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市場調查報告書
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1430009

壁材：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Wall Covering - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年壁材市場規模為396.3億美元，預計2029年將達493.1億美元，在預測期內（2024-2029年）複合年成長率為4.47%。

牆面裝飾-市場-IMG1

主要亮點

  • 在建設活動、翻新計劃的增加以及對獨特室內設計的渴望的推動下，壁材市場穩步成長。市場迎合不同消費者的偏好，在設計、質地、材料和價格分佈方面提供廣泛的選擇。
  • 住宅數量的增加是壁材市場的關鍵促進因素。隨著越來越多的住宅建成，對壁紙來裝飾和個性化這些空間的需求不斷成長。據建設局（BCA）稱，新加坡的建築需求預計在中期內將保持強勁。 2021年和2022年的需求預計將從每年270億新元（201.4億美元）增加到340億新元（253.6億美元），並在2023年和2024年增加到280億新元（208.8億美元）到3.5億美元每年，預計將達到 10 億新元（261.1 億美元）。這顯示即將建成的辦公空間、商業建築和零售店的市場利潤豐厚。
  • 時尚產品的供應是壁材市場的關鍵促進因素。消費者擴大尋找能夠反映他們個人風格並補充其空間整體美感的牆壁材料。室內設計趨勢和風格對於塑造壁紙需求至關重要。隨著室內設計的發展，製造商正在開發反映最新趨勢的壁紙。
  • 與塗料產業的競爭是限制壁材市場成長的一個問題。油漆為牆壁裝飾提供了多種選擇，讓消費者可以輕鬆改變牆壁的顏色和飾面。油漆可以應用於各種表面，包括牆壁、天花板和裝飾，以提供凝聚力的外觀。這種多功能性使塗料受到許多消費者的歡迎，尤其是那些喜歡簡約或現代美學的消費者。
  • COVID-19 大流行對住宅和建築業造成了影響，包括封鎖、社交距離和經濟不確定性，導致建築和裝修活動放緩。許多建設計劃被推遲或擱置，減少了對壁紙的需求。
  • 在大流行期間，人們對數位平台的依賴可能會在 COVID-19 後繼續增加。虛擬設計諮詢、線上視覺化工具和擴增實境應用程式可協助消費者在購買前探索和視覺化不同的壁紙選項。採用數位平台的製造商和零售商可能會在接觸和吸引客戶方面獲得競爭優勢。

壁材市場趨勢

牆板領域預計將佔據主要市場佔有率

  • 牆板預計將促進壁材市場的顯著成長。牆板是安裝在牆壁上的裝飾元素，旨在提高美觀性並提供功能優勢。它們有多種材料、設計和飾面可供選擇，為各種應用提供多功能性和客製化選項。對美觀且具有成本效益的牆面覆蓋解決方案的需求不斷成長，推動了牆板的普及。
  • 與油漆和壁紙等傳統壁材相比，牆板具有多種優勢。它耐用、易於安裝並且需要最少的維護。它還具有優異的隔熱、隔音、防潮性能，適用於住宅和商業設施。
  • 牆板有多種設計、紋理、顏色和圖案。可以模仿木材、石材、金屬、布料等各種材料，以達到顧客想要的美學效果。可自訂選項的可用性擴大了設計的可能性，並促使更多的消費者選擇牆板進行室內裝飾。
  • 建設產業作為壁材市場的驅動力發揮重要作用。隨著建築業的發展，特別是住宅和商業領域的發展，對牆板的需求可能會增加。牆板在建築計劃中很受歡迎，因為它們為建築商和承包提供了方便且省時的解決方案。
  • 根據美國人口普查局的數據，2022年，美國私人建築支出增加近四倍於公共建築支出。從 50 個州的建築支出來看，德克薩斯州和加州處於領先地位。預測顯示，美國新建建築的價值將持續上升。 2022年，美國私人和公共建築支出將分別為14,292億美元和3,636億美元。
牆面裝飾-市場-IMG2

預計北美將佔據較大市場佔有率

  • 北美壁材市場一直是世界上最大的牆布市場之一。該地區強勁的建設產業、不斷增加的改建和翻新以及消費者對室內設計日益成長的偏好都有助於市場規模和成長。在都市化、新住宅和商業建築以及對創新和永續壁紙解決方案的需求的推動下，市場預計將繼續擴大。
  • 北美壁材市場涵蓋住宅和商業領域。在住宅領域，住宅和租戶使用壁材來增強住宅的室內設計。商業部門包括飯店、餐廳、辦公室、醫療保健設施和零售商店等多種部門。壁材用於裝飾目的並營造特定的氛圍。
  • 雖然美國佔據了大部分市場佔有率，但由於加拿大對新住宅的積極投資，受調查市場的採用率在預測期內可能會擴大。例如，根據 StatCan 的數據，2022 年加拿大將建造 261,850 套住宅。
  • 北美市場以重視壁材的設計和創新而聞名。製造商和設計師不斷推出新的圖案、紋理、顏色和飾面，以滿足不斷變化的消費者偏好。數位印刷技術也徹底改變了市場，實現了高度詳細和可客製化的壁材，例如壁畫、逼真的設計和幾何圖案。
  • 北美壁材市場越來越關注永續性和環境友善性。消費者對環保產品的要求越來越高，製造商透過推出由回收材料、天然纖維和低 VOC（揮發性有機化合物）塗料製成的永續壁材來應對。對環保選擇的需求預計將繼續推動該地區的創新和產品開發。
牆布-市場-IMG3

壁材產業概況

壁材市場高度分散，主要參與者包括 Brewster Home Fashion、Adfors（聖戈班）、Ahlstrom-Munksj Oyj、Asian Paints Ltd 和 Benjamin Moore &Co。市場參與者正在採取合作夥伴關係、創新和收購等策略來增強其產品陣容並獲得永續的競爭優勢。

  • 2023 年 3 月 - 家鄉 Erin Napier 與美國最古老的壁紙製造商合作推出新系列。 Erin and Ben Napier Co. 的約克壁紙系列包括即剝即貼壁紙，帶有奇特的花卉和民間藝術靈感圖案，將吸引熱愛色彩的南方人。
  • 2022 年 6 月 - Asian Paints 推出 2022 年家居裝飾系列。在其富麗堂皇的旗幟下，家居裝飾包括紡織品、壁紙、地毯、家具、燈具和完全不同的床上用品類別。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 產業價值鏈分析
  • 市場促進因素
    • 住宅數量增加
    • 時尚產品的可用性
    • DIY（木工）趨勢的增加
  • 市場挑戰
    • 與塗料領域的激烈競爭
  • COVID-19 市場影響評估

第5章市場區隔

  • 依產品類型
    • 牆板
    • 壁紙
      • 乙烯基壁紙
      • 不織布壁紙
      • 紙壁紙
      • 布藝壁紙
      • 其他壁紙
    • 瓦
    • 金屬壁紙
    • 其他產品類型
  • 按用途
    • 商業的
    • 住宅
  • 按分銷管道
    • 專賣店
    • 家居中心
    • 建材店
    • 家具店
    • 量販店
    • 電子商務
    • 其他分銷管道
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 荷蘭
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲
    • 中東/非洲
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 南非
      • 其他中東和非洲

第6章 競爭形勢

  • 公司簡介
    • Brewster Home Fashion
    • Adfors（Saint Gobain）
    • Ahlstrom-Munksjo Oyj
    • Asian Paints Ltd
    • Benjamin Moore & Co.
    • AS Creation Tapeten AG
    • J. Josephson Inc.
    • Walker Greenbank PLC
    • Grandeco Wallfashion Group
    • York Wallcoverings Inc.

第7章 投資分析

第8章市場的未來

簡介目錄
Product Code: 51601

The Wall Covering Market size is estimated at USD 39.63 billion in 2024, and is expected to reach USD 49.31 billion by 2029, growing at a CAGR of 4.47% during the forecast period (2024-2029).

Wall Covering - Market - IMG1

Key Highlights

  • The wallcovering market steadily grew, driven by increasing construction activities, renovation projects, and the desire for personalized interior design. The market offers a wide range of options in terms of design, texture, material, and price point, catering to diverse consumer preferences.
  • The increasing number of residential buildings is a significant driver for the wallcovering market. As more residential properties are constructed, there is a growing demand for wallcoverings to decorate and personalize these spaces. According to the Building and Construction Authority (BCA), construction demand in Singapore is expected to hold steady over the medium term. Demand is projected to reach between SGD 27 billion (USD 20.14 billion) and SGD 34 billion (USD 25.36 billion) per year for 2021 and 2022 and between SGD 28 billion (USD 20.88 billion) and SGD 35 billion (USD 26.11 billion) per year for 2023 and 2024. It indicates a lucrative market for upcoming office spaces, commercial buildings, and retail stores.
  • Styled products' availability is a significant driver for the wallcovering market. Consumers are increasingly seeking wallcoverings that reflect their style and complement the overall aesthetic of their spaces. Interior design trends and styles are crucial in shaping the demand for wallcoverings. As interior design evolves, manufacturers respond by developing wallcoverings that reflect the latest trends.
  • High competition from the paints segment poses a challenge and restrains the growth of the wallcovering market. Paints offer a versatile option for wall decoration, allowing consumers to easily change the color and finish of their walls. Paints can be applied to various surfaces, including walls, ceilings, and trim, providing a cohesive look. This versatility makes paints popular for many consumers, especially those who prefer a more minimalistic or contemporary aesthetic.
  • The COVID-19 pandemic led to a slowdown in construction and renovation activities as lockdowns, social distancing measures, and economic uncertainty affected the housing and construction sectors. Many construction projects were delayed or put on hold, reducing the demand for wallcoverings.
  • The increased reliance on digital platforms during the pandemic will likely continue post-COVID-19. Virtual design consultations, online visualization tools, and augmented reality applications can help consumers explore and visualize different wallcovering options before purchasing. Manufacturers and retailers that embrace digital platforms may gain a competitive advantage in reaching and engaging with customers.

Wall Covering Market Trends

Wall Panel Segment is Expected Hold Significant Market Share

  • Wall panels are expected to contribute to the significant growth of the wallcovering market. Wall panels are decorative elements installed on walls to enhance aesthetics and provide functional benefits. They are available in various materials, designs, and finishes, offering versatility and customization options for various applications. The growing demand for aesthetically pleasing and cost-effective wall covering solutions propelled the popularity of wall panels.
  • Wall panels offer several advantages over traditional wall coverings such as paint or wallpaper. They are durable, easy to install, and require minimal maintenance. Additionally, wall panels can provide insulation, soundproofing, and moisture resistance, making them highly desirable in residential and commercial settings.
  • Wall panels are available in many designs, textures, colors, and patterns. They can mimic various materials like wood, stone, metal, or fabric, allowing customers to achieve the desired aesthetic effect. The availability of customizable options expanded the range of design possibilities, attracting more consumers to choose wall panels for their interior decor.
  • The construction industry plays a significant role in driving the wallcovering market. The demand for wall panels will rise as the construction sector grows, particularly in residential and commercial segments. Wall panels offer a convenient and time-saving solution for builders and contractors, making them popular in construction projects.
  • According to US Census Bureau, in 2022, private construction spending in the United States grew at a rate that was approximately four times the amount of public construction spending. Texas and California stood on top by looking at building spending throughout the 50 states. According to forecasts, the value of new buildings in the United States will continue to rise in the coming years. The construction spending in the United States in private and public construction in 2022 is USD 1429.2 billion and USD 363.6 billion, respectively.
Wall Covering - Market - IMG2

North America is Expected to Hold Significant Market Share

  • The North American wall-covering market is consistently one of the largest in the world. The region's strong construction industry, growing renovation and remodeling activities, and increasing consumer preference for interior design contributed to the market's size and growth. The market is expected to continue expanding, driven by urbanization, new residential and commercial construction, and the demand for innovative and sustainable wall-covering solutions.
  • The North American wall-covering market caters to both residential and commercial sectors. In the residential sector, homeowners and renters use wall coverings to enhance the interior design of their homes. The commercial sector includes various segments, such as hotels, restaurants, offices, healthcare facilities, and retail stores. It utilizes wall coverings for decorative purposes and to create a specific ambiance.
  • While the United States holds the majority share of the market, the adoption rate in Canada for the studied market is likely to grow over the forecast period due to significant investment in new residential buildings. For instance, according to StatCan, in 2022, the new residential construction started in Canada is 261.85 thousand.
  • The North American market is known for its emphasis on design and innovation in wall coverings. Manufacturers and designers continuously introduce new patterns, textures, colors, and finishes to meet evolving consumer preferences. Digital printing technology also revolutionized the market, allowing for highly detailed and customizable wall coverings, including murals, photo-realistic designs, and geometric patterns.
  • Sustainability and eco-friendliness are growing concerns in the North American wall-covering market. Consumers are increasingly seeking environmentally friendly products, and manufacturers responded by introducing sustainable wall coverings made from recycled materials, natural fibers, and low-VOC (volatile organic compounds) paints. The demand for eco-friendly options is expected to continue driving innovation and product development in the region.
Wall Covering - Market - IMG3

Wall Covering Industry Overview

The Wall Covering Market is highly fragmented, with major players like Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksj Oyj, Asian Paints Ltd, and Benjamin Moore & Co. Players in the market adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • March 2023- Hometown Erin Napier launched a new collection with America's Oldest Wallpaper Manufacturer. The Erin and Ben Napier Co. Collection for York Wallcoverings includes peel-and-stick wallpapers with fanciful flowers and folk art-inspired motifs that contain color-loving Southerners swooning.
  • June 2022- Asian Paints launched its 2022 Home Decor Collection. Under its regal banner, home decor encompasses textiles, wallpapers, carpets, furniture, lamps, and an entirely different bedding category.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Market Drivers
    • 4.4.1 Increasing Number of Residential Buildings
    • 4.4.2 Availability of Styled Products
    • 4.4.3 Increase in Do-it-yourself (DIY) Trends
  • 4.5 Market Challenges
    • 4.5.1 High Competition from the Paints Segment
  • 4.6 Assessment of the Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Wall Panel
    • 5.1.2 Wall Paper
      • 5.1.2.1 Vinyl Wallpaper
      • 5.1.2.2 Non-woven Wallpaper
      • 5.1.2.3 Paper-based Wallpaper
      • 5.1.2.4 Fabric Wallpaper
      • 5.1.2.5 Other Wallpaper Types
    • 5.1.3 Tile
    • 5.1.4 Metal Wall Covering
    • 5.1.5 Other Product Types
  • 5.2 By Application
    • 5.2.1 Commercial
    • 5.2.2 Residential
  • 5.3 By Distribution Channel
    • 5.3.1 Specialty Store
    • 5.3.2 Home Center
    • 5.3.3 Building Material Dealer
    • 5.3.4 Furniture Store
    • 5.3.5 Mass Merchandizer
    • 5.3.6 E-commerce
    • 5.3.7 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Spain
      • 5.4.2.5 Netherlands
      • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 Rest of Asia Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Mexico
      • 5.4.4.3 Argentina
      • 5.4.4.4 Rest of Latin America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 Saudi Arabia
      • 5.4.5.2 United Arab Emirates
      • 5.4.5.3 South Africa
      • 5.4.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles *
    • 6.1.1 Brewster Home Fashion
    • 6.1.2 Adfors (Saint Gobain)
    • 6.1.3 Ahlstrom-Munksjo Oyj
    • 6.1.4 Asian Paints Ltd
    • 6.1.5 Benjamin Moore & Co.
    • 6.1.6 A.S. Creation Tapeten AG
    • 6.1.7 J. Josephson Inc.
    • 6.1.8 Walker Greenbank PLC
    • 6.1.9 Grandeco Wallfashion Group
    • 6.1.10 York Wallcoverings Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET