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市場調查報告書
商品編碼
1439849

店內分析：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

In-store Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

店內分析市場規模預計到 2024 年為 42.6 億美元，預計到 2029 年將達到 126 億美元，在預測期內（2024-2029 年）年複合成長率為 24.23%。

店內分析 - 市場

來自電子商務參與者的日益激烈的競爭，加上對增強購物和客戶服務的需求，正在為全球店內分析市場的成長做出重大貢獻。

主要亮點

  • 店內分析是指分析顧客行為並從中得出結論。此分析重點在於顧客造訪您的商店時觀察到的消費行為數量。店主廣泛使用它來增加銷售額和提高客戶滿意度。
  • 零售品牌正在關注雲端運算整合。雲端運算是一種高度靈活且強大的雲端基礎的報告解決方案，可提供您業務的整體情況，使您能夠在增加銷售額的同時做出快速、明智的決策。雲端的日益成長的優勢進一步強化了推動店內分析市場的強勁趨勢。據 NewGenApps 稱，利用雲端運算的全部潛力進行巨量資料分析的零售商可以將其營運報酬率最佳化約 60%。全通路零售商還可以監控店內顧客的行為，並為顧客提供及時的優惠，以確保零售商能夠購買到商品。
  • 店內環境中的顧客體驗是創造回頭客和忠誠顧客的重要品牌差異化因素之一。這包括從商店的外觀到員工與客戶互動的一切。對更好的客戶服務、增強的購物體驗以及一些無需花錢即可增加銷售的技術的需求可能會推動對店內分析市場的需求。
  • 然而，對更多人力資源技能的需求挑戰了市場成長。由於需要更熟練的人力資源來更有效地從零售資料中獲得必要和關鍵的見解，因此市場面臨一些挑戰。
  • 此外，分析服務供應商的業務成長也受到了 COVID-19感染疾病的影響。隨著實體企業在這場大流行期間關閉，雲端對於業務連續性的重要性顯而易見。積極抵制數位化的零售組織可能會面臨疫情的嚴峻現實，從而使雲端供應商處於有利地位。店內分析也為供應鏈分銷鏈提供了一個平台，以便在疫情期間維持市場需求。由於新市場參與者的進入和新地區的擴張，這一趨勢將在未來幾年繼續進一步成長。

店內分析市場趨勢

客戶管理領域市場成長顯著

  • 根據美國人口普查局的數據，今年第三季全球零售額為 77,457.4 億美元，去年同期為 65,948.1 億美元。隨著銷售額的增加，快速變化的人口結構和不確定的經濟復甦等其他因素往往會給零售商帶來挑戰。此外，零售商正在努力了解哪些產品、服務和福利對客戶更具吸引力。這將大大解決店內分析平台的重要性，並進一步增加零售商對消費者參與度分析的需求。
  • 最近，雲端客服中心供應商 Five9, Inc. 宣布推出新功能，幫助企業在語音和數位管道上提供更一致、更具吸引力的客戶體驗。不一致且支離破碎的客戶體驗可能會導致挫折感，更糟的是，還會導致客戶流失。 Five9 透過提供靈活實用的工具來安裝和管理人工智慧系統並持續整合即時客戶分析，幫助企業克服這些挑戰。
  • 基於人工智慧的視訊分析還可以提高效率，並為企業提供非安全相關的見解。在零售市場，店主使用具有分析功能的監視錄影機可以發現商店扒手，並提醒保全人員即時介入。店內分析還可以測量熱點、訪客流量、停留時間和產品展示活動。
  • 此外，了解商店何時最繁忙可以讓您確保人員配備水準更好地滿足客戶需求、降低成本、提高轉換率並改善商店的客戶旅程。店內分析用於客戶分析和管理的多種應用預計將進一步推動全球店內分析市場的成長。

北美佔據主要市場佔有率

  • 該地區擁有數量最多的技術創新者和零售公司，由於擴大採用店內分析來改善客戶購買體驗，預計將佔據重要的市場佔有率。雲端、人工智慧和其他技術的快速採用正在補充該地區的店內分析需求。零售業務的擴張預計也將推動店內分析解決方案的採用。
  • 與店內分析相關的頻繁軟體更新需求以及有關新先進技術的資料安全和隱私問題可能仍然是該地區店內分析的強勁成長阻礙因素。然而，由於擴大採用基於人工智慧的店內分析，加上北美地區需要提供更好的購物體驗，店內分析市場可能會成長。
  • 此外，COVID-19 對美國零售業的感染疾病意味著零售商正在以前所未有的速度產生大量非結構化資料，這使得他們很難識別和利用新的商機。這變得越來越困難。然而，疫情後的世界將受到幾個因素的影響，這些因素將對零售商的運作產生重大影響。
  • 透過分析多個資料集，店內分析提供了可行的見解，幫助零售商回應客戶的動態需求、挽回損失的銷售並增加市場佔有率。幫助您確定策略。此類店內分析應用程式預計將有助於滿足北美市場對店內分析的需求。

店內分析產業概述

隨著多個參與者不斷創新新平台並侵入市場競爭，店內分析市場變得支離破碎。主要參與者包括 Capgemini SE 和 RetailNext, Inc.。市場的最新發展包括：

  • 2022 年 12 月，VSBLTY Groupe Technologies Corp 與 Al Jabr Group 旗下業務平台投資控股公司 (BPIH) 簽署協議，提供對其數位戶外解決方案 Store as a Medium (SaaM) 計畫的存取權。我們也為五個中東國家的零售商店、石油和天然氣產業以及智慧城市提供安全解決方案。
  • 2022年11月，總部位於馬尼拉的餐飲和零售管理系統供應商Mosaic Solutions與菲律賓的SM Supermalls合作，在全國82家購物中心部署先進軟體，以實現資料主導的決策，並提供先進的見解，以提高業務效率。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場促進因素
    • 擴大雲的優勢
    • 需要更好的客戶服務和增強的購物體驗
    • 客戶管理領域市場成長顯著
  • 市場限制因素
    • 缺乏人力資源技能
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代產品的威脅
    • 競爭公司之間的敵意強度
  • 評估 COVID-19 對市場的影響

第5章市場區隔

  • 按成分
    • 軟體
    • 服務
  • 按配置
    • 雲
    • 本地
  • 按組織規模
    • 主要企業
    • 中小企業
  • 按用途
    • 使用者管理
    • 風險與合規管理
    • 門市營運管理
    • 產品管理
    • 其他用途
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第6章 競爭形勢

  • 公司簡介
    • Capgemini SE
    • RetailNext, Inc.
    • Happiest Minds Technologies
    • Capillary Technologies
    • Thinkinside SRL
    • Trax Image Recognition
    • Cloud4Wi, Inc.
    • Amoobi Inc.
    • Hoxton Analytics Limited
    • Motionloft Inc.
    • SAP SE

第7章 投資分析

第8章市場機會與未來趨勢

簡介目錄
Product Code: 69177

The In-store Analytics Market size is estimated at USD 4.26 billion in 2024, and is expected to reach USD 12.60 billion by 2029, growing at a CAGR of 24.23% during the forecast period (2024-2029).

In-store Analytics - Market

Increased Competition From E-commerce Players coupled with the need for enhanced shopping and customer services has been significant contributors to the growth of the In-store Analytics Market globally.

Key Highlights

  • In-store analytics refers to analyzing customer behavior and drawing conclusions from it. This analysis focuses on the number of consumer behaviors observed when a customer visits a store. Store owners widely use it to boost their sales and improve customer satisfaction.
  • Retail brands are focused on integrating cloud computing, a highly flexible and robust cloud-based reporting solution that provides a complete view of the business and empowers it to make informed decisions faster with increasing sales. The increasing advantage of the cloud further holds a strong trend in driving the in-store analytics market. According to NewGenApps, retailers leveraging the full potential of cloud computing for big data analytics can optimize their operating margins by approximately 60%. Also, the omnichannel retailer can monitor in-store customer behavior and drive timely offers to customers, thereby keeping the purchase within the fold of the retailer.
  • Customer experience in in-store environments is one of the great brand differentiators which generates repeat buyers and loyal customers. It also includes everything from how the store looks and how employees engage with customers. The need for better customer service, enhanced shopping experience, and several techniques to increase sales without spending money could drive the demand for the in-store analytics market.
  • However, the need for more personnel skills challenges the market's growth. The market faces a few issues owing to the need for more skilled personnel, which need to be more efficient to derive the required and vital insights from the retail data.
  • Further, due to the COVID-19 pandemic, the business growth for analytics service providers is penetrating. As businesses for brick and mortar are shuttered during this pandemic, it is clear how important the cloud is for the continuity of operations. Any retail organization that actively resisted digitalization may face the harsh reality of the pandemic, which puts cloud providers in a strong position. In-store analytics also provides a platform for the supply chain distribution chain, which holds the demand for the market during the pandemic. This trend would continue to grow over the next few years due to entrant of new market players and expansion into new regions.

Instore Analytics Market Trends

Customer Management Segment to Witness Significant Market Growth

  • According to the US Census Bureau, global retail sales were USD 7745.74 billion till Q3 in the current year, which increased compared to USD 6594.81 billion in the previous year. With growing sales, other factors, such as rapidly changing demographics and uncertain economic recovery, often present retailers with challenges. Moreover, retailers try to understand which products, services, and offers are more attractive to customers, which significantly caters to the importance of the in-store analytics platform and further needs the demand for consumer engagement analytics for the retailers.
  • Recently, Five9, Inc., a cloud contact center provider, unveiled new features that support companies in providing more cohesive and engaging customer experiences across voice and digital channels. The inconsistent and fragmented customer experience can lead to annoyance and, even worse, attrition. By providing flexible and practical tools for installing and managing AI systems and continuing to integrate real-time customer analytics, Five9 is assisting enterprises in overcoming these difficulties.
  • AI-based video analytics also create efficiencies and offer non-security-related insights for businesses. In the retail market, store owners using surveillance cameras with analytics can spot shoplifters and alert security personnel to intervene in real-time. The in-store analytics can also measure hotspots, visitor flow, dwell time, and product display activity.
  • Further, knowing the busiest store periods would help ensure staffing levels appropriately meet customer demand, keep costs down, drive conversion rates, and improve the store's customer journey. Such multiple applications of In-store analytics for customer analytics and management are expected to further fuel the market growth of the in-store analytics market globally.

North America Accounts for Significant Market Share

  • With the highest number of technology innovators and retail corporations, this region is expected to witness a significant market share with the increasing adoption of in-store analytics to enhance customers' buying experiences. Rapid embracement of technology such as cloud, AI, and others is complementing the requirement for in-store analytics in the region. Retail business enlargement is also expected to boost the implementation of in-store analytics solutions.
  • The need for frequent software updates associated with in-store analytics and data security and privacy concerns over new advanced technologies would likely remain potent growth retardants for in-store analytics in the region. However, the in-store analytics market is likely to experience market growth due to the increasing adoption of AI-based in-store analytics coupled with the need for providing an improved shopping experience in the North American region.
  • Further, due to COVID-19's impact on the US Retail Industry, retail companies generate a considerable base of unstructured data at an unprecedented rate, which makes it challenging to identify and capitalize on new lucrative opportunities. However, the post-pandemic world would be shaped by several factors contributing significantly to how retailers function.
  • The in-store analytics would offer actionable insights by analyzing multiple data sets to help the retailers identify the right strategies for recovering lost sales and boosting market share by addressing the dynamic needs of its customers. Such applications of in-store analytics are expected to contribute to the demand for In-store Analytics in the market in North America.

Instore Analytics Industry Overview

The in-store analytics market is fragmented due to several players who keep innovating new platforms, penetrating the market rivalry. Key players are Capgemini SE, RetailNext, Inc., etc. Recent developments in the market are -

  • In December 2022, VSBLTY Groupe Technologies Corp signed an agreement with Business Platform Investment Holdings (BPIH), a division of Al Jabr Group, to have access to digital out-of-home solutions, the Store as a Medium (SaaM) program, as well as security solutions for Retail outlets, the oil and gas industry, and smart cities in five Middle Eastern nations.
  • In November 2022, Mosaic Solutions, a Manila-based F&B and retail management system provider, partnered with Phillippines SM Supermalls to deploy advanced software for 82 malls nationwide and provide advanced insights to improve data-driven decision-making and operational efficiency.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing advantage of the Cloud
    • 4.2.2 Need for Better Customer Service and Enhanced Shopping Experience
    • 4.2.3 Customer Management Segment to Witness Significant Market Growth
  • 4.3 Market Restraints
    • 4.3.1 Lack of Personnel Skills
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Consumers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of Covid-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Component
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-Premises
  • 5.3 By Organization Size
    • 5.3.1 Large Enterprises
    • 5.3.2 Small & Medium Enterprises
  • 5.4 By Application
    • 5.4.1 Customer Management
    • 5.4.2 Risk and Compliance Management
    • 5.4.3 Store Operations Management
    • 5.4.4 Merchandise Management
    • 5.4.5 Other Applications
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Capgemini SE
    • 6.1.2 RetailNext, Inc.
    • 6.1.3 Happiest Minds Technologies
    • 6.1.4 Capillary Technologies
    • 6.1.5 Thinkinside SRL
    • 6.1.6 Trax Image Recognition
    • 6.1.7 Cloud4Wi, Inc.
    • 6.1.8 Amoobi Inc.
    • 6.1.9 Hoxton Analytics Limited
    • 6.1.10 Motionloft Inc.
    • 6.1.11 SAP SE

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS