5K 顯示解析度：市場佔有率分析、產業趨勢與統計、成長預測，2024-2029 年

目前5K顯示解析度市場規模為31.4億美元。

預計未來五年將達到 66.1 億美元，預測期內複合年成長率為 16.2%。

主要亮點

• 隨著4K市場的增加，對5K顯示解析度的需求預計很快就會增加。在這個快速變化的技術世界中，5K 顯示解析度市場預計將在預測期內呈現顯著的成長前景。
• 新興國家對高解析度顯示器的高級產品的需求不斷成長，預計將受到電視行業豐富的市場以及市場參與者針對目標群體的促銷宣傳活動等因素的推動。智慧家庭和智慧建築的不斷成長趨勢以及對連網型技術的需求不斷增加是推動整個消費電子領域採用連網型和創新解決方案的關鍵因素，這也推動了所研究的市場表現。例如，三星推出了SpaceMax Family Hub連網型冰箱。這款冰箱具有自動用餐計劃功能，消費者可以在廚房工作時從任何地方看到冰箱內部，並在冰箱的巨型娛樂螢幕上觀看自己喜歡的電視節目。
• 未來，數位電子看板將提供更靈活的業務和難忘的體驗。儘管技術已經實現了更專業的實施，但內容仍然是過程的核心。不僅螢幕數量增加了，技術也增加了。技術進步為營運商創造了全新的內容選擇。例如，顯示器的功能得到了顯著改善。高解析度5K顯示器越來越受歡迎，新穎、明亮的螢幕可以有效吸引人們的注意。另一方面，Sharp Corporation的顯示器提高了可呈現內容的標準。需要更高品質的圖像和影片。
• 市場參與者正在開發新產品以贏得市場佔有率。例如，許多相機以更高的影格速率捕捉高解析度視訊和影像，從而提供更清晰、Sharp Corporation的影像和影片。數位相機和探險相機支援 5K 顯示解析度，這是數位相機的新趨勢，可在緊湊、堅固的機身中提供高解析度視訊。 GoPro 冒險相機能夠以 5K 解析度拍攝 30-240fps，這對於冒險相機來說是一個巨大的輸出。
• 新型複雜技術迅速融入智慧型手機，促使組織依賴消費級設備來支援其行動員工。另一種常見做法是中小型企業考慮最低成本、營運水準和員工滿意度而採用消費級設備。相較之下，大型企業選擇投資標準、堅固的企業設備。消費級設備的成本往往比剛問世時低，而且消費級設備的價格相當實惠。當機構試圖走捷徑並僅根據成本選擇設備時，產業會選擇消費級設備。
• 此外，在 COVID-19 大流行期間，電視收視率持續飆升。由電視觀眾測量組織 BARC India（印度廣播觀眾研究委員會）報告。據報道，第 12 週（2020 年 3 月 21 日至 27 日）的收視率與 COVID-19 之前的時期（2020 年 1 月 11 日至 31 日）相比躍升了 11%。兩個時期內日均收視人數增加了 6,200 萬，從 5.6 億增加到 6.22 億。預計此類趨勢將進一步成為所研究市場成長的催化劑。

5K顯示解析度市場趨勢

電視產業可望推動市場

• 由於各種技術進步和智慧家居技術在全球範圍內的日益採用，電視行業正在經歷快速成長。世界各地的供應商正在對其產品進行有效的創新，以滿足客戶需求和市場需求。
• 數位化已成為各地區提高有線網路品質的主流。由於高畫質頻道、頻道包訂閱和互動式視訊等附加價值服務的優勢，有線電視網路正在採用數位化。這些發展預計將推動對 5K 顯示解析度的需求。
• 隨著消費者傾向於大螢幕電視，對螢幕大小低於 32 吋的電視的需求正在下降。需求下降的另一個主要因素是5K技術的出現。這部分是由於需求，部分是由於小螢幕的限制。目前還沒有配備5K技術的32吋電視，因為小螢幕無法顯示5K高解析度。過去十年，製造商主要關注 5K 設備。因此，無法顯示5K的電視被淘汰是不可避免的。
• 該區隔市場的電視尺寸較小，功能有限，而且價格也相當便宜。這些電視的低廉價格使其成為那些想要用更新、更聰明的電視更換傳統電視的低收入人群的選擇。當公司推出這種尺寸的電視時，他們通常會針對低收入者較多的地區。例如，2022年8月，小米印度宣布發布“小米智慧電視5A PRO 32”，螢幕大小為32吋。這款電視採用無邊框螢幕，解析度為 1336768 像素。此外，電視的音訊設定支援杜比全景聲 (Dolby Atmos) 和 DTS Virtual:X。
• 此外，當門鎖上並且在家工作時，人們會花更多時間看電視。根據2021年美國勞工統計局的美國時間利用調查顯示，美國大部分時間都花在看電視上，不計算睡眠時間，平均每天約3.1小時，僅略多於工作時間。此外，2022年3月，德國音訊品牌Blaupunkt推出了40吋HD Ready智慧型電視。這款電視支援 1GB RAM、8GB ROM、3 個 HDMI 連接埠、2 個 USB 端口，並具有 40 瓦揚聲器輸出和 2 個揚聲器、數位雜訊濾波器和環繞技術。
• 根據 NPAW 的數據，歐洲和北美將成為線性電視節目觀看次數最多的地區，到 2022 年，平均每天觀看 2.2 條內容，並且頻道數量不斷增加。另一方面，在亞洲，每位用戶每項服務每天觀看的線性電視節目平均數量為 1.3 部。如此高的電視消費量可能會在預測期內推動所研究市場的需求。基於作業系統的設備部署將推動市場成長。強制安裝機上盒的政府法規、機上盒供應商部署基於開放作業系統的設備以及新興國家的模擬停電正在進一步推動機上盒市場的需求，並預計將增加對所研究市場的需求。

預計北美將佔據很大的市場佔有率

• 預計美國5K 市場在預測期內將出現高速成長。體育和娛樂、醫療和消費產業擴大使用高畫質設備將推動市場成長。持續的技術進步正在推動美國對 5K 技術的需求。 5K UHD 在垂直和水平像素數方面優於 4K UHD。該技術提供了改進角度和高品質的圖像視覺化。
• 加拿大是 5K 技術最重要的市場之一。高投資、技術進步和創新應用是推動市場的主要因素。 5K 解析度的主要優點之一是它比低解析度格式提供更多的細節和清晰度，使其成為大螢幕顯示和以高影像品質為優先考慮的應用的典範。 OTT 服務的日益普及，以及智慧型電視作為典型串流娛樂產品的普及，可能為所研究的市場創造利潤豐厚的機會。
• 此外，超高速網際網路和高效網路基礎設施的日益普及預計也將對 5K 解析度產生積極影響。例如，2022 年 10 月，加拿大政府宣布了一個新計劃，支持全球通訊公司諾基亞過渡到下一代無線技術。這個耗資 3.4 億美元的變革性計劃將擴大諾基亞渥太華工廠，並進一步振興其研究實驗室，以推動加拿大無線技術的研發。透過這項投資，政府旨在發展加拿大的無線基礎設施並加強加拿大在數位創新方面的地位。
• 此外，根據 10 Times 的數據，從 2022 年 5 月到 2023 年 4 月，其活動平臺上發佈了超過 33,000 場活動，美國安排的會議、商務會議和展覽數量最多。 排在第二位的是英國，在各個領域舉辦了6,400場活動。 這可能會為所研究的市場創造增長機會。活動數量的增加可能會創造一個委託建造 5 千米全圓頂的機會。
• 根據Screenfluence統計，76%的美國消費者是因為一個標誌而進入他們以前從未去過的商店。 68% 的美國人因為廣告看板吸引了他們的注意而購買了某項服務或產品。此類案例正在推動商業產業對先進技術的需求。與靜態的印刷標牌相比，數位內容對客戶來說更明顯、更容易記住。造成這種情況的原因有很多，但最主要的是人們被運動、色彩和新鮮感所吸引。例如，數位廣告看板在許多大都會圈很普及，可以行銷從房地產和雜貨店到小兒科、汽車經銷商和漢堡店的一切。

5K顯示解析度行業概況

全球 5K 顯示解析度市場由索尼公司、LG 電子、三星電子和皇家飛利浦 NV 等主要企業鞏固在中等水平。這些公司積極參與策略合作夥伴關係和持續的產品開發，以擴大其市場佔有率。該市場最近的顯著發展包括：

2023 年 8 月，三星電子新加坡宣布擴大其 ViewFinity 顯示器產品線，推出 27 吋 ViewFinity S9（S90PC 型號）。這是繼 2022 年 6 月發布的 ViewFinity S8（S80PB 型號）之後增強的高解析度顯示器陣容，具有超高畫質 (UHD) 解析度。新推出的 ViewFinity S9 擁有 27 吋顯示螢幕，具有 5,120 x 2,880 像素的令人驚嘆的 5K 解析度。與傳統超高畫質顯示器相比，這種高解析度為使用者提供了超過 50% 的工作空間，並提供清晰的圖像和文字。

2023 年 6 月，飛利浦推出了 40B1U6903CH，這是一款提供 5K 解析度的尖端設備，擴大了其顯示器產品組合。此顯示器配備 IPS 面板、Thunderbolt 4 連接和內建網路鏡頭，可增強功能。與先前型號的垂直解析度為 1,440 像素不同，這款 40 吋型號的垂直解析度為 2,160 像素，長寬比為 21:9。與飛利浦顯示器品牌MMD和冠捷科技有限公司子公司AOC早春推出的32:9格式型號相比，40B1U6903CH以其卓越的垂直像素數脫穎而出。此外，此型號採用平面 IPS 面板，而不是曲面 VA 面板，可提供更寬的頻譜，DCI-P3 色彩空間覆蓋率達 98%，但對比度略有下降。

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月分析師支持

目錄

第1章簡介

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

• 市場概況
• 產業吸引力－波特五力分析
  • 買方議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間敵對關係的強度
• COVID-19 市場影響評估

第5章市場動態

• 市場促進因素
  • 家電市場對高階顯示器的需求不斷增加
  • 相機和資料傳輸技術不斷進步
• 市場抑制因素
  • 5K產品價格高、成本高

第6章市場區隔

• 依類型
  • 相機
  • 監視器
  • 電視機
• 依用途
  • 商業的
  • 住宅
• 依地區
  • 北美洲
  • 歐洲
  • 亞太地區
  • 世界其他地區

第7章 競爭環境

• 公司簡介
  • Sony Corporation
  • LG Electronics
  • Samsung Electronics
  • Koninklijke Philips NV
  • Dell Technologies
  • Apple Inc
  • HP Development Company, LP
  • RED Digital Cinema, LLC.
  • Viewsonic Corporation
  • Micro-Star INT'L CO., LTD

第8章投資分析

第9章 市場未來展望

The 5K display resolution market is valued at USD 3.14 billion in the current year. It is expected to register a CAGR of 16.2% during the forecast period to reach a value of USD 6.61 billion by the next five years.

Key Highlights

• With the increase in the 4K market, the demand for 5K display resolution is predicted to increase shortly. In this rapidly changing world of technology, the 5K Display Resolution Market is projected to show a significant growth prospect during the forecast period.
• The growing demand for premium products with high-resolution displays in developing countries is expected to be fueled by factors such as a substantial market in the TV segment and promotional campaigns by market players for their target audience. The growing trend of smart homes and buildings and increasing demand for connected technologies are major factors driving the adoption of connected and innovative solutions across the consumer electronics sector, which also drives the studied market. For instance, Samsung launched a connected refrigerator, SpaceMax Family Hub. It features automated meal planning, lets consumers see inside the refrigerator from anywhere, and allows users to watch their favorite TV show on the refrigerator's massive entertainment screen while working in the kitchen.
• Digital signage will offer more flexible business and memorable experiences in the future. While technology allows for more specialized implementations, the content remains at the heart of the process. Not only has the quantity of screens increased, but so has technological progress. Technological advancements have created entirely new content options for operators. Leaps have been made, for example, in the display features. High-resolution 5K displays are gaining traction, and new, brighter screens effectively attract the public's attention. On the other hand, Sharper displays have raised the bar for the content that can be presented. Better-quality images and videos are required.
• The players in the market are developing new products to capture the market share. For example, Numerous cameras include high-resolution video and image capture with higher frame rates, giving crisp and sharp images and videos. 5K display resolution is being enabled in digital and adventure cameras, which is the new trend in the digital camera to offer high-definition videos in a compact and sturdy body. GoPro Adventure camera allows 5k resolution with 30-240fps, which is a massive output for an adventure camera.
• The fast incorporation of new sophisticated technologies into smartphones makes organizations rely on consumer-grade devices for their mobile workforce. Another common practice is that small- or medium-sized businesses adopt consumer-grade devices considering minimum cost, operations levels, and employee satisfaction. In contrast, large enterprises opt to invest in standard ruggedized enterprise devices. The cost of consumer-grade devices tends to decrease compared to their initial launch, and the price of a consumer-grade device is significantly affordable. When institutions look to cut corners and pick their device by cost alone, industries are opting for consumer-grade devices.
• Further, during the COVID-19 pandemic, TV viewership continued to surge, as reported by the television viewership measurement agency Broadcast Audience Research Council of India (BARC India). It stated that week 12 (March 21 to 27, 2020) saw a viewership surge of 11% compared to the pre-COVID-19 period (January 11 to 31, 2020). The average daily reach grew by 62 million between the two time periods, from 560 million to 622 million. Such trends are further expected to act as catalysts for the growth of the studied market.

5k Display Resolution Market Trends

Television Segment is Expected to Drive the Market

• The television industry is witnessing a growth in growth due to various technological advancements and the growing adoption of smart home technologies worldwide. Vendors across the globe are making effective innovations to their products to cater to customer needs and market requirements.
• Digitalization has become predominant in various regions as it improves the quality of cable networks. Digitalization is being adopted in cable networks due to the benefits of value-added services, like HD channels, channel pack subscriptions, and interactive videos. Such developments are expected to drive the demand for the 5K display resolutions.
• TVs with screen sizes less than or equal to 32 inches witness a reduced demand as consumers are inclined toward bigger-screen TV sets. Another major factor for the decreasing demand is the emergence of 5K technology. This is partly due to demand and partly to do with the limitations of the small screen. There are no 32-inch TVs with 5K technology, as their small screens cannot project the high resolutions of 5K. Manufacturers have focused on 5K sets for most of the past decade. Thus, it was inevitable that TVs incapable of showing it would fall by the wayside.
• TVs falling in this segment are also significantly cheaper due to their small size and limited functionalities. The lower price of these TVs makes them a suitable option for lower-income people who want to switch from conventional TVs to newer and smarter TV sets. Companies mostly target regions with a high number of lower-income people for launching TVs in this size range. For instance, in August 2022, Xiaomi India announced the launch of the Xiaomi Smart TV 5A PRO 32, with a screen size of 32-inch. This TV features a bezel-less screen with a resolution of 1336768 pixels. Also, the tv audio setup supports Dolby Atmos and DTS Virtual: X.
• In addition, lockdowns and work-from-home scenarios increased the time spent watching television. According to the 2021 US Bureau of Labor Statistics' American Time Use Survey, apart from sleeping, Americans spent most of their time watching television, averaging about 3.1 hours per day, just slightly more time than they spent working. Also, in March 2022, Blaupunkt, the German-rooted audio-visual brand, launched a 40-inch HD Ready smart TV. This TV Supports 1Gb RAM, 8GB ROM, 3 HDMI Ports, and 2 USB Ports and is equipped with two speakers, a digital noise filter, and a 40-watt speaker output that supports Surround technologies.
• According to NPAW, the regions with the most linear TV titles watched are Europe and North America, with an average of 2.2 content titles consumed per day and channel in 2022. In contrast, the average daily number of linear TV titles watched in Asia amounted to 1.3 per user and service. Such high TV consumption would drive the demand for the studied market over the forecasted period. The deployment of OS-based devices drives the market growth. The government regulations mandating the installation of set-top boxes, deployment of open OS-based devices by STB vendors, and analog switch-off transition in emerging countries are further driving the demand of the STB market, which would enhance the demand for the market studied.

North America is Expected to Hold Significant Share of the Market

• The 5K market in the United States is expected to witness high growth during the projected timeline. The increasing usage of high-resolution devices by sports & entertainment, medical, and consumer industries will fuel the market growth. The continuous technological advancement in the United States is boosting the demand for 5K technology. The 5K UHD is superior to the 4K UHD in vertical and horizontal pixels. The technology provides image visualization with improved angles and high quality.
• Canada is one of the most significant markets for 5K technology. High investments, technological advancements, and innovative applications are key factors driving the market. One of the main advantages of 5K resolution is that it provides much greater detail and clarity than lower resolution formats, making it a model for large screen displays or for use in applications where high image quality is a priority. Increasing adoption of OTT services leading to the preference of smart TVs as typical streaming entertainment products will create lucrative opportunities for the studied market.
• Additionally, the increasing prevalence of ultra-fast internet and highly efficient network infrastructure is expected to impact 5K resolution positively. For instance, in October 2022, the government of Canada announced a new project from Nokia, a global telecommunications company, to help the country transition to the next generation of wireless technology. This transformative USD 340 million project will expand Nokia's Ottawa facility and revitalize its laboratories further to advance wireless technology research and development in Canada. Through this investment, the government aims to grow Canada's wireless infrastructure and strengthen its position in digital innovations.
• Further, according to 10 Times, a business event platform firm with over 33 thousand events published on an event platform from May 2022 to April 2023, the United States has the most conferences, business meetings, and trade exhibitions scheduled. The United Kingdom was the second-place finisher, which hosted 6.4 thousand events across all sectors. This may create an opportunity for the market studied to grow. Such a rise in the number of events would create an opportunity for the commissioning of 5k full domes.
• According to screenfluence statistics, 76% of American consumers enter stores they had never visited because of the signage. 68% of Americans have paid for a service or product because its signage drew their attention. Such instances are creating more demand for advanced technologies in the commercial industry. Digital content is more likely to be noticed and remembered by customers than static print-based signs. There are several reasons at work here, but the primary one is that people are drawn to movement, color, and freshness. For example, digital billboards are prevalent in many metropolitan areas, marketing everything from real estate and grocery stores to pediatricians, car dealerships, and burger eateries.

5k Display Resolution Industry Overview

The Global 5K display resolution market exhibits a moderate level of consolidation, with several key players, including Sony Corporation, LG Electronics, Samsung Electronics, and Koninklijke Philips N.V., among others. These companies are actively engaged in strategic partnerships and continuous product development efforts to expand their market presence. Notable recent developments in this market include:

In August 2023, Samsung Electronics Singapore announced the expansion of its ViewFinity monitor lineup with the introduction of the 27-inch ViewFinity S9 (S90PC model). This addition strengthens Samsung's portfolio of high-resolution monitors following the release of the ViewFinity S8 (S80PB model) in June 2022, featuring Ultra High Definition (UHD) resolution. The newly launched ViewFinity S9 boasts a 27-inch display with an impressive 5K resolution of 5,120 x 2,880 pixels. This higher resolution provides users with a workspace that is over 50% larger than traditional UHD monitors, delivering exceptional picture and text clarity.

In June 2023, Philips expanded its range of monitors with the introduction of the 40B1U6903CH, a cutting-edge device offering 5K resolution. This monitor features an IPS panel, Thunderbolt 4 connectivity, and an integrated webcam for enhanced functionality. Unlike previous models that offered a vertical resolution of 1,440 pixels, this 40-inch model offers an impressive 2,160 pixels vertically, resulting in a 21:9 aspect ratio. In comparison to the 32:9 format models introduced earlier in the spring by MMD under the Philips Monitors brand and AOC, both subsidiaries of TPV Technology Limited, the 40B1U6903CH stands out with its superior vertical pixel count. Additionally, this model utilizes a flat IPS panel instead of a curved VA panel, providing a wider color spectrum with 98 percent coverage of the DCI-P3 color space, albeit with slightly reduced contrast.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Buyers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Demand for High-end Displays in Consumer Electronics Market
  • 5.1.2 Increasing Technological Advancements in Camera and Data Transfer Technology
• 5.2 Market Restrains
  • 5.2.1 High Price and Prime Costing of 5K Products

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Cameras
  • 6.1.2 Monitors
  • 6.1.3 Television
• 6.2 By Application
  • 6.2.1 Commercial
  • 6.2.2 Residential
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Rest of World

7 COMPETETIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Sony Corporation
  • 7.1.2 LG Electronics
  • 7.1.3 Samsung Electronics
  • 7.1.4 Koninklijke Philips N.V.
  • 7.1.5 Dell Technologies
  • 7.1.6 Apple Inc
  • 7.1.7 HP Development Company, L.P
  • 7.1.8 RED Digital Cinema, LLC.
  • 7.1.9 Viewsonic Corporation
  • 7.1.10 Micro-Star INT'L CO., LTD

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET