查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
咖啡奶精市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）
市場調查報告書
商品編碼
1136136

咖啡奶精市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

Coffee creamer Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計在 2022-2027 年的預測期內，咖啡奶精市場的複合年增長率為 4.5%。

對咖啡奶精產品的需求與對咖啡等非酒精飲料日益增長的需求密切相關。對冷熱咖啡飲料的需求不斷增長，推動了這些咖啡產品在全球的銷售。這些產品通常受到消費者的青睞，因為它們可以增加風味並使咖啡變稠。隨著對風味咖啡需求的轉變推動了這些咖啡奶精產品的銷售，液體咖啡奶精產品通常傾向於混合在內部，並且可以作為粉狀咖啡奶精均勻且容易地分佈，相比之下，它在市場上受到消費者的青睞。

我們的咖啡奶精產品的主要功能之一是在家中提供即飲咖啡的體驗，而無需參與準備工作。這使消費者更容易在市場上選擇具有自己喜歡的風味的產品，並在家中製備具有這些風味的咖啡。由於市場對風味咖啡奶精的需求，製造商已開始提供獨特的風味風味咖啡奶精。例如，2021 年 1 月，達能北美公司與 Post Holdings 合作推出了兩款咖啡奶精，其靈感來自 Fruity Pebbles 和 Cocoa Pebbles 穀物口味。另一家公司星巴克在其產品組合中提供獨特風味的咖啡奶油。一些口味包括肉桂拿鐵、白巧克力摩卡和焦糖瑪奇朵。該公司聲稱，這些口味與專門的即飲咖啡零售空間提供的口味和口味非常相似。

隨著消費者開始在家中飲用不同口味的咖啡，COVID-19 的爆發增加了對咖啡奶精的需求。這主要是由於人們傾向於在咖啡中消費新口味。此外，這些咖啡奶精往往具有更長的保質期，這使得市場上的消費者更容易批量購買產品。

主要市場趨勢

改變消費者對純素和無咖啡奶精的偏好

隨著人們越來越意識到在各種食品和飲料產品中使用化學添加劑和成分的影響，對清潔標籤和不含食品和飲料聲明的需求也在增加。這種需求正在上升。隨著許多消費者成為素食主義者，市場對植物性咖啡奶精的需求顯著增加。食用純素產品對健康的好處正促使消費者選擇純素咖啡奶精，而不是市場上的傳統產品。對由燕麥、杏仁、椰奶等製成的無奶奶精的需求正在增加，尤其是全球消費者中越來越多的乳糖不耐症年輕人。因此，越來越多的玩家擁有具有創新口味的廣泛的無乳奶精產品組合。 2022年，雀巢將以CoffeeMate品牌推出兩種新口味的植物性咖啡奶精：法式香草和焦糖。

北美主導咖啡奶精市場

咖啡奶精因其風味和保質期長而被消費者頻繁使用。隨著對在家消費的咖啡飲料的需求增加，對咖啡奶精的需求也在增加。例如，根據美國農業部對外農業服務局的數據，2020 年美國國內咖啡消費量估計為 2300 萬袋 60 公斤袋，略高於 2015 年報告的 2358 萬袋 60 公斤袋。此外，客戶希望避免使用含有過敏原的咖啡奶油品牌，因此他們傾向於選擇清潔標籤的產品。購買純素、無糖和其他清潔標籤產品的驅動力是圍繞乳糖不耐症、肥胖症和其他慢性病日益增長的健康問題。為了應對這種需求，市場上的製造商正在向市場推出清潔標籤產品。例如，2020 年 9 月，達能品牌 International Delight 更新了其聲稱不含糖的咖啡奶精的包裝。新包裝將“零糖”放在產品的前面和中心，讓客戶更容易注意到這一聲明。

競爭格局

咖啡奶精市場高度分散，由國內外玩家組成。咖啡奶精的主要參與者包括非常細分化、國內外構成。主要、Nestle SA、Danone SA、Walmart Inc、Heartland Food Products Group、Leaner Creamer LLC、Bay Valley Foods LLC、Nutpods、Shamrock Foods Company、Califia Farms LLC、Dean Foods等。市場競爭激烈，主要參與者進行大量戰略投資以確保市場領先地位。例如，2022 年 1 月，領先的乳製品品牌 Chobani 將推出四種口味的植物性咖啡奶精：甜奶油、法式香草、巧克力榛子和焦糖瑪奇朵。

其他特典

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第 1 章介紹

  • 研究假設和市場定義
  • 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按類型
    • 粉末咖啡清潔劑
    • 液體奶精
  • 按分銷渠道
    • 超市、大賣場
    • 便利店
    • 網上商店
    • 其他分銷渠道
  • 按地區細分
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 俄羅斯
      • 意大利
      • 西班牙
      • 其他歐洲
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中東和非洲

第 6 章競爭格局

  • 主要參與者最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Nestle SA
    • Danone SA
    • Heartland food products Group
    • Leaner Creamer LLC
    • Walmart Inc.
    • Shamrock Foods Company
    • Bay Valley Foods LLC
    • Califia Farms LLC
    • Dean Foods
    • HP Hood LLC

第 7 章市場機會和未來趨勢

第 8 章 COVID-19 對市場的影響

簡介目錄
Product Code: 92083

The coffee creamer market is projected to register a CAGR of 4.5% during the forecast period, 2022-2027.

The demand for coffee creamer products is strictly associated with the increasing demand for non-alcoholic beverages like coffee. The growing demand for coffee beverages both in hot and cold forms is propelling the sales of these coffee products across the world. These products are often preferred by consumers to add flavor and thicken the coffee. This shift in demand for flavored coffee propelling the sales of these coffee creamer products, liquid coffee creamer products are commonly preferred by the consumers in the market as liquid creamer tends to blend within and can be evenly distributed easily when compared to powdered coffee creamer.

One of the primary functions of the coffee creamer products is to provide an RTD coffee experience at home with minimal involvement in preparation. This facilitates the consumers in the market to choose products of their favorite flavors and prepare those flavored coffees at home. Owing to the demand for flavored coffee creamers in the market, manufacturers started offering flavored coffee creamers with unique flavors. For instance, in Jan 2021, Danone North America partnered with Post Holdings, Inc. to launch a pair of coffee creamers inspired by Fruity Pebbles and Cocoa Pebbles cereal flavors. Another company, Starbucks offers their unique flavored coffee creamers in its product portfolio. A few of the flavors include, cinnamon dolce latte, white chocolate mocha, caramel macchiato and more. The company claims that these flavors closely imitates the taste and flavors offered in their dedicated RTD coffee retail spaces.

Due to the outbreak of COVID-19, the demand for coffee creamers increased with consumers shift in demand towards at home consumption of coffee with various flavors. This is mainly due to the inclination towards consuming novelty flavors in coffee. In addition, these coffee creamers tend to have a longer shelf life which facilitates the consumers in the market purchase products in bulk quantities.

Key Market Trends

Shift in consumers preference towards vegan and free-from coffee creamers

With the increasing awareness about the impact of consumption of various chemicals-based additives/ingredients via various food & beverage products, there has been increasing demand for food & beverages with clean-label claims and free-from claims.​ The demand for plant-based coffee creamers has significantly increased in the market as many consumers are turning vegan. The health benefits of consuming vegan products encourage consumers to choose vegan-originated coffee creamers over conventional products in the market. There is a growing demand for dairy-free creamers made from oat, almond, coconut milk, and more, especially from the younger population with an increasing lactose intolerance among consumers around the world. Thus, an increasing number of players have a broad portfolio of dairy-free creamers with innovative flavors. In 2022, Nestle launched its plant-based coffee creamer under the brand, CoffeeMate in two new flavors, French Vanilla and Caramel.

North America dominates the coffee creamer market

Due to their flavor and prolonged shelf life, coffee creamers are frequently used by consumers. As the demand for coffee beverages for household consumption rises in the area, so does the need for coffee creamer. For instance, the USDA Foreign Agricultural Services reported that domestic coffee consumption in the United States in 2020 was estimated at 23 million 60-kilogram bags, which is a bit more than the 23.58 million 60-kilogram bags in 2015. Additionally, customers are more likely to choose items with clean labels because they want to avoid coffee creamer brands that contain allergens. Purchases of items with clean labels, such as vegan, sugar-free, and other options, are driven by the rising health concerns surrounding lactose intolerance, obesity, and other chronic diseases. Owing to the demand manufacturers in the market are introducing clean labeled products into the market. For instance, in September 2020, International Delight, a Danone Brand redesigned packaging for coffee creamers with a Sugar-Free claim. The new packaging puts "Zero Sugar" front and center of the products, making it easy for customers to notice the claim.

Competitive Landscape

The Coffee Creamers market is highly fragmented and comprises domestic and international players. The leading players in the Coffee Creamer include Nestle SA, Danone SA, Walmart Inc, Heartland Food Products Group, Leaner Creamer LLC, Bay Valley Foods LLC, Nutpods, Shamrock Foods Company, Califia Farms LLC, Dean Foods, and others. The market is highly competitive, with major players making major strategic investments in order to attain the top position in the market. For Instance, In January 2022, Chobani, a leading dairy foods brand, launched Plant-Based Coffee Creamers that are available in four flavors namely, Sweet & Creamy, French Vanilla, Chocolate Hazelnut, and Caramel Macchiato.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Powdered Coffee Creamer
    • 5.1.2 Liquid Creamer
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarket & Hypermarkets
    • 5.2.2 Convenience stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of the Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of south America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most adopted strategies of leading players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 Danone SA
    • 6.3.3 Heartland food products Group
    • 6.3.4 Leaner Creamer LLC
    • 6.3.5 Walmart Inc.
    • 6.3.6 Shamrock Foods Company
    • 6.3.7 Bay Valley Foods LLC
    • 6.3.8 Califia Farms LLC
    • 6.3.9 Dean Foods
    • 6.3.10 HP Hood LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID 19 ON THE MARKET