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市場調查報告書
商品編碼
1136099
快餐店市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）Quick-Service Restaurants Market - Growth, Trends, and Forecasts (2022 - 2027) |
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預計在 2022-2027 年的預測期內，全球快餐店的複合年增長率為 9.21%。
隨著肯德基、麥當勞、賽百味和達美樂等全球和地區品牌的湧入，快餐店在消費者中越來越受歡迎。
這個市場的主要驅動力是在緊迫的時間表中外出就餐的頻率越來越高，以及由於國際公司的強大存在而導致的跨文化飲食模式的影響越來越大。提到的一個因素。人口結構的變化以及注重健康的千禧一代和嬰兒潮一代的崛起等因素正在增加對解決人口健康和福祉的食品的需求。出於這個原因，跨國快餐品牌通過積極的營銷和促銷活動以及創新的菜單來增加其在主要國家的影響力。
此外，各個國家/地區都擁有蓬勃發展的旅遊業（COVID-19 之後），這對這些國家/地區的國際快餐品牌來說是一個福音。此外，政府正在積極努力增加旅遊業。這有利於快餐店市場。
主要市場趨勢
全球品牌的戰略擴張
在過去的幾年裡，連鎖餐廳不僅在日本而且在世界各地都迅速擴張。連鎖餐廳的普及對全球餐飲市場產生了影響，消費者外出就餐的選擇更多，到訪餐廳的頻率增加。
隨著對快餐需求的增長，市場參與者正在擴大他們的門店以提供更廣泛的服務。 Yum! 品牌是世界上最大的餐飲服務公司之一，擁有肯德基、必勝客和塔可鐘等知名品牌，它正在全球範圍內進行重大擴張計劃，以有效地在目標國家建立業務。我正在著手進行。例如，百勝餐飲品牌將在 2021 年在全球擁有 53,424 家門店，高於 2020 年的 50,353 家門店。同樣，肯德基是第一家在其菜單中添加植物性家禽產品的主要快餐連鎖店。
亞太地區是增長最快的市場
所調查的市場受到越來越多具有價值觀念的消費者的推動，他們希望嘗試新餐廳提供各種有趣的國際和當地菜餚。
生活方式（包括飲食習慣）的改變和由於西方文化的引入而導致的家庭以外消費的增加，主要是由於工人階級。因此，它推動了快餐店市場。麥當勞和百勝餐飲等外資餐廳繼續通過與當地企業和俱樂部的特許經營、合作夥伴關係和合資企業進行擴張，以接觸他們的消費者群並增加他們的市場佔有率。例如，2021 年 4 月，悉尼天鵝宣布與澳大利亞麥當勞建立新的多年合作夥伴關係，繼續成為其官方快餐店和咖啡合作夥伴。為期五年的合作夥伴關係將使麥當勞繼續支持俱樂部的數字渠道和比賽日體驗。這種策略似乎更有可能成功，因為它在市場消費者中建立品牌價值所需的努力更少。
此外，亞洲國家是世界頂級旅遊目的地之一，遊客人數逐年增加。因此，對優質食品和服務的需求正在推動該地區的快餐店市場。
競爭格局
由於 Domino's Pizza、Yum Brands Inc、Doctor's Associates, Inc 和 Restaurant Brands International Inc. 等主要參與者的存在，市場競爭激烈。為了給市場參與者帶來激烈的競爭，各家餐廳根據客戶要求提供創新和定制的菜餚，這反過來又幫助企業競購餐廳市場份額。在過去的幾年裡，肯德基、達美樂和賽百味等某些參與者通過不斷開設新餐廳作為其戰略擴張的一部分，擴大了其在全球的地理分佈。例如，2022 年，快餐連鎖店 Jollibee Foods Corp. 將在越南開設其第 150 家門店。新店位於峴港市海洲區東大街團福區254號。
此外，主要的食品服務公司和品牌正專注於在線營銷和在線分銷渠道，以對其產品進行品牌推廣，以擴大其地理分佈和客戶群。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第1章介紹
- 研究假設和市場定義
- 調查範圍
第2章研究方法
第 3 章執行摘要
第 4 章市場動態
- 市場驅動力
- 市場製約因素
- 波特五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按類型
- 比薩店
- 快餐店
- 按結構
- 連鎖店
- 獨立
- 按地區細分
- 北美
- 美國
- 加拿大
- 墨西哥
- 北美其他地區
- 歐洲
- 英國
- 德國
- 西班牙
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 阿拉伯聯合酋長國
- 南非
- 其他中東和非洲
- 北美
第 6 章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- Mcdonald's Corporation
- Domino's Pizza
- Restaurant Brands International Inc.
- Yum Brands Inc
- Jollibee Foods Corporation
- Little Caesar Enterprises Inc.
- The Wendy's Company
- Chipotle Mexican Grill, Inc.
- Hunt Brothers Pizza
- Papa John's International, Inc.
第 7 章市場機會和未來趨勢
第 8 章 COVID-19 對市場的影響
第9章免責聲明
Global Quick-Service Restaurants isprojected to register a CAGR of 9.21% during the forecast period, 2022-2027.
Quick-service restaurants are gaining popularity among the consumers, with the influx of global and regional brands, such as KFC, McDonalds, Subway and Domino's.
The market is primarily driven by the increasing frequency of dining out, amid time-pressed schedules and the rising influence of cross-culture dietary patterns, due to the strong presence of international companies. Factors, such as changing demographics of a population, along with the rise of health-conscious millennials and boomers, have given rise to increased demand for food products addressing the health and wellness of the population. Thus, multinational fast-food brands are also expanding their presence in the major countries through aggressive marketing and promotional activities along with innovative menu.
In addition, various countries are experiencing rapid growth in the tourism industry (post COVID-19) which is in turn profitable for international fast-food brands in the country. Moreover, favorable government initiatives are being conducted with an aim to increase the tourism rate. This, in turn, benefits the quick-service restaurants market.
Key Market Trends
Strategic Expansion of Global Brands
The market has encountered rapid expansion of global as well as domestic restaurant chains on a consistent basis over the past years. This has impacted the food service market across the world as deeper penetration of restaurant chains has allowed wider options for the consumer while they go out to eat and adds up to the frequency of the number of times, they visit restaurants.
The rising demand for food prepared by fast food channels has led the market players to expand their outlets for wider service. Yum! Brands, one of the largest food service providers in the world, with popular brands, such as KFC, Pizza Hut, and Taco Bell, is embarking on huge expansion plans across the globe, in order to effectively penetrate its presence in targeted countries. For example, Yum! Brands accounted for 53,424 stores worldwide in 2021, up from the total of 50,353 stores in 2020. Similarly, KFC became the first major fast-food chain to add a plant-based chicken product to its menu.
Asia Pacific is the fastest growing market
The market studied is driven by a rise in value-conscious consumers willing to try new restaurants, with a wide range of menu options, including interesting international and local cuisines.
Changes in lifestyle with the adoption of western culture (including dietary habits) coupled with the increasing out-of-home consumption are mainly attributed to the working-class population. Thus, driving the quick-service restaurants market. Foreign restaurants, such as McDonald's, and Yum! Ltd, continue to expand through franchises, partnerships, or joint ventures with local companies and clubs in order to gain a consumer base and increase its market presence. For instance, in April 2021, Sydney Swans announced a new multi-year partnership with McDonald's Australia which will continue to be their official quick-service restaurant and coffee partner. The new five-year partnership saw McDonald's continuous support to the Club's digital channels and game day experience. This strategy seems to provide better prospects for success, as less effort is required to build brand value among the consumers in the market.
Moreover, Asian countries are among the top tourism destinations across the globe, with the number of tourists increasing every year. Thus, the demand for high-quality food and services has been propelling the quick-service restaurants market in the region.
Competitive Landscape
The market is highly competitive with the presence of key players such as Domino's Pizza, Yum Brands Inc, Doctor's Associates, Inc., and Restaurant Brands International Inc, among others. To give stiff competition to the market players, various restaurants are launching innovative dishes or customized dishes as per the customer requirements, which, in turn, are helping the companies to get a bid in the food service market share. Over the past few years, certain players like KFC, Domino's, Subway, etc., have been expanding their geographical presence across the globe by consistently opening new restaurants as a part of their strategic expansion. For example, in 2022, fast food chain operator Jollibee Foods Corp. opened its 150th store in Vietnam, The new branch is located at 254 Dong Da Street Thuan Phuoc Ward, Hai Chau District, in Da Nang City.
In addition, leading food service providers/brands are focusing on online distribution channels for online marketing and branding of their offerings, in order to expand their geographic reach, as well as customer base.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Pizza oulet
- 5.1.2 Fast food outlet
- 5.2 By Structure
- 5.2.1 Chained
- 5.2.2 Independent
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 United Arab Emirates
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Mcdonald's Corporation
- 6.3.2 Domino's Pizza
- 6.3.3 Restaurant Brands International Inc.
- 6.3.4 Yum Brands Inc
- 6.3.5 Jollibee Foods Corporation
- 6.3.6 Little Caesar Enterprises Inc.
- 6.3.7 The Wendy's Company
- 6.3.8 Chipotle Mexican Grill, Inc.
- 6.3.9 Hunt Brothers Pizza
- 6.3.10 Papa John's International, Inc.
