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1433509

全球網路分析市場：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Web Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據預測，2024年全球網路分析市場規模預計為67.4億美元，2029年達到157.3億美元，在預測期內（2024-2029年）年複合成長率為18.47%。

網路分析市場

主要亮點

  • 網路分析市場是指提供用於收集、分析和解釋有關網站效能、使用者行為和線上行銷工作的資料的工具和服務的行業。它可以幫助企業了解其網站的效能，深入了解客戶行為，並做出資料主導的決策，以提高其線上形象並最佳化其行銷策略。
  • 近年來，網路分析市場經歷了顯著成長，預計未來將繼續擴大。業務數位化的不斷發展、電子商務的興起以及基於資料的決策的重要性日益增加，都促進了市場的成長。
  • 網路購物的需求不斷成長，企業需要有效地追蹤和分析網站資料。網路分析對於幫助企業了解客戶行為、改善用戶體驗並做出資料主導的決策至關重要，從而提高銷售額和業務成長。
  • 行動分析解決方案日益成長的重要性是網路分析市場的主要促進因素。隨著智慧型手機和平板電腦等行動裝置成為許多用戶存取網路的主要方式，企業開始意識到追蹤和分析行動平台上的使用者行為的必要性。因此，在更廣泛的網路分析市場中，對行動分析解決方案的需求正在增加。
  • 嚴格的政府法規和資料隱私法規可能會為網路分析市場帶來挑戰並產生合規性要求。這些法規旨在保護使用者隱私並確保負責任地處理個人資料，但它們也施加了限制，並可能影響網路分析實踐的某些方面。
  • COVID-19的爆發為消費行為帶來了重大變化。購物習慣已從實體店轉向線上管道，企業必須快速應對日益成長的網路購物需求。網路分析在了解不斷變化的消費行為、識別新興趨勢以及最佳化線上體驗以提高轉換率和客戶滿意度方面發揮了關鍵作用。
  • 即使在後 COVID-19 環境中，網路分析市場仍在不斷發展並適應新常態。疫情加速了線上管道的採用，預計這種趨勢將在 COVID-19 之後繼續下去。企業正在認知到保持強大的線上影響力和最佳化數位體驗的重要性。因此，隨著企業希望監控和提高線上效能、追蹤用戶行為並推動數位化成功，網路分析解決方案的需求仍然很高。

網路分析市場的趨勢

網路購物趨勢需求的增加預計將推動市場成長

  • 網路購物需求的不斷成長極大地推動了網路分析市場的發展。網路分析收集、分析和解釋有關網站訪客行為的資料。網路分析可幫助企業深入了解網站效能、使用者參與度和轉換率。
  • 隨著網路購物的普及，企業正在優先考慮最佳化其網站，以提供無縫且個人化的客戶體驗。網路分析幫助我們追蹤使用者行為、了解客戶偏好並確定需要改進的領域，以提供更好的使用者體驗。
  • 線上零售商一直在尋找提高網站訪客轉換率和購買率的方法。網路分析工具可讓您分析從首次網站造訪到最終購買的整個轉換管道，幫助您識別瓶頸、最佳化銷售流程並提高轉換率。
  • 隨著網路購物資料量的持續成長，企業正在利用網路分析來做出資料主導的決策。據 SameWeb 稱，截至 2022 年 7 月，亞馬遜是全球最受歡迎的線上市場，擁有約 53 億訪客。透過分析網站流量、使用者參與度和轉換率，企業可以了解趨勢、了解客戶偏好，並就行銷策略、網站設計和產品提供做出明智的決策。
  • 網路零售商擴大使用網路分析來個人化他們的行銷工作。透過分析客戶行為和偏好，企業可以提供有針對性的廣告、個人化產品推薦和量身定做的優惠，從而提高轉換的可能性和客戶忠誠度。Masu。

預計北美將佔據較大市場佔有率

  • 北美網路分析市場是更廣泛的分析產業中一個重要且蓬勃發展的部分。北美地區包括美國和加拿大等國家，擁有高度發展的電子商務生態系統和成熟的數位行銷格局，這有助於該地區網路分析市場的成長。
  • 北美擁有發達的數位行銷產業，企業線上上廣告、搜尋引擎最佳化（SEO）、社群媒體行銷和其他數位管道方面投入大量資金。網路分析工具在衡量這些行銷宣傳活動的有效性、追蹤關鍵績效指標 (KPI) 以及提供最佳化行銷工作的見解方面發揮關鍵作用。
  • 電子商務在北美蓬勃發展，擁有主要的線上零售商和市場。網路購物的成長導致人們更加關注轉換率最佳化、客戶經驗和個人化。網路分析對於監控網站流量、使用者行為和銷售管道至關重要，使企業能夠做出資料主導的決策，以改善網路購物體驗並推動轉換。
  • 北美是創新和進步的中心。該地區的網路分析供應商正在不斷開發複雜的工具和平台，利用人工智慧 (AI)、機器學習 (ML) 和巨量資料分析來提供更深入的見解和預測能力。這些先進的解決方案使企業能夠從大型資料集獲得可行的見解並增強決策流程。
  • 北美網路分析市場受到該地區先進的數位行銷格局、電子商務主導地位、技術進步以及資料驅動決策的需求等因素的推動。由於線上業務的持續成長和數位管道的重要性日益增加，預計北美對網路分析解決方案的需求將保持強勁。

網路分析市場概述

網路分析市場高度分散，主要公司包括 Google LLC、IBM Corporation、Facebook Inc.、Webtrends Inc. 和 Adob​​e Systems Incorporated。市場上的公司正在採取聯盟和收購等策略來增強其產品供應並獲得永續的競爭優勢。

2022 年 10 月，Google雲端宣布與 Snap Inc. (Snap) 建立合作夥伴關係，根據該合作夥伴關係，Snap 將利用Google的資料、分析和人工智慧/機器學習(AI/ML) 技術來支援Snapchat 的開發。基於十多年的合作關係，Snap 正在擴大對 Google Cloud 的使用，以改善用戶體驗並創建個人化解決方案。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 買方議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • COVID-19 市場影響評估

第5章市場動態

  • 市場促進因素
    • 網路購物需求不斷成長趨勢
    • 行動分析解決方案的重要性日益成長
  • 市場限制因素
    • 滿足嚴格的政府和資料隱私法規

第6章市場區隔

  • 按用途
    • 網路行銷/行銷自動化
    • 移動分析
    • 內容行銷
    • 社群媒體管理
    • 電子郵件行銷
    • 其他用途
  • 按服務
    • 解決方案
    • 服務
  • 按最終用途行業
    • 零售
    • 製造業
    • 資訊科技
    • 銀行、金融服務和保險
    • 衛生保健
    • 運輸/物流
    • 其他最終用途產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • Google LLC
    • IBM Corporation
    • Facebook Inc.
    • Webtrends Inc.
    • Adobe Systems Incorporated.
    • Yahoo!Inc.（Verizon）
    • Microsoft Inc.
    • comScore Inc.
    • Splunk Inc.
    • MicroStrategy Incorporated
    • Tableau Software（Salesforce.com Inc.）
    • SAS Institute
    • Teradata Corporation
    • Applied Technologies Internet SA
    • Hootsuite Inc.
    • SimilarWeb Ltd

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 62349

The Web Analytics Market size is estimated at USD 6.74 billion in 2024, and is expected to reach USD 15.73 billion by 2029, growing at a CAGR of 18.47% during the forecast period (2024-2029).

Web Analytics - Market

Key Highlights

  • The web analytics market refers to the industry that provides tools and services for collecting, analyzing, and interpreting data related to website performance, user behavior, and online marketing efforts. It helps businesses understand how their websites perform, gain insights into customer behavior, and make data-driven decisions to improve their online presence and optimize marketing strategies.
  • The web analytics market has experienced significant growth in recent years and is expected to continue expanding. The increasing digitization of businesses, the rise of e-commerce, and the growing importance of data-driven decision-making have contributed to the market's growth.
  • The growing demand for online shopping has created businesses needing to track and analyze website data effectively. Web analytics is crucial in helping businesses understand customer behavior, improve user experiences, and make data-driven decisions, leading to increased sales and business growth.
  • Mobile analytics solutions' growing importance has been a significant driver for the web analytics market. As mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for many users, businesses recognize the need to track and analyze user behavior on mobile platforms. This has increased demand for mobile analytics solutions within the broader web analytics market.
  • Rigid government regulations and data privacy regulations can pose challenges and create compliance requirements for the web analytics market. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.
  • The COVID-19 pandemic prompted significant changes in consumer behavior. Shopping habits shifted from brick-and-mortar stores to online channels, and businesses had to adapt quickly to meet the growing demand for online shopping. Web analytics played a crucial role in understanding evolving consumer behavior, identifying new trends, and optimizing online experiences to enhance conversion rates and customer satisfaction.
  • In the Post-COVID-19 environment, the web analytics market continues to evolve and adapt to the new normal. The pandemic accelerated the adoption of online channels, and this trend is expected to continue post-COVID-19. Businesses have recognized the importance of maintaining a robust online presence and optimizing digital experiences. As a result, the demand for web analytics solutions remains high as organizations seek to monitor and improve their online performance, track user behavior, and drive digital success.

Web Analytics Market Trends

Growing Demand for Online Shopping Trends is Expected to Drives the Market Growth

  • The growing demand for online shopping has significantly driven the web analytics market. Web analytics collects, analyzes, and interprets data about website visitor behavior. It helps businesses gain insights into website performance, user engagement, and conversion rates.
  • With online shopping becoming more prevalent, businesses prioritize optimizing their websites to provide a seamless and personalized customer experience. Web analytics helps them track user behavior, understand customer preferences, and identify areas for improvement, leading to better user experiences.
  • Online retailers constantly look for ways to improve their conversion rates and the percentage of website visitors who purchase. Web analytics tools enable businesses to analyze the entire conversion funnel, from the initial website visit to the final purchase, helping them identify bottlenecks, optimize the sales process, and increase conversions.
  • As the volume of online shopping data continues to grow, businesses are leveraging web analytics to make data-driven decisions. According to SimilarWeb, Amazon was the most popular online marketplace globally in July 2022, with around 5.3 billion visitors. Businesses can identify trends, understand customer preferences, and make informed decisions about marketing strategies, website design, and product offerings by analyzing website traffic, user engagement, and conversion rates.
  • Online retailers are increasingly using web analytics to personalize their marketing efforts. By analyzing customer behavior and preferences, businesses can deliver targeted advertisements, personalized product recommendations, and tailored offers, increasing the likelihood of conversions and customer loyalty.

North America is Expected to Hold Significant Market Share

  • The North America web analytics market is a significant and thriving sector within the broader analytics industry. North America, comprising countries like the United States and Canada, has a highly developed e-commerce ecosystem and a mature digital marketing landscape, which has contributed to the growth of the web analytics market in the region.
  • North America has a well-developed digital marketing industry, with businesses heavily investing in online advertising, search engine optimization (SEO), social media marketing, and other digital channels. Web analytics tools play a crucial role in measuring the effectiveness of these marketing campaigns, tracking key performance indicators (KPIs), and providing insights to optimize marketing efforts.
  • The North American region has a strong e-commerce presence, with major online retailers and marketplaces. The growth of online shopping has led to an increased focus on conversion rate optimization, customer experience, and personalization. Web analytics is vital for monitoring website traffic, user behavior, and sales funnels, enabling businesses to make data-driven decisions to enhance the online shopping experience and drive conversions.
  • North America is a hub for technological innovations and advancements. Web analytics providers in the region continually develop sophisticated tools and platforms that leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide deeper insights and predictive capabilities. These advanced solutions enable businesses to extract actionable insights from large datasets and enhance their decision-making processes.
  • The North American web analytics market is driven by factors such as the region's advanced digital marketing landscape, the dominance of e-commerce, technological advancements, and the need for data-driven decision-making. With the continuous growth of online businesses and the increasing importance of digital channels, the demand for web analytics solutions is expected to remain strong in North America.

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assesment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Online Shopping Trends
    • 5.1.2 Growing Importance of Mobile Analytics Solutions
  • 5.2 Market Restraints
    • 5.2.1 Rigid Government Regulations and Data Privacy Regulations Compliance

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Online Marketing & Marketing Automation
    • 6.1.2 Mobile Analytics
    • 6.1.3 Content Marketing
    • 6.1.4 Social Media Management
    • 6.1.5 E-mail Marketing
    • 6.1.6 Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
  • 6.2 By Offering
    • 6.2.1 Solution
    • 6.2.2 Services
  • 6.3 By End-User Vertical
    • 6.3.1 Retail
    • 6.3.2 Manufacturing
    • 6.3.3 Information Technology
    • 6.3.4 Banking, Financial Services, and Insurance
    • 6.3.5 Healthcare
    • 6.3.6 Transportation and Logistics
    • 6.3.7 Other End-User Verticals
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Google LLC
    • 7.1.2 IBM Corporation
    • 7.1.3 Facebook Inc.
    • 7.1.4 Webtrends Inc.
    • 7.1.5 Adobe Systems Incorporated.
    • 7.1.6 Yahoo! Inc. (Verizon)
    • 7.1.7 Microsoft Inc.
    • 7.1.8 comScore Inc.
    • 7.1.9 Splunk Inc.
    • 7.1.10 MicroStrategy Incorporated
    • 7.1.11 Tableau Software (Salesforce.com Inc.)
    • 7.1.12 SAS Institute
    • 7.1.13 Teradata Corporation
    • 7.1.14 Applied Technologies Internet SA
    • 7.1.15 Hootsuite Inc.
    • 7.1.16 SimilarWeb Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS