應用平台市場——COVID-19 的增長、趨勢、影響和預測 (2023-2028)

應用平台市場預計在預測期內的複合年增長率為 7.5%。

在當今高度技術化的世界中，現代應用程序依賴於一系列軟件產品（包括操作系統、數據庫管理和雲解決方案）才能發揮最佳功能。 一套軟件組合起來形成一個應用平台。

COVID-19 大流行產生了積極影響，刺激了行業的增長率，以滿足應用程序開發的指數級繁榮。

主要亮點

• 傳統上，應用平台只提供有限的服務，例如 IBM 大型機的 CICS 和台式機的基本操作系統。 如今，軟件和硬件環境得到了極大擴展，為開發人員提供了多種選擇。 同樣，應用平台的廣度已經擴展到支持各種應用。 它還支持使用相同的工具和技能在不同的硬件上創建不同的應用程序，從而提供一致的體驗。
• 應用平台在現代計算環境中發揮著重要作用。 這些平台利用其他應用程序和數據來提供信息技術帶來的所有價值，而幾乎所有其他應用程序都依賴於應用程序平台。 由於當今大多數組織都依賴於應用程序，因此業務價值與應用程序平台之間存在明確的關係。 這個實例發誓是市場增長的主要因素之一。
• 此外，基於雲的應用程序平台在軟件行業中越來越受歡迎。 Workday、Salesforce 和 ServiceNow 等純雲平台供應商報告稱增長顯著。 這些平台利用人工智能、自動化、分析等方面的技術進步，使應用程序能夠更快地部署。
• 此外，由於這些下一代平台的成功，軟件行業也面臨壓力。 例如，Oracle、SAP 和 Microsoft 等應用程序供應商不斷投資於這些生成平台，以提供尖端的應用程序平台、留住現有客戶並進一步瞄準新的客戶群。
• 此外，在 COVID-19 的背景下，各行各業的公司都在加速數字化轉型。 原本需要數月或數年才能完成的項目現在希望在幾天內交付，這使得快速構建、擴展和交付應用程序的能力變得至關重要。 因此，人們越來越需要能夠簡化流程並消除耗時任務的工具和平台。

主要市場趨勢

基於雲的服務的普及有望推動市場

• 公司越來越注重利用最新技術來減少總體資本支出。 小型企業正在採用基於雲的服務，例如 aPaaS 解決方案，以利用關鍵優勢，例如減少設置和人工成本，以及最小化擴展成本。 基於雲的解決方案還允許公司在需要的時候為他們需要的東西付費，以獲得一個單一的、多功能的開發框架。
• 此外，隨著對面向客戶的直觀應用程序的需求不斷增長，信息技術行業正在經歷前所未有的變革。 此外，隨著需求的不斷增長，競爭也在加劇，使得上市速度成為許多公司的關鍵因素。
• 許多軟件解決方案從本地到雲端，再到應用程序編程接口 (API) 和微服務的轉變證明了這一點。 隨著技術堆棧的發展，PaaS 的出現越來越多。 與傳統的以中間件為中心的 PaaS 解決方案相比，這些服務提供應用程序開發和部署。
• aPaaS 平台為開發者提供了迭代項目所需的所有工具。 一些平台還提供直觀的功能，例如拖放、熱重載和第三遍集成（例如操作系統、數據庫和漏洞管理），以簡化開發。 此外，該平台具有水平和垂直可擴展性，為企業提供了添加和升級數據庫的機會。
• 根據軟件公司 HashiCorp 的一項調查，到 2021 年，90% 的大型企業受訪者表示他們已經採用多雲。 然而，小型企業在採用多雲方面進展緩慢，這主要是由於雲遷移的預算較低。

北美有望佔據主要份額

• 預計北美將佔據很大份額，這主要是由於美國等地區的技術市場日趨成熟。 許多私營公司正在進入一個結合了公共、私有和傳統 IT 基礎設施的混合 IT 服務新時代。 這些公司正在採用多雲戰略來幫助改善業務和服務客戶。
• 此外，COVID-19 大流行加速了美國各行各業公司對雲的採用。 許多在其組織中優先採用雲的美國公司表示，大流行使雲變得更加重要。
• 由於對軟件服務的需求以及快速提供服務的需要，技術支出也在增加。 例如，在美國市場，強大的基礎設施和平台、擁有連接設備的龐大用戶群以及這些設備通信的帶寬正在為軟件和服務行業的投資鋪平道路。
• 此外，軟件和技術服務佔技術市場支出的近一半，明顯高於全球許多其他地區。 這些例子展示了市場的積極前景，並有望促進該地區應用平台的進一步採用。
• 此外，該地區的初創企業正在推出新產品和服務以獲得競爭優勢。 例如，2022 年 10 月，美國初創公司 Fermyon 宣布已為其雲應用平台籌集了 2000 萬美元的早期資金。 這家初創公司推出了其新的 PaaS Fermyon Cloud，並宣布了最新一輪融資。 它旨在讓開發人員更輕鬆地使用 WebAssembly 構建雲應用程序。
• 此外，加拿大政府制定了“雲優先”戰略，在啟動信息技術投資、舉措、戰略和項目時，將雲服務確定和評估為主要交付選項。 雲還將使加拿大政府能夠利用私營供應商的創新，使信息技術更加靈活。 這些努力有望為應用平台提供充足的機會。

競爭格局

由於知名供應商和其他廠商的存在，應用平台市場得到適度整合。 市場領導者正在利用客戶現有的應用程序投資並轉向新的架構和編程範例。 此外，供應商正在整合收購和產品增強功能以保持市場競爭力。

2022 年 12 月，Salesforce 宣佈在其基礎架構上推出低代碼 DevOps Center 服務，為開發人員提供了一個用於構建自定義應用程序的對話平台。 Salesforce DevOps Center 服務基於 Salesforce 用於構建應用程序的相同對像模型。

2022 年 5 月，紅帽與紅帽 OpenShift 共同發布了紅帽應用基礎，這是一組串聯的應用服務，有助於加速混合雲和多雲環境中的容器化應用開發和交付。

其他好處

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第1章介紹

• 調查假設和市場定義
• 調查範圍

第2章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 產業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 消費者的議價能力
  • 新進入者的威脅
  • 競爭公司之間的敵對關係
  • 替代品的威脅
• COVID-19 對市場的影響

第 5 章市場動態

• 市場驅動因素
  • 擴展基於雲的服務
• 市場製約因素
  • 新興國家/地區的低技能組合

第 6 章市場細分

• 按類型
  • 軟件
  • 服務
• 按組織規模
  • 中小企業
  • 大公司
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地方

第7章競爭格局

• 公司簡介
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • BMC Software Inc.
  • Google LLC（Alphabet Inc）
  • Micro Focus International Plc
  • GigaSpaces Technologies Ltd.
  • SAP SE

第8章 投資分析

第9章 市場將來性

The Application Platform Market is projected to register a CAGR of 7.5% during the forecast period. In the current demand for advanced technologies, every modern application relies on a suite of software offerings such as operating systems, database management, and cloud solutions to function optimally. The whole suite of software is combined to form an application platform.

The COVID-19 pandemic positively impacted the industry as it fueled its growth rate to satisfy the sudden boom in application development.

Key Highlights

• Traditionally, application platforms offered restricted services; platforms such as IBM mainframe offered CICS, and desktop PC only offered basic operating systems. Today, software and hardware environments have expanded significantly, and developers often have many options. Similarly, application platforms are now broad and support all kinds of applications. They also provide a consistent experience by enabling the same tools and skills to create different applications on diverse hardware.
• Application platforms play a vital role in modern computing environments. These platforms leverage other applications and data to provide all the value that information technology brings, and also virtually every other application depends on an application platform. Since most organizations today rely on applications, there's a clear connection between business value and application platforms. This instance vows to be one of the primary drivers for the growth of the market.
• Also, cloud-based application platforms are gaining traction in the software industry. Pure cloud platform vendors such as Workday, Salesforce, and ServiceNow have been reporting significant growth. These platforms allow for the faster deployment of applications leveraging and embedding technological advancements such as AI, automation, and analytics.
• Further, owing to the success of these next-generation platforms, the software industry is under pressure. For instance, application vendors such as Oracle, SAP, and Microsoft have been continuously investing in these generation platforms as they aim to provide state-of-the-art application platforms to help retain their existing customers and further attack new customer segments.
• Additionally, amidst the COVID-19 situation, businesses across industries have fast-tracked their digital transformation initiatives. The projects that were scoped to occur over months and years are now aimed to take place in a matter of days, and the ability to build, scale, and ship applications fast has become imperative. Thereby, there is a growing need for tools and platforms that streamline processes and eliminate time-consuming tasks.

Key Market Trends

Growing Popularity of Cloud-based Services is Expected to Drive the Market

• Companies are gradually focusing on decreasing their overall capital expenditure by using modern technologies. Small and medium enterprises are adopting cloud-based services such as aPaaS solutions to leverage vital benefits, including reduced setup and labor costs and minimized expansion costs. Also, cloud-based solutions enable enterprises to use a single, all-purpose development framework as pay-per-need and pay-per-use.
• Moreover, the Information Technology industry is undergoing unprecedented change with the growing demand for intuitive customer-facing applications. Further, owing to the ever-increasing demand, there is an increase in competition, and speed in the market has become a crucial factor for many businesses.
• Many software solutions have been transformed from on-premises into the cloud, evidenced by the transition towards application programming interfaces (APIs) and microservices. As technology stacks developed, there was growth in the emergence of PaaS. These services offer application development and deployment compared to traditional PaaS solutions focusing on middleware.
• aPaaS platforms provide developers access to all the necessary tools that are required to iterate projects. Some platforms also offer intuitive features such as drag and drag, hot reloading, and other 3rd path integrations like operating systems, databases, and vulnerability management, making development easier. Further, the platform also offers horizontal and vertical scalability thus, providing businesses an opportunity to additionally add and upgrade their databases.
• According to a survey by HashiCorp, a software company, in 2021, 90 percent of respondents from large enterprises indicated that they have already adopted the multi cloud. However, smaller businesses are lagging behind in terms of multi-cloud adoption mainly due to the fact that they have smaller budgets for cloud migrations.

North America to Hold Major Share

• North America is expected to hold a significant market share majorly due to the mature tech market in regions such as United States. Many regional companies are stepping into a new era of hybrid IT services that combine public, private, and traditional IT infrastructure. These organizations have implemented a multi-cloud strategy as it is aiding them in improving their business and delivering services to customers.
• Additionally, the COVID-19 pandemic has accelerated cloud usage for US companies in every industry. Many US enterprises prioritizing cloud adoption in their organization noted the increased importance of cloud due to the pandemic.
• Also, there has been a trend of increasing technological spending driven by demand and the need for software services' speedy delivery. For instance, robust infrastructure and platforms in the US market coupled with a large installed base of users with connected devices and bandwidth for these devices to communicate have paved the way for software and service industry investments.
• Moreover, software and tech services account for around half of the technology market spending, which is significantly higher than that of most other global regions. These instances showcase the positive outlook of the market and are expected to drive further the application platform's adoption in the region.
• Further, emerging companies in the region are introducing new products or services to gain a competitive advantage. For instance, in October 2022, a United States-based start-up, Fermyon announced that is had raised USD 20 million in early-stage funding for its cloud application platform. The startup announced its latest funding round by introducing Fermyon Cloud, a new platform-as-a-service offering. It is designed to make it easier for developers to build cloud applications using WebAssembly.
• Moreover, the Government of Canada has a "cloud-first" strategy whereby cloud services are identified and evaluated as the principal delivery option when initiating information technology investments, initiatives, strategies, and projects. The cloud will also allow the Government of Canada to harness the innovation of private-sector providers to make its information technology more agile. Such initiatives are expected to provide ample opportunities for the application platform.

Competitive Landscape

The Application Platform Market is moderately consolidated with the presence of prominent vendors, among others. The prominent vendors in the market are leveraging the customer's existing application investments toward the transition to emerging architectures and programming paradigms. Further, the vendors are embracing acquisitions and product enhancements to maintain their competitive position in the market.

In December 2022, Salesforce announced the availability of a low-code DevOps Center service on its infrastructure, providing developers with an opinionated platform for building custom applications. The Salesforce DevOps Center service is based on the same object model that Salesforce uses to construct its applications.

In May 2022, Red Hat announced Red Hat Application Foundations, a connected set of application services that, together with the Red Hat OpenShift, help accelerate containerized application development and delivery across hybrid and multi-cloud environments.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumption and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS​

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis​
  • 4.2.1 Bargaining Power of Suppliers​
  • 4.2.2 Bargaining Power of Consumers​
  • 4.2.3 Threat of New Entrants​
  • 4.2.4 Intensity of Competitive Rivalry​
  • 4.2.5 Threat of Substitute Products​
• 4.3 COVID-19 Impact on the Market​

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Popularity of Cloud-based Services
• 5.2 Market Restraints​
  • 5.2.1 Low Skillset in Emerging Economies

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Software
  • 6.1.2 Services
• 6.2 By Organization Size
  • 6.2.1 Small and Medium-Sized Enterprises
  • 6.2.2 Large Enterprises
• 6.3 Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia Pacific
  • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 International Business Machines Corporation
  • 7.1.2 Microsoft Corporation
  • 7.1.3 Oracle Corporation
  • 7.1.4 Salesforce.com Inc.
  • 7.1.5 BMC Software Inc.
  • 7.1.6 Google LLC (Alphabet Inc)
  • 7.1.7 Micro Focus International Plc
  • 7.1.8 GigaSpaces Technologies Ltd.
  • 7.1.9 SAP SE

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET