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市場調查報告書
商品編碼
1136250
玉米片市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）Tortilla Chips Market - Growth, Trends, and Forecasts (2022 - 2027) |
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預計在 2022-2027 年的預測期內，全球玉米片市場的複合年增長率為 4.9%。
來自不同國家的零食消費量的增加是預計在預測期內推動玉米片市場增長的主要因素之一。玉米片也有望在市場上興起，因為它們有不同的口味和大小。消費者已經嘗試了玉米片並創造了新的休閒食品，如蘸醬玉米餅和奶酪玉米餅。此外，由於工作繁忙，對外出就餐的需求增加，預計也將提振產品需求。
此外，各公司通過名人、電視、雜誌廣告等方式宣傳自己的產品，獲得最大的市場份額。隨著健康零食越來越受歡迎，消費者越來越多地尋找傳統薯片和油炸食品的低脂肪、低熱量替代品。消費者想要購買健康的玉米片。生產商正在製作對消費者來說既美味又健康的玉米片，因此市場上對脫脂零食的需求巨大。只要產品符合口味和營養標準，這個市場就為新進入者和老牌公司提供了巨大的機會。偏愛自有品牌產品的消費者不太關心健康問題，因為他們會在不同口味的玉米片中做出購買決定。相反，喜歡品牌玉米片的消費者將他們的購買決定限制在聲稱對健康有益的產品上。
主要市場趨勢
對簡單零食的需求不斷增長
在世界某些地區，玉米片、薯片和薯片是最受歡迎的辛辣方便零食。推動消費者對該產品的需求和行業增長的最重要因素是生活方式的改變。由於工作繁忙，對方便休閒食品的需求增加，預計也將推動對玉米片產品的需求。全球對方便休閒食品的需求正在增長，因為它們是傳統膳食的具有成本效益的替代品。主要製造商推出新的健康和美味產品將極大地促進玉米片市場的增長。例如，2022 年 9 月，Nature's Pass Foods 的有機玉米片品牌 Que Pasa 推出了革命性的墨西哥胡椒和酸橙玉米片風味。這些薯片僅由有益健康的成分製成，包括用火山巖撞擊的整個玉米粒，經過有機認證、非轉基因、無麩質和素食主義者。
年輕人在旅行或看電視時吃零食的習慣正在逐漸形成。作為電影和體育比賽的快餐小吃，電影院對玉米片的需求不斷增長，這也是一個突出的市場趨勢，這對預測期內玉米片市場的強勁增長做出了重大貢獻。
北美有很大的市場份額。
由於眾多知名方便休閒食品品牌的存在，北美目前在玉米片市場佔據主導地位。玉米餅是最受歡迎的墨西哥菜餚之一，隨著北美西班牙裔人口的增長，需求量也在增加。美國不斷增長的西班牙裔和拉丁裔人口是推動該地區玉米餅市場的主要因素之一。此外，超市和大賣場的擴張、消費者可支配收入的增加、西餐的日益普及等預計將有助於預測期內該地區玉米片市場的增長。製作玉米餅所需的原材料供應量大且容易，以及重要的國際市場參與者的存在，正在推動該地區玉米餅產業的發展。根據銷售額，Frito Lay 將在 2021 年成為美國最大的炸玉米粉圓餅和玉米片供應商。領先的公司正在增加對美國玉米片生產的投資。例如，2021 年 6 月，百事公司投資 2 億美元在其位於德克薩斯州羅森伯格的 Frito Lay 工廠，增加了兩條生產線，並將倉庫容量翻倍，以確保未來的增長。
競爭格局
全球玉米片市場競爭激烈。該市場的主要參與者是百事可樂公司、格魯瑪公司、La Tortilla Factory、Aranda's Tortilla Company Inc. 和 Catallia Mexican Foods。每家公司都通過代言、電視和雜誌廣告宣傳其產品，並採取盡可能多地獲得份額的策略。例如，在 2022 年 8 月，百事可樂的玉米片品牌 Doritos 將藉助名為 Triangle Tracker 的新程序在各處變換三角形，邀請粉絲進行史詩般的狩獵。通過在紐約、亞特蘭大和孟菲斯舉辦著名的三角地標，多力多滋讓加入挑戰變得更簡單。
此外，公司還投資於研發以創造優質和健康的產品。例如，鈉和脂肪含量低或無麩質的全麥薯片。此外，市場上有許多不同的口味以滿足消費者的需求。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法
第 3 章執行摘要
第 4 章市場動態
- 市場驅動力
- 市場製約因素
- 波特五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按類型
- 烤玉米片
- 炸玉米片
- 按分銷渠道
- 超市/大賣場
- 便利店
- 網上購物
- 其他分銷渠道
- 按地區細分
- 北美
- 美國
- 加拿大
- 墨西哥
- 北美其他地區
- 歐洲
- 英國
- 德國
- 西班牙
- 法國
- 意大利
- 俄羅斯
- 其他歐洲
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 沙特阿拉伯
- 南非
- 其他中東
- 北美
第 6 章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- PepsiCo Inc
- GRUMA corporation
- La Tortilla Factory
- Aranda's Tortilla Company Inc.
- Catallia Mexican Foods
- Tyson Foods Inc.
- Grupo Bimbo SAB de CV
- Target Brands Inc
- Hain Celestial
- The Kellogg Company
第 7 章市場機會和未來趨勢
第 8 章 COVID-19 對市場的影響
第九章免責聲明
The Global Tortilla Chips market is projected to register a CAGR of 4.9% during the forecast period, 2022-2027.
The increase in the consumption of snack-based meals from various countries is one of the key factors anticipated to propel the growth of the tortilla chip market during the forecast period. The market for tortilla chips is also expected to rise as a result of the availability of these chips in a variety of flavors and sizes. The consumers were experimental with tortilla chips and were creating new snacking dishes like a tortilla with dips, and cheese tortilla. According to estimations, increasing on-the-go food demand brought on by busy work schedules would also drive up product demand.
Additionally, companies advertise their products through celebrity endorsements, TV and magazine advertising, and other methods to capture the largest possible market share. The rising popularity of healthier snacking, with customers seeking out alternatives to classic potato chips and other fried foods that are lower in fat and calories. Consumers are eager to buy tortilla chips that are good for their health. Since producers are creating tortilla chip that tastes great and is also healthy for the consumer, the market has a significant demand for fat-free snacks. As long as the product satisfies the standards for both taste and nutrition, this market offers a great opportunity for new entrants or established players. Consumers who prefer to buy private label products make their purchasing decisions by deciding between different flavors of tortilla chips and caring rarely about health issues. Conversely, customers who prefer to purchase branded tortilla chips limit their choice between products with supposed health benefits.
Key Market Trends
Growing Demand for Convenient Snacking Options
In several parts of the world, tortilla chips rank with potato chips and crisps as one of the most popular spicy convenient snack food products. The most important factor driving consumer demand for the product and the growth of this industry is a changing way of life. Demand for the tortilla chips product is also anticipated to be driven by rising demand for convenient snack food due to hectic work schedules. Due to the cost-effectiveness of these alternatives to traditional meals, the demand for convenient snacks is rising globally. Leading manufacturers introducing new products that are healthy and have a variety of flavors will contribute significantly to the growth of the tortilla chip market. For instance, in September 2022, Que Pasa, an organic tortilla chip brand from Nature's Path Foods, launched innovative jalapeno & lime tortilla chip flavors. The chips are manufactured with only the healthiest components, such as entire corn kernels pounded with volcanic stones, and are organic, non-GMO certified, gluten-free, and vegan.
Young people are becoming more accustomed to consuming snacks while traveling and watching television. Additionally, the surge in demand for tortilla chips in multiplexes as quick snacks while watching movies and sporting events is a prominent market trend that will considerably contribute to the tortilla chip market's strong growth over the forecast period.
North America holds a significant market share.
North America presently dominates the majority of the tortilla chip market due to the presence of numerous well-known convenient snack food brands. Tortillas are one of the most popular Mexican foods, and demand is rising as the Hispanic population in North America increases. The growing Hispanic and Latino population in the United States is one of the major factors driving the tortilla market in the region. Additionally, the expansion of supermarkets and hypermarkets, rising consumer disposable income, and the growing popularity of western cuisines will all contribute to the market growth for tortilla chips in the region during the forecast period. The huge and easily accessible supply of raw materials required to create tortillas, in addition to the presence of significant international market players, have fueled the growth of the tortilla industry in this region. Based on sales, Frito Lay is the largest supplier of tostada and tortilla chips in the United States in 2021. Leading companies are increasing their investments in tortilla chip production in the United States. For instance, in June 2021, Pepsico Inc invested USD 200 million in its Frito Lay plant in Rosenberg, Texas to add two production lines and double the warehouse's capacity to assure future growth.
Competitive Landscape
The global tortilla chips market is competitive. The major players in this market are PepsiCo Inc., GRUMA corporation, La Tortilla Factory, Aranda's Tortilla Company Inc., and Catallia Mexican Foods. Companies promote their products through endorsements, TV and magazine ads, and other strategies to capture the largest possible market share. For Instance, In August 2022, Pepsico's tortilla chip brand Doritos transforms triangles all around and invites fans on an epic hunt, with the help of its new Triangle Tracker program. By holding well-known triangle landmarks in New York, Atlanta, and Memphis, Doritos is making it more simpler for them to take part in the challenge.
Additionally, companies are investing in R&D to create premium, healthier products. For instance, whole-grain chips with low sodium and lipid content and gluten-free. Additionally, a variety of flavors are available on the market to suit consumer needs.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Baked Tortilla Chips
- 5.1.2 Fried Tortilla Chips
- 5.2 By Distribution Channels
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc
- 6.3.2 GRUMA corporation
- 6.3.3 La Tortilla Factory
- 6.3.4 Aranda's Tortilla Company Inc.
- 6.3.5 Catallia Mexican Foods
- 6.3.6 Tyson Foods Inc.
- 6.3.7 Grupo Bimbo SAB de CV
- 6.3.8 Target Brands Inc
- 6.3.9 Hain Celestial
- 6.3.10 The Kellogg Company
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
9 DISCLAIMER
