語音合成：市場佔有率分析、產業趨勢與統計、2024年至2029年成長預測

Text-to-Speech - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

出版日期: 2024年01月04日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

語音合成市場在基準年的估值為 29.5 億美元，預計在未來五年內將以 15.96% 的複合年成長率成長至 66.5 億美元。

主要亮點

語音合成解決方案透過將文字轉換為語音格式，使有語言和閱讀障礙（例如視覺障礙和閱讀障礙）的人更容易進行交流，從而支持市場成長。
這些解決方案能夠提供多語言音訊輸出，以增強您的溝通能力並幫助您的公司在全球擴張。例如，企業可以實施將書面內容轉換為多種口語的解決方案，從而更輕鬆地與世界各地的客戶和員工進行溝通。此外，文字轉語音解決方案使您的業務更容易被更多人接受，並提供地區口音和方言，提高客戶參與度並加速文字轉語音解決方案的市場採用。
語音合成解決方案還可用於教育技術，讓教師在課堂、LMS、網路研討會和數位學習中實施它們，以改善學生的整體學習體驗，並幫助聽覺學習者更好地記住資訊。此外，像 Speechify 這樣的新興市場供應商已經開發了解決方案，提供可支援多種不同語言的文字轉語音工具，並提供大量自訂選項，可以為有困難的讀者客製化聲音。
語音合成解決方案在醫療保健領域的廣泛應用可提高醫學教育和研究的效率，這正在推動預測期內的市場採用。例如，2023 年2 月，全球領先的心肺復甦(CPR) 模型和其他救生技術、醫療培訓和資源醫療提供者挪度醫療(Laerdal Medical) 宣布，其目標是到2030 年每年挽救100 萬人的生命。投資人工智慧和機器學習，包括 Azure 文字轉語音。 Laerdal 為醫學生和提供者提供的 3D 虛擬訓練模擬器將使用 Azure AI 文字轉語音技術來提供模擬現實生活中患者與提供者互動的身臨其境型體驗。
然而，文字轉語音 (TTS) 最常見的問題之一是語音聽起來機械且不自然。這可能會給聽眾帶來不吸引人的體驗，因為該解決方案缺乏模仿自然人類語調和語氣的能力。
COVID-19 大流行加速了市場的採用，因為它可以幫助客戶透過線上媒體更有效地學習。 TTS 解決方案供應商 Readspeaker 還發現，由於 COVID-19 大流行期間各種遠距學習技術的出現，僅在學術環境中文字轉語音的使用量就增加了 32%，並且在疫情后也有所增加。大流行時期也是如此。

語音合成市場趨勢

對多語言音訊和影片內容的需求正在推動市場發展

語音合成解決方案可以將文字轉換為跨語言的語音，使企業能夠最大限度地減少語言障礙，提高可訪問性，並透過有效的全球參與開拓新的商機。這為他們提供了與全球受眾溝通的工具，並在預測期間推動市場發展時期。
國際商務中多語言語音合成的主要好處之一是改善與客戶的溝通。企業可以利用基於AI技術的語音合成器，輕鬆將文字轉換為多種語言的自然語音，為不同語言背景的客戶提供更個人化的體驗，我們正在推動大小企業的市場導入。
此外，透過將公司的客戶服務入口網站或互動式語音應答(IVR) 與基於多語言特徵的語音合成解決方案整合，它可以了解並有效回應客戶需求，從而實現全球覆蓋。它可以為他們所在的公司建立信任，提高客戶滿意度和客戶維繫。
電子學習平台的多語言內容對於容納世界各地的學生來說是必要的，這些解決方案可以將文本轉換為語音，因此學生可以使用多種語言和方言的內容。電子學習平台在世界各地教育系統中的主流化正在推動市場成長。
例如，到 2022 年 9 月，使用電子學習平台 Moodle 的學生將能夠透過整合 ReadSpeaker 的數位音訊和文字轉語音工具來收聽 50 多種語言的學習內容，ReadSpeaker 已成為經過認證的Moodle 的整合合作夥伴. .

北美地區佔據主要市場佔有率

透過將 TTS 解決方案整合到他們的電子學習平台中，該地區的教育工作者可以透過基於音訊的內容來提高學習課程的成效，幫助學習者參與學習並獲得新技能。這是因為它可以有效支持
例如，2023 年 2 月，美國語言學習應用程式 Duolingo 與 Microsoft 合作開發文字轉語音解決方案，創建獨特的文字轉語音聲音，從而利用人工智慧 (AI) 來增強學習者體驗。我們進行了改進，使每節課對學習者來說都更有吸引力。
文字轉語音解決方案可用於快速且經濟高效地創建音訊。 TTS 允許出版商將書面書籍轉換為音訊格式，無需人工解說員，從而節省時間和成本，同時為消費者提供聆聽體驗。在北美音訊市場擴張的支撐下，這正在為北美市場創造機會。
例如，2022年9月，Spotify在其串流媒體服務上推出了音訊，為客戶提供了音樂和播客之外的第三種音訊內容。最初，音訊是向美國用戶提供的，可訪問超過 300,000 種圖書，音訊在美國市場的趨勢是由於用於轉換文本內容的應用程式的文本轉語音軟體和服務的日益普及進入演講。我認為這會創造需求。
此外，美國公司正在使用 TTS 解決方案透過人工智慧解說員來增強行銷力度，使他們能夠快速輕鬆地創建引人入勝的影片、廣告和其他行銷內容。例如，行銷公司 Oberelo 表示，到 2023 年，美國每個網路用戶的人均數位廣告支出預計將達到 869 美元，比 2022 年成長 9.5%。

語音合成產業概況

語音合成市場適度分散，因為 IBM 公司、亞馬遜網路服務公司、谷歌有限責任公司和微軟公司等許多全球公司貢獻了整體市場佔有率。語音合成市場的供應商越來越注重透過創新、協作和研發投資來提供增強的解決方案，以在預測期內提高其在市場上的影響力。

2022 年10 月，IBM 公司宣布了三項新創新，旨在幫助IBM 生態系統中的合作夥伴、客戶和開發人員更輕鬆、快速且經濟高效地建立人工智慧驅動的解決方案並將其推向市場。我們計劃擴展我們的嵌入式產品組合透過發布庫來實現人工智慧軟體。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Text-to-speech solutions make communication more accessible to people with speech or reading disabilities, such as visual impairments, dyslexia, or other difficulties, by converting text into audio format, supporting the market growth.
These solutions have the feature of providing multiple language audio output, helping businesses to expand globally by increasing their communication ability. For instance, companies can implement solutions to convert their written content into many spoken languages, making communicating with customers and employees worldwide easier. In addition, the text-to-speech solution can make businesses more accessible to a broader audience and even deliver regional accents and dialects for better customer engagement, driving the market adoption of speech-to-text solutions.
Text-to-speech solutions can be used for educational technology, and teachers have been implementing them in their classes, LMS, webinars, and e-learning, to improve students' overall learning experience and help auditory learners retain information better. Additionally, market vendors, such as Speechify, have developed a solution to provide text-to-speech tools that work in numerous different languages, and there are plenty of customization options for struggling readers to adjust the sound, which is helping the market growth because implementing the solution the e-learning platform can generate audible content with ease.
The broad application of text-to-speech solutions in healthcare to increase the efficiencies of medical education and research is fueling the adoption of the market during the forecast period. For instance, in February 2023, Laerdal Medical, a world-leading healthcare provider of cardiopulmonary resuscitation (CPR) manikins and other lifesaving technology, medical training, and resources, has planned to invest in artificial intelligence and machine learning, including Azure Text to Speech, to help save 1 million lives annually by 2030. Laerdal's 3D virtual training simulator for healthcare students and providers would use Azure AI text-to-speech to provide an immersive experience that simulates the real-life interactions between patients and providers.
However, one of the most common issues with text-to-speech (TTS) is that the voices sound robotic and unnatural, which may not be an engaging experience for listeners due to the solutions' lack of the ability to mimic the natural inflection and tonality of human speech, which can be a market challenge because by delivering a same pitch for all texts, it can create a gap in the communications.
The Covid-19 pandemic fueled market adoption due to its application in enabling customers to learn more efficiently through online mediums, which was raised during the Covid-19 pandemic. In addition, Readspeaker, a provider of TTS solutions, stated that there was a 32 percent increase in text-to-speech usage in academic environments alone during the Covid-19 pandemic due to the emergence of various distance learning techniques during the period, which grew in the post-pandemic period as well.

Text-to-Speech Market Trends

The Need for Multilingual Audio and Video Content is Driving the Market

Text-to-speech solutions can convert text into speech across languages, giving businesses a tool to communicate with global audiences by minimizing language barriers, enhancing accessibility, and opening up new business opportunities from effective global engagement, driving the market during the forecast period.
One of the primary benefits of multilanguage text-to-speech for international businesses is improved customer communication. Companies can easily convert text into natural-sounding speech using AI technology-based voice synthesizers across many languages to provide more personalized experiences to customers from different linguistic backgrounds, driving market adoption in small and large enterprises.
Additionally, companies' customer service portals and interactive voice response (IVR) can be integrated with multilingual feature-based text-to-speech solutions to understand and address customers' needs effectively, creating trust in the companies operating on a global scale and improving customer satisfaction and retention.
The need for multilanguage content for e-learning platform to cater to students worldwide fuel the adoption of the market because these solutions can convert text to audio, allowing students to engage with content in many languages and dialects, driving the market growth supported by the mainstreaming of E-learning platform in the educational system worldwide.
For instance, in September 2022, students using the E-learning platform Moodle can listen to learning content in more than 50 languages due to the integration of digital voice and text-to-speech tools from ReadSpeaker, which became a certified integration partner with Moodle to provide TTS solutions to the e-learning platform for its 200 million learners worldwide.

The North America Region is Registering a Significant Market Share

The growth of E-learning platforms in the North American region, including the USA and Canada, supported by their high percentage of tech-savvy populations, is creating an opportunity for the market because integrating TTS solutions in E-learning platforms, educators in the region can make learning sessions more productive through audio-based content, helping the learners to improve engagement and learning of new skills effectively.
For instance, in February 2023, Duolingo, an American language-learning app, used artificial intelligence (AI) to enhance the learner experience by partnering with Microsoft for its Text-to-speech solutions in creating unique text-to-speech voices, making every lesson more engaging for the learner, which shows the market potential of the TTS solutions in the North American Market.
Text-to-speech solutions can be used to create audiobooks quickly and cost-effectively. With TTS, publishers can convert written books into audio format without the need for a human narrator, which can save both time and money while still providing a listening experience for consumers, creating an opportunity for the market in North America supported by the market expansion of audiobooks in the USA.
For instance, in September 2022, Spotify launched audiobooks on its streaming service, offering a third type of audio content for its customers beyond music and podcasts. Initially, audiobooks would be made available to U.S. users who can access over 300,000 titles, and this trend of audiobooks in the American market would create a demand for text-to-speech software and services due to their application in converting text-based content to audio.
Additionally, American businesses are using TTS solutions to enhance marketing efforts through AI narrators and can create engaging videos, commercials, and other marketing content quickly and easily, which is gaining traction due to the increasing advertising spending per person in the USA. For instance, Oberelo, a marketing company, has stated that US digital ad spending per person is expected to reach USD 869 per internet user in 2023, a 9.5% increase from 2022.

Text-to-Speech Industry Overview

Text-to-Speech Market is moderately fragmented due to the presence of many global companies, such as IBM Corporation, Amazon Web Services Inc, Google LLC, and Microsoft Corporation, which have contributed to the overall market share. Text-to-Speech Market vendors increasingly focus on delivering enhanced solutions through innovations, collaborations, and investment in R&D to increase their market presence during the forecast period.

In October 2022, IBM Corporation planned to expand its embeddable AI software portfolio by releasing three new libraries designed to help IBM Ecosystem partners, clients, and developers more easily, quickly, and cost-effectively build their AI-powered solutions and bring them to market, which includes the building of natural language processing, speech to text, and text to speech capabilities into applications across any hybrid, multi-cloud environment.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Buyers
- 4.2.2 Bargaining Power of Suppliers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 The Need for Multilingual Audio and Video Content
- 5.1.2 The Mainstreaming of E-Learning Method in the Education Sector
5.2 Market Restraints
- 5.2.1 Technology Limitations in Matching the Nuances of Human Speech
- 5.2.2 Lack of Software Supporting Text-to-Speech API

6 MARKET SEGMENTATION

6.1 By Component
- 6.1.1 Software
- 6.1.2 Services
6.2 By Deployment Mode
- 6.2.1 Cloud-Based
- 6.2.2 On-Premise
6.3 By Language
- 6.3.1 English
- 6.3.2 Spanish
- 6.3.3 Hindi
- 6.3.4 Chinese
- 6.3.5 Other Languages
6.4 By Geography
- 6.4.1 North America
- 6.4.2 Europe
- 6.4.3 Asia-pacific
- 6.4.4 Latin America
- 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Synthesys.io
- 7.1.2 Amazon Web Services, Inc
- 7.1.3 IBM Corporation
- 7.1.4 Google LLC
- 7.1.5 Microsoft Corporation
- 7.1.6 ReadSpeaker B.V
- 7.1.7 Nine Thirty-Five LLC (Fliki)
- 7.1.8 Murf AI
- 7.1.9 Speechify Inc
- 7.1.10 LOVO AI