全球編碼和標記解決方案市場-增長、趨勢、COVID-19 影響和預測 (2023-2028)

編碼和標記是消費品和工業包裝生產和內部物流過程中的關鍵要素。

生產日期、批號和有效期等產品相關信息使用編碼和標記技術印刷在包裝上。 零售業前景廣闊，食品和飲料、化妝品、化工、製藥、建築和建材等關鍵終端行業的需求正在影響市場需求。

主要亮點

• 汽車、醫療保健、化工、建築、半導體/電子以及食品和飲料行業使用編碼和標記系統來打印批號、政府識別代碼，以及在初級和次級包裝材料上打印標籤。它的使用正在增長並提供了重要的增長機會。
• 打碼和標記設備用於醫療保健和製藥行業，用於將各種膠囊、粉末、液體、軟膏等包裝在瓶子、管子、紙箱和其他包裝類型中。 由於嚴格的法規和品牌保護，打碼和標記設備在醫療保健和製藥行業的使用正在增加，並具有市場擴展的潛力。
• 可以在紙板、柔性薄膜、罐頭、玻璃、塑料、木材、金屬、PET 和聚丙烯 (PP) 等各種基材上進行連續印刷。 該技術的主要優點是墨滴速度高，打印頭與承印物之間的距離大，墨滴噴射頻率高，可實現高速打印。 結合高速、多功能和易用性的連續噴墨技術的工業部署正在推動這一市場。
• 疫情對噴碼和標記系統行業產生了重大影響，導致全球所有供應鏈中的公司倒閉、強制停工和製造活動中斷。 大流行削弱了編碼和標記系統領域的所有製造業務。 製造商正在通過採用新趨勢和新技術來應對疫苗接種激增，從而彌補編碼和標記系統市場的損失。 例如，為了滿足其比利時生產基地對 COVID-19 疫苗的更高吞吐量需求，一家大型製藥商將其 Linx 激光打碼機從 30W 升級到 60W。
• 打碼和標記設備的定價取決於技術集成、應用、尺寸和所用耗材的類型。 因此，噴碼和標記設備的定價存在相當大的差異。 因此，編碼和標記設備的高價格限制了新興國家對價格敏感的工業用戶的採用。 因此，高價格被認為是市場增長的主要障礙。

噴碼和標記解決方案的市場趨勢

預計食品和飲料的份額最大

• 在食品包裝中，編碼和標記技術越來越多地用於標記產品。 隨著全球對食品質量和安全的要求越來越高，食品製造商依靠高清編碼和標記來識別包裝食品所需的信息。 食品和飲料行業對信息標記和標籤的監管要求為編碼和標記系統製造商提供了寶貴的潛力。 該行業的增長是由對高質量代碼和標記的接受和認可推動的，這些代碼和標記可以快速有效地在食品上標記信息。
• 在高速、高產出的飲料業務中，客戶行為的變化會影響運營效率。 從 PET 瓶到完全可回收的鋁製容器的轉變正在取得進展。 飲料製造商通過對其包裝流程、編碼和標籤系統進行現代化改造來應對。
• 為滿足該行業的需求而進行的產品創新進一步推動了市場增長率。 例如，2022 年 1 月，馬肯依瑪士宣布推出全新 5940 G Touch Dry 高分辨率噴碼機。 符合 GS1-128 標準的系統滿足了行業對瓦楞紙箱上高分辨率條碼、徽標和文本不斷增長的需求，而無需支付高昂的標籤成本。 它還消除了對預印紙板的需求。 5940 G 可以在新鮮水果、食品和飲料、肉類和糖果等各種產品的紙板箱和托盤上打印高度可掃描的條碼。可以在各種材料上打印。
• 2022 年 3 月，多米諾數字印刷解決方案推出了標籤轉換器業務，因為與 COVID-19 相關的在線零售銷售強勁增長，延續了通過供應鏈跟蹤更多產品的趨勢。該公司表示正在大量投資增加變量跟蹤代碼到標籤的數據打印，以滿足在線零售供應鏈要求。

亞太地區有望創下最快增長

• 歐洲是編碼和標記系統的主要市場之一，擁有一些世界上最嚴格的食品和飲料監管機構以及世界上最大的製藥公司。 另一方面，亞太地區有望在預測期內以最快的速度增長。 這是由於該地區對編碼和標記系統的需求不斷增長。 亞太地區在噴碼和標識系統市場佔據主導地位，而中國在研發支出和高科技噴碼和標識系統的採用方面處於領先地位。
• 中國國家食品藥品監督管理局 (SFDA) 法規的主要目的是保護人們免受假藥和中藥的侵害。 該法規還為不同的包裝單元分配了唯一的產品標識符，稱為“eCodes”，並且還規定了通過電子藥物監控系統進行組合和驗證的級別。
• 此外，根據韓國海關總署 (KCS) 的規定，某些產品必須貼上標籤，例如藥品、有機食品、功能性食品和通過生物技術生產的食品。 在醫藥業務方面，包裝食品和飲料消費的擴大正在推動市場擴張。
• 2021 年 4 月，Link Printing Technologies 發布了符合日本乙醇商業法和日本有機溶劑法的不含 MEK 的耐酒精油墨。 耐酒精油墨 Linx Black 3085 專為食品和飲料行業而開發，在這些行業中，包裝和容器在加工過程中會接觸到酒精。

編碼和標記解決方案市場競爭對手分析

噴碼和標記解決方案市場競爭激烈且分散，主要參與者包括 Danaher Corporation、Hitachi Ltd.、REA Electronik GmbH、Dover Corporation、Keyence Corporation、Koenig & Bauer Coding GmbH。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 波特的五力分析
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• COVID-19 市場影響評估

第 5 章市場動態

• 市場驅動因素
  • 生產和包裝行業的擴張以及對創意包裝技術的更多采用
  • 各行業供應鏈對產品可追溯性解決方案的需求不斷增長
• 市場製約因素
  • 引入編碼和製造設備的初始成本和運營成本很高
• Application Insights（份額 (%)、趨勢等，它是各種應用程序中編碼和標記有用性的指標）
  • 組件標識
  • 品牌識別和標識
  • 可追溯性和假冒產品

第 6 章市場細分

• 通過解決方案
  • 設備
  • 液體/色帶
  • 備件
• 按設備
  • 熱噴墨 (TIJ) 打印機
  • 連續噴墨 (CIJ) 打印機
  • 激光打印機
  • 其他
• 按最終用戶行業
  • 醫藥
  • 建築
  • 食物和飲料
  • 化妝品
  • 其他
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東

第七章競爭格局

• 市場供應商份額分析
• 公司簡介
  • Danaher Corporation
  • Hitachi Ltd.
  • REA Elektronik GmbH
  • Dover Corporation
  • Domino Printing Sciences plc
  • Control Print Ltd.
  • Keyence Corporation
  • Matthews International Corporation
  • Leibinger Group
  • Koenig & Bauer Coding GmbH

第8章 投資分析

第9章 今後動向

Coding and marking are critical components of the production and intralogistics processes for packaged consumer and industrial goods. Product-related information, such as the manufacturing date, batch number, and expiration date, is printed on the packaging using coding and marking techniques. The promising outlook for the retail sector and the demand in important end-use industries such as food and beverage, cosmetics, chemicals, pharmaceuticals, and construction & building materials, among others, influence market demand.

Key Highlights

• The growing use of coding and marking systems for printing batch numbers, government identification codes, and printing labels on primary and secondary packaging materials in industries such as automotive, healthcare, chemical, construction, semiconductor and electronics, and food and beverage presents significant growth opportunities.
• Coding and marking equipment is used in packaging various items such as capsules, powders, liquids, and ointments in bottles, tubes, cartons, and other packaging types in the healthcare and pharmaceutical industries. Due to stringent regulations and brand protection, the usage of coding and marking equipment in the healthcare and pharmaceutical sectors is increasing, providing potential for market expansion.
• Continuous printing can be implemented on various substrates, including cardboard, flexible film, cans, glass, plastic, wood, metal, PET, and polypropylene (PP). The high velocity of the ink droplets, which allows for a substantial distance between the printhead and the substrate, and the high drop ejection frequency, which enables high-speed printing, are significant advantages of this technique. The market is driven by the deployment of continuous inkjet technology in industries, which offers high speed, versatility, and ease of use.
• The pandemic has significantly impacted the coding and marking systems industry due to firm closures, forced lockdowns, and disruptions in all supply chain manufacturing activities worldwide. The pandemic has weakened all manufacturing operations in the coding and marking systems sector. Manufacturers are recouping losses in the coding and marking systems market by embracing new trends and technologies in response to the rapid increase in vaccination drives. For instance, to fulfill higher throughput needs for the COVID-19 vaccine from its Belgian production site, a leading pharmaceutical producer upgraded its Linx laser coders from 30W to 60W.
• The pricing of coding and marking devices is determined by technological integration, applications, size, and the type of consumables utilized. As a result, there is a substantial variation in the pricing of coding and marking machines. Therefore, the high price of coding and marking devices restricts their adoption by price-sensitive industrial users from emerging nations. As a result, expensive prices have been cited as a significant barrier to market growth.

Coding & Marking Solutions Market Trends

Food and Beverage Industry is Analyzed To Hold Highest Share

• Food packaging is increasingly using coding and marking methods to label the products. Food manufacturers are utilizing high-resolution coding and marking to identify the necessary information on packaged food goods as the demand for food quality and safety has risen worldwide. Regulatory requirements for the food and beverage industry addressing information display and labeling present a valuable potential for coding and marking system manufacturers. The acceptance and awareness of such high-quality codes and marks to quickly and efficiently print information on food goods boosts industry growth.
• Manufacturers in the high-speed, high-output beverage business are dealing with changing customer behavior that may influence operational efficiency. PET bottles are being phased out in favor of containers made of different materials, such as totally recyclable aluminum. Beverage companies are responding by modernizing their packaging processes and coding and labeling systems.
• The growing product innovation to meet the sector's demand further bolstered the market growth rate. For instance, in January 2022, Markem-Imaje introduced the new 5940 G Touch Dry high-resolution inkjet coder. The GS1-128-compliant system meets increasing industry demands for high-resolution barcodes, logos, and text on corrugated packaging without the overpriced expense of labels. It also eliminates the necessity for corrugated packaging that has been pre-printed. The 5940 G prints highly scannable barcodes on corrugated cases and trays of fresh fruit, beverages, meats, confections, and many other goods, as well as precision printing on polystyrene for frozen foods and shrink wrap for pallet shipping, and is suitable for a wide range of materials.
• In March 2022, Domino Digital Printing Solutions stated that the company had seen significant investment by label converters into adding variable data printing of tracking codes onto labels for online retail supply chain requirements, fueled by the ongoing trend to track more products through the supply chain, which has been boosted by significant COVID-19 related online retail sales growth.

Asia-Pacific is Expected to Register the Fastest Growth Rate

• Europe is one of the significant markets for coding and marking systems due to the existence of some of the world's stringent regulatory agencies for the food and beverage industry and the presence of some of the world's largest pharmaceutical firms. On the other hand, Asia-Pacific is expected to grow at the fastest rate during the forecast period. This is due to the region's rising need for coding and marking systems. The Asia-Pacific region dominates the coding and marking systems market, with China leading the way in terms of R&D spending and adoption of high-technology coding and marking systems.
• The primary objective of the Chinese State Food and Drug Administration's (SFDA) regulations is to safeguard people from counterfeit pharmaceuticals and traditional Chinese medicines. This regulation also mandates the assignment of unique product identifiers known as 'eCodes' at various packaging units and a level of combination and verification through the drug electronic supervision system.
• South Korea has also mandated labeling and marking requirements for certain products, such as pharmaceuticals, organic food, functional food, and food produced through biotechnology, according to the Korean Customs Service (KCS). The pharmaceutical business has fueled market expansion by increasing the consumption of packaged meals in food and beverage.
• In April 2021, Linx Printing Technologies introduced a MEK-free, alcohol-resistant ink that complies with the Japan Ethanol Business Act and the Japan Organic Solvent Law. Linx Black 3085 alcohol-resistant ink is developed for use in food and beverage industry applications where packaging and containers are exposed to alcohol during processing.

Coding & Marking Solutions Market Competitor Analysis

The Coding and Marking Solutions Market is highly competitive and fragmented due to significant players such as Danaher Corporation, Hitachi Ltd., REA Electronik GmbH, Dover Corporation, Keyence Corporation, and Koenig & Bauer Coding GmbH, among others.

• May 2022- Videojet Technologies and Loftware, a prominent player in Enterprise Labeling and Artwork Management systems, have announced a strategic collaboration to transform how businesses automate printing across production lines, factories, and warehouses. Loftware's Spectrum Enterprise Labeling system will be extended to include marking and coding as part of this collaboration. Customers can manage all their printing devices from one all-in-one digital solution, from production marking and coding devices to supply chain thermal printers.
• September 2021- Leibinger Coding and Marking Systems, a global pioneer in continuous inkjet solutions, announced the acquisition of SIS Ink Solution, a prominent manufacturer of high-quality continuous inkjet ink and solvent products used across the globe. Leibinger's strategic competencies in the research and manufacturing of high-quality ink products have been expanded with the inclusion of SIS Ink Solution. Leibinger's line of inks and solvents will be expanded due to the acquisition, allowing the company to better satisfy the distinctive coding and marking demands of its present and future customers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Porter's Five Force Analysis
  • 4.2.1 Bargaining Power of Buyers/Consumers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID -19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Expansion of the production and packaging industry and increasing adoption of creative packaging techniques
  • 5.1.2 Increasing demand for product traceability solutions across supply chain of various industries
• 5.2 Market Restraints
  • 5.2.1 High upfront and operational cost for deploying coding and making equipment
• 5.3 Application Insights (Indicative share (%) of utility of coding and marking in various applications, trends, etc.)
  • 5.3.1 Component Identification
  • 5.3.2 Brand recognition and Identification
  • 5.3.3 Traceability and Counterfeiting

6 MARKET SEGMENTATION

• 6.1 By Solution
  • 6.1.1 Equipment
  • 6.1.2 Fluids and Ribbons
  • 6.1.3 Spares
• 6.2 By Equipment
  • 6.2.1 Thermal Inkjet (TIJ) Printer
  • 6.2.2 Continuous Inkjet (CIJ) Printer
  • 6.2.3 Laser Printer
  • 6.2.4 Others
• 6.3 By End-user Industry
  • 6.3.1 Pharmaceutical
  • 6.3.2 Construction
  • 6.3.3 Food and Beverage
  • 6.3.4 Cosmetics
  • 6.3.5 Others
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia-Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle-East

7 COMPETITIVE LANDSCAPE

• 7.1 Market Vendors Share Analysis
• 7.2 Company Profiles
  • 7.2.1 Danaher Corporation
  • 7.2.2 Hitachi Ltd.
  • 7.2.3 REA Elektronik GmbH
  • 7.2.4 Dover Corporation
  • 7.2.5 Domino Printing Sciences plc
  • 7.2.6 Control Print Ltd.
  • 7.2.7 Keyence Corporation
  • 7.2.8 Matthews International Corporation
  • 7.2.9 Leibinger Group
  • 7.2.10 Koenig & Bauer Coding GmbH

8 INVESTMENTS ANALYSIS

9 FUTURE TRENDS