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市場調查報告書
商品編碼
1444073

豪華包裝：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Luxury Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 102 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年豪華包裝市場規模預計為177.7億美元，預計到2029年將達到218.3億美元，在預測期內（2024-2029年）複合年成長率為4.20%成長。

由於銷售奢侈品的公司擴大使用獨特且有吸引力的包裝，預計豪華包裝市場在預測期內將會成長。由於環保和永續奢侈品和高階產品的趨勢，豪華包裝市場預計在未來幾年將成長更快。

主要亮點

  • 豪華包裝用於奢侈品的包裝和裝飾，市場不斷擴大。這些功能增強了購物體驗，因為領先的包裝供應商現在可以獲得各種優質材料和先進泡棉。此外，由於客戶偏好的變化、消費意願的增強以及各公司對生產方法設計和整體產品開發的日益關注，對優質包裝的需求也在增加。
  • 使用生物分解性和永續的包裝材料是市場的主要驅動力。隨著客戶的環保意識越來越強，尋求更永續的生活方式選擇，一些公司逐漸將永續發展放在首位。喬治阿瑪尼的環保化妝品盒旨在提高消費者對環境永續性的認知。
  • 國際市場對高品質包裝的需求不斷增加。儘管如此，某些問題限制了這種擴張，例如建立製造設施以進行包裝業務所需的高初始資本支出。堅固且笨重的包裝的使用也限制了全球豪華包裝市場的發展。
  • 與其他包裝產業一樣，豪華包裝市場也受到了 COVID-19 傳播的負面影響。疫情爆發擾亂了全球工商業活動，導致豪華包裝市場低迷。時尚和服飾、消費品、家居用品和個人護理以及其他行業是豪華包裝需求的主要來源。疫情期間的製造業停工、原料短缺和供應鏈中斷，導致許多最終用途行業的產量大幅減少，並減少了消費者對優質包裝的需求。此外，俄羅斯和烏克蘭之間的戰爭正在影響整個包裝生態系統。

豪華包裝市場的趨勢

增加紙板等永續和生物分解性材料的使用可能會推動市場成長

  • 紙板是最常用的包裝材料之一。其他常用材料包括金屬、玻璃、塑膠和木材。大多數這些材料都很容易採購，同時有助於在客戶心中建立高品質的感覺。
  • 紙和紙板在奢侈品和豪華包裝領域一直佔據著重要地位，因為它們能夠作為完美圖形和有吸引力的裝飾的畫布。貼合加工、獨特塗層以及超級壓紋和凹紋效果等特性進一步增強了紙張在豪華包裝中的吸引力。是一種強度和光滑度優異的包裝材料。
  • 紙張一直是優質葡萄酒和烈酒領域中流行的標籤材料。精釀啤酒品牌使用紙質標籤來描述或宣傳其產品的優質或手工價值。
  • 此外，五星級香水公司 XOXO 的 Eau de Parfum 噴霧採用鑽石閃光塗層、多色印花、燙金和壓花。紙盒由不變鋼 G 紙板製成，採用兩種專色和深黑色墨水膠印，並具有 UV 光澤專色塗層。這些功能旨在鼓勵客戶購買您的產品。
  • 例如，根據FAO（糧食及農業組織）的資料，去年31個國家的紙和紙板產能總合2.514億噸。預計到2026年將增至257,143,000噸。

亞太地區將經歷顯著成長

  • 由於可支配收入和個人奢侈品支出的增加，預計亞太地區在預測期內將顯著成長。由於消費模式的變化和對奢侈品的需求不斷增加，人口成長和大規模都市化促使人們擴大採用城市生活方式。例如，根據中國國家統計局的數據，去年約有64.7%的總人口居住在城市。
  • 此外，永續包裝正在推動亞太地區的市場，因為高階產品製造商正專注於使用生物分解性材料製造包裝。領先的國際品牌正專注於環保的豪華包裝解決方案，以維持其永續性目標。
  • 推動市場成長的主要關鍵因素包括時尚和化妝品領域的大量產品發布。主要國際品牌正著眼於在中國和印度等新興國家開設門市，這些國家的成長前景好壞參半。
  • 此外，線上零售和旅遊零售的滲透率不斷提高，豪華包裝的創新不斷增加，都是推動該地區市場成長的因素之一。
  • 中國正迅速成為全球最大的奢侈品消費國，也是越來越多知名的奢侈品牌瞄準的國家之一。中國消費者也想要易於使用、高品質的食品。中國網路零售業的激增預計將增加對優質包裝解決方案的需求。

豪華包裝產業概況

豪華包裝市場較為分散，新參與企業正向新興地區擴張。中產階級收入的增加和基礎設施發展的成長促使全球市場上營運的大型供應商數量增加。國際和區域參與者之間的競爭激烈且競爭不斷加劇。主要企業包括Amcor Plc、HH Deluxe Packaging、DS Smith Plc等。

2022 年 7 月，Ardagh Metal Packaging 和優質伏特加製造商 Au Vodka 聯手為這家英國公司屢獲殊榮的藍莓伏特加生產反光金金屬容器。細長的 330 毫升罐子裡有一個正方形的金，這是包含原子序數的典型元素週期表，以灼熱的藍色顯示。文字簡潔，與濃鬱的金色形成鮮明對比。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代產品的威脅
    • 競爭公司之間敵對的強度
  • 評估 COVID-19 對市場的影響

第5章市場動態

  • 市場促進因素
    • 更多地使用永續和生物分解性的材料，例如紙板
    • 遊客增加對旅遊和零售連鎖店的需求
  • 市場限制因素
    • 不願意包裝重型或散裝物品
    • 機器初始成本和運作成本高
  • 俄烏戰爭對市場的影響

第6章市場區隔

  • 材料
    • 紙板
    • 玻璃
    • 金屬
    • 其他
  • 最終用戶產業
    • 化妝品/香水
    • 糖果零食
    • 手錶/珠寶
    • 優質飲品
    • 其他
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 俄羅斯
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 其他亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭形勢

  • 公司簡介
    • DS Smith Plc
    • Crown Holdings, Inc.
    • Amcor Plc
    • WestRock Company
    • Owens-Illinois Inc.
    • International Paper Company
    • Ardagh Group
    • Delta Global
    • GPA Global
    • HH Deluxe Packaging
    • Prestige Packaging Industries
    • Pendragon Presentation Packaging
    • Stolzle Glass Group
    • Keenpac
    • Elegant Packaging
    • Lucas Luxury Packaging
    • Luxpac Ltd.
    • McLaren Packaging Ltd
    • B Smith Packaging Ltd

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 51623

The Luxury Packaging Market size is estimated at USD 17.77 billion in 2024, and is expected to reach USD 21.83 billion by 2029, growing at a CAGR of 4.20% during the forecast period (2024-2029).

Luxury Packaging - Market

The market for luxury packaging is projected to increase throughout the forecast period due to the growing usage of distinctive and appealing packaging by businesses selling luxury goods. In the coming years, the market for luxury packaging is likely to grow even faster due to the growing trend of eco-friendly and sustainable luxury goods and products.

Key Highlights

  • The market is expanding due to the utilization of luxury packaging for high-end product packaging and decoration. Major package suppliers now have access to a wide range of premium materials and advanced forms since these features enhance the shopping experience. Further, the need for luxury packaging is driven by shifting customer preferences, a greater willingness to spend more, and increasing attention from different businesses to design production methods and overall product development.
  • The lifestyle and cosmetics industries are seeing a rapid expansion of the cannabidiol, or CBD, packaging trend. As these brands go after prominent shops like Sephora and Neiman Marcus, the market for luxury goods manufactured from marijuana's non-psychoactive components is expanding. The demand for luxury packaging is increasing due to the considerations mentioned above.
  • The use of biodegradable and sustainable packaging is a significant market driver. As customers become more environmentally conscious and demand more sustainable lifestyle options, several businesses steadily emphasize sustainable development above everything else. Giorgio Armani's eco-friendly cosmetics box aims to raise consumer awareness of environmental sustainability.
  • The need for luxury packaging has been increasing in the international market. Still, specific issues limit this expansion, such as the expensive initial capital expenditure needed to set up a manufacturing facility to carry out package operations. Heavy-duty and bulky packaging usage also constrains the development of the luxury packaging market worldwide.
  • The luxury packaging market was adversely impacted along with the rest of the packaging sector by the spread of COVID-19. Global industrial and commercial activity had been disrupted by this epidemic, which caused a slowdown in the market for luxury packaging. Fashion & clothing, consumer products, household & personal care, and other industries are the primary sources of the need for luxury packaging. Due to manufacturing halts, raw material shortages, and supply-chain disruptions during the pandemic, numerous end-use sectors' output significantly decreased, which decreased consumer demand for luxury packaging. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Luxury Packaging Market Trends

Increased Usage of Sustainable and Bio-Degradable Materials such as Paperboard may Drive the Market Growth

  • Paperboard is one of the most commonly used materials in packaging. Some of the other commonly used materials include metal, glass, plastic, and wood, among others. Most of these materials are easily sourced and, at the same time, help to establish a sense of premium quality in the minds of customers.
  • Paper and paperboard have maintained a strong position in luxury and premium packaging with their ability to serve as the canvas for flawless graphics and attractive decoration. The features, such as laminations, unique coatings, and super embossing and debossing effects, make papers much more appealing in the packaging of luxury items. These packaging materials also provide superior strength and smoothness.
  • Papers have always been popular label materials in the high-end wine and spirits segments. Craft beer brands use paper labels to describe or advertise the products' premium or handcrafted values.
  • In addition, the five-star fragrance company XOXO's Eau de Parfum spray features diamond glitter coating, multi-color printing, foil stamping, and embossing. The carton is made from Invercote G paperboard and offset printed with two spot colors and dense black inks, as well as UV gloss spot coating.These features are meant to attract customers to purchase the product.
  • For instance, 31 countries reported a combined production capacity of 251.4 million metric tons of paper and paperboard last year, according to FAO (Food and Agriculture Organization) data. By 2026, it is anticipated to increase to 257.143 million metric tons.

Asia Pacific to Witness a Significant Growth Rate

  • The Asia-Pacific region is expected to grow substantially in the forecast period, owing to the increase in disposable income and consumer spending on luxury products. Large populations and massive urbanization have led to a rise in the adoption of urban lifestyles due to changing consumer patterns and the rising demand for luxurious products. For instance, according to the National Bureau of Statistics of China, about 64.7% of the total population lived in cities last year.
  • Further, sustainable packaging is driving the market in the Asia-Pacific region, as the manufacturers of high-end products are focusing on producing packaging with the help of biodegradable materials. Major international brands focus on eco-friendly luxury packaging solutions to maintain sustainability goals.
  • The primary vital factors driving the market's growth include massive product launches in the fashion and cosmetic sectors. The major international brands are eyeing emerging economies, such as China, India, etc., to set up their stores in these countries, as they pose various growth prospects.
  • Also, the rise in penetration of online retail and travel retail, increasing innovations in technologies in luxury packaging, and others are among various other factors driving market growth in the region.
  • China is one of the economies increasingly targeted by prominent luxury brands, as the country is fast becoming the world's largest consumer of luxury goods. Chinese consumers are also looking for easy-to-use and quality food products. A surge in online retailing in China is expected to drive the demand for luxury packaging solutions.

Luxury Packaging Industry Overview

The luxury packaging market is fragmented, and the new players are expanding their businesses into emerging regions. The number of leading vendors operating in the global market is increasing, owing to the increasing income of the middle class and the growing infrastructure developments. There is a high rate of competitive rivalry among international and regional players, intensifying the competition. Key players include Amcor Plc, HH Deluxe Packaging, DS Smith Plc, and more.

In October 2022, GPA Global partners with Ontario Teachers to execute its following-stage expansion goals. The Ontario Teachers' Pension Plan Board has acquired a co-control interest in the company from EQT Private Equity and several small shareholders.With net assets of USD 242.5 billion, Ontario Teachers is a significant global investor. According to GPA Global, the deal would enable them to extend their capabilities and explore both existing and new markets.

In July 2022, Ardagh Metal Packaging and Au Vodka, a luxury vodka maker, collaborated to produce a reflective, gold-colored metal container for the United Kingdom company's award-winning Blue Raspberry vodka. A typical periodic table, Au square, complete with its atomic number, is displayed in sizzling blue on the 330-ml slender can. It also has plain, minimal writing against the rich gold.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Usage of Sustainable and Bio-Degradable Materials such as Paperboard
    • 5.1.2 Demand for Travel and Retail Chains Due to Increase in Tourism
  • 5.2 Market Restraints
    • 5.2.1 Reluctance in Packaging Heavy and Bulk Products
    • 5.2.2 High Initial and Operating Costs of Machineries
  • 5.3 Impact of Russia-Ukraine War on the Market

6 MARKET SEGMENTATION

  • 6.1 Material
    • 6.1.1 Paperboard
    • 6.1.2 Glass
    • 6.1.3 Metal
    • 6.1.4 Other Material Types
  • 6.2 End-User Industry
    • 6.2.1 Cosmetics and Fragrances
    • 6.2.2 Confectionery
    • 6.2.3 Watches and Jewelry
    • 6.2.4 Premium Beverages
    • 6.2.5 Other End-User Industries
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Russia
      • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 Rest of Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 DS Smith Plc
    • 7.1.2 Crown Holdings, Inc.
    • 7.1.3 Amcor Plc
    • 7.1.4 WestRock Company
    • 7.1.5 Owens-Illinois Inc.
    • 7.1.6 International Paper Company
    • 7.1.7 Ardagh Group
    • 7.1.8 Delta Global
    • 7.1.9 GPA Global
    • 7.1.10 HH Deluxe Packaging
    • 7.1.11 Prestige Packaging Industries
    • 7.1.12 Pendragon Presentation Packaging
    • 7.1.13 Stolzle Glass Group
    • 7.1.14 Keenpac
    • 7.1.15 Elegant Packaging
    • 7.1.16 Lucas Luxury Packaging
    • 7.1.17 Luxpac Ltd.
    • 7.1.18 McLaren Packaging Ltd
    • 7.1.19 B Smith Packaging Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET