農業設備租賃市場 - 增長、趨勢、COVID-19 的影響、預測 (2023-2028)

農業設備租賃市場目前價值 467.2 億美元，預計在預測期內復合年增長率將超過 7%。

隨著糧食進出口的增加，農業機械化程度的提高以及減輕世界各地農民經濟負擔的需求增加，預計市場需求將得到提振。 此外，對具有創新功能的農業設備的興趣日益濃厚，以及提供租賃設備的初創公司增多，也是推動農業設備租賃市場增長的重要因素。

COVID-19 大流行對全球農業設備租賃市場產生了非常負面的影響。 農具租賃店關閉。 由於嚴格的行動限制和社會疏遠規範，農民也無法前往出租商店。 然而，在 2020 年底和 2021 年初，隨著 COVID-19 流行病的消退和 COVID-19 標準的採用，全球農業設備租賃市場恢復了增長。 此外，許多新參與者已進入市場，希望利用印度等市場在 COVID-19 後農場設備租金的增長。 例如

主要亮點

• 2021 年 8 月，印度農業科技初創公司 FarmKart 推出了一個技術支持平台 rent4farm，在印度提供農業設備和拖拉機租賃服務。

拖拉機和聯合收割機等農業機械的平均售價上漲、農業即服務 (FaaS) 的發展、提供農業機械租賃服務的移動應用程序增加、重要的農業機□□械製造商進入租賃行業等. 長期因素有望推動農業設備租賃市場的增長。

由於對拖拉機、收割機、撒播機和脫粒機等農業設備租賃的需求不斷增加，亞太地區在農業設備租賃市場佔據主導地位。 印度等國家的小農需要幫助購買拖拉機。 然而，類似 Uber 的項目正在該國緩慢擴展，允許農民臨時使用急需的拖拉機。

因此，上述因素預計將為農用設備租賃市場帶來顯著增長。

主要市場趨勢

拖拉機租賃服務新興市場的發展有望刺激需求

在預測期內，拖拉機預計將佔據大部分市場份額。 特別是歐洲和北美等成熟市場對大馬力拖拉機（即 40 馬力或以上的多用途拖拉機和連作拖拉機）的需求正在上升，並往往為市場參與者提供新的機會。 除了這些發展之外，提供拖拉機租賃服務的主要參與者預計將進一步擴大市場發展。 例如：

• Krish e. 2021 年 12 月，Mahindra & Mahindra 宣布將在印度各地的 1600 家經銷商處擴大其農業即服務產品。

此外，人們越來越意識到農業機械化的好處和租賃車輛的低維護成本預計將吸引一些中小農戶。 因此，這是新興國家拖拉機租賃需求上升的一個主要因素，尤其是在亞太地區和非洲。 拖拉機所有者可以充分利用他們的機器，同時為買不起拖拉機的農民提供服務。 由於上述例子和發展，預計拖拉機行業在預測期內的重要性將增加。

亞太地區有望在預測期內主導市場

亞太地區的中低收入人群越來越意識到農業機械化的好處，並正在從勞動密集型農業技術轉向農業領域的先進技術設備。 預計這將增加該地區對拖拉機、收割機、撒播機和脫粒機等租賃農業設備的需求。

在印度和中國等亞太國家/地區，旨在減輕農民經濟負擔的政府舉措和主要參與者積極進入市場是農業設備租賃市場的重要增長因素。 這些市場的主要參與者也在進行併購，以進一步增加他們在市場上的影響力。 例如：

• 2022 年 3 月，Mahindra & Mahindra 收購了 Krish 電子應用開發商 Carnot Technologies 69% 的股份。 Carnot Technologies 擁有超過 25,000 台拖拉機、收割機和噴霧機，每個季節在超過 300 萬英畝的土地上工作。
• 2021 年 5 月，印度領先的拖拉機製造商拖拉機和農用設備 (TAFE) 向泰米爾納德邦的小農“免費”出租了 16,500 台拖拉機和 26,800 台設備。.

由於農業勞動力短缺，對農業設備的需求增加預計也將在預測期內推動市場增長。 由於這些原因，亞太地區預計在預測期內將佔據主導市場份額。

競爭格局

隨著幾家大型本地企業進入市場，農用設備租賃市場正在慢慢整合。 領先的公司包括 Deere & Company、JFarm Services (TAFE)、Messick's、Pacific Tractor、Premier Equipment Rentals 和 The Pape Group。 一些參與者正在專注於合併、收購和合作夥伴關係等戰略，以鞏固其市場地位。 例如：

其他福利。

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動力
• 市場製約因素
• 產業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 買方/消費者議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 按設備類型
  • 拖拉機
  • 收割機
  • 舵手
  • 其他
• 按地區
  • 北美
    • 美國
    • 加拿大
    • 其他北美地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 意大利
    • 其他歐洲地區
  • 亞太地區
    • 印度
    • 中國
    • 日本
    • 韓國
    • 其他亞太地區
  • 世界其他地區
    • 南美洲
    • 中東和非洲

第六章競爭格局

• 供應商市場份額
• 公司簡介
  • Farmease
  • Mahindra & Mahindra Limited（Trringo）
  • JFarm Services
  • Pacific AG Rental LLC
  • Messick's
  • Flaman Group of Companies
  • Premier Equipment Rental
  • The Pape Group, Inc
  • CNH Industrial
  • Titan Machinery
  • KUBOTA Corporation
  • AGCO Corporation
  • Friesen Sales & Rentals

第7章 市場機會今後動向

The Farm Equipment Rental market is currently valued at USD 46.72 billion and is expected to register a CAGR above 7% during the forecast period.

Increasing agriculture mechanization and the need to reduce the financial burden on farmers across the globe, in the wake of rising import and export of cereals, are expected to drive demand in the market. In addition, the growing inclination for farm equipment with innovative features, and the rise in startups offering farm equipment for rent, are some of the other vital factors which will likely augment the growth of the farm equipment rental market.

The COVID-19 pandemic had a very negative impact on the farm equipment rental market worldwide. Equipment rental stores were closed due to lockdowns. Farmers also could not travel to rental stores due to the strict imposition of traveling restrictions and social distancing norms. However, in late 2020 and early 2021, as the COVID-19 pandemic receded and the COVID-19 criteria were taken back, growth returned in the global farm equipment rental market. Many new players also entered the market to tap into this post-COVID-19 growth in farm equipment rentals in markets like India. For instance

Key Highlights

• In August 2021, Indian agritech startup FarmKart launched its tech-enabled platform rent4farm to offer farm equipment and tractor rental services in India.

The long-term factors, like the increase in the average farming machinery selling price, such as tractors and combine harvesters, Farming as a Service (FaaS) evolution, and increased mobile apps in offering farm equipment on rent and significant farm equipment manufacturers entry in the rental industry will likely drive the growth in farm equipment rental market.

Asia-Pacific dominates the farm equipment rental market due to the increasing demand for tractors and farming equipment such as harvesters, spraying, and threshing equipment for renting purposes. Small farmers in countries such as India need help to afford tractors. However, an Uber-like program is gradually expanding in the country, which makes it possible for farmers to get temporary access to tractors in demand.

Thus, the above factors are forecasted to produce significant growth in the farm equipment rental market.

Key Market Trends

Rising Developments in Tractor Rental Service Likely to Drive Demand in the Market

Tractors are expected to occupy most of the market share during the forecast period. The rising demand for high horsepower tractors, especially those above 40 horsepower (HP), i.e., utility tractors and row crop tractors, from matured markets, like Europe and North America, tend to offer new opportunities for players operating in the market. In addition to these developments, key players offering tractor rental services are expected to augment developments in the market further. For instance,

• In December 2021, Mahindra and Mahindra announced the expansion of Krish e, its farming as a service offering across 1600 dealerships in India.

Moreover, growing awareness of the benefits of farm mechanization and the low maintenance cost of the rental fleet is expected to attract several low and medium-scale farmers. So, these are some of the primary factors likely to create demand for tractor hiring in developing countries, majorly in Asia-Pacific and Africa. It allows tractor owners to fully utilize their machines while providing services to farmers who cannot afford their tractors. Due to the abovementioned instances and developments, the tractors segment is expected to gain significance over the forecast period.

Asia-Pacific Region Anticipated to Dominate the Market During Forecast Period

Growing awareness among the mid- and low-income farmers of the Asia-Pacific region about the benefits of farm mechanization is encouraging them to shift from labor-intensive farming techniques to advanced technological equipment in the agricultural sector. It is anticipated to increase demand for tractors and farming equipment such as harvesting, spraying, and threshing equipment for renting purposes in the region.

The government initiatives and active key players' engagement in the market focusing on reducing the farmers' financial burden in Asia-Pacific region countries like India and China act as significant growth drivers for the farm equipment rental market. The leading players in these markets are also engaging in mergers and acquisitions to bolster their market presence further. For instance,

• In March 2022, Mahindra and Mahindra acquired a 69% stake in Carnot Technologies, the developer behind the Krish e app. Carnot Technologies includes over 25,000 tractors, harvesters, and sprayers working on over 3 million acres of land each season.
• In May 2021, Tractors and Farm Equipment (TAFE), a significant tractor manufacturer in India, offered 16500 tractors and 26,800 implements on a 'free-of-cost' rental basis to small farmers in Tamil Nadu.

In addition, increasing demand for farm implements due to the labor shortage in agriculture is expected to support the market's growth during the forecast period. Based on the abovementioned factors, the Asia-Pacific region is expected to hold a dominant market share over the forecast period.

Competitive Landscape

The Farm Equipment Rental Market is moderately consolidated due to several major and local players in the market. Some of the major players in the market are Deere & Company, JFarm Services (TAFE), Messick's, Pacific Tractor, Premier Equipment Rentals, and The Pape Group. Several players are focusing on strategies, such as mergers, acquisitions, partnerships, etc., to cement their market positions. For instance,

• In January 2022, Messick's opened its new 2230,000 sq ft headquarters in Pennsylvania, US.
• In December 2021, Pape Machinery Agriculture & Turf completed the asset purchase of Valley Truck & Tractor, a nine-store John Deere dealership in Northern California's Sacramento Valley.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Equipment Type
  • 5.1.1 Tractors
  • 5.1.2 Harvestors
  • 5.1.3 Haying Equipment
  • 5.1.4 Others
• 5.2 Geography
  • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Rest of North America
  • 5.2.2 Europe
    • 5.2.2.1 Germany
    • 5.2.2.2 United Kingdom
    • 5.2.2.3 France
    • 5.2.2.4 Italy
    • 5.2.2.5 Rest of Europe
  • 5.2.3 Asia-Pacific
    • 5.2.3.1 India
    • 5.2.3.2 China
    • 5.2.3.3 Japan
    • 5.2.3.4 South Korea
    • 5.2.3.5 Rest of Asia-Pacific
  • 5.2.4 Rest of the World
    • 5.2.4.1 South America
    • 5.2.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share**
• 6.2 Company Profiles
  • 6.2.1 Farmease
  • 6.2.2 Mahindra & Mahindra Limited (Trringo)
  • 6.2.3 JFarm Services
  • 6.2.4 Pacific AG Rental LLC
  • 6.2.5 Messick's
  • 6.2.6 Flaman Group of Companies
  • 6.2.7 Premier Equipment Rental
  • 6.2.8 The Pape Group, Inc
  • 6.2.9 CNH Industrial
  • 6.2.10 Titan Machinery
  • 6.2.11 KUBOTA Corporation
  • 6.2.12 AGCO Corporation
  • 6.2.13 Friesen Sales & Rentals

7 MARKET OPPORTUNITIES AND FUTURE TRENDS