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市場調查報告書
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1432427

內容傳輸網路(CDN)：市場佔有率分析、產業趨勢/統計、成長預測 (2024-2029)

Content Delivery Network (CDN) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

內容傳輸網路市場規模預計到 2024 年為 199.6 億美元，到 2029 年將達到 424.6 億美元，在預測期內（2024-2029 年）複合年成長率為 16.30%。

內容交付網路 (CDN) - 市場

對豐富視訊內容的需求不斷成長、線上用戶數量不斷增加、最終用戶垂直領域組織的數位化趨勢以及整體 CDN 市場需求。

主要亮點

  • CDN 是一個由連接的電腦組成的在線網路，它通過將 Web 內容複製或緩存到各種伺服器並將其遠端發送給消費者，從而將 Web 內容快速分發給大量使用者。 CDN 的使用為最終使用者提供了高可用性和高性能的內容交付。 如今，Web 物件（文本、圖形、腳本）、可下載物件（媒體檔、軟體、文檔）、應用程式（電子商務、門戶）、實時流數據、點播流媒體和社交網路都由 CDN 提供支援。
  • Over-the-Top基礎設施的持續改進以及 OTT 平台努力製作以合理成本吸引客戶的內容，同時提供巨大價值，推動了 OTT 視訊消費的發展，它正在迅速發展。此外，行動裝置使用的增加、大螢幕的吸引力以及對原創內容創作的投資也推動了消費。隨著OTT和VoD消費者數量的增加，對CDN解決方案的需求也增加。根據思科視覺網路指數，到 2024 年，79% 的線上流量將是 IP 視訊。這表明線上視訊服務呈成長趨勢。
  • 隨著 4K 和超高清等新技術的出現，線上遊戲迅速普及，推動了市場的發展。遊戲公司正在增加對CDN的投資，以提供高品質的內容，以確保更好的用戶體驗。 CDN 為遊戲公司提供玩家可以快速下載的重要檔案和補丁。此外，還可以避免伺服器崩潰和下載失敗。所有這些功能都增強了賽前過程。此外，CDN 還提供可擴展性，其高品質的視覺效果和其他功能使玩家即使在遊戲下載大小增加時也可以繼續玩遊戲。
  • 隨著網路和智慧型裝置的使用不斷增加，每天都會產生大量資料，需要進行智慧管理。 Web 效能最佳化解決方案旨在減少延遲。這些解決方案的成功將增加主要零售商以及媒體和娛樂產業的需求。
  • 企業，尤其是農村地區的企業，面臨著頻寬和網路分配的挑戰。 公司必須吸引足夠的客戶來支付年度運營成本，例如支付負債、補充常規資本和運營費用。 償還債務是農村地區最難支付的費用之一。 然而，近年來，由於農村網路從60%上升到90%以上，農村地區出現了顯著增長。 滲透率因人口統計（收入、年齡、季節性居民百分比）和補貼金額而有很大差異，因此公司瞄準了發展中和欠發達地區。
  • COVID-19 對市場產生了直接影響，因為內容交付網路中的供應商依靠多種經濟因素獲得收入，例如充滿活力的金融市場、流動性流動和金融機構的貸款。 儘管存在這些障礙，但由於互聯網數據交換率的上升和高速網路的持續部署，預計CDN市場將在整個預測期內穩步擴大。

內容傳輸網路(CDN) 市場趨勢

媒體發行預計將獲得顯著的市場佔有率

  • 全球 56.3% 的人口使用網際網路，這推動了線上內容的成長。 4K/UHD 電視的出現、支援智慧型裝置的高清內容以及連接性的增強提高了觀眾對高品質內容的期望。
  • 許多媒體組織正在轉向數位發行模式。這種交付模型透過將媒體檔案的副本放置在離觀眾更近的位置來避免緩衝和串流崩潰。這種快取功能在直播時也有很大的不同。此外，它還減少了來源伺服器的負載，使您的體驗更加可靠。這些轉變為 CDN 供應商帶來了巨大的市場機會。
  • CDN 供應商越來越關注 Web 效能最佳化技術，以滿足行動和動態內容要求。例如，Google於2022年4月推出Media CDN，以在網路和API加速內容傳送上競爭。
  • 《全球網路現象報告》顯示，串流影音佔網路頻寬流量的53.7%，較去年同期成長4.8%。出售內容傳輸網路（CDN）（為加速網路材料傳輸而創建的伺服器集合）的存取權的公司獲得了巨額利潤。隨著P2P技術 (p2p)、5G、穿戴式裝置、物聯網、虛擬實境、擴增實境以及技術創新的進步的出現，CDN 中的資料量不斷增加。
  • 媒體相關服務的行動流量約佔45%，並且預計將持續增加。隨著每月資料消耗量預計將從目前的平均 1.5 GB 增加到約 4.5 GB，對行動相容內容的需求預計也會增加。媒體 CDN 使用 AI/ML 構建，讓觀眾能夠更好地控制他們查看、體驗內容以及與其內容互動的方式。例如，觀看比賽的體育迷可以獲得即時統計數據和分析，觀眾可以從虛擬公告板上購買物品。

北美佔據內容傳輸網路市場的最大佔有率

  • 北美網路普及較高，預計將支援內容擴張。北美在區域市場中保持主導地位，由於市場領導的存在以及各個最終用戶領域技術的早期採用，預計在整個預測期內將保持其主導地位。
  • 增強視訊內容和無延遲線上遊戲的需求不斷增加、資料成本下降、行動和寬頻網路的可近性和可負擔性不斷提高，以及擴增實境(AR) 和人工智慧(AI) 等先進技術越來越多採用尖端技術，等，都有助於推動北美數位化趨勢，並進一步支持CDN的區域擴張。
  • 根據 Omdia TV 和線上視訊情報服務的數據，北美地區佔 CDN 總收益的 52%。其中大部分將由該地區強勁的經濟成長以及 IT 和通訊產業的持續擴張所推動。 CDN 的開發和投資將受到其他因素的推動，例如數位轉型、雲端採用率的提高和技術發展。
  • 美國的付費電視消費也在下降。 我們知道，與付費電視相比，越來越多的消費者更喜歡在線媒體內容。 最近，剪線人數呈上升趨勢，預計未來幾年將有 2220 萬條剪線，凸顯了點播娛樂的趨勢。
  • 市場主要面臨網路釣魚和DDoS攻擊。例如，RCDevs 估計，金融業中與詐騙相關的網路攻擊平均造成 43% 的事件、34% 的資料外洩和 23% 的中斷。作為回應，許多美國銀行提案購買 CDN 服務，以減少可疑的網路流量並威懾非法行為者。
  • 此外，該地區一些知名電商公司迅速推出CDN解決方案，以增加網路流量並降低延遲，這也幫助區域市場保持了突出的份額。 通過為客戶提供他們需要的內容，這些解決方案的應用在向最終使用者分發數位內容方面發揮著重要作用。

內容傳輸網路(CDN) 產業概述

內容傳輸網路高度分散，因為企業受益於行動內容傳送、儲存和可訪問性的改進。隨著新的技術創新，進入 CDN 市場的空間令人興奮。該市場的主要企業包括 Amazon Web Services Inc.、Akamai Technologies Inc.、Google LLC、Verizon Digital Media Services (Oath Inc.)、Limelight Networks Inc. 和 Tata Communications。這些公司不斷創新和升級產品，以滿足不斷成長的市場需求。

2022 年 9 月，Bharti Airtel 進入內容傳輸網路(CDN) 市場，推出Edge CDN 作為其邊緣雲端產品組合的一部分。為了實施 Edge CDN，通訊業者與 CDN 推動者 Qwilt 合作。

2022 年 8 月，亞馬遜的雲端部門 Amazon Web Services (AWS) 透過在河內和胡志明市開設兩個新的邊緣站點來提供 Amazon Cloud Front 和 AWS Direct Connect 服務，從而擴大其在越南的業務。

2022 年 3 月，Akamai Technologies 完成了對 Linode 的收購，為企業提供了一個大規模的分散式平台，方便開發人員用來建置、運行和保護應用程式。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的競爭關係
  • 市場促進因素
    • 線上用戶數量、人均線上消費以及對高品質影片內容的需求不斷成長推動成長
    • 線上遊戲產業不斷成長的需求有助於市場成長
  • 市場限制因素
    • 大企業自建CDN的趨勢
    • 頻寬問題，尤其是在新興經濟體和低度開發經濟體

第5章市場區隔

  • 依解決方案和服務
    • 媒體發行
    • 雲端安全
    • 網路效能
  • 依最終用戶
    • 媒體娛樂
    • 廣告
    • 電子商務
    • 衛生保健
    • 商業/金融服務
    • 研究和教育
    • 其他最終用戶
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
      • 墨西哥
      • 巴西
      • 其他拉丁美洲
    • 中東/非洲
      • 阿拉伯聯合大公國
      • 南非
      • 其他中東/非洲

第6章 競爭形勢

  • 公司簡介
    • Amazon Web Services Inc.
    • Akamai Technologies Inc.
    • Google LLC
    • Verizon Digital Media Services（Oath Inc.）
    • Limelight Networks Inc.
    • CDNetworks Co. Ltd.
    • Fastly Inc.
    • StackPath LLC
    • Edgemesh Inc.
    • Tata Communications

第7章 投資分析

第8章 市場機會及未來趨勢

簡介目錄
Product Code: 48725

The Content Delivery Network Market size is estimated at USD 19.96 billion in 2024, and is expected to reach USD 42.46 billion by 2029, growing at a CAGR of 16.30% during the forecast period (2024-2029).

Content Delivery Network (CDN) - Market

Growing demand for rich video content, increasing online users, and digitization trends in organizations across the end-user verticals boost the overall CDN market demand.

Key Highlights

  • A CDN is an online network of connected computers that distributes web content quickly to many users by copying or caching the content on various servers and sending it to consumers remotely. High availability and high-performance content delivery to end users are achieved through the use of CDN. Web objects (text, graphics, and scripts), downloadable objects (media files, software, documents), applications (eCommerce, portals), real-time streaming data, on-demand streaming media, and social networks all make use of CDNs nowadays.
  • Over-the-top (OTT) video consumption is quickly evolving due to continual digital infrastructure improvements and initiatives OTT platforms take to produce engaging content for customers at reasonable costs while providing significant value. Additionally, consumption is being boosted by the rising use of mobile devices, the appeal of big screens, and investments in creating original content. Demand for CDN solutions is rising as OTT and VoD consumers grow in number. According to Cisco's visual networking index, IP video is projected to have 79% of the online traffic by 2024. This suggests the growing trend of online video services.
  • The popularity of online gaming is skyrocketing as new technologies like 4K and Ultra HD become available, which drives the market. Gaming companies are increasingly investing in CDN to deliver high-quality content to ensure a better user experience. CDN provides gaming firms to provide essential files and patches for players to download quickly. Additionally, server crashes and download failures are also avoided. All of these features enhance the pre-gaming process. Furthermore, CDN offers scalability, allowing players to keep playing even if the game's download size increases due to its high-quality visuals and other capabilities.
  • With an increase in usage of the internet and smart devices, an enormous amount of data is being generated daily, which needs to be smartly managed. Web-performance optimization solutions are aimed at reducing latency. The success of these solutions will increase the demand from major retailers and the media and entertainment industry.
  • Companies are facing challenges due to bandwidth and network allotment, particularly in rural areas. The company needs to attract enough clients to pay its annual running costs, which include debt payments, replacement capital on a regular basis, and operating expenses. Debt payments rank among the most difficult expenses to cover in rural areas. However, in recent years, significant growth has been observed in rural areas due to rising rural networks from 60% to over 90%. Considering penetration rates that vary widely because of demographics (incomes, ages, and the proportion of seasonal residents) and the amount of grant support companies are targeting developing and underdeveloped regions.
  • COVID-19 had a direct impact on the market since the vendors of content delivery networks rely on several economic elements for their revenue, including vibrant financial markets, the movement of liquidity, and financing from financial institutions. Despite these obstacles, the CDN market is anticipated to expand steadily throughout the forecast period due to the rising data exchange rates on the Internet and the ongoing deployment of high-speed networks.

Content Delivery Network (CDN) Market Trends

Media Delivery is Expected to Have a Significant Market Share

  • The world population using the internet stands at 56.3%, which is responsible for the growing online content. The advent of 4K/UHD televisions, high-definition content supporting smart gadgets, and improving connectivity raise viewers' expectations for high-quality content.
  • Many media organizations are making a transition toward a digital distribution model. This distribution model avoids buffering and stream crashes by putting copies of media files close to viewers. This caching functionality makes a significant difference, even for live broadcasts. Additionally, it reduces the load on the origin server resulting in a more reliable experience. These transitions present a great market opportunity for CDN vendors.
  • CDN vendors are increasingly focusing on techniques for web performance optimization to cater to mobile and dynamic content requirements. For instance, in April 2022, Google launched Media CDN to compete in web and API acceleration content delivery.
  • According to the Global Internet Phenomena Report, streaming video accounted for 53.7% of internet bandwidth traffic, up by 4.8% from a year ago. Companies that sell access to content delivery networks (CDNs), which are collections of servers made to accelerate the transmission of web material, gained greatly. The data volume of CDN is increasing due to the advent of peer-to-peer technology (p2p), 5G, wearable devices, IoT, virtual reality, augmented reality, and advancing technological innovation.
  • Mobile traffic for media-related services accounted for about 45%, which is expected to increase. The need for content to be mobile-compatible is expected to increase, owing to the expected growth of consumed data to about 4.5 GB per month, which is currently at 1.5 GB on average. Media CDN is built with AI/ML, giving viewers more control over how they see, experience, and interact with content. For example, sports fans watching a game can obtain real-time stats and analytics, viewers can purchase items from virtual billboards, etc.

North America Holds the Largest Share in Content Delivery Network Market

  • North America has a high internet penetration rate, which is anticipated to support content expansion. North America held the leading regional market position and is expected to maintain its dominance throughout the projection period due to the presence of market leaders and early adoption of technologies across various end-user verticals.
  • The growing demand for enhanced video content and latency-free online gaming, falling data costs, increasing accessibility and affordability of mobile and broadband networks, and increasing adoption of cutting-edge technologies like Augmented Reality (AR) and Artificial Intelligence (AI) are all contributing to North America's digitalization trend, further aiding the regional expansion of CDN.
  • According to Omdia TV and Online Video Intelligence Service, North America accounted for 52% of the total CDN revenue. Much of this would be fueled by the region's robust economic growth and ongoing IT and telecom industry expansion. The development and investment in CDNs would be driven by additional factors such as the move toward digital transformation, an increase in cloud deployment, and technological developments.
  • Pay TV consumption has decreased in the United States as well. More consumers have been found to favor online media content over pay television. Recently, cord-cutting has been growing, and in the upcoming years, 22.2 million cord-cutters are anticipated, emphasizing the trend toward on-demand entertainment.
  • Phishing and DDoS attacks are majorly faced in this market. For example, according to RCDevs estimates, fraud-related cyberattacks contribute to an average of 43% of occurrences, 34% of data breaches, and 23% of interruptions in the finance industry. In response, numerous American banks proposed purchasing CDN services to reduce suspicious web traffic and stop illegal actors.
  • Additionally, some of the region's well-known e-commerce businesses quickly implemented CDN solutions to increase network traffic and reduce latency which also helped the regional market to maintain its prominent share. By providing the clients with the necessary content, the application of these solutions plays a significant part in distributing digital content to end users.

Content Delivery Network (CDN) Industry Overview

The content delivery network is highly fragmented because companies have benefits, such as improved accessibility to increase mobile content delivery, storage, and accessibility. With new technological innovations, the scope of entering the CDN market is exciting. Some key players in the market are Amazon Web Services Inc., Akamai Technologies Inc., Google LLC, Verizon Digital Media Services (Oath Inc.), Limelight Networks Inc., and Tata Communications. These players constantly innovate and upgrade their product offerings to cater to the increasing market demand.

In September 2022, Bharti Airtel launched Edge CDN as part of its Edge Cloud Portfolio, making its entry into the content delivery network (CDN) market. To implement Edge CDN, the telecom business has teamed up with CDN enabler Qwilt.

In August 2022, Amazon's cloud arm Amazon Web Services (AWS), expanded its presence in Vietnam with two new Edge locations for its Amazon Cloud Front and AWS Direct Connect offerings in Hanoi and Ho Chi Minh City.

In March 2022, Akamai Technologies completed the acquisition of Linode to give companies a massively distributed platform that is friendly to developers for building, running, and securing applications.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Increasing Online Users, Per Capita Online Consumption, and Demand for High -quality Video Content Drives Growth
    • 4.4.2 Growing Demand from Online Gaming Industries adding to Market Growth
  • 4.5 Market Restraints
    • 4.5.1 Larger Organisations Tending to Build their Own CDNs
    • 4.5.2 Bandwidth Concerns Particularly in Developing and Undeveloped Economies

5 MARKET SEGMENTATION

  • 5.1 By Solution and Service
    • 5.1.1 Media Delivery
    • 5.1.2 Cloud Security
    • 5.1.3 Web Performance
  • 5.2 By End-user
    • 5.2.1 Media and Entertainment
    • 5.2.2 Advertising
    • 5.2.3 E-Commerce
    • 5.2.4 Healthcare
    • 5.2.5 Business and Financial Services
    • 5.2.6 Research and Education
    • 5.2.7 Other End-users
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 South Korea
      • 5.3.3.4 Rest of Asia-Pacific
    • 5.3.4 Latin America
      • 5.3.4.1 Mexico
      • 5.3.4.2 Brazil
      • 5.3.4.3 Rest of Latin America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Amazon Web Services Inc.
    • 6.1.2 Akamai Technologies Inc.
    • 6.1.3 Google LLC
    • 6.1.4 Verizon Digital Media Services (Oath Inc.)
    • 6.1.5 Limelight Networks Inc.
    • 6.1.6 CDNetworks Co. Ltd.
    • 6.1.7 Fastly Inc.
    • 6.1.8 StackPath LLC
    • 6.1.9 Edgemesh Inc.
    • 6.1.10 Tata Communications

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS