顯示驅動器市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

顯示驅動器市場預計在 2022-2027 年的預測期內復合年增長率為 7.3%。

顯示驅動程序是一種半導體集成電路，主要提供微處理器、微控制器、ASIC 或通用外圍接口之間的接口功能。主要應用於智能手錶、筆記本電腦、顯示器、智能手機、平板電腦、電視和車載顯示器等周邊顯示設備。移動和平板設備對OLED和柔性顯示器的需求增長，以及智能可穿戴設備和AR/VR設備的迅速普及，導致亞太地區顯示器製造商數量增加，帶動全球顯示器驅動力. 做。

主要亮點

• 顯示驅動程序主要是一種半導體集成電路，它提供與微處理器、微控制器、ASIC 或通用外圍接口的接口功能。主要用於智能手錶、筆記本電腦、顯示器、智能手機、平板電腦、電視和車載顯示器等周邊顯示設備。移動設備和平板終端對 OLED 和柔性顯示器的需求不斷增長，以及智能可穿戴設備和 AR/VR 設備的迅速普及等因素正在增加顯示器製造商的數量，從而推動全球顯示器驅動。
• 市場由迎合不同最終用戶垂直領域的創新驅動。例如，2021 年 2 月，Solomon Systech Limited宣布推出 SSD7317 觸控與顯示驅動器集成 (TDDI) IC，旨在用於智能家居產品。現在，這項創新的定位是提高產品用戶體驗的標準。 SSD7317 將觸控和顯示微電子集成到單個芯片中，用於智能家電、可穿戴設備和醫療保健設備中常用的 PMOLED（無源矩陣 OLED）面板。
• 同樣在 2022 年 5 月，Nvidia發布了一份安全公告，通知客戶Nvidia GPU 顯示驅動程序的新軟件安全升級。此更新修復了舊服務商版本中可能導致“拒絕服務、信息洩露、數據篡改”的安全漏洞。
• 由於全球智能手機市場的發展，顯示驅動器市場正在迅速發展。智能手機以其高品質和高性能，已經成為人類生活中不可或缺的一部分，因為它們像計算機一樣通過實時提供信息來運行。技術升級縮短了壽命，迫使主要參與者投資研發，開發具有先進功能的產品，並實現差異化。
• 此外，5G 網絡將在幾秒鐘內提供高速下載長篇電影，從而推動對支持 5G 的智能手機的需求猛增。因此，公司正在投資開發和設計具有更高分辨率和更大內存容量的手機，以便人們可以在全尺寸遊戲機上下載和玩視頻遊戲。
• COVID-19 的傳播給智能手機行業帶來了沉重打擊。大多數國家處於封鎖狀態，製造業活動停止。在中國，疫情得到控制，智能手機工廠正在積極擴大生產。

主要市場趨勢

OLED 顯示技術推動市場增長

• 預計 OLED 顯示驅動器市場在預測期內將顯著增長，對高性能顯示驅動器 IC 的需求增加，推動市場增長。由於 OLED 和柔性顯示器在智能手機、可穿戴設備（智能手錶、AR/VR HMD）和智能電視等智能設備中的使用越來越多，因此它們在顯示行業中正在興起。
• 全球智能手機市場的發展正在迅速激活顯示驅動器市場。智能手機具有高質量和高性能，通過實時提供信息，其功能類似於計算機。智能手機已經成為人類生活中不可或缺的一部分。快速的技術升級縮短了壽命，迫使大公司投資於研發，以開發和區分具有先進功能的產品。
• 例如，2021 年 8 月，Samsung正式推出了期待已久的智能手機“Samsung Galaxy Z Fold 3”，它以 7.6 英寸動態 AMOLED 2X 顯示屏（有源矩陣有機發光二極管）挑戰了同類產品。可折疊顯示屏使其可以像平板設備一樣變形。
• 由於對有機 EL 和柔性顯示器的需求不斷增長、採用高成本和高性能顯示驅動器以及汽車顯示器市場的擴大，市場正在擴大。由於 4K/8K 電視的普及、超高清內容的豐富以及 DDIC 在分立元件和單顆集成芯片中的作用越來越大，顯示驅動 IC 市場正在擴大。
• 近年來，OLED 顯示器因其簡潔大方的結構、靈活的外形、色深和高對比度而廣受歡迎。 OLED 顯示器正在迅速滲透到顯示生態系統中，推動著 OLED 顯示驅動器市場的增長。
• 根據消費者技術協會 2022 年 1 月發布的預測，2022 年美國智能手機銷售額預計將增加 17 億美元，達到 747 億美元。

預計中國將在預測期內主導亞太市場

• 預計中國顯示驅動器市場將出現消費電子產品銷量增長、3D 和高清圖像需求增長、媒體和廣告數字標牌需求增長、可穿戴設備需求增長以及車載顯示產品銷量增長. , 正在開發中。
• 主要市場參與者正在大力投資擴大其生產設施，主要是為了批量生產其產品，以滿足不斷增長的需求。例如，2022年6月，顯示驅動IC Novatek Microelectronics擴大了產品組合。該公司多元化其產品供應，包括 SoC、LCD 時序控制器 (T-Con) 芯片和電源管理 IC，同時將 DDI 的目標市場擴展到包括汽車和 VR/AR 產品。 Novatec 正在響應汽車和 VR/AR 相關顯示產品日益增長的需求，這些產品需要高速傳輸和低功耗。
• 電動汽車的迅速普及和消費者信心的增強推動了中國汽車行業的發展。市場參與者正在戰略性地尋求合作夥伴關係和合併，以加強他們的產品組合。例如，2022 年 6 月，Volvo cars 宣布與 Epic Games 合作，將逼真的可視化技術引入其下一代電動汽車。該公司將使用史詩遊戲的虛幻引擎。該合作夥伴關係將為信息娛樂顯示器提供更清晰的渲染、更豐富的色彩和 3D 動畫。
• 材料技術的進步正在推動柔性電子產品新應用的發展。在預測期內，柔性顯示器預計將佔市場需求和收入的很大一部分。
• 例如，由於對柔性顯示器的需求增加，中國顯示面板供應商Visionox Technology Inc將在 2021 年 11 月推出專注於 AMOLED 技術的筆記本電腦、平板電腦和車載屏幕等中型顯示產品。

競爭格局

顯示驅動器市場正在整合，因為它由 Mediatek、Fitipower Integrated Technology、Rohm Semiconductor、Novatek Microelectronics、Synaptics、Himax Technologies 和 Silicon 等主要參與者主導。這些巨頭佔據了市場主導地位，專注於擴大海外客戶群。這些公司利用戰略聯合舉措來增加市場份額和盈利能力。

• 2022 年 8 月，MediaTek宣布推出適用於 5G CPE 設備的 T830 平台，包括固定無線接入路由器和移動熱點。 T830 平台將幫助運營商使用 sub-6GHz 蜂窩基礎設施實現高達 7Gbps 的 5G 速度。該平台具有帶顯示驅動程序的集成 3D GPU。
• 2022 年 1 月 - Magnachip Semiconductor Corp 正在開髮用於汽車顯示器的 OLED 輔助集成電路 (DDIC)。這款 OLED DDIC 基於 40nm 工藝技術，專為中控台顯示器和儀錶盤顯示器而設計。該公司計劃在 2023 年上半年向歐洲高端汽車製造商供應新產品。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 工業價值鏈分析
• 行業吸引力——波特五力分析
  • 供應商的議價能力
  • 買家的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 評估 COVID-19 的市場影響
• 技術路線圖/進展

第五章市場動態

• 市場驅動力
  • 移動設備、電視和 PC 顯示器對 LCD 面板的需求增加
  • 增加對汽車顯示屏的投資
• 市場挑戰
  • 增加更嚴格的汽車安全法規

第 6 章市場細分

• 外形尺寸通過焦油
  • 大型 DDIC
  • 中小型 DDIC
• 按應用
  • 液晶顯示屏
    • 桌面顯示器
    • 筆記本電腦
    • 液晶電視
    • 平板電腦
    • 液晶智能手機
    • 其他
  • 有機EL
    • 有機 EL 電視
    • 有機EL智能手機
    • 其他
• 按地區細分
  • 中國
  • 台灣
  • 韓國
  • 美洲
  • 其他

第 7 章競爭格局

• 公司簡介
  • MediaTek
  • Fitipower Integrated Technology Inc
  • Novatek Microelectronics
  • Synaptics Incorporated
  • Samsung Electronics Co. Ltd
  • Raydium
  • Sitronix
  • Magnachip Semiconductor
  • Focaltech
  • Himax
  • LX Semicon

第 8 章。供應商市場份額 - 2021 年

第九章投資分析

第 10 章市場機會和未來趨勢

The Display Driver Market is expected to register a CAGR of 7.3% over the forecast period 2022-2027. The display driver is mainly a semiconductor integrated circuit that provides an interface function between a microprocessor, microcontroller, ASIC, or general-purpose peripheral interface. These are primarily used in peripheral display devices, such as smartwatches, laptops, monitors, smartphones, tablets, TVs, and automotive displays. Factors, such as growing demand for OLED and flexible displays for mobile and tablet devices and rapid adoption of smart wearables and AR/VR devices, are increasing the number of display manufacturers in the Asia Pacific region and, therefore, driving the display driver across the world.

Key Highlights

• The display driver is mainly a semiconductor integrated circuit that provides an interface function between a microprocessor, microcontroller, ASIC, or general-purpose peripheral interface. These are primarily used in peripheral display devices, such as smartwatches, laptops, monitors, smartphones, tablets, TVs, and automotive displays. Factors such as growing demand for OLED and flexible displays for mobile and tablet devices and rapid adoption of smart wearables and AR/VR devices are increasing the number of display manufacturers and, therefore, driving the display driver globally.
• The market is driven by innovations catering to various end-user verticals. For instance, in February 2021, Solomon Systech Limited launched the SSD7317, the touch and Display Driver Integration ("TDDI") IC for targeted use in smart home products. The innovation is now positioned to raise the bar for product user experience. The SSD7317 combines touch and display microelectronics into a single chip for use in PMOLED (Passive Matrix OLED) panels, commonly used in smart home appliances, wearables, and healthcare equipment.
• Also, in May 2022, Nvidia issued a security bulletin informing customers of a new software security upgrade for the Nvidia GPU display driver. The update corrects security flaws in previous driver versions that could result in "denial of service, information exposure, or data tampering."
• The display driver market is promptly driven by the development of the smartphone market around the world. Smartphones offer high quality and performance and act like a computer by providing real-time information, and have thus become an integral part of human lives. A short life span due to the upgradation of technology rapidly forces significant players to invest in research to develop and differentiate their offerings with advanced functionality.
• Moreover, the 5G network will offer high speed to download full-length movies in seconds and will spike the demand for 5 G-enabled smartphones. Hence, companies are investing in developing and designing phones with higher resolution and increased memory capacity so that people can download or play video games on full-sized consoles.
• The spread of COVID-19 across the globe has hit the smartphone industry significantly. The majority of countries are under lockdown, which halted manufacturing activities in almost all countries. In China, the outbreak is under control, and smartphone factories are ramping up production aggressively.

Key Market Trends

OLED Display Technology Drive the Market Growth

• The OLED display driver market is expected to grow significantly during the forecast period, increasing demand for high-performance display driver ICs and driving the market to increase growth. Because of their rising usage in smart devices such as smartphones, wearables (smartwatches, AR/VR HMDs), and smart TVs, OLED and flexible displays are rising in the display industry.
• The display driver market is promptly driven by the development of the smartphone market around the world. Smartphones offer high quality and performance and act like a computer by providing real-time information. They became an integral part of human lives. A short life span due to the upgradation of technology at a rapid speed is forcing major players to invest in research to develop and differentiate their offerings with advanced functionality.
• For instance, Samsung officially launched its much-awaited "Samsung Galaxy Z Fold 3" smartphone in August 2021, which defies the category with a 7.6-inch Dynamic AMOLED 2X display (active-matrix organic light-emitting diode). The foldable display allows users to transform it into a tablet-like device.
• The market is expanding due to rising demand for OLED and flexible displays, the adoption of high-cost, advanced display drivers, and the expansion of the automotive display market. The market for display driver ICs is growing due to the increased use of 4K and 8K televisions, the availability of UHD content, and the rising role of DDICs in individual components and single integration chips.
• With qualities including a simple-cum-elegant structure, Flexible form factors, color depth, and a high contrast ratio, OLED display technology has increased in popularity in recent years. OLED displays are rapidly penetrating the display ecosystem, which is fueling the growth of the OLED display driver Market.
• According to Consumer Technology Association forecasts released in January 2022, it is anticipated that the United States will have a USD 1.7 billion increase in the sales value of smartphones sold in 2022 and will reach USD 74.7 billion.

China is Expected to Dominate the Asia Pacific Market Over the Forecast Period

• The display driver market in China is developing with respect to increasing sales of consumer electronics, rising demand for 3D and high-definition pictures, increase in demand for digital signage for media & advertising, rising demand for wearable gadgets, and increasing sales of display products in automotive.
• The major market players are investing vast sums in enhancing their production facilities, primarily to mass-produce products, catering to the increasing demand. For instance, In June 2022, Novatek Microelectronics, a Display driver IC company, expanded its product portfolio. The company has diversified its offerings to include SoCs, LCD timing controller (T-Con) chips, and power management ICs while expanding the target markets of its DDIs to include automotive and VR/AR product segments. Novatek is gearing up for a rise in demand for automotive and VR/AR-related display products requiring high-speed transmission and low power.
• The automotive sector in China is boosted due to the quick adoption of electric cars and increased customer spending power. Market players are strategically performing partnerships and mergers in order to enhance their product portfolio. For instance, In June 2022, Volvo cars announced a partnership with Epic Games to introduce photorealistic visualization technology in its next generation of electric vehicles. The company will use epic Games' unreal engine. The partnership will offer infotainment displays that will have sharper rendering, richer colors, and 3D animations.
• Advancements in material technologies are driving the development of new applications of flexible electronics. Flexible displays are expected to account for a significant share of the market demand and revenues over and beyond the forecast period.
• For instance, in November 2021, Visionox Technology Inc, a China-based display panel supplier, announced that it would launch medium-size display products like laptops, tablets, and vehicle-mounted screens with a focus on AMOLED technology, owing to the increasing demand for flexible displays.

Competitive Landscape

The Display Driver Market is consolidated as it is dominated by major players like Mediatek, Fitipower Integrated Technology, Rohm Semiconductor, Novatek Microelectronics, Synaptics, Himax Technologies, and Silicon. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

• August 2022 - MediaTek announced the launch of the T830 platform for 5G CPE devices, including fixed wireless access routers and mobile hotspots. The T830 platform helps operators to deliver 5G speeds up to 7Gbps using the sub-6GHz cellular infrastructure. The platform includes an integrated 3D GPU with a display driver.
• January 2022 - Magnachip Semiconductor Corp is developing an OLED driver integrated circuit (DDIC) for automotive displays. The OLED DDIC is based on the 40nm process technology, designed for center stack displays and instrument cluster displays. The company plans to supply the new product to premium European car manufacturers in the first half of 2023.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porters Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitutes Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Assessment of Impact of COVID-19 on the Market
• 4.5 Technological Roadmap/Advances

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Rising Demand for LCD Panels for Mobile Devices, TVs, and PC Monitors
  • 5.1.2 Increase Investment in Innovative Display for the Automotive Sector
• 5.2 Market Challenges
  • 5.2.1 Increase in Stringent Rules and Regulations for Safety and Security of Vehicles Varies in Many Countries

6 MARKET SEGMENTATION

• 6.1 By Form Factor
  • 6.1.1 Large DDIC
  • 6.1.2 Small and Medium DDIC
• 6.2 By Application
  • 6.2.1 LCD
    • 6.2.1.1 Desktop Monitor
    • 6.2.1.2 Notebook PC
    • 6.2.1.3 LCD TV
    • 6.2.1.4 Tablet
    • 6.2.1.5 LCD Smartphone
    • 6.2.1.6 Others
  • 6.2.2 OLED
    • 6.2.2.1 OLED TV
    • 6.2.2.2 OLED Smartphone
    • 6.2.2.3 Others
• 6.3 By Geography
  • 6.3.1 China
  • 6.3.2 Taiwan
  • 6.3.3 Korea
  • 6.3.4 Americas
  • 6.3.5 Others

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 MediaTek
  • 7.1.2 Fitipower Integrated Technology Inc
  • 7.1.3 Novatek Microelectronics
  • 7.1.4 Synaptics Incorporated
  • 7.1.5 Samsung Electronics Co. Ltd
  • 7.1.6 Raydium
  • 7.1.7 Sitronix
  • 7.1.8 Magnachip Semiconductor
  • 7.1.9 Focaltech
  • 7.1.10 Himax
  • 7.1.11 LX Semicon

8 VENDOR MARKET SHARE - 2021

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS