體育分析：市場佔有率分析、產業趨勢/統計、2024-2029 年成長預測

Sports Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

出版日期: 2024年01月04日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

體育分析市場規模預計到 2024 年為 28.7 億美元，預計到 2029 年將達到 139.3 億美元，在預測期內（2024-2029 年）複合年成長率為 30.04%。

主要亮點

分析徹底改變了職業運動特許經營者評估和管理球員日常業務的方式。公司正在尋求利用資料使用的增加，並正在開發技術來幫助團隊獲得相對於對手的競爭優勢。
由於監控和追蹤運動員資料的需求不斷增加，體育產業中運動穿戴裝置的數量不斷增加。其結果是獲得有關球員及其球隊的大量資料，可以利用這些數據來深入了解球員的表現和健身變量，例如心率、速度和加速度。
此外，人們對人工智慧及其自動行為分析功能的認知不斷增強，正在擴大體育分析市場。人工智慧擴大被用來提高運動員的表現。
在健身手環和其他穿戴式裝置的推動下，健康評估解決方案的成長顯著增加了可供探索的資料量。此外，由於低成本和高階運算解決方案的可用性以及對複雜流分析的需求不斷增加，預計該市場將會擴大。
由於大量的研發工作以及透過嵌入式設備分析資料所面臨的挑戰，體育分析解決方案和設備的初期成本很高。維護和資料成本也很重要。此外，僱用技術專家和培訓人員分析體育資料的高昂成本也阻礙了市場的成長。由於預防措施和設備維護，運動分析解決方案的價格正在上漲。這限制了各種最終用戶投資這些體育技術系統的能力，限制了他們對體育分析市場的利用和成長。
全球體育產業受到了新冠肺炎 (COVID-19) 大流行的影響。由於 2020 年歐洲盃、奧運和 ICC 男子 T20 板球世界盃等重大體育賽事的推遲，這場冠狀病毒的爆發擾亂了體育分析市場。體育部門遭受重大損失，導致球員薪資和技術支出預算削減。不過，隨著體育賽事的恢復，2021年市場出現復甦跡象。

體育分析市場趨勢

足球運動預計將佔據主要市場佔有率

體育分析市場包括廣泛的體育運動，包括足球。足球是全球最受歡迎的運動之一，吸引了數十億球迷並產生大量資料。足球隊使用分析來分析球員的個人和集體表現。收集並分析各種指標，例如完成的傳球、覆蓋的距離、目標射門和防守動作，以評估球員的效率並確定需要改進的領域。
分析讓您深入了解團隊的戰術、陣型和策略。透過分析比賽和訓練賽季的資料，教練和分析師可以評估不同方法的有效性，根據資料決定比賽計劃，並根據對手的優勢和劣勢調整策略。
分析在球員招募和球探過程中也扮演著重要角色。俱樂部分析球員的資料，例如進球、助攻、傳球完成率和其他表現指標，以識別潛在的轉會目標並評估他們對球隊比賽風格的適合性。
將人工智慧融入體育分析市場的足球運動領域，在資料分析、決策流程和球迷參與方面帶來了顯著進步。處理大量資料並添加有意義的見解的能力徹底改變了球隊、球員和球迷理解足球比賽和互動的方式。
世界各地的足球俱樂部正在利用人工智慧演算法來分析球員表現、追蹤見解並最佳化比賽策略。 IBM預計，2022年中國將成為全球探索和部署人工智慧（AI）最先進的國家。印度和新加坡緊隨其後。僅考慮中國組織中人工智慧的部署情況（其次是印度），這一領先優勢也很重要。兩國的採用率接近 60%。但當你單獨看探勘時，加拿大和美國處於領先地位。

亞太地區預計將成為成長最快的市場

亞太地區的聯賽數量以及公共和私人體育投資都在增加。由於每年都有如此多的球迷參加，並且舉辦各種重大體育賽事，大多數運動員都會投資電子設備和先進的分析解決方案，以獲得超越競爭對手的優勢。
體育分析服務的採用也正在成為該地區大部分地區的常態，而增強的功能可能需要更好的體育電子產品。科技的普及以及穿戴式裝置和社群媒體等數位化因素的興起預計將加速所研究市場的成長。
澳洲、印度、中國和日本等進行大量體育運動並舉辦相關活動的國家目前的趨勢預計將提高運動電子產品的採用率。
該地區的各個參與者正在與研究機構合作，為許多運動項目提供先進的分析工具。例如，今年8月，印度理工學院馬德拉斯分校的研究人員與Inspire體育研究所合作創建了先進的拳擊分析軟體，以幫助印度在2024年奧運會上贏得更多獎牌。
中國籃球協會（CBA）和中國超級聯賽等國內聯賽正在尋求提高2022年冬季奧運等重大賽事的資格。同時，國際球隊和聯盟正忙於在中國設立基金會，這可能間接影響未來幾年體育分析市場的成長。

體育分析產業概述

體育分析市場高度分散，主要參與者包括 IBM Corporation、SAP SE、SAS Institute Inc.、Opta Sports 和 Trumedia Networks。市場參與者正在採取聯盟和收購等策略來增強其產品供應並獲得永續的競爭優勢。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月分析師支持

Key Highlights

Analytics have transformed the way professional sports franchises assess and manage the daily operations of their athletes. Companies are seeking to take advantage of the increasing use of data and are developing technology to help give teams a competitive advantage over their opponents.
Due to the growing demand for monitoring and tracking player data, the number of sport wearable devices in the sports industry is increasing. Consequently, a massive amount of data on the players and their teams is generated, which can be utilized to gain insights into a player's performance and fitness variables, such as heartbeat, speed, and acceleration.
Further, the growing awareness regarding AI and its capabilities to analyze actions automatically has increased the market for sports analytics. AI is increasingly being used to improve the performance of players.
The growth of health assessment solutions, driven by fitness bands and other wearable devices, has resulted in a massive rise in the volume of data to be examined. Furthermore, the availability of low-cost and high-end computing solutions and the rising demand for complex streaming analytics are expected to expand the market.
The initial expenditures for sports analytics solutions and device expenses are significant due to intensive R&D activity and challenges associated with data analysis via an embedded device. The cost of maintenance and data is also essential. Furthermore, the expensive cost of hiring a technical expert to analyze sports data and educate staff hampers market growth. The prices of sports analytics solutions are rising due to preventive efforts and equipment maintenance. This, in turn, limits the ability of various end users to invest in these sports technology systems, limiting their use and the growth of the sports analytics market.
The global sports sector was affected by the COVID-19 pandemic. The spread of the coronavirus led to the postponement of major sports events such as the UEFA Euro 2020, the Olympic Games, the ICC Men's T20 Cricket World Cup, and many more, which hampered the sports analytics market. The sports sector experienced significant losses, resulting in budget cuts for player remuneration and technological expenditures. However, the market showed indications of recovery in 2021 due to the restart of sporting events.

Sports Analytics Market Trends

Football Sport is Expected to Hold Significant Market Share

The sports analytics market encompasses a wide range of sports, including football. Football is one of the most popular sports globally, attracting billions of fans and generating massive amounts of data. Football teams use analytics to analyze players' performance individually and collectively. Various metrics, such as passes completed, distance covered, shots on target, and defensive actions, are attracted and analyzed to evaluate players' effectiveness and identify areas for improvement.
Analytics provides insights into team tactics, formations, and strategies. By analyzing data from matches and training seasons, coaches and analysts can assess the effectiveness of different approaches, make data-driven decisions on game plans, and adapt strategies based on the strengths and weaknesses of the opposition.
Analytics plays a vital role in player recruitment and scouting processes. Clubs analyze player statistics, such as goals, assists, pass completion rates, and other performance indicators, to identify potential transfer targets and assess their suitability for the team's playing style.
The integration of AI into the football sports segment of the sports analytics market has brought about significant advancements in data analysis, decision-making processes, and fan engagement. The ability to process a vast amount of data and extra meaningful insights has revolutionized how teams, players, and fans understand and interact with the game of football.
Football clubs in various countries utilize AI algorithms to analyze player performance, track insights, and optimize game strategies. According to IBM, China had the highest rate of exploring and deploying artificial intelligence (AI) globally in 2022. It was followed closely by India and Singapore. This lead was also marked when accounting only for deploying AI in organizations in China, with India following. Both nations had a nearly 60 percent deployment rate. However, when accounting only for exploration, Canada and the United States were the leading countries.

Asia-Pacific is Expected to be the Fastest Growing Market

Asia-Pacific witnessed a rise in the number of leagues and investments in sports by public and private entities. With a large number of fans and a wide range of big sporting events every year, most athletes are investing in electronic devices and advanced analytics solutions to get an edge over their competition.
The adoption of sports analytics services is also becoming standard in most parts of the region, and better sports electronic devices may be needed for enhanced functioning. The growth of the studied market is expected to be sped up by the widespread use of technology and the rise of digitalization factors like wearables and social media.
The current trend of a considerable number of sports being played and related events being organized in countries such as Australia, India, China, and Japan, is expected to increase the adoption rate of sports electronic devices.
Various players in the region are collaborating with research institutes to offer advanced analytics tools in many sports. For instance, in August this year, IIT Madras researchers collaborated with the Inspire Institute of Sports to create advanced boxing analytics software to assist India in winning more medals at the 2024 Olympics.
Domestic leagues like the Chinese Basketball Association (CBA) and the Chinese Super League are trying to raise the required qualifications for major events like the 2022 Winter Olympics. On the other hand, international teams and leagues are busy setting up foundations in China, which could affect the growth of the sports analytics market in a roundabout way over the next few years.

Sports Analytics Industry Overview

The sports analytics market is highly fragmented, with the presence of major players like IBM Corporation, SAP SE, SAS Institute Inc., Opta Sports, and Trumedia Networks. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

In October 2023, Zelus Analytics, one of the prominent sports analytics companies renovating player evaluation and in-game decision-making, proclaimed today that it has positively accomplished the first tranche of its Series A. The phase includes contributions from Team-worthy Undertakings, Gametime Capital, Billy Beane, Kevin Durant, Rich Kleiman's 35V, and a few others who join present stockholder RedBird Capital.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Impact of COVID-19 on the Market
4.4 Technology Snapshot

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rising Adoption of Big Data Analytics, AI and ML Technologies
- 5.1.2 Increase in Investments in the Newer Technologies
5.2 Market Restraints
- 5.2.1 Lack of Awareness About the Benefits of Sports Analytics Solutions

6 MARKET SEGMENTATION

6.1 Sport
- 6.1.1 Football
- 6.1.2 Cricket
- 6.1.3 Hockey
- 6.1.4 Basketball
- 6.1.5 American Football
- 6.1.6 Other Sports
6.2 By Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia Pacific
- 6.2.4 Latin America
- 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 IBM Corporation
- 7.1.2 SAP SE
- 7.1.3 SAS Institute Inc.
- 7.1.4 Opta Sports
- 7.1.5 Trumedia Networks
- 7.1.6 Oracle Corporation
- 7.1.7 Tableau Software Inc.
- 7.1.8 Stats LLC
- 7.1.9 Catapult Group International Ltd
- 7.1.10 Sportsradar AG
- 7.1.11 Emerging Companies