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1406078

智慧鏡：市場佔有率分析、產業趨勢/統計、成長預測，2024-2029

Smart Mirror - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年智慧鏡市場規模為43.5億美元，預計2029年將達到74.7億美元，在預測期內（2024-2029年）複合年成長率為11.43%，預計。

智慧鏡-市場-IMG1

主要亮點

  • 由於其獨特的性能，智慧鏡在廣泛的終端用戶領域有著廣泛的應用。然而，在當前的市場環境下，汽車和零售業的應用是智慧鏡的唯一突出需求來源。
  • 智慧鏡將提供虛擬實境、娛樂和個人化資訊等附加價值服務，以提高用戶在上述領域的幸福感和參與度。此外，隨著顧客越來越注重整裝儀容、護膚和健康，這些產品正在顯著發展。
  • 此外，智慧鏡還提供化妝品、配件和服裝的虛擬試穿服務，為顧客帶來身臨其境型的購物體驗。此外，智慧鏡可以顯示產品資訊、促銷訊息和個人化廣告，為消費者創造互動和引人入勝的體驗，從而提高接受度和市場成長。
  • 此外，對永續、節能、減少能源和電力消耗的智慧鏡的關注和需求日益成長，未來可能會提供巨大的市場潛力。
  • 許多公司都專注於新產品開發，以滿足不斷成長的需求並獲得市場競爭優勢。例如，2022 年 2 月，MySize, Inc. 宣布推出 FirstLook 智慧鏡，為實體消費者提供增強的網路購物體驗和非接觸式結帳。
  • 另一方面，智慧鏡經常與感測器、攝影機和連接功能連接，增加了用戶的安全和隱私問題。智慧鏡收集和分析個人資料，如果不仔細、安全地管理，可能會導致未授權存取和侵犯隱私。這些擔憂限制了消費者對智慧鏡的採用，因此客戶對此類產品的信任極為重要。
  • 預計在大流行後的世界中，生活方式將發生巨大變化。智慧鏡市場的領先公司正在集中精力設計永續的業務策略，以將 COVID-19 危機緩解到適當的水平。 新興企業 Fuse Project 最近開發了一款令人驚嘆的人工智慧智慧鏡，可以顯示鍛鍊和健身計劃。這款 6 英尺長的智慧鏡 (forme) 配備了相機、麥克風和揚聲器。該站還配備了滑輪和高品質鑄鋁臂，允許用戶參加拳擊、引導冥想和瑜伽課程，這可能會增加市場成長。

智慧鏡市場趨勢

汽車領域可望大幅成長

  • 後視鏡對於確保汽車安全極為重要。然而，傳統鏡子存在亮度過亮、能見度受限、易損壞、空氣阻力大等缺點。智慧後視鏡透過改進或替換傳統後視鏡和側視鏡來提高安全性、提供舒適性並增加便利性。
  • 此外，輔導員可以交替查看監視器和傳統視圖。高階攝影機安裝在車輛後側，提供後側全景，讓駕駛者了解盲點和其他交通狀況。因此，由於智慧後視鏡相對於普通後視鏡的優越性，汽車產業正在推動全球智慧後視鏡市場。
  • 智慧後視鏡可以幫助駕駛者發現身後的行人、騎自行車的人和其他車輛，即使在無窗後門或隔板的情況下也是如此。全螢幕車內後視鏡可顯示後車攝影機的即時畫面，並具有自動亮度控制功能，可在白天和夜間實現最佳可視性。這使得駕駛員能夠更加了解周圍環境，例如在進入環島、變換車道或在轉彎或併入輔路之前進行檢查時。
  • 感測器、顯示器、攝影機、連接和音訊系統等智慧鏡組件的成本高於軟體和服務領域提供的產品，而且隨著這些硬體組件的不斷成長，智慧鏡的擴張也會如此。
  • 隨著能源消耗標準變得更加嚴格，汽車產業對智慧後視鏡的需求可能會增加。不同的光傳輸、電壓、熱量和光的特性使其在汽車行業中盈利。此功能還可以減少暖氣、照明和空調方面的支出，從而有助於滿足政府節能法規。
  • 此外，哈曼、福特和日產等多家公司提供智慧後視鏡，透過提供與其他車輛的距離和速度等重要細節，提高便利因素和乘員視覺意識。
智慧鏡-市場-IMG2

預計北美將佔據最大的市場佔有率

  • 北美佔據最大的市場佔有率。智慧鏡在該地區的擴張可歸因於智慧技術的日益普及、客戶對個人化體驗的渴望不斷增加以及智慧鏡帶來的便利。
  • 智慧鏡因其獨特的實用性、便利性和美觀性而成為消費者的熱門選擇。它顯示即時資訊、輕鬆與虛擬助理互動以及提供個人化功能的能力極大地提高了它在北美家庭中的吸引力。
  • 此外，隨著電子商務的日益普及，市場參與企業預計將透過促進智慧鏡的線上分銷而受益。未來的市場發展預計將由技術創新和整個分銷鏈採用先進技術支援的智慧鏡來推動。
  • 智慧後視鏡在零售、消費和汽車領域的廣泛使用是這些領域市場發展的主要驅動力。影響該地區智慧鏡市場的關鍵因素之一是強調為零售業的消費者提供愉快、流暢的購物體驗，以提高客戶維繫。
  • 例如，H&M集團於2022年5月宣布將在其美國Cos門市引入智慧鏡，提供個人化造型提案和虛擬試穿。透過這項公告，該公司旨在與客戶建立更相關、更有意義的關係。
  • 各種語音助理的日益普及、人工智慧在許多智慧家居產品中的融入，以及物聯網智慧家電需求的快速成長，正在推動該地區智慧鏡市場的擴張。

智慧鏡產業概況

由於存在全球影響力的重要公司，該市場適度分散。隨著推動成長的變數發生變化，該行業的公司必須掌握市場趨勢。

2023年5月，Gentex Corp. 宣佈與 ADASKY 達成戰略協定，成為其 B 輪融資的主要投資者。 此外，兩家公司還簽署了商業、工程和製造合作協定，以加速ADAKY專有技術的市場推廣。 ADAKY 的 LWIR（長波紅外）感測器憑藉其出色的尺寸性能比、固態技術、高可靠性和“無快門”常亮設計，因其出色的性能而贏得了業界的認可。 這些先進的感測系統滿足了對乘員和行人安全的需求，並通過使ADAS和基於視覺的系統能夠在弱光和全天候條件下可靠運行來填補現有的技術空白。

2023 年 1 月，麥格納先進的 ClearView Vision 技術在 Ram 2500 和 3500 重型卡車上首次亮相。這種創新系統結合了攝影機和鏡子技術，有可能透過減少盲點事故和提高車輛周圍的視野來提高安全性。 ClearView 系統包括後視鏡、帶整合式攝影機的側視鏡以及中央高位煞車燈攝影機。還可選配拖車鏡頭，確保拖曳時視野暢通無阻。所有攝影機資料均由中央電控系統中的麥格納軟體進行處理。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 擴大智慧後視鏡在汽車領域的應用
    • 擴大研發投入，完善產品系列
  • 市場抑制因素
    • 高成本且缺乏意識
  • 評估 COVID-19 對產業的影響

第6章市場區隔

  • 依成分
    • 硬體
    • 軟體
    • 服務
  • 依最終用戶應用程式
    • 衛生保健
    • 車
    • 零售/行銷
    • 住宅
  • 依地區
    • 北美洲
    • 拉丁美洲
    • 歐洲
    • 亞太地區
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • Gentex Corp.
    • Ficosa（Panasonic）
    • Magna International Inc.
    • Samsung Electronics Co., Ltd.
    • Japan Display Inc.
    • Murakami Corporation
    • Dension Ltd.
    • Electric Mirror Inc.
    • Perseus Mirror

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 69243
Smart Mirror - Market - IMG1

The Smart Mirror Market size is estimated at USD 4.35 billion in 2024, and is expected to reach USD 7.47 billion by 2029, growing at a CAGR of 11.43% during the forecast period (2024-2029).

Key Highlights

  • Due to its unique qualities, smart mirror finds applications in a wide range of end-user sectors. However, only applications found in the automotive and retail industries stand to be an outstanding source of demand for smart mirrors in the present market environment.
  • Smart mirrors provide value-added services such as virtual reality, entertainment, and personalized information, which improve user happiness and engagement in the aforementioned areas. Furthermore, as customers become more attentive to their grooming regimens, skincare, and well-being, these goods are seeing substantial development.
  • Moreover, smart mirrors offer virtual try-ons of makeup, accessories, and apparel, providing customers with an immersive shopping experience, which is why it is gaining favor in the retail arena. Furthermore, smart mirrors may show product information, promotions, and tailored advertisements, creating an interactive and engaging experience for consumers, leading to higher acceptance and market growth.
  • Furthermore, the growing attention and demand for sustainable and energy-efficient smart mirrors that consume less energy or electricity are likely to provide significant market potential prospects in the future years.
  • Various players are focusing on new product development to meet the growing demand and gain a competitive edge in the market. For instance, in February 2022, MySize, Inc. announced the introduction of its FirstLook Smart Mirror to provide shoppers in physical stores with an improved online shopping experience and contactless checkout.
  • Smart mirrors, on the other hand, are frequently connected with sensors, cameras, and connection functions, raising worries about user security and privacy. Smart mirrors gather and analyze personal data, which, if not managed carefully and securely, might result in unauthorized access or privacy violations. Such concerns make it critical for customers to develop confidence in such goods and limit consumer adoption of smart mirrors.
  • It is predicted that in the post-pandemic COVID-19 world, lifestyles are expected to alter dramatically. The leading companies of the smart mirror market concentrated and focused on designing sustainable business strategies to mitigate the COVID-19 crisis to a decent level. Fuse Project, a startup, recently created an amazing AI-powered smart mirror that showed exercises and fitness programs. These 6-foot smart mirrors (forme) include a camera, microphone, and speakers. The station also has pulleys and high-quality cast aluminum arms, allowing the user to attend boxing, guided meditation, and yoga courses, which might increase the growth of the market.

Smart Mirror Market Trends

Automotive Sector is Expected to Witness Significant Growth

  • Mirrors are crucial for ensuring the safety of automobiles. Nevertheless, traditional mirrors come with certain drawbacks, such as excessive brightness, a restricted range of vision, damage susceptibility, and aerodynamic drag. Smart mirrors improve or replace the traditional rear and side-view mirrors, thereby increasing safety, providing more comfort, and increasing convenience.
  • Furthermore, the driver may alternate between the monitor and conventional views. A high-end camera is positioned on the rear sides of the vehicles to provide an uninterrupted view of the rear flanks, enabling the driver to assess blind spots and other traffic circumstances. As a result, the extra advantages of smart mirrors over regular mirrors in the automotive industry are propelling the worldwide smart mirror market forward.
  • The smart mirror helps drivers spot pedestrians, cyclists, and other automobiles that may be located behind them, even in the presence of windowless rear doors or partitions in the way. Full Display Interior Mirror presents a live feed from a camera on the rear of the vehicle and features automatic brightness control for optimum visibility in daylight and at night. This assists drivers in being more aware of their surroundings, such as when approaching roundabouts, switching lanes, or checking before turning or merging into side streets.
  • The assembly of smart mirrors, such as sensors, displays, cameras, connectivity, and audio systems, have a higher cost than products offered in the software or services divisions, and as the rise of these hardware components continues, so will the expansion of smart mirrors.
  • The need for smart mirrors in the car industry will rise as energy consumption standards tighten. Its variable light transmission property, as well as altering voltage, heat, and light, has made it more profitable in the automobile industry. This function also aids in meeting government energy-saving regulations by lowering heating, lighting, and air-conditioning expenditures.
  • Moreover, several players such as Harman, Ford, and Nissan offer a smart mirror to enhance the visual perception of drivers and occupants by delivering important details like the distance to other vehicles or speed.
Smart Mirror - Market - IMG2

North America is Expected to Hold Largest Market Share

  • North America has the biggest market share. The region's expansion of smart mirrors may be ascribed to the region's rising adoption of smart technology, increased customer desire for personalized experiences, and the convenience they give.
  • Smart mirrors have developed as a popular choice for customers due to their unique blend of utility, convenience, and aesthetic appeal. Their capacity to show real-time information, effortlessly interact with virtual assistants, and provide personalized features has considerably contributed to their appeal among North American families.
  • Furthermore, due to the rising usage of e-commerce, market participants are expected to benefit from easier online distribution of smart mirrors. In the future years, market development will be aided by innovation and the adoption of sophisticated technology-enabled smart mirrors across the distribution chain.
  • The widespread use of smart mirrors in retail, consumer, and auto segments is the primary driver of market development in these areas. One of the key factors influencing the smart mirror market in this region is the increased emphasis on providing delightful and smooth shopping experiences to consumers in the retail sector in order to boost customer retention.
  • For instance, in May 2022, H&M Group announced the employment of smart mirrors across its Cos stores in the US to provide personalized styling recommendations and virtual try-ons. Through this launch, the company aims to build more relevant and meaningful relationships with clients.
  • The rising availability of various voice assistants, the incorporation of AI in many smart home products, and the fast-expanding demand for IoT-enabled smart appliances are the factors predicted to fuel the expansion of the region's smart mirror market.

Smart Mirror Industry Overview

The market is moderately fragmented, attributable to the existence of significant firms that have a global presence. Because of the changing variables that are driving this growth, it is vital for enterprises in this field to stay on top of the market's pulse.

In May 2023, Gentex Corp. announced a strategic agreement with ADASKY as the lead investor in a Series B round of financing. Additionally, they have established a commercial, engineering, and manufacturing collaboration agreement to facilitate the introduction of ADASKY's proprietary technology to the market. ADASKY's LWIR (Long Wave Infrared) sensors have gained recognition in the industry for their exceptional performance thanks to their superior size-to-performance ratio, solid-state technology, high reliability, and "shutterless" constant operation design. These advanced sensing systems address the need for passenger and pedestrian safety, filling the existing gaps in technology by enabling ADAS and vision-based systems to operate reliably in low light and all weather conditions.

In January 2023, Magna's advanced ClearView vision technology made its manufacturing debut on the Ram 2500 and 3500 heavy-duty trucks. This innovative system, combining camera and mirror technology, has the potential to reduce blind spot incidents and enhance safety by improving visibility around the vehicle. The ClearView system includes an internal rear-view video mirror, outside mirrors with integrated cameras, and a high-mounted stop lamp camera in the center. An optional extra trailer camera is available to provide an uninterrupted view while towing. All camera data is processed by Magna's software in a central electronic control unit.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing adoption of smart mirrors in the automotive sector
    • 5.1.2 Growing investment in R&D to improve product portfolio
  • 5.2 Market Restraints
    • 5.2.1 Hight Cost and Lack of Awareness
  • 5.3 Assessment of Impact of COVID-19 on the Industry

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By End-User Application
    • 6.2.1 Healthcare
    • 6.2.2 Automotive
    • 6.2.3 Retail and Marketing
    • 6.2.4 Residential
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Latin America
    • 6.3.3 Europe
    • 6.3.4 Asia-Pacific
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Gentex Corp.
    • 7.1.2 Ficosa (Panasonic)
    • 7.1.3 Magna International Inc.
    • 7.1.4 Samsung Electronics Co., Ltd.
    • 7.1.5 Japan Display Inc.
    • 7.1.6 Murakami Corporation
    • 7.1.7 Dension Ltd.
    • 7.1.8 Electric Mirror Inc.
    • 7.1.9 Perseus Mirror

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS