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市場調查報告書
商品編碼
1197569

月經杯市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)

Menstrual Cup Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 112 Pages | 商品交期: 2-3個工作天內

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簡介目錄

月經杯市場預計在預測期內（2022 年至 2027 年）以 5.7% 的複合年增長率增長。

2020 年，在 COVID-19 大流行的早期階段，獲取衛生產品的難度有所增加。 全球供應鏈中斷，當地供應商停止交易，衛生產品的交付速度放緩，尤其是在偏遠地區。 由於月經衛生產品短缺、成本上升和失業，女性面臨著月經管理的挑戰。 根據婦女健康研究協會 2020 年 5 月發表的文章《在 COVID-19 大流行期間婦女難以獲得經期用品》，搶購導致全球衛生棉條和衛生巾短缺。 例如，據報導，美國的亞馬遜和沃爾瑪網站在 2020 年 3 月期間耗盡了主要衛生棉條品牌，促使工人加班以滿足需求。 由於 COVID-19 大流行期間的這些稀缺性和價格上漲，對替代月經護理品牌和產品選擇（例如月經杯）的需求增加了。 在 COVID-19 大流行期間，Dive International 在世界各地的網上商店為消費者提供優質、實惠的經期護理產品。 我們還為買不起衛生用品的女性捐贈了數千個月經杯*。 因此，COVID-19 對市場產生了重大影響。

月經杯是可持續發展的環保產品。 與衛生巾和衛生棉條相比，它們對環境的影響更小，並且可以重複使用至少六個月到一年，從而避免浪費塑料來保護環境。 Life Cycle Initiative 於 2021 年 11 月發布的多生命週期評估 (LCA) 報告指出，可重複使用的月經產品對環境的影響低於一次性產品。 女性一生使用超過 11,000 種一次性月經用品（每個週期 22 次，每年 13 次月經週期，平均 38 年），每年產生大量廢物。 根據吸收性衛生用品製造商協會 (AHPMA) 的數據，到 2020 年，英國每年將丟棄約 43 億件衛生巾、衛生棉條和塗抹器等一次性衛生用品。 因此，月經杯將有助於減少一次性衛生用品產生的塑料廢物污染，並將為政府推動開發和採用環保產品以減少固體廢物處理的努力做出重大貢獻。 預計這將促進月經杯的採用並推動市場增長。

但是，負擔得起且可持續的替代月經產品的可用性一直是阻礙月經杯市場增長的主要因素。

月經杯市場趨勢

可重複使用的月經杯有望主導市場

可重複使用的月經杯是一種小而靈活的杯子，可插入陰道以收集月經液。 有 3 種尺寸。 迷你，尺寸 1，尺寸 2。 迷你可重複使用杯適合初次使用者和輕度至中度月經出血，1 號杯適合中等月經量，2 號杯適合產後和大量月經量。 它還非常耐用，如果保養得當，可以使用 6-10 年，從而減少固體廢物。 世界上最受歡迎的衛生巾含有高達 90% 的塑料。 平均每名女性一生使用 10,000 張餐巾紙，全球每年產生 20.1 億噸城市垃圾。

研究人員發現，可重複使用的月經杯只需三個週期即可節省大量資金。 根據發展經濟政策中心 (CDEP) 的數據，2020 年 6 月，1,000 名女孩的月經杯成本估計為每年 2,730 美元，而衛生巾的成本為 22,420 美元。 因此，與使用月經杯相關的經濟效益預計會增加對該產品的需求。 預計這將推動該行業的增長。

此外，預計在預測期內，越來越多的產品發布將推動可重複使用部分的增長。 例如，2021 年 6 月，Flex, Inc. 推出了其最新的創新產品 Softcup，可在 CVS 和亞馬遜等美國零售商處購買。 此外，2021 年 3 月，Essity AB 在北歐地區（丹麥、芬蘭、挪威、瑞典）推出了可重複使用的月經杯“Libresse V-Cup”，擴大了其女性衛生用品系列。。 因此，預計可重複使用部分在預測期內將顯著增長。

北美市場佔有很大份額，預計在預測期內將保持主導地位

由於多種因素，例如對月經管理的重視、對使用環保產品的高度關注、產品可用性以及該地區的政府舉措，北美地區月經杯的採用率有所增加。預計該地區將主導市場。 例如，在 2021 年 5 月 28 日月經衛生日，美國眾議員格蕾絲·孟介紹了《2021 年所有人的月經公平法案》。 該法律將使數百萬婦女能夠公平地獲得衛生產品，從而有效地工作、學習和參與社會。

此外，該地區不斷增長的女性人口將增加對包括月經杯在內的衛生用品的需求。 例如，據世界銀行集團預測，2015年至2020年美國女性人口將以年均3.3%的速度增長，到2020年將達到1.6747億。 因此，由於上述因素，預計北美地區在本研究的預測期內將出現顯著增長。

月經杯市場競爭者分析

月經杯市場高度分散，由幾家主要參與者組成。 從市場份額的角度來看，一些主要參與者目前主導著市場。 目前主導市場的公司包括 Diva International Inc.、Mooncup Ltd、Me Luna GmbH、Lena Cup LLC 和 The Flex Company。 Lena Cup LLC、The Flex Company、LYV Life Inc. (Cora)、Blossom Cup、Fleurcup、LELOi AB (Intimina)、Lune Group Oy Ltd、Essity AB、Invent Medic。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場概覽
  • 市場驅動因素
    • 對環保衛浴產品的需求不斷增長
    • 對衛浴產品的認識和興趣不斷提高
  • 市場製約因素
    • 提供負擔得起且可持續的月經替代產品
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分（基於價值的市場規模：100 萬美元）

  • 按產品類型
    • 一次性的
    • 可重複使用類型
  • 按分銷渠道
    • 在線商店
    • 線下商店
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 意大利
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 韓國
      • 其他亞太地區
    • 中東和非洲
      • 海灣合作委員會
      • 南非
      • 其他中東地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲

第六章競爭格局

  • 公司簡介
    • Diva International Inc.
    • Mooncup Ltd
    • Me Luna GmbH
    • Lena Cup LLC
    • The Flex Company
    • LYV Life Inc.（Cora）
    • Blossom Cup
    • Fleurcup
    • LELOi AB（Intimina）
    • Lune Group Oy Ltd
    • Essity AB
    • Invent Medic

第7章 市場機會今後動向

簡介目錄
Product Code: 90727

The menstrual cup market is projected to register a CAGR of 5.7% during the forecast period (2022-2027).

In 2020, during the initial phase of the COVID-19 pandemic, the difficulty in accessing sanitary products increased. As the global supply chains were disrupted and local vendors ceased to trade, the deliveries of menstrual products have slowed, specifically in remote areas. Women faced challenges in managing their menstruation due to the shortages of menstrual hygiene products, rising costs, and job losses. According to the article published by the Society for Women's Health Research in May 2020, titled "Women Struggle to Access Menstrual Products During COVID-19 Pandemic", panic buying led to shortages in tampons and sanitary pads all over the world. For instance, Amazon in the United States and Walmart.com were out of stock on major tampon brands during March 2020, and the workers worked overtime to keep up with demands. With these shortages of menstrual products and price hikes throughout the COVID-19 pandemic, there has been an increase in demand for alternative menstrual care brands and product options such as menstrual cups. During the COVID-19 pandemic, Dive International offered high-quality and affordable menstrual care items to its consumers through Online Stores worldwide. Also, it donates*thousands of menstrual cups to the countries where women struggle to afford period products. Thus, there has been a significant impact of COVID-19 on the market.

The menstrual cups are sustainable and eco-friendly. They have minimal impact on the environment compared to sanitary pads and tampons and protect the environment from plastic wastage, as the menstrual cups are reusable for at least six months to one year. The report from several Life Cycle Assessments (LCA) published by Life Cycle Initiative in November 2021 stated that reusable menstrual products have a lower environmental impact than single-use menstrual products. Since the women use more than 11,000 disposable menstrual products in their lifetime (based on the average of 38 years of menstruation using 22 items of sanitary products per cycle, 13 cycles per year), it generates the tones of wastage every year. According to the Absorbent Hygiene Products Manufacturers Association (AHPMA), in 2020, in the United Kingdom, about 4.3 billion items are used per year, and the disposal of single-use menstrual products such as sanitary pads, tampons, and applicators generates about 200,000 tones of waste every year. Hence, menstrual cups will contribute to the decline of plastic waste pollution from disposable sanitary products and greatly contributes to the Government initiatives to boost the development & adoption of eco-friendly products to reduce the disposal of solid waste. This is expected to increase the adoption of menstrual cups in the industry, thereby driving market growth.

However, the availability of affordable and sustainable alternative menstrual products is a major factor hindering the menstrual cup market's growth.

Menstrual Cup Market Trends

The Reusable Menstrual Cup is Expected to Dominate the Market

The reusable menstrual cups are small, flexible cups that are inserted into the vagina for the collection of menstrual fluid. It comes in 3 different sizes: Mini, Size 1, and Size 2. Mini reusable cups are ideal for first-time users or light to medium flow, size 1 cups are ideal for medium flow, and size 2 are ideal for post-birth or heavy flow. Additionally, these are durable and can last six to 10 years with proper care, thereby generating less solid waste. Whereas the most popular product around the world- the sanitary pad, contains up to 90% plastic, an average woman may use up to 10,000 of these products in her lifetime and generates 2.01 billion tonnes of municipal solid waste annually in the world.

Researchers have found that a reusable menstrual cup can save a lot of money throughout just three cycles. According to the Center for Development Economics and Policy (CDEP), in June 2020, the cost of menstrual cups for 1000 girls is estimated at USD 2,730 per year, compared to USD 22,420 for sanitary pads. Thus, economic benefits associated with the use of menstrual cups are anticipated to increase the demand for the products. This is expected to drive the segment growth.

Furthermore, a rise in product launches is likely to propel the growth of the reusable segment over the forecast period. For instance, in June 2021, Flex Co. launched its newest product innovation, Softcup, and it is available for sale at United States retailers, including CVS and Amazon. Additionally, in March 2021, Essity AB launched Libresse V-Cup, a reusable menstrual cup, in the Nordic region (Denmark, Finland, Norway, and Sweden) and expanded its range of feminine hygiene products. Thus, the reusable segment is expected to grow substantially in the forecast period.

North America is Expected to Hold a Significant Share in the Market and Expected to Maintain its Dominance Over the Forecast Period

North America is expected to dominate the market owing to the rising adoption of menstrual cups, driven by several factors such as greater emphasis on menstruation management, a higher focus on utilization of eco-friendly products, availability of the products, and government initiatives in the region. For instance, on 28th May 2021, Menstrual Hygiene Day, United States Representative Grace Meng introduced the Menstrual Equity for All Act of 2021. Under this Act, equitable access to period supplies would ensure that millions of women can work, learn, and participate in society efficiently.

Moreover, the increase in women's population in the region would increase the demand for menstrual products, including menstrual cups. For instance, as per the World Bank Group, the women population was growing at an average annual rate of 3.3% in the United States from 2015-2020 and increased to 167.47 million persons in 2020. Thus, due to the above-mentioned factors, the North American region is expected to have significant growth over the forecast period of the study.

Menstrual Cup Market Competitor Analysis

The menstrual cup market is highly fragmented and consists of several major players. In terms of market share, a few of the major players are currently dominating the market. Some of the companies which are currently dominating the market are Diva International Inc., Mooncup Ltd, Me Luna GmbH. Lena Cup LLC, The Flex Company, LYV Life Inc. (Cora), Blossom Cup, Fleurcup, LELOi AB (Intimina), Lune Group Oy Ltd, Essity AB, and Invent Medic.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Defination
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in Demand of Environment-friendly Menstrual Products
    • 4.2.2 Rising Awareness and Focus on Menstrual Health Options
  • 4.3 Market Restraints
    • 4.3.1 Availability of Affordable and Sustainable Alternative Menstrual Products
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Product Type
    • 5.1.1 Disposable
    • 5.1.2 Reusable
  • 5.2 By Distribution Channel
    • 5.2.1 Online Stores
    • 5.2.2 Offline Stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 South Korea
      • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle-East & Africa
      • 5.3.4.1 GCC
      • 5.3.4.2 South Africa
      • 5.3.4.3 Rest of Middle-East
    • 5.3.5 South America
      • 5.3.5.1 Brazil
      • 5.3.5.2 Argentina
      • 5.3.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Diva International Inc.
    • 6.1.2 Mooncup Ltd
    • 6.1.3 Me Luna GmbH
    • 6.1.4 Lena Cup LLC
    • 6.1.5 The Flex Company
    • 6.1.6 LYV Life Inc. (Cora)
    • 6.1.7 Blossom Cup
    • 6.1.8 Fleurcup
    • 6.1.9 LELOi AB (Intimina)
    • 6.1.10 Lune Group Oy Ltd
    • 6.1.11 Essity AB
    • 6.1.12 Invent Medic

7 MARKET OPPORTUNITIES AND FUTURE TRENDS