市場調查報告書
商品編碼
1198183
休閒車租賃市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)Recreational Vehicle Rental Market - Growth, Trends, and Forecasts (2023 - 2028) |
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休閒車租賃市場預計在 2021 年達到 6.4212 億美元,在 2022-2027 年預測期內達到 10.1896 億美元,複合年增長率約為 8%。
在大流行期間,由於大多數人在計劃假期時避免乘坐公共交通工具,因此對休閒汽車租賃的需求激增。 幾家房車租賃公司在 COVID-19 大流行期間見證了預訂量的顯著增長。
從長遠來看,由於年輕人和老年人選擇房車旅遊,預計房車租賃市場將出現顯著增長。 此外,旅遊業的發展和房車露營的日益普及也推動了全球房車租賃服務的需求。 隨著人均收入和財富的增加,在歐洲和北美等發達地區,旅遊和露營等娛樂活動的平均支出持續增加。
因此,世界各地越來越多的人轉向休閒車租賃服務,以節省車輛購買、保險和維護費用。 此外,鑑於獲得房車租賃服務的便利性和全球房車租賃服務提供商的數量不斷增加,存在預算限制和不願投資購買新房車的情況。客戶正在聚集。
特別是在北美和歐洲,該市場有望作為高度可靠的個人交通工具快速增長。 在冠狀病毒爆發期間,它被認為是最安全的旅行選擇,同時保持社會距離規範和衛生條件以確保安全。
活躍的短途通勤者主要推動了對在線租賃服務不斷增長的需求。 為逃避檢疫而對公路旅行的需求不斷增加也可能推動增長。 隔離結束後,服務的數字化將有很大貢獻,首次購買的人數將增加。
互聯網用戶的高普及率很大程度上是由於可以以可承受的價格獲得高速互聯網。 2021 年 1 月,歐洲將有 6.45 億移動互聯網用戶。 這促使房車租賃公司將他們的商業模式從實體結構轉變為在線商業模式,以提供輕鬆無憂的客戶體驗。
在線平台在全球範圍內不斷發展,將客戶與各種房車租賃提供商聯繫起來,包括獨立經銷商和私人車主。
由於全球對房車租賃的偏好上升以及點對點租賃服務提供商的增加,預計在線預訂市場在預測期內將出現顯著增長。
預計亞太地區的份額將僅次於北美。 由於經濟增長和不斷壯大的中產階級,對房車和房車露營等休閒相關產品的需求增加,亞太地區房車租賃市場正在迅速擴大。 隨著國家大力發展旅遊、露營和房車產業,中國房車市場在過去幾年發生了重大變化。 這些因素被認為有助於預測期內房車租賃市場的增長。
中國、印度和其他亞太國家/地區對休閒車的需求不斷增長,導致旅行偏好發生變化,消費者選擇在休閒租賃車中探索鄉村和道路。 預計這將在未來幾年推動該地區的市場。
由於該地區休閒公園和露營地的激增,預計北美休閒車租賃市場在預測期內將以更快的速度增長。 在接下來的幾年裡,預計美國休閒車租賃市場的收入將出現增長。 加拿大休閒車租賃市場也可能在未來幾年經歷顯著增長。
市場適度整合,大量國內外公司在世界不同地區開展業務。 然而,少數公司主導了市場,行業處於整合的邊緣。 例如
市場上的主要參與者有 USA RV Rentals、Apollo RV Rentals、Cruise America、McRent、EI Monte RV、Fujii、Cars Japan 等。
The Recreational Vehicle Rental Market was valued at USD 642.12 million in 2021, and it is expected to reach USD 1018.96 Million and register a CAGR of about 8% during the forecast period 2022-2027.
The demand for recreational vehicle rentals boomed during the pandemic outbreak, as most people were planning their holidays while avoiding public transportations. Several RV rental companies witnessed significant booking growth during the COVID-19 pandemic.
Over the long term, the recreational vehicle rental market is expected to witness significant growth due to the population of young and old opting for RV touring. Moreover, the development of the tourism industry and the growing popularity of recreational vehicle camping are also driving the demand for RV rental services across the globe. With the increasing per capita income and increase in the number of HNWI, the average spending on recreational activities, such as traveling and camping, consistently increases across developed regions such as Europe and North America.
RVs are significantly expensive to purchase, due to which a large population across the globe is opting for RV rental services, which eliminates the cost associated with vehicle purchase, insurance, and maintenance. The ease of accessing RV rental services and increase in the number of RV rental service providers across the globe are attracting customers who have budget constraints and are unwilling to invest in purchasing new RVs.
The market is expected to witness rapid growth, especially in North America and Europe, as these vehicles provide a reliable and personal way to travel. It is considered the safest travel alternative during the coronavirus pandemic while maintaining social distance norms and hygiene conditions for safety.
Active commuters who travel short distances mainly contributed to the growing demand for online rental services. Further, the increasing demand for road trips as a getaway from quarantine may also boost the growth. The post-lockdown period will likely witness a rise in first-time buyers with significant contributions from the digitalization of services.
The high penetration of internet users is primarily attributed to high-speed internet availability at affordable prices. In January 2021, the number of mobile internet users in Europe stood at 645 million. This has motivated RV rental players to shift their business models from brick-and-mortar structures to online business models to provide an easy and hassle-free customer experience.
Online platforms have grown globally, connecting various recreational vehicle rental groups, like independent dealers and private owners, with customers.
With the growing preference for RV rental across the globe and the increase in the availability of peer-to-peer rental service providers, the online booking segment of the market is anticipated to witness significant growth during the forecast period.
The Asia-Pacific region is likely to hold a significant share in the market, followed by North America. Asia-Pacific is a rapidly expanding market for RV rentals owing to the expansion of economies and the rising middle class that is boosting the demand for leisure-related goods and activities, such as RVs and RV camping. The RV market in China has witnessed significant changes in the last few years, including a national focus on the development of tourism, campgrounds, and the RV industry. These aforementioned factors are likely to contribute to the growth of the recreational vehicle rental market during the forecast period.
The rise in demand for recreational vehicles in China, India, and other countries in Asia-Pacific led to a shift in travel preferences of consumers choosing to explore the countryside and roads with recreational rental vehicles. This is projected to fuel the market in the region in the next few years.
The North American recreational vehicle rental market is anticipated to grow at a faster pace during the forecast period due to rapidly growing recreational parks and camping grounds in the region. Over the next few years, the United States is expected to witness revenue growth in the recreational vehicle rental market. The Canadian recreational vehicle rental market may also exhibit significant growth in the years to come.
The market is moderately consolidated, with numerous international and domestic companies operating across the globe. However, the industry is on the verge of consolidation, with few players capturing most of the market. For instance,
Some major players operating in the market are USA RV Rental, Apollo RV Rentals, Cruise America, McRent, EI Monte RV, Fujii, and Cars Japan, among others.