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蜂蜜醬市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）
市場調查報告書
商品編碼
1136097

蜂蜜醬市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

Honey Spreads Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

蜂蜜塗抹醬市場預計在 2022-2027 年預測期間的複合年增長率為 6.21%。

由於蜂蜜作為天然甜味劑廣泛用於食品，因此在消費者中的需求量更大。蜂蜜醬在西部地區被用作早餐主食，其在全球範圍內的日益普及推動了過去幾年市場的增長。然而，由於資源短缺和供應鏈中斷，COVID-19 大流行的爆發影響了 2020-21 財年的蜂蜜塗抹醬市場，進而影響了生產率。

從長遠來看，蜂蜜消費量的增加，蜂蜜因其豐富的維生素、礦物質和天然糖等營養成分而在消費者中傳播，是市場增長的驅動力。據信，此外，蜂蜜塗抹醬不含膽固醇、脂肪，並具有多種營養和健康益處，包括幫助治療消化系統健康問題和增強免疫功能，使蜂蜜塗抹醬成為日常飲食中食糖的主要添加物。已成為替代品。此外，消費者日益增長的健康意識正在將他們的偏好從人造甜味劑轉變為天然甜味劑，從而在預測期內促進全球市場蜂蜜醬的銷售。

主要市場趨勢

增加早餐食品中的蜂蜜塗抹量

在歐洲和美國，蜂蜜醬通常被添加到煎餅、華夫餅和麥片等早餐食品中。隨著消費者對甜味劑的偏好增加，以增強早餐食品的味道，對蜂蜜的需求也在增加，並以各種口味傳播。因此，參與者致力於在市場上推出調味蜂蜜醬。例如，2021 年，法雷奧食品公司推出了 Rowse 品牌的巧克力味蜂蜜醬。這種名為 ChocoBee 的新產品由蜂蜜和可持續可可製成。另一方面，由於全球消費者的健康意識不斷增強，低熱量甜味劑開始流行，以增強早餐麥片的風味。出於這個原因，蜂蜜被認為是一種低熱量甜味劑，推動了對蜂蜜塗抹醬的需求。此外，隨著現代消費者越來越多地參與體重管理計劃並採用低熱量飲食來抑制肥胖，預計這一趨勢將在預測期內持續下去。因此，早餐食品中對蜂蜜塗抹醬的需求不斷增長，預計將在預測期內推動市場增長。

北美占主導地位

由於在早餐食品中越來越多地使用蜂蜜醬等食品塗抹醬，預計北美將主導市場。根據美國農業部 (USDA) 發布的“糖和甜味劑”報告，2021 年美國蜂蜜需求將消耗 6.18 億磅蜂蜜或蜂蜜製品，同比增長 8%成為有史以來的最高記錄。值得注意的是，2021 年人均蜂蜜消費量將達到 1.9 磅。根據聯合國糧食及農業組織（FAO）發布的一份報告，美國也是僅次於中國的第二大蜂蜜產品消費國。因此，該地區消費率的提高推動了預測期內的市場增長。同樣，隨著該地區對天然蜂蜜塗抹醬的需求不斷增加，公司正專注於向北美地區引入新品種。例如，2022 年 9 月，美國受歡迎的優質蜂蜜產品供應商 Stakich 最近推出了新的天然原料蜂蜜產品，包括富含有助於促進身體健康的營養成分的蜂蜜塗抹醬。

競爭格局

由於全球和區域參與者的存在，全球蜂蜜塗抹醬市場在本質上具有競爭力。所研究市場的主要參與者包括 Kraft Heinz Company、J M Smucker Company、Ferrero International S.A. 和 Conagra Brands, Inc.。公司正專注於產品創新和併購，以增加其在全球的影響力和市場份額。例如，2022 年 1 月，Nature Nates 與 Sweet Harvest Foods 合併，為美國的每個家庭提供優質蜂蜜產品。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法

第 3 章執行摘要

第 4 章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按產品類型
    • 純蜂蜜醬
    • 堅果蜂蜜醬
    • 混合蜂蜜醬
    • 其他
  • 按分銷渠道
    • 超市/大賣場
    • 便利店
    • 網上商店
    • 其他分銷渠道
  • 按地區細分
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中東

第 6 章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Unilever Plc
    • The Kraft Heinz Company
    • the JM Smucker Co.
    • Sioux Honey Association
    • Ferrero International S.A.
    • Conagra Brands Inc
    • Hive & Wellness Australia Pty Ltd.
    • Comvita Limited
    • Honey-Butter Products Co., Inc.
    • Alberta Honey Producers Cooperative Limited

第 7 章市場機會和未來趨勢

第 8 章 COVID-19 對市場的影響

第九章免責聲明

簡介目錄
Product Code: 92035

The honey spread market is projected to register a CAGR of 6.21% during the forecast period, 2022-2027.

Honey has witnessed a higher demand among consumers as it is widely used as a natural sweetener in food products. The honey spread has been used as a staple of breakfast foods in the western region and its popularity is growing across the world which in turn boosted the market growth over the past few years. However, the outbreak of the COVID-19 pandemic impacted the honey spread market in the financial year 2020-21 due to the lack of resources and disruption in the supply chain which in turn affected the production rate.

Over the long term, the market growth can be attributed to the rising consumption of honey, and honey spread among consumers as it is abundant in nutrition such as vitamins, minerals, and natural sugar. In addition, the honey spread is primarily replacing the table sugar in daily diet owing to its various nutritional and health benefits such as cholesterol-free, fat-free, and aid in curing digestive health issues and enhancing immune function. Moreover, the rising consumer health consciousness has changed their preference for sweeteners from artificial sweeteners to natural sweeteners and hence, driving the sales of honey spread in the worldwide market over the forecast period.

Key Market Trends

Increasing Consumption of Honey Spread in Breakfast Food

In the western region, the breakfast foods such as pancakes, waffles, and cereals are highly consumed with honey spread as a topping. With growing consumer preference for sweeteners to enhance the taste of breakfast foods, the demand for different flavored honey spreads is also increasing. Hence, the players are engaged in launching flavored honey spreads in the market. For instance, in 2021, Valeo Foods launched chocolate-flavored honey spread under its brand Rowse. The new product called ChocoBee is made of honey and sustainable cocoa. On the other hand, low-calorie sweeteners have become popular to enhance the flavor of breakfast cereals owing to the rising health-consciousness among global consumers. This, in turn, is driving the demand for honey spreads as honey is perceived as a low-calorie sweetener. Further, this trend is expected to sustain during the forecast period as modern consumers are increasingly participating in weight management programs and adopting low-calorie diets to control obesity. Thereby, the growing demand for honey spread in breakfast foods is expected to drive market growth during the forecast period.

North America Holds the Major Share

North America is anticipated to dominate the market owing to the increasing frequency of food spreads such as honey spreads in breakfast foods in the region. According to the Sugar and Sweeteners report published by the United States Department of Agriculture (USDA), the United States honey demand has reached an all-time high with a record of setting consumption of honey or honey-based products valued at 618 million pounds in 2021 with increasing 8 percent from the previous years. In particular, the per capita consumption of honey has reached to 1.9 pounds in 2021. Moreover, the United States is the second largest consumer of honey-based products behind China based on a report published by the Food and Agricultural Organization (FAO). Thus, the increasing consumption rate in the region is driving market growth over the forecast period. Similarly, the natural honey spread demand is increasing in the region, and hence the companies are focused on introducing new varieties to the North American region. For instance, in September 2022, Stakich, a popular supplier of premium honey products in the United States recently launched new natural raw honey products such as honey spreads that are packed with health-promoting nutrients.

Competitive Landscape

The global honey spread market is competitive in nature owing to the presence of global and regional players. Major players in the market studied include the Kraft Heinz Company, J M Smucker Company, Ferrero International S.A., and Conagra Brands, Inc. among others. companies are focusing on product innovations and mergers & acquisitions to develop their presence and increase market share across the globe. For instance, in January 2022, Nature Nate's merged with Sweet Harvest Foods to make premium honey products accessible in every home in the United States.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Pure Honey Spread
    • 5.1.2 Nut Honey Spread
    • 5.1.3 Mixed Honey Spread
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever Plc
    • 6.3.2 The Kraft Heinz Company
    • 6.3.3 the JM Smucker Co.
    • 6.3.4 Sioux Honey Association
    • 6.3.5 Ferrero International S.A.
    • 6.3.6 Conagra Brands Inc
    • 6.3.7 Hive & Wellness Australia Pty Ltd.
    • 6.3.8 Comvita Limited
    • 6.3.9 Honey-Butter Products Co., Inc.
    • 6.3.10 Alberta Honey Producers Cooperative Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

9 DISCLAIMER