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市場調查報告書
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1198175

即飲 (RTD) 咖啡市場 - 增長、趨勢和預測 (2023-2028)

Ready-To-Drink (Rtd) Coffee Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 157 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球即飲 (RTD) 咖啡市場預計在未來五年內以 7.69% 的複合年增長率增長。

主要亮點

  • 忙碌的生活方式、缺乏鍛煉和肥胖人口增加導致健康狀況惡化，是越來越多的人投身健身熱潮的主要原因。 即飲（RTD）咖啡作為即時能量的來源，越來越受到年輕人、中年人和老年人的歡迎。
  • 此外，隨著健康和健身意識的不斷增強，越來越多的年輕人開始參加體育運動、健身房和體育活動，對補充劑和飲料以輕鬆補充能量的需求也越來越大。 大多數咖啡消費者通過在線交付購買咖啡。 越來越多的消費者在網上訂購咖啡，增加了他們在家中的咖啡消費量併購買即飲咖啡。
  • 此外，就功能性飲料趨勢而言，消費者有意購買聲稱對健康有益的即飲咖啡。 因此，每家公司都在努力改造其產品陣容，以便從競爭對手中脫穎而出。 一些製造商為其 RTD 咖啡產品注入維生素、礦物質、益生菌、抗氧化劑和能量增強劑等營養物質，以吸引更多顧客並促進銷售。
  • 例如，功能性飲料品牌 REBBL 將於 2021 年 8 月推出 REBBL Stacked Coffee，這是一系列即飲冷萃咖啡，旨在支持均衡的能量和免疫力。做到了。 咖啡有四種口味：摩卡咖啡、香草拿鐵、榛子拿鐵和純黑咖啡。 所有品種均經過美國農業部認證，有機、公平貿易、非轉基因、乳製品、大豆、無麩質和純素食。

RTD（即飲）咖啡市場趨勢

瓶裝即飲咖啡勢頭強勁

  • 包裝幾乎所有主要參與者的所有飲料對於增加產品銷量更具吸引力。 為了您的方便，它們還提供各種數量的包裝。 玻璃瓶和PET瓶在世界上被廣泛使用。 PET 瓶比傳統玻璃瓶更受青睞，因為新技術使它們不僅能裝飲料。
  • PET 瓶不僅以經濟的形式提供，而且還有助於改善和保存商品。 PET 瓶的製造方式使咖啡可以根據消費者的要求進行加熱或冷卻。 這些熱/冷瓶採用方便的“即拿即走”尺寸，方便使用。
  • 瓶裝產品可以立即食用或儲存。 瓶蓋和蓋子在保持飲料的新鮮度和香氣方面也起著重要作用。 瓶裝即飲咖啡產品所提供的便利正在推動這一特定領域的市場。
  • 此外，包裝的外觀對產品的銷售也起著重要作用。 如此精緻、時尚的瓶子和鮮豔的色彩影響著消費者的衝動購買模式。

亞太地區將顯著增長

  • 健康飲食已成為世界上很大一部分人口的主要趨勢。 RTD 咖啡是另一種功能性飲料，已證明對健康有益。 RTD 咖啡推出了多種咖啡品種，以滿足遍布全球的廣大消費者群體。 越來越多的肥胖人口、兒童和成人不健康的飲食習慣、忙碌的生活方式和緊張的工作日程都是促使消費者轉向健康替代食品的因素。
  • 注重卡路裡的消費者和糖尿病患者正在尋找飲料中糖的替代品，從而增加了他們對富含抗氧化劑的健康飲料的偏好。 產品創新是我們近年來不斷升級的核心戰略之一。 這引起了消費者的興趣。
  • 此外，市場參與者正在市場上積極推出產品和廣告活動，以贏得更多消費者。 例如，雀巢在印度推出了 RTD（即飲）活動，慶祝 Z 世代的興奮和活力。

即飲 (RTD) 咖啡市場的競爭分析

全球即飲咖啡市場由可口可樂公司、雀巢公司、三得利飲料食品公司和星巴克公司等大公司主導，雀巢咖啡、星巴克、鄧肯甜甜圈和 Costa 等品牌在全球擁有很高的知名度。並在很大程度上佔據主導地位。 此外，通過讓消費者參與創新和擴張戰略，主要參與者正在利用市場收入。 此外，主要參與者在新興市場的小包裝和香包產品的滲透預計將進一步推動主要品牌在新興市場的市場份額。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 包裝風格
    • 瓶子
    • 可以
    • 其他包裝類型
  • 產品類型
    • 冷萃咖啡
    • 其他即飲咖啡
  • 分銷渠道
    • 超市/大賣場
    • 專賣店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 沙特阿拉伯
      • 其他中東地區

第六章競爭格局

  • 採用的主要策略
  • 市場份額分析
  • 公司簡介
    • Starbucks Corporation
    • Nestle SA
    • The Coca-Cola Company
    • Arla Foods
    • Lotte Corporation
    • JAB Holdings
    • High Brew Coffee Inc.
    • Asahi Group Holdings Ltd
    • Monster Energy Company
    • Tim Hortons

第7章 市場機會未來動向

第8章 COVID-19對市場影響

簡介目錄
Product Code: 55125

The global ready-to-drink (RTD) coffee market is expected to register a CAGR of 7.69% during the next five years.

Key Highlights

  • Health deterioration due to busy lifestyles and insufficient exercise, along with the increasing obese population, is a major reason behind the rising number of individuals riding on the fitness fad. Ready-to-drink coffee, an excellent source of instant energy, is gaining popularity amongst youngsters and the middle-aged working population.
  • In addition, the increase in health and physical fitness awareness has encouraged more youngsters to get involved in sports, gymming, and physical activities, soaring the need and demand for more quick energy supplements and drinks. The majority of coffee consumers are purchasing coffee via online delivery channels. Many consumers are ordering their coffee online, increasing the consumption of at-home coffee, or are increasingly purchasing ready-to-drink coffee.
  • Furthermore, with respect to the growing trends of functional drinks, consumers purposely want to purchase ready-to-drink coffees claiming health benefits. Hence, companies are innovating their product offerings to differentiate their products from competitors. Some manufacturers are infusing nutrients, like vitamins, minerals, probiotics, antioxidants, and energy boosters, in their RTD coffee products to attract more customers and boost sales.
  • For instance, in August 2021, the functional beverage brand REBBL launched REBBL Stacked Coffee, a line of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support. The coffee was made available in four flavors: cafe mocha, vanilla late, hazelnut latte, and straight black. All varieties were certified by the United States Department of Agriculture (USDA) as organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Ready to Drink (RTD) Coffee Market Trends

Bottled RTD Coffee Gaining Momentum

  • Packing all beverages by almost all major players is more attractive to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottles and pet bottles are widely used worldwide. Pet bottles are preferred more than traditional glass bottles, as new technology enables these bottles to do more than hold beverages.
  • These bottles aid in improving the shelf life and preservation apart from being available in economic formats. Pet bottles are manufactured so consumers can heat or cool the coffee depending on their requirements. These hot/cool bottles come in handy 'grab and go' sizes and can be used conveniently.
  • Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks. The convenience offered by bottled, ready-to-drink coffee products is driving the market for the particular segment.
  • Additionally, the appearance of the package also plays an important role in the sales of the products. Hence, sleek and fashionable bottles with bright colors influence consumers' impulse purchase patterns.

Asia-Pacific Witnessed Significant Growth

  • Healthy eating and drinking is a major trend that engages a major chunk of the global population. Ready-to-drink coffee is also one of the functional drinks that is available with proven health benefits. Various types of ready-to-drink coffee are introduced to serve the vast consumer base spread globally. The growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of convenience food.
  • The calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, increasing their preference for antioxidant-enriched health drinks. Product innovation is one of the core strategies that escalated over the years. It is garnering interest among consumers.
  • Additionally, the players in the market are actively launching products and ad campaigns in the market to gain more consumers. For example, Nescafe launched a ready-to-drink campaign in India to celebrate Generation Z's excitement and vigor.

Ready to Drink (RTD) Coffee Market Competitor Analysis

The global RTD coffee market is largely dominated by key players such as The Coca-Cola Company, Nestle SA, Suntory Beverage and Food, and Starbucks Corporation, with a high global presence of their brands Nescafe, Starbucks, Dunkin' Donuts, and Costa, among others. Further, by engaging the consumers with innovation and expansion strategies, the key players are capitalizing on the market revenue. Moreover, penetration by the key players with the product offering in the small pack size and sachets in the developing markets is further expected to fuel the market share of key brands in the developing regions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Packaging Type
    • 5.1.1 Bottles
    • 5.1.2 Cans
    • 5.1.3 Other Packaging Types
  • 5.2 Product Type
    • 5.2.1 Cold Brew Coffee
    • 5.2.2 Other RTD Coffee
  • 5.3 Distribution Channel
    • 5.3.1 Supermarket/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Spain
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Key Strategies Adopted
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Starbucks Corporation
    • 6.3.2 Nestle SA
    • 6.3.3 The Coca-Cola Company
    • 6.3.4 Arla Foods
    • 6.3.5 Lotte Corporation
    • 6.3.6 JAB Holdings
    • 6.3.7 High Brew Coffee Inc.
    • 6.3.8 Asahi Group Holdings Ltd
    • 6.3.9 Monster Energy Company
    • 6.3.10 Tim Hortons

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET