry Vertical
    • 6.3.1 BFSI
    • 6.3.2 Manufacturing
    • 6.3.3 Healthcare
    • 6.3.4 Retail
    • 6.3.5 Other Industry Verticals
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 Rest of Asia-Pacific
    • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Treasure Data Inc.
    • 7.1.2 Cloudera Inc.
    • 7.1.3 Snowflake Computing Inc.
    • 7.1.4 Oracle Corporation
    • 7.1.5 Hewlett Packard Enterprise Company
    • 7.1.6 Microsoft Corporation
    • 7.1.7 SAP SE
    • 7.1.8 Amazon Web Services, Inc.
    • 7.1.9 VMware Inc. (Pivotal Software Inc.)
    • 7.1.10 Huawei Technologies Co. Ltd
    • 7.1.11 Teradata Corporation
    • 7.1.12 Kognitio Ltd
    • 7.1.13 IBM Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET