MVNO 業務計劃和財務建模電子表格 (2023)

本報告提出了推出名為Contendus 的MVNO（行動虛擬網路營運商）的完整商業計劃，包括市場評估、融資要求、財務分析、市場細分和產品差異化。涵蓋了規劃公司推出的所有方面。 它還包括市場進入計劃、分銷和補貨計劃以及 MVNO 比較。

創辦 MVNO 需要仔細規劃並了解競爭威脅和機會。 成功的關鍵是了解競爭問題並決定推出哪種類型的 MVNO。 MVNO 成功的關鍵是與主機行動網路營運商 (MNO) 的批發談判。 因此，MVNO 業務計劃包括與東道主 MNO 簽訂合約的建模和談判策略。 這包括零售減法和成本加法的定價結構、它們各自的優點和缺點以及如何實施它們。

MVNO 業務計劃還包括在定義批發激勵評估、協調流程和談判策略時需要考慮的宏觀和微觀環境方面。 它還包括服務等級協定 (SLA) 範例，可以根據實際生產 MVNO SLA 進行建模並進行定制，以滿足您的服務管理要求。

MVNO 商業計劃財務建模電子表格：

無需從頭開始進行財務評估。 該報告包括一個包含財務模型的 Excel 電子表格，其中包括：

目錄

第 1 章執行摘要

第 2 章概述

• 業務
• 策略
• 市場
• 管理團隊
• 財務狀況
• 企業使命
• MVNO 標準
• 異常

第三章業務

• 需求分析
• 服務說明
• 目標市場
• 初始服務：主要利潤因素
• 未來服務的可能性：額外的收入來源
• 分發/購買/補貨
• 入門包
• 手機和硬體
• LTE系統和SIM卡
• 網站和使用者介面策略
• LTE 增強功能、5G 與未來技術
• 後台與客戶服務
• 行動電信商要求
• 監理問題
• 取消注意事項

第 4 章機會

• 機會
• 策略
• 設定和管理
• 基礎設施
• 多 IMSI 方法
• 多網路 VPN
• 安全與控制
• 預測

第五章市場

• 美國無線市場
• 預付費服務市場
• 批發通訊服務
• 重要的談判因素
• 設定成本分析
• 終端使用與控制
• 網路使用與控制

第六章行銷計畫

• 摘要
• 行銷策略
• 初始細分市場與策略考慮
• 合作夥伴關係與聯合品牌
• 忠誠度計劃
• 遷移策略

第 7 章財務概述

• 收入來源與成本考量因素
• 營收成長
• 財務預測
• 資金
• 退出策略

第 8 章擴充與升級

• 選擇標準
• 技術要求
• 其他因素

第 9 章潛在市場區隔

第 10 章管理階層與合作夥伴

• 管理
• 顧問委員會
• 營運夥伴

第11章衝突

• 預付費公司
• 預付費市場評估

第十二章 MVNO 市場展望

• 摘要
• 世界展望與預測
• 推動 MVNO 的因素：歐洲
• MVNO 驅動因素：美國
• MVNO 驅動因素：中國
• MVNO 驅動因素：亞太地區

第 13 章 MVNO 案例研究

第14章概述

第15章附錄

Overview:

This is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, and product differentiation.

Also included is a go-to-market plan, distribution and replenishment plans, comparison of MVNOs and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

MVNO Business Plan Financial Modeling Spreadsheet:

Why build your financial assessment from scratch? This includes an Excel spreadsheet with financial modeling including:

This detailed, working Excel spreadsheet provides pro-forma information for a five-year projection based on assumptions for Contendus. The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO Business plan.

Launching an MVNO involves a lot of careful planning and an understanding of competitive threats and opportunities. Understanding competitive issues, opportunities, and challenges based on the type of MVNO is key to success. A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modeling and Negotiation Strategies for Contracting with MNOs. This includes rate structures, cost plus models, pros and cons, how to implement, and more!!

The MVNO Business Plan also includes evaluation of wholesale incentives, reconciliation process, and macro and micro environmental aspects to consider when defining a negotiation strategy. It also includes an example Service Level Agreement (SLA), modeled from real-life operational MVNO SLAs, which can be customized to meet unique service management requirements.

Table of Contents

1. Executive Summary

2. Overview

• 2.1. The Business
• 2.2. The Strategy
• 2.3. The Market
• 2.4. The Management
• 2.5. The Financials
• 2.6. The Company Mission
• 2.7. MVNO Criteria
• 2.8. Exceptions

3. The Business

• 3.1. Requirements Analysis
• 3.2. Description of Services
• 3.3. Target Market
• 3.4. Initial Services: Primary Revenue Drivers
• 3.5. Potential Future Services: Additional Revenue Sources
• 3.6. Distribution, Purchasing, and Refills
• 3.7. Starter Package
• 3.8. Handsets and Hardware
• 3.9. LTE System and the SIM-card
• 3.10. Website and User Interface Strategies
• 3.11. LTE Enhancements, 5G, and Future Technologies
• 3.12. Back-Office and Customer Care
• 3.13. Mobile Network Operator Requirements
• 3.14. Regulatory Issues
• 3.15. Churn Considerations

4. The Opportunity

• 4.1. Opportunity
• 4.2. Strategy
• 4.3. Provisioning and Management
• 4.4. Infrastructure
• 4.5. Multi-IMSI Approach
• 4.6. Multi-network VPN
• 4.7. Security and Control
• 4.8. Forecast

5. The Market

• 5.1. US Wireless Market
• 5.2. Prepaid Services Market
• 5.3. Wholesale Communications Services
• 5.4. Essential Negotiation Factors
• 5.5. Setup Cost Analysis
• 5.6. Terminal Usage and Control
• 5.7. Network Usage and Control

6. Marketing Plan

• 6.1. Overview
• 6.2. Marketing Strategy
• 6.3. Initial Market Segments and Strategic Considerations
• 6.4. Partnering and Co-branding
• 6.5. Loyalty Program
• 6.6. Migration Strategy

7. Financial Overview

• 7.1. Revenue Streams and Cost Considerations
• 7.2. Revenue Growth
• 7.3. Financial Projections
• 7.4. Funding
• 7.5. Exit Strategy

8. Extensions and Upgrades

• 8.1. Selection Criteria
• 8.2. Technical Requirements
• 8.3. Other Factors

9. Potential Market Segments

10. The Management Team and Partners

• 10.1. Management
• 10.2. Board of Advisors
• 10.3. Operational Partners

11. Competition

• 11.1. Prepaid Players
• 11.2. Prepaid Market Assessment

12. MVNO Market Outlook

• 12.1. Overview
• 12.2. Global Outlook and Forecast
• 12.3. MVNO Drivers in Europe
• 12.4. MVNO Drivers in the United States
• 12.5. MVNO Drivers in Middle East
• 12.6. MVNO Drivers in Asia Pacific

13. MVNO Case Studies

14. Conclusions

15. Appendix

• 15.1. Cellular Operator Organization Structure
• 15.2. Initiating Contact with MNOs
• 15.3. Strategy Development

Figures

• Figure 1: MVNOs and Virtual Network Enablers
• Figure 2: MVNO Business Model
• Figure 3: Advanced LTE-based Applications
• Figure 4: Value-add Service Applications
• Figure 5: MVNO Network Planning with MNO
• Figure 6: MVNO Categorization by Business Model Segmentation
• Figure 7: MVNO OSS/BSS Planning

Tables

• Table 1: MVNO Type and Infrastructure Mapping
• Table 2: MNO vs. MVNO Characteristics
• Table 3: Customer Churn Analysis
• Table 4: MVNO Marketing Strategy
• Table 5: End-User Forecasts
• Table 6: Pro Forma Income Statement
• Table 7: SWOT Analysis
• Table 8: USA vs. Europe Comparative Analysis
• Table 9: Prepaid Penetration Assessment
• Table 10: Prepaid services Distribution and Replenishment