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表紙
市場調查報告書

A2P通訊的全球市場 (∼2025年):各零組件 (平台、A2P服務)、用途 (認證、推銷&行銷、CRM)、部署模式、SMS流量 (國內、多國間)、終端用戶產業、地區

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global Forecast to 2025

出版商 MarketsandMarkets 商品編碼 983095
出版日期 內容資訊 英文 228 Pages
訂單完成後即時交付
價格
A2P通訊的全球市場 (∼2025年):各零組件 (平台、A2P服務)、用途 (認證、推銷&行銷、CRM)、部署模式、SMS流量 (國內、多國間)、終端用戶產業、地區 A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global Forecast to 2025
出版日期: 2021年01月14日內容資訊: 英文 228 Pages
簡介

全球A2P通訊的市場規模在預測期間內預計以3.2%的年複合成長率發展,從2020年的621億美元,成長到2025年728億美元的規模。

各部署模式中,內部部署的部門在預測期間內預計顯示高成長率。還有各用途中,認證服務的部門在期間中預計以最大的年複合成長率成長。還有各地區中,預計亞太地區在期間中顯示最大的年複合成長率。新技術的採用增加,數位轉型的投資擴大,GDP增加等要素帶動該地區的成長。

本報告提供全球A2P通訊的市場調查,市場定義和概要,價值鏈,新型冠狀病毒感染疾病 (COVID-19) 以及其他的市場影響因素分析,技術、專利趨勢,案例研究,市場規模的變化、預測,零組件、用途、部署模式、SMS流量、終端用戶產業、地區/主要國家等各種區分的明細,競爭環境,主要企業簡介等資訊彙整。

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 重要考察

第5章 市場概要、產業趨勢

  • 市場動態
    • 促進因素
    • 阻礙因素
    • 市場機會
    • 課題
  • 案例研究分析
  • 技術分析
  • 價值鏈分析
  • 平均銷售價格
  • 專利分析
  • 波特的五力分析
  • COVID-19的影響

第6章 市場分析、預測:各零件

  • 月台
  • A2P服務

第7章 市場分析、預測:各用途

  • 認證服務
  • 推銷、行銷服務
  • 推動內容服務
  • 互動訊息服務
  • 顧客關係管理服務
  • 其他

第8章 市場分析、預測:各部署模式

  • 內部部署
  • 雲端

第9章 市場分析、預測:各SMS流量

  • 國內
  • 多國間

第10章 市場分析、預測:各終端用戶

  • 銀行、金融服務、保險
  • 零售、電子商務
  • E管治
  • 超本地化商務
  • 醫療保健
  • 旅遊、飯店
  • 其他

第11章 市場分析、預測:各地區、主要國家

  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲
  • 南美

第12章 競爭情形

  • 市場評估架構
  • 過去的收益分析
  • 主要企業的收益分析
  • 主要企業排行榜
  • 企業評估矩陣
  • 產品系列、商務策略分析

第13章 企業簡介

  • AT&T
  • SINCH
  • INFOBIP
  • CHINA MOBILE
  • COMVIVA
  • ORANGE
  • ROUTE MOBILE
  • TWILIO
  • BICS
  • MONTY MOBILE
  • SYNIVERSE
  • GLOBAL MESSAGE SERVICES
  • TYNTEC
  • SILVERSTREET
  • VONAGE
  • GENESYS
  • TATA COMMUNICATIONS
  • CEQUENS
  • CLEARSKY TECHNOLOGIES
  • SIFY TECHNOLOGIES
  • MSG91
  • MITTO
  • TEXTLOCAL
  • CLICKATELL
  • MESSAGEBIRD

第14章 附錄

目錄
Product Code: TC 1097

The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period. The global A2P messaging market exhibits profitable growth in the next five years. The increase in A2P messaging traffic is influenced by a range of services that businesses are offering to their customers, which include banking and transaction details, insurance claim processing, location confirmation, and medical and appointment reminders. Enterprises are communicating more with their customers via mobile messaging; most brands and enterprises are choosing messaging to promote and market their products and services to attract and engage with new customers. As the A2P message providers search for the lowest cost delivery method, the traffic is directed through unauthorized channels; mobile carriers across the globe are losing their revenue through unauthorized grey routes. If left unchecked, this will lead to the widespread use of SMS grey routes at the carriers' expense.

By deployment mode, on-premises segment to record a higher growth rate during the forecast period

By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. The on-premises segment and deployment mode is adopted by players who can install the platform at their own end without taking the service from a cloud service provider. In A2P messaging market, most end users take the platform from SMS aggregators who service from cloud service providers. There are very few end users who choose on-premise mode of deployment and therefore, the cloud segment holds a large market share leading to on-premises segment growing at a higher CAGR.

Among applications, authentication services segment to grow at the highest CAGR during the forecast period

Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. Authentication services are basically used for communicating the authenticating messages to the customers In the A2P SMS market are used for applications are increasing which is increasing the number of logging in and registering messages for the consumers leading to a high growth rate of this segment.

Among regions, Asia Pacific to grow at the highest CAGR during the forecast period"

The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The APAC region is witnessing high growth due to the increasing adoption of new technologies, the rising investments for digital transformation, and the growing GDP in APAC countries. China, Japan, and India are the major countries contributing to the growth of the A2P messaging market in APAC. Owing to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Hence, the untapped potential of APAC is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the region. This is expected to offer potential growth opportunities for A2P SMS providers to increase their brand awareness.

The breakup of the profiles of the primary participants is given below:

  • By Company: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
  • By Designation: C-Level Executives - 55%, Directors- 40%, Others*-5%
  • By Region: North America - 38%, Europe - 40%, APAC - 21%, and RoW** - 1%

Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies' revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies' revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.

Others includes sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.

Source: Industry Experts

The following key A2P messaging vendors are profiled in the report:

  • AT&T(US)
  • Sinch(Sweden)
  • Infobip(UK)
  • China Mobile (China)
  • Comviva (India)
  • Orange (France)
  • Route Mobile (India)
  • Twilio(US)
  • BICS (Belgium)
  • Monty Mobile (UK)
  • Syniverse (US)
  • Global Message Services (Switzerland)
  • Tyntec(UK)
  • Silverstreet (Singapore)
  • Vonage (US)
  • Genesys (US)
  • TATA Communications(India)
  • Cequens (Egypt)
  • Mitto(Switzerland)
  • ClearSky Technologies (US)
  • Sify Technologies (India)
  • MSG91 (India)
  • Textlocal (UK)
  • Clickatell (US)
  • Kaleyra (Italy)
  • MessageBird (The Netherlands) 

Research Coverage

The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education,others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

Reasons to Buy the Report

The report would help the market leaders and new entrants in the following ways:

  • It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
    • FIGURE 1 COVID-19: GLOBAL PROPAGATION
    • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • FIGURE 4 FACTORS IMPACTING THE GLOBAL ECONOMY
    • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
  • 1.7 YEARS CONSIDERED FOR THE STUDY
  • 1.8 STAKEHOLDERS
  • 1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 6 A2P MESSAGING MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 7 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE A2P MESSAGING MARKET
    • FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE A2P MESSAGING MARKET
    • FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF THE A2P MESSAGING MARKET
  • 2.4 MARKET FORECAST
    • TABLE 1 FACTOR ANALYSIS
  • 2.5 COMPANY EVALUATION MATRIX METHODOLOGY
    • FIGURE 11 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
  • 2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.6.1 ASSUMPTIONS FOR THE STUDY
    • 2.6.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • FIGURE 12 A2P MESSAGING MARKET: HOLISTIC VIEW
    • FIGURE 13 A2P MESSAGING MARKET: GROWTH TREND
    • FIGURE 14 ASIA PACIFIC TO GROW AT A HIGH RATE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE A2P MESSAGING MARKET
    • FIGURE 15 THE GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE THE A2P MESSAGING MARKET GROWTH DURING THE FORECAST PERIOD
  • 4.2 A2P MESSAGING MARKET, BY DEPLOYMENT MODE
    • FIGURE 16 CLOUD SEGMENT TO HOLD A LARGER MARKET SHARE IN 2020
  • 4.3 A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION
    • FIGURE 17 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2020
  • 4.4 A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION
    • FIGURE 18 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 19 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing number of advertising and marketing companies
      • 5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging
    • FIGURE 20 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2025
      • 5.2.1.3 Growing use of A2P messaging among major industries
    • FIGURE 21 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Stringent government regulations and policies
    • TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Growing trend of mobile marketing via messaging
    • FIGURE 22 UNITED STATES: SMS USAGE
      • 5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Difficulty in maximizing monetization of A2P messaging
    • FIGURE 23 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS
      • 5.2.4.2 Grey route traffic causing significant revenue loss for MNOs
    • FIGURE 24 EMERGENCE OF GREY ROUTE SMS
      • 5.2.4.3 Increasing SMS fraudulent activities, such as SMS phishing, SMS spoofing, and SMS spamming
    • TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES
    • FIGURE 25 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION
  • 5.3 CASE STUDY ANALYSIS
    • TABLE 4 CASE STUDY: IXIGO, INDIA
    • TABLE 5 CASE STUDY: TASTECARD, UK
    • TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA
    • TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS
    • TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS
    • TABLE 9 CASE STUDY: ALLO, UKRAINE
  • 5.4 TECHNOLOGY ANALYSIS
    • 5.4.1 ARTIFICIAL INTELLIGENCE
    • 5.4.2 INTERNET OF THINGS
    • 5.4.3 ANALYTICS
  • 5.5 VALUE CHAIN ANALYSIS
    • FIGURE 26 VALUE CHAIN ANALYSIS (2020): A2P MESSAGING MARKET
    • 5.5.1 END USERS
    • 5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS
    • 5.5.3 TELECOM OPERATORS
    • 5.5.4 APPLICATIONS
  • 5.6 AVERAGE SELLING PRICE TREND
    • TABLE 10 PRICING ANALYSIS
  • 5.7 PATENT ANALYSIS
  • 5.8 PORTER'S 5 FORCES ANALYSIS
    • FIGURE 27 A2P MESSAGING: PORTER'S FIVE FORCES MODEL
    • 5.8.1 THREAT OF NEW ENTRANTS
    • 5.8.2 THREAT OF SUBSTITUTES
    • 5.8.3 BARGAINING POWER OF BUYERS
    • 5.8.4 BARGAINING POWER OF SUPPLIERS
    • 5.8.5 COMPETITION RIVALRY
  • 5.9 IMPACT OF COVID-19 ON THE A2P MESSAGING MARKET
    • 5.9.1 SUPPLY SIDE

6 A2P MESSAGING MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENT: A2P MESSAGING MARKET DRIVERS
    • 6.1.2 COMPONENT: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
    • FIGURE 28 PLATFORM SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 11 A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
    • TABLE 12 A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
  • 6.2 PLATFORM
    • TABLE 13 PLATFORM: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 14 PLATFORM: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 6.3 A2P SERVICE
    • TABLE 15 A2P SERVICE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 16 A2P SERVICE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

7 A2P MESSAGING MARKET, BY APPLICATION

  • 7.1 INTRODUCTION
    • 7.1.1 APPLICATIONS: A2P MESSAGING MARKET DRIVERS
    • 7.1.2 APPLICATIONS: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
    • FIGURE 29 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 17 A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD BILLION)
    • TABLE 18 A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD BILLION)
  • 7.2 AUTHENTICATION SERVICES
    • TABLE 19 AUTHENTICATION SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 20 AUTHENTICATION SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.3 PROMOTIONAL AND MARKETING SERVICES
    • TABLE 21 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 22 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.4 PUSHED CONTENT SERVICES
    • TABLE 23 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 24 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.5 INTERACTIVE MESSAGES SERVICES
    • TABLE 25 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 26 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
    • TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 7.7 OTHERS
    • TABLE 29 OTHERS APPLICATIONS: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 30 OTHERS APPLICATIONS: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE

  • 8.1 INTRODUCTION
    • 8.1.1 DEPLOYMENT MODE: A2P MESSAGING MARKET DRIVERS
    • 8.1.2 DEPLOYMENT MODE: COVID-19 IMPACT
    • FIGURE 30 ON-PREMISES SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 31 A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD BILLION)
    • TABLE 32 A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD BILLION)
  • 8.2 ON-PREMISES
    • TABLE 33 ON-PREMISES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 34 ON-PREMISES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 8.3 CLOUD
    • TABLE 35 CLOUD: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 36 CLOUD: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

9 A2P MESSAGING MARKET, BY SMS TRAFFIC

  • 9.1 INTRODUCTION
    • 9.1.1 TRAFFIC: A2P MESSAGING MARKET DRIVERS
    • 9.1.2 SMS TRAFFIC: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
  • 9.2 NATIONAL TRAFFIC
  • 9.3 MULTI-COUNTRY

10 A2P MESSAGING MARKET, BY END USER

  • 10.1 INTRODUCTION
    • 10.1.1 END-USER: A2P MESSAGING MARKET DRIVERS
    • 10.1.2 END USER: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
    • FIGURE 31 E-GOVERNANCE SEGMENT TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 37 A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD BILLION)
    • TABLE 38 A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD BILLION)
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • TABLE 39 BFSI: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 40 BFSI: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.3 RETAIL AND ECOMMERCE
    • TABLE 41 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 42 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.4 E-GOVERNANCE
    • TABLE 43 E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 44 E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.5 HYPERLOCAL BUSINESSES
    • TABLE 45 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 46 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.6 HEALTHCARE
    • TABLE 47 HEALTHCARE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 48 HEALTHCARE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.7 TRAVEL AND HOSPITALITY
    • TABLE 49 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 50 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • 10.8 OTHERS
    • TABLE 51 OTHERS END USERS: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 52 OTHERS END USERS: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)

11 A2P MESSAGING MARKET, BY REGION

  • 11.1 INTRODUCTION
    • FIGURE 32 MIDDLE EAST AND AFRICA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
    • FIGURE 33 MEA TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 53 A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD BILLION)
    • TABLE 54 A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD BILLION)
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS
    • 11.2.2 NORTH AMERICA: COVID-19 IMPACT
    • 11.2.3 NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • FIGURE 34 NORTH AMERICA: NUMBER OF MOBILE SUBSCRIBERS, 2018
    • TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 56 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 57 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 58 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 59 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 60 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 61 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 62 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 63 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD BILLION)
    • TABLE 64 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD BILLION)
    • 11.2.4 UNITED STATES
    • FIGURE 35 UNITED STATES: COVID-19-RELATED SCAM MESSAGES/CALLS, 2020
    • TABLE 65 UNITED STATES: KEY MOBILE TRENDS, 2018
    • FIGURE 36 UNITED STATES: WIRELESS DATA TRAFFIC, 2018
    • TABLE 66 UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 67 UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 68 UNITED STATES: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 69 UNITED STATES: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 70 UNITED STATES: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 71 UNITED STATES: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.2.5 CANADA
    • FIGURE 37 CANADA: MOBILE SUBSCRIBERS, 2019
    • FIGURE 38 CANADA: FREQUENCY OF COMMUNICATION VIA SMS, 2018
    • TABLE 72 CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 73 CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 74 CANADA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 75 CANADA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
  • 11.3 EUROPE
    • FIGURE 39 EUROPE: TOTAL TELECOMMUNICATIONS REVENUE, 2015-2019
    • FIGURE 40 EUROPE: TELECOMMUNICATIONS REVENUE BY SEGMENT, 2018
    • 11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS
    • FIGURE 41 UNITED KINGDOM: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLIONS)
    • FIGURE 42 UNITED KINGDOM: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLIONS)
    • FIGURE 43 GERMANY: SMS MESSAGES SENT (BILLIONS)
    • 11.3.2 EUROPE: COVID-19 IMPACT
    • 11.3.3 EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • TABLE 76 EUROPE: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 77 EUROPE: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 78 EUROPE: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 79 EUROPE: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 80 EUROPE: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 81 EUROPE: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 82 EUROPE: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 83 EUROPE: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 84 EUROPE: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 85 EUROPE: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 11.3.4 UNITED KINGDOM
    • FIGURE 44 UNITED KINGDOM: TELECOM REVENUES (EURO BILLIONS)
    • TABLE 86 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 87 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 88 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 89 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 90 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 91 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.3.5 GERMANY
    • TABLE 92 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS)
    • TABLE 93 GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 94 GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 95 GERMANY: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 96 GERMANY: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 97 GERMANY: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 98 GERMANY: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.3.6 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • FIGURE 45 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY
    • 11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS
    • 11.4.2 ASIA PACIFIC: COVID-19 IMPACT
    • 11.4.3 ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 99 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
    • TABLE 100 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
    • TABLE 101 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD BILLION)
    • TABLE 102 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD BILLION)
    • TABLE 103 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 104 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 105 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 106 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 107 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD BILLION)
    • TABLE 108 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD BILLION)
    • 11.4.4 CHINA
    • TABLE 109 CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
    • TABLE 110 CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
    • TABLE 111 CHINA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 112 CHINA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 113 CHINA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 114 CHINA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.4.5 INDIA
    • TABLE 115 INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
    • TABLE 116 INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
    • TABLE 117 INDIA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 118 INDIA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 119 INDIA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 120 INDIA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.4.6 REST OF ASIA PACIFIC 142
  • 11.5 MIDDLE EAST AND AFRICA
    • 11.5.1 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET DRIVERS
    • 11.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
    • 11.5.3 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • FIGURE 47 MIDDLE EAST AND AFRICA: MARKET SNAPSHOT
    • TABLE 121 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
    • TABLE 122 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
    • TABLE 123 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 124 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 125 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 126 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 127 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 128 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 129 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 130 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 11.5.4 GCC COUNTRIES
    • TABLE 131 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 132 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 133 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 134 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.5.5 SOUTH AFRICA
    • FIGURE 48 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLIONS)
    • TABLE 135 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 136 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 137 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 138 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.5.6 REST OF MIDDLE EAST AND AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS
    • 11.6.2 LATIN AMERICA: COVID-19 IMPACT
    • 11.6.3 LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • TABLE 139 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 140 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 141 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 142 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
    • TABLE 143 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 144 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • TABLE 145 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 146 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
    • TABLE 147 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 148 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
    • 11.6.4 BRAZIL
    • TABLE 149 BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 150 BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 151 BRAZIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 152 BRAZIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.6.5 MEXICO
    • TABLE 153 MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 154 MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
    • TABLE 155 MEXICO: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
    • TABLE 156 MEXICO: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • 11.6.6 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 INTRODUCTION
  • 12.2 MARKET EVALUATION FRAMEWORK
    • FIGURE 49 MARKET EVALUATION FRAMEWORK, 2019-2020
  • 12.3 HISTORICAL REVENUE ANALYSIS
    • FIGURE 50 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS
  • 12.4 REVENUE ANALYSIS OF THE TOP MARKET PLAYERS
    • FIGURE 51 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS
  • 12.5 RANKING OF KEY PLAYERS IN THE A2P MESSAGING MARKET, 2020
    • FIGURE 52 RANKING OF KEY PLAYERS, 2020
  • 12.6 COMPANY EVALUATION MATRIX
    • 12.6.1 STAR
    • 12.6.2 EMERGING LEADER
    • 12.6.3 PERVASIVE
    • 12.6.4 PARTICIPANT
    • FIGURE 53 A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020
    • 12.6.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
    • FIGURE 54 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS
    • FIGURE 55 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
  • 12.7 STARTUP/SME EVALUATION MATRIX, 2020
    • 12.7.1 PROGRESSIVE COMPANIES
    • 12.7.2 RESPONSIVE COMPANIES
    • 12.7.3 DYNAMIC COMPANIES
    • 12.7.4 STARTING BLOCKS
    • FIGURE 56 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020

13 COMPANY PROFILES

  • 13.1 INTRODUCTION
  • (Business overview, Services offered, Recent developments, Response to COVID-19, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats)**
  • 13.2 AT&T
    • FIGURE 57 AT&T: COMPANY SNAPSHOT
  • 13.3 SINCH
    • FIGURE 58 SINCH: COMPANY SNAPSHOT
  • 13.4 INFOBIP
  • 13.5 CHINA MOBILE
    • FIGURE 59 CHINA MOBILE: COMPANY SNAPSHOT
  • 13.6 COMVIVA
  • 13.7 ORANGE
    • FIGURE 60 ORANGE: COMPANY SNAPSHOT
  • 13.8 ROUTE MOBILE
    • FIGURE 61 ROUTE MOBILE: COMPANY SNAPSHOT
  • 13.9 TWILIO
    • FIGURE 62 TWILIO: COMPANY SNAPSHOT
  • 13.10 BICS
  • 13.11 MONTY MOBILE
  • 13.12 SYNIVERSE
  • 13.13 GLOBAL MESSAGE SERVICES
  • 13.14 TYNTEC
  • 13.15 SILVERSTREET
  • 13.16 VONAGE
  • 13.17 GENESYS
  • 13.18 TATA COMMUNICATIONS
  • 13.19 CEQUENS
  • 13.20 CLEARSKY TECHNOLOGIES
  • 13.21 SIFY TECHNOLOGIES
  • 13.22 MSG91
  • 13.23 MITTO
  • 13.24 TEXTLOCAL
  • 13.25 CLICKATELL
  • 13.26 MESSAGEBIRD
  • *Details on Business overview, Services offered, Recent developments, Response to COVID-19, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies.

14 APPENDIX

  • 14.1 ADJACENT/RELATED MARKETS
  • 14.2 LIMITATIONS
    • 14.2.1 SMS FIREWALL MARKET - GLOBAL FORECAST TO 2025
      • 14.2.1.1 Market definition
      • 14.2.1.2 Market overview
      • 14.2.1.3 SMS firewall market, by component
    • TABLE 157 SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
      • 14.2.1.4 SMS firewall market, by platform
    • TABLE 158 SMS FIREWALL MARKET SIZE, BY PLATFORM, 2018-2025 (USD MILLION)
      • 14.2.1.5 SMS firewall market, by service
    • TABLE 159 SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 160 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 161 MANAGED SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
      • 14.2.1.6 SMS firewall market, by deployment mode
    • TABLE 162 SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 163 ON-PREMISES: SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 164 CLOUD: SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
      • 14.2.1.7 SMS firewall market, by region
    • TABLE 165 SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 166 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 167 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 168 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 169 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 170 UNITED STATES: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 171 UNITED STATES: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 172 UNITED STATES: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 173 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 174 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 175 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 176 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 177 CHINA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 178 CHINA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 179 CHINA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 180 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 181 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 182 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 183 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 184 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 185 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 186 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • 14.2.2 RICH COMMUNICATION SERVICES SYSTEM MARKET - GLOBAL FORECAST TO 2025
      • 14.2.2.1 Market definition
      • 14.2.2.2 Market overview
      • 14.2.2.3 Rich communication services market, by application
    • TABLE 187 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
      • 14.2.2.4 Rich Communication Services market, by end user
    • TABLE 188 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 189 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPEAN COUNTRIES, 2020-2025 (USD MILLION)
    • TABLE 190 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC COUNTRIES, 2020-2025 (USD MILLION)
    • TABLE 191 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
    • TABLE 192 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
    • TABLE 193 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 194 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION)
    • TABLE 195 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
    • TABLE 196 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION)
    • TABLE 197 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
    • TABLE 198 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
      • 14.2.2.5 Rich Communication Services market, by enterprise size
    • TABLE 199 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 200 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 201 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION)
    • TABLE 202 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
    • TABLE 203 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION)
    • TABLE 204 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
    • TABLE 205 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
    • TABLE 206 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 207 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION)
    • TABLE 208 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
    • TABLE 209 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION)
    • TABLE 210 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
    • TABLE 211 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
      • 14.2.2.6 Rich communication services market, by enterprise vertical
    • TABLE 212 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • 14.2.3 MOBILE MARKETING MARKET - GLOBAL FORECAST TO 2024
      • 14.2.3.1 Market definition
      • 14.2.3.2 Market overview
      • 14.2.3.3 Mobile marketing market, by component
    • TABLE 213 MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
    • TABLE 214 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 215 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
      • 14.2.3.4 Mobile marketing market, by organization size
    • TABLE 216 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
    • TABLE 217 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 218 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
      • 14.2.3.5 Mobile marketing market, by vertical
    • TABLE 219 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • 14.2.3.6 Mobile marketing market, by region
    • TABLE 220 MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • 14.3 DISCUSSION GUIDE
  • 14.4 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.5 AVAILABLE CUSTOMIZATIONS
  • 14.6 RELATED REPORTS
  • 14.7 AUTHOR DETAILS 237