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AR/VR 軟體的全球市場（~2028 年）：按技術類型/軟體類型/產業/地區分類
市場調查報告書
商品編碼
1366408

AR/VR 軟體的全球市場（~2028 年）：按技術類型/軟體類型/產業/地區分類

AR VR Software Market by Technology Type (AR Software and VR Software), Software Type (Software Development Kit, Game Engine), Vertical (Media & Entertainment, Retail & eCommerce, Manufacturing, Healthcare) and Region - Global Forecast to 2028
出版日期: | 出版商: MarketsandMarkets | 英文 246 Pages | 訂單完成後即時交付

價格
簡介目錄

AR/VR軟體市場規模預計將從2023年的325億美元成長到2028年的775億美元，預測期內年複合成長率為19.0%。

5G 網路的廣泛部署可提供高速資料傳輸和最小延遲，是 AR 和 VR 軟體的重大技術飛躍。這項進步對於提供無縫、沉浸式的 AR/VR 體驗至關重要。 5G讓使用者可以不間斷地享受與AR和VR應用的高品質、即時互動。這種新的速度和反應能力大大擴展了AR/VR技術的可能性，並使AR/VR技術在各個領域的發展成為可能。

調查範圍
調查年份 2017-2028
基準年 2022年
預測期 2023-2028
單元 金額（美元）
按細分市場 依技術類型/軟體類型/產業/地區
目標區域 北美、歐洲、亞太地區、拉丁美洲、中東和非洲

“按軟體類型分類，軟體開發套件（SDK）部門在預測期內規模將最大。”

SDK是開發AR/VR應用的必備工具。 SDK 為開發人員提供了創建與現實世界互動的身臨其境型體驗所需的工具和資源，並且可用於多種用途，包括遊戲、娛樂、教育和企業。該SDK可用於為各種平台開發高品質的AR和VR應用程式，包括行動裝置、智慧眼鏡和耳機。

“按行業分類，旅遊和酒店部門預計在預測期內成長最快。”

增強導航透過將 AR 無縫整合到遊客的旅程中，徹底改變了遊客探索陌生城市的方式。專用的AR 導航應用程式可讓旅遊透過智慧型手機或 AR 眼鏡查看周圍環境，並接收有關附近景點、歷史和方向的即時資訊。這些支持 AR 的體驗不僅使探索更具吸引力，而且還成為 AR/VR 軟體市場的有吸引力的驅動力。

“在預測期內，亞太地區將呈現最高的成長率。”

在整個亞太全部區域，許多城市都在智慧城市轉型方面進行了大量投資。 AR/VR技術在這些城市創新配合措施中扮演著極為重要的角色。這些技術透過實現城市景觀的沉浸式視覺化來幫助簡化城市規劃過程。此外，這些技術提供即時資料和導航解決方案，有助於高效的交通管理。此外，AR/VR 將透過互動式資訊中心和維護工具增強公共服務。科技與城市發展的融合將推動 AR 和 VR 軟體解決方案的成長，並塑造該地區更聰明、互聯的城市的未來。

本報告調查了全球 AR/VR 軟體市場，並提供了市場概況、市場影響因素和市場機會分析、技術和專利趨勢、法律制度、市場規模趨勢和預測，以及各個細分市場和地區的細分。編制詳細分析、競爭形勢、主要企業簡介等。

目錄

第1章 簡介

第2章 調查方法

第3章 執行摘要

第4章 重要考察

第5章 市場概況/產業趨勢

  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會
    • 任務
  • 產業趨勢
    • AR/VR 軟體簡史
    • 案例研究分析
    • 生態系分析
    • 價值鏈分析
    • 法規狀況
    • 價格分析
    • 技術分析
    • 專利分析
    • 主要利害關係人和採購標準
    • 重大會議及活動
    • 波特五力分析
    • 影響客戶業務的趨勢和顛覆
    • AR/VR 軟體市場的最佳實踐
    • 當前和新興的商業模式
    • AR/VR 軟體工具、框架與技術
    • AR/VR軟體市場未來形勢

第6章 AR/VR 軟體市場：依技術類型

  • 擴增實境軟體
    • 基於標記的AR技術
    • 無標記AR技術
  • 虛擬實境軟體

第7章 AR/VR 軟體市場：依軟體類型

  • 軟體開發套件（SDK）
  • 遊戲引擎
  • 建模和視覺化軟體
  • 內容管理系統
  • 訓練模擬軟體
  • 其他

第8章 AR/VR 軟體市場：依產業分類

  • 媒體與娛樂
  • 零售/電子商務
  • 培訓/教育
  • 旅遊/酒店業
  • 房地產
  • 製造業
  • 衛生保健
  • 航太/國防
  • 汽車
  • 其他

第9章 AR/VR 軟體市場：按地區

  • 北美洲
  • 歐洲
  • 亞太地區
  • 中東/非洲
  • 拉丁美洲

第10章 競爭形勢

  • 主要企業的招募策略
  • 過去的收益分析
  • 主要企業市場佔有率分析
  • 企業評價矩陣
  • 新創企業/小型企業評估矩陣
  • 競爭場景/趨勢
  • AR/VR產品的基準化分析
  • 主要AR/VR軟體廠商評估及財務指標

第11章公司簡介

  • 主要企業
    • META
    • MICROSOFT
    • GOOGLE
    • UNITY TECHNOLOGIES
    • QUALCOMM
    • ADOBE
    • AUTODESK
    • PTC
    • TEAMVIEWER
    • NVIDIA CORPORATION
    • ADVANCED MICRO DEVICES
    • ZOHO CORPORATION
    • VMWARE
    • HEXAGON AB
    • MAGIC LEAP
  • 其他公司
    • TAQTILE
    • BLIPPAR
    • AUGMENT
    • SHAPESXR
    • ARUVR
    • SCOPE AR
    • VECTARY
    • EON REALITY
    • WEVR
    • TALESPIN REALITY LABS
    • SQUINT
    • NIANTIC
    • MARXENT LABS
    • INGLOBE TECHNOLOGIES
    • ULTRALEAP
    • AMELIA VIRTUAL CARE

第12章鄰近/相關市場

第13章附錄

簡介目錄
Product Code: TC 8804

The AR VR Software market is estimated at USD 32.5 billion in 2023 to reach USD 77.5 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 19.0%. The widespread deployment of 5G networks represents a significant technological leap for AR VR software by offering rapid data transfer and minimal latency. This advancement is pivotal in delivering seamless and immersive AR VR experiences. With 5G, users can enjoy high-quality, real-time interactions with AR VR applications, free from disruptions. This newfound speed and responsiveness unlock a wealth of possibilities for AR VR technology, enabling it to flourish across various domains. Consequently, 5G's technical capabilities stand as a fundamental catalyst driving the growth and evolution of AR VR software, ensuring its continued innovation and adoption.

Scope of the Report
Years Considered for the Study2017-2028
Base Year2022
Forecast Period2023-2028
Units ConsideredValue (USD) Billion
SegmentsBy Technology Type, Software Type, Vertical and Region
Regions coveredNorth America, Europe, APAC, LATAM, MEA

"By software type, software development kit (SDK) segment to hold the largest market size during the forecast period."

SDKs are essential tools for developing AR and VR applications. They provide developers with the tools and resources they need to create immersive experiences that interact with the real world and can be used for a variety of purposes, such as gaming, entertainment, education, and enterprise. SDKs can be used to develop high quality AR and VR applications for a variety of platforms, including mobile devices, smart glasses, and headsets.

"Based on vertical, the travel & hospitality segment is expected to register the fastest growth rate during the forecast period. "

Augmented navigation revolutionizes the way tourists explore unfamiliar cities by seamlessly integrating augmented reality into their journeys. Through dedicated AR navigation apps, travelers can view their surroundings through their smartphone or AR glasses and receive real-time information about nearby points of interest, historical facts, and directions. This immersive experience transforms ordinary walks into informative and engaging adventures, allowing tourists to discover hidden gems and cultural insights while confidently navigating through the city's streets. These AR-enhanced experiences not only make exploration more engaging but also serve as a compelling driver for the AR and VR software market. They drive development of more such sophisticated apps that cater to tourists' demand for travel information and adventure, fostering growth in the AR and VR software sector.

"Asia Pacific highest growth rate during the forecast period."

Across the Asia-Pacific region, numerous cities are investing substantially to transform into smart cities. Within these urban innovation initiatives, AR and VR technologies play pivotal roles. They facilitate streamlined urban planning processes by enabling immersive cityscape visualization. Moreover, these technologies contribute to efficient transportation management, offering real-time data and navigation solutions. In addition, AR and VR enhance public services with interactive information hubs and maintenance tools. This convergence of technology and urban development fosters the growth of tailored AR and VR software solutions, shaping the future of smarter, more connected cities in the region.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

  • By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
  • By Designation: C-level -35%, D-level - 25%, and Others - 40%
  • By Region: North America - 30%, Europe - 30%, Asia Pacific - 25%, Middle East & Africa - 10%, and Latin America- 5%.

The major players in the AR VR Software market include Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their AR VR Software market footprint.

Research Coverage

The market study covers the AR VR software market size across different segments. It aims at estimating the market size and the growth potential across different segments, including Technology Type (AR software and VR software), Software Type (Software Development Kit, Game Engine, Modeling and visualization Software, Content Management System, Training Simulation Software, and Other Software (Collaboration, Geospatial Mapping, And Industrial Platforms), Vertical (Media & Entertainment, Retail & Ecommerce, Training & Education, Travel & Hospitality, Aerospace & Defense, Real Estate, Manufacturing, Healthcare, Aerospace & Defense, Automotive, and Other Verticals (IT & Telecom, Transportation & Logistics, And Energy & Utilities), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the global AR VR Software market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (growing popularity of gaming, diverse use cases of AR VR in multiple industries, restraints (fragmentation in the AR VR landscape), opportunities (enhancing remote work and collaboration), and challenges (optimizing performance is a paramount concern in AR/VR software development, limited amount of content available for AR VR) influencing the growth of the AR VR software market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AR VR software market. Market Development: Comprehensive information about lucrative markets - the report analyses the AR VR software market across various regions. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AR VR Software market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US).

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • FIGURE 1 AR VR SOFTWARE MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 INCLUSIONS AND EXCLUSIONS
    • 1.3.4 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATES, 2020-2022
  • 1.5 STAKEHOLDERS
  • 1.6 RECESSION IMPACT

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 2 RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Primary interviews with experts
      • 2.1.2.2 Breakdown of primary profiles
    • FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
      • 2.1.2.3 Primary sources
      • 2.1.2.4 Key insights from industry experts
  • 2.2 MARKET SIZE ESTIMATION
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF OFFERINGS IN AR VR SOFTWARE MARKET
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): AR VR SOFTWARE MARKET
    • 2.2.1 BOTTOM-UP APPROACH
    • FIGURE 6 BOTTOM-UP APPROACH
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY USING BOTTOM-UP APPROACH
    • 2.2.2 TOP-DOWN APPROACH
    • FIGURE 8 TOP-DOWN APPROACH
  • 2.3 DATA TRIANGULATION
    • FIGURE 9 DATA TRIANGULATION
  • 2.4 RISK ASSESSMENT
    • TABLE 2 RISK ANALYSIS
  • 2.5 RESEARCH ASSUMPTIONS
    • TABLE 3 RESEARCH ASSUMPTIONS
  • 2.6 RESEARCH LIMITATIONS
  • 2.7 IMPLICATION OF RECESSION ON AR VR SOFTWARE MARKET

3 EXECUTIVE SUMMARY

    • FIGURE 10 AR VR SOFTWARE MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD
    • FIGURE 11 AR VR SOFTWARE MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR VR SOFTWARE MARKET
    • FIGURE 12 GOVERNMENT INITIATIVES AND STRONG REGULATORY FRAMEWORK TO DRIVE MARKET
  • 4.2 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE
    • FIGURE 13 AR SOFTWARE SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
  • 4.3 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE
    • FIGURE 14 SOFTWARE DEVELOPMENT KIT SEGMENT ESTIMATED TO LEAD MARKET IN 2023
  • 4.4 AR VR SOFTWARE MARKET, BY VERTICAL
    • FIGURE 15 MEDIA & ENTERTAINMENT SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
  • 4.5 NORTH AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE AND TOP THREE VERTICALS
    • FIGURE 16 AR SOFTWARE AND MEDIA & ENTERTAINMENT SEGMENTS ESTIMATED TO HOLD LARGEST MARKET SHARES IN 2023

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 17 AR VR SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing popularity of gaming
      • 5.2.1.2 Diverse use cases of AR/VR across multiple industries
      • 5.2.1.3 Advancements in real-time rendering engines
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Diversity of AR/VR platforms and complex development landscape
      • 5.2.2.2 High initial costs and limited hardware options
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increase in remote working and collaboration through AR/VR software
      • 5.2.3.2 Increasing role of AR/VR software in healthcare transformation
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Requirement for optimized performance in AR/VR
      • 5.2.4.2 Limited availability of content for AR/VR
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 BRIEF HISTORY OF AR/VR SOFTWARE
    • FIGURE 18 BRIEF HISTORY OF AR/VR SOFTWARE
      • 5.3.1.1 1950-1970
      • 5.3.1.2 1970-2000
      • 5.3.1.3 2000-2010
      • 5.3.1.4 2011-2023
    • 5.3.2 CASE STUDY ANALYSIS
      • 5.3.2.1 Case study 1: Magna supercharges its quality control and training processes with AR
      • 5.3.2.2 Case study 2: STERIS helps customers reduce critical mistakes with AR
      • 5.3.2.3 Case study 3: Revolutionizing technical training in VR
      • 5.3.2.4 Case study 4: Streamlining enterprise VR training development
    • 5.3.3 ECOSYSTEM ANALYSIS
    • FIGURE 19 AR VR SOFTWARE MARKET ECOSYSTEM MAPPING
    • TABLE 4 AR VR SOFTWARE MARKET: ECOSYSTEM
      • 5.3.3.1 AR software providers
      • 5.3.3.2 VR software providers
    • 5.3.4 VALUE CHAIN ANALYSIS
    • FIGURE 20 AR VR SOFTWARE MARKET: VALUE CHAIN ANALYSIS
    • 5.3.5 REGULATORY LANDSCAPE
      • 5.3.5.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 5 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 6 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 8 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
      • 5.3.5.2 North America
        • 5.3.5.2.1 US
        • 5.3.5.2.2 Canada
      • 5.3.5.3 Europe
        • 5.3.5.3.1 UK
        • 5.3.5.3.2 Germany
      • 5.3.5.4 Asia Pacific
        • 5.3.5.4.1 China
        • 5.3.5.4.2 India
        • 5.3.5.4.3 Japan
      • 5.3.5.5 Middle East & Africa
        • 5.3.5.5.1 UAE
        • 5.3.5.5.2 South Africa
      • 5.3.5.6 Latin America
        • 5.3.5.6.1 Brazil
    • 5.3.6 PRICING ANALYSIS
      • 5.3.6.1 Average selling price trend of key players, by VR software
    • TABLE 9 AVERAGE SELLING PRICE OF KEY PLAYERS, BY VR SOFTWARE (USD)
      • 5.3.6.2 Indicative pricing analysis of key players, by AR software
    • TABLE 10 INDICATIVE PRICING ANALYSIS, BY AR SOFTWARE (USD)
    • 5.3.7 TECHNOLOGY ANALYSIS
      • 5.3.7.1 Key technologies
        • 5.3.7.1.1 3D modeling and rendering
        • 5.3.7.1.2 Simulations and physics engine
        • 5.3.7.1.3 Augmented reality cloud
      • 5.3.7.2 Complementary technologies
        • 5.3.7.2.1 Artificial intelligence & machine learning (AI & ML)
        • 5.3.7.2.2 5G connectivity
        • 5.3.7.2.3 Haptics
        • 5.3.7.2.4 Spatial computing
      • 5.3.7.3 Adjacent technologies
        • 5.3.7.3.1 Blockchain
        • 5.3.7.3.2 Wearable technology
        • 5.3.7.3.3 IoT
    • 5.3.8 PATENT ANALYSIS
      • 5.3.8.1 Methodology
      • 5.3.8.2 Types of patents
    • TABLE 11 PATENTS FILED, 2021-2023
      • 5.3.8.3 Innovations and patent applications
    • FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2021-2023
        • 5.3.8.3.1 Top applicants
    • FIGURE 22 TOP 10 PATENT APPLICANTS WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2021-2023
    • TABLE 12 PATENTS GRANTED IN AR VR SOFTWARE MARKET, 2021-2023
    • 5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA
      • 5.3.9.1 Key stakeholders in buying process
    • FIGURE 23 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 VERTICALS
    • TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 VERTICALS (%)
      • 5.3.9.2 Buying criteria
    • FIGURE 24 KEY BUYING CRITERIA FOR TOP 3 VERTICALS
    • TABLE 14 KEY BUYING CRITERIA FOR TOP 3 VERTICALS
    • 5.3.10 KEY CONFERENCES AND EVENTS, 2023-2024
    • TABLE 15 DETAILED LIST OF CONFERENCES AND EVENTS, 2023-2024
    • 5.3.11 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 16 AR VR SOFTWARE MARKET: PORTER'S FIVE FORCES ANALYSIS
      • 5.3.11.1 Threat of new entrants
      • 5.3.11.2 Threat of substitutes
      • 5.3.11.3 Bargaining power of buyers
      • 5.3.11.4 Bargaining power of suppliers
      • 5.3.11.5 Intensity of competitive rivalry
    • 5.3.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
    • FIGURE 25 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
    • 5.3.13 BEST PRACTICES OF AR VR SOFTWARE MARKET
      • 5.3.13.1 User-centered design
      • 5.3.13.2 Cross-platform compatibility
      • 5.3.13.3 Interactivity and immersion
      • 5.3.13.4 Accessibility
      • 5.3.13.5 Content creation
    • 5.3.14 CURRENT AND EMERGING BUSINESS MODELS
      • 5.3.14.1 Subscription services model
      • 5.3.14.2 Freemium
      • 5.3.14.3 Pay-per-use or pay-per-session
      • 5.3.14.4 Enterprise licensing
      • 5.3.14.5 Content marketplace
    • 5.3.15 AR VR SOFTWARE TOOLS, FRAMEWORKS, AND TECHNIQUES
      • 5.3.15.1 AR VR software tools
        • 5.3.15.1.1 Content creation tools
        • 5.3.15.1.2 Development platforms
        • 5.3.15.1.3 Visualization and simulation software
      • 5.3.15.2 AR VR software frameworks
        • 5.3.15.2.1 OpenXR
        • 5.3.15.2.2 WebXR
      • 5.3.15.3 AR VR software techniques
        • 5.3.15.3.1 3D modeling and texturing
        • 5.3.15.3.2 User interface design
        • 5.3.15.3.3 Simultaneous localization and mapping
        • 5.3.15.3.4 Rendering
        • 5.3.15.3.5 Tracking
        • 5.3.15.3.6 Computer vision
    • 5.3.16 FUTURE LANDSCAPE OF AR VR SOFTWARE MARKET
      • 5.3.16.1 AR VR software technology roadmap till 2030
        • 5.3.16.1.1 Short-term roadmap (2023-2025)
        • 5.3.16.1.2 Mid-term roadmap (2026-2028)
        • 5.3.16.1.3 Long-term roadmap (2029-2030)

6 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE

  • 6.1 INTRODUCTION
    • FIGURE 26 AR VR SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • 6.1.1 TECHNOLOGY TYPE: AR VR SOFTWARE MARKET DRIVERS
    • TABLE 17 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 18 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
  • 6.2 AR SOFTWARE
    • 6.2.1 ENHANCES REAL-WORLD EXPERIENCES BY ADDING LAYERS OF IMMERSION AND INTERACTION USING AR
    • TABLE 19 AR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 20 AR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2 MARKER-BASED AR TECHNOLOGY
    • 6.2.3 MARKERLESS AR TECHNOLOGY
  • 6.3 VR SOFTWARE
    • 6.3.1 CRAFTS HYPER-REALISTIC WORLDS FOR UNPARALLELED IMMERSIVE EXPLORATION AND INNOVATION
    • TABLE 21 VR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 22 VR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)

7 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE

  • 7.1 INTRODUCTION
    • FIGURE 27 TRAINING SIMULATION SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • 7.1.1 SOFTWARE TYPE: AR VR SOFTWARE MARKET DRIVERS
    • TABLE 23 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 24 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
  • 7.2 SOFTWARE DEVELOPMENT KIT (SDK)
    • 7.2.1 TOOLS AND KITS TO ENGINEER MORE AR/VR EXPERIENCES AND APPLICATIONS
    • TABLE 25 SOFTWARE DEVELOPMENT KIT: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 26 SOFTWARE DEVELOPMENT KIT: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.3 GAME ENGINE
    • 7.3.1 BUILDS VIRTUAL WORLDS AND IMMERSIVE GAMING ADVENTURES
    • TABLE 27 GAME ENGINE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 28 GAME ENGINE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.4 MODELING & VISUALIZATION SOFTWARE
    • 7.4.1 HELPS DESIGN INTERACTIVE VISUAL EXPERIENCES WITH EXTREME PRECISION AND DETAIL
    • TABLE 29 MODELING & VISUALIZATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 30 MODELING & VISUALIZATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.5 CONTENT MANAGEMENT SYSTEM
    • 7.5.1 MANAGES AR AND VR MULTIMEDIA CONTENT ACROSS MULTIPLE PLATFORMS
    • TABLE 31 CONTENT MANAGEMENT SYSTEM: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 32 CONTENT MANAGEMENT SYSTEM: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.6 TRAINING SIMULATION SOFTWARE
    • 7.6.1 SIMULATES REALISTIC TRAINING MODULES TO SAVE TIME AND COST
    • TABLE 33 TRAINING SIMULATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 34 TRAINING SIMULATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.7 OTHER SOFTWARE
    • TABLE 35 OTHER SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 36 OTHER SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)

8 AR VR SOFTWARE MARKET, BY VERTICAL

  • 8.1 INTRODUCTION
    • FIGURE 28 TRAVEL & HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • 8.1.1 VERTICAL: AR VR SOFTWARE MARKET DRIVERS
    • TABLE 37 AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 38 AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • 8.2 MEDIA & ENTERTAINMENT
    • 8.2.1 INCREASING POPULARITY OF AR/VR-BASED GAMING TO DRIVE MARKET
    • 8.2.2 USE CASES
      • 8.2.2.1 Immersive gaming experiences
      • 8.2.2.2 Enhanced sports viewing
    • TABLE 39 MEDIA & ENTERTAINMENT: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 40 MEDIA & ENTERTAINMENT: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.3 RETAIL & ECOMMERCE
    • 8.3.1 RESHAPING VIRTUAL SHOPPING EXPERIENCES WITH AR AND VR
    • 8.3.2 USE CASE
      • 8.3.2.1 Virtual try-on
      • 8.3.2.2 Furniture and decor visualization
    • TABLE 41 RETAIL & ECOMMERCE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 42 RETAIL & ECOMMERCE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.4 TRAINING & EDUCATION
    • 8.4.1 ELEVATING EDUCATION THROUGH IMMERSIVE TRAINING EXPERIENCES
    • 8.4.2 USE CASES
      • 8.4.2.1 Employee training
      • 8.4.2.2 Historical reconstruction
    • TABLE 43 TRAINING & EDUCATION: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 44 TRAINING & EDUCATION: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.5 TRAVEL & HOSPITALITY
    • 8.5.1 AR AND VR TECHNOLOGIES HELP TRAVELERS RESEARCH, PLAN, AND EXPERIENCE JOURNEYS
    • 8.5.2 USE CASE
      • 8.5.2.1 Virtual destination tours
      • 8.5.2.2 Language translation and navigation
    • TABLE 45 TRAVEL & HOSPITALITY: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 46 TRAVEL & HOSPITALITY: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.6 REAL ESTATE
    • 8.6.1 AR-BASED INSIGHTS AND PROPERTY TOURS
    • 8.6.2 USE CASE
      • 8.6.2.1 Interactive 3D floor plans
      • 8.6.2.2 Architectural visualization
    • TABLE 47 REAL ESTATE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 48 REAL ESTATE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.7 MANUFACTURING
    • 8.7.1 AR AND VR ASSIST IN MANUFACTURING TO MAINTAIN RISK-FREE ENVIRONMENTS
    • 8.7.2 USE CASE
      • 8.7.2.1 Design and prototyping
      • 8.7.2.2 Quality control
    • TABLE 49 MANUFACTURING: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 50 MANUFACTURING: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.8 HEALTHCARE
    • 8.8.1 AR AND VR TECHNOLOGIES ENHANCE PATIENT CARE, MEDICAL TRAINING, AND THERAPEUTIC INTERVENTIONS
    • 8.8.2 USE CASE
      • 8.8.2.1 Phobia and PTSD treatment
      • 8.8.2.2 Surgical planning
    • TABLE 51 HEALTHCARE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 52 HEALTHCARE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.9 AEROSPACE & DEFENSE
    • 8.9.1 IMPROVING SITUATIONAL AWARENESS AND PLANNING EFFECTIVE RESPONSE WITH AR AND VR-BASED SIMULATION
    • 8.9.2 USE CASE
      • 8.9.2.1 Flight simulation and training
      • 8.9.2.2 Military training simulation
    • TABLE 53 AEROSPACE & DEFENSE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 54 AEROSPACE & DEFENSE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.10 AUTOMOTIVE
    • 8.10.1 AR AND VR TECHNOLOGIES ENHANCE PROTOTYPING PROCESSES BY BUILDING MORE INTERACTIVE 3D MODELS
    • 8.10.2 USE CASE
      • 8.10.2.1 Vehicle customization
      • 8.10.2.2 Autonomous vehicle development
    • TABLE 55 AUTOMOTIVE: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 56 AUTOMOTIVE: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.11 OTHER VERTICALS
    • 8.11.1 USE CASE
      • 8.11.1.1 Remote technical support
      • 8.11.1.2 Inventory management
      • 8.11.1.3 Infrastructure design
    • TABLE 57 OTHER VERTICALS: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 58 OTHER VERTICALS: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)

9 AR VR SOFTWARE MARKET, BY REGION

  • 9.1 INTRODUCTION
    • TABLE 59 AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 60 AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.2 NORTH AMERICA
    • 9.2.1 NORTH AMERICA: AR VR SOFTWARE MARKET DRIVERS
    • 9.2.2 NORTH AMERICA: RECESSION IMPACT
    • FIGURE 29 NORTH AMERICA: AR VR SOFTWARE MARKET SNAPSHOT
    • TABLE 61 NORTH AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 62 NORTH AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 63 NORTH AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 64 NORTH AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 65 NORTH AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 66 NORTH AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 67 NORTH AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 68 NORTH AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.2.3 US
      • 9.2.3.1 Extensive research in AR and VR to drive market
    • TABLE 69 US: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 70 US: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 71 US: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 72 US: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 73 US: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 74 US: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.2.4 CANADA
      • 9.2.4.1 Rising implementation of AR/VR software by enterprises to drive market
    • TABLE 75 CANADA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 76 CANADA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 77 CANADA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 78 CANADA AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 79 CANADA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 80 CANADA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
  • 9.3 EUROPE
    • 9.3.1 EUROPE: AR VR SOFTWARE MARKET DRIVERS
    • 9.3.2 EUROPE: RECESSION IMPACT
    • TABLE 81 EUROPE: AR VR SOFTWARE MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 82 EUROPE: AR VR SOFTWARE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 83 EUROPE: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 84 EUROPE: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 85 EUROPE: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 86 EUROPE: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 87 EUROPE: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 88 EUROPE: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.3.3 UK
      • 9.3.3.1 Funding initiatives, grants, and tax incentives for tech companies to drive market
    • TABLE 89 UK: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 90 UK: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 91 UK: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 92 UK: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 93 UK: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 94 UK: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.3.4 GERMANY
      • 9.3.4.1 Focus on integrating AR and VR within industries and film making to drive market
    • 9.3.5 FRANCE
      • 9.3.5.1 Favorable government policies and rising adoption of immersive technologies in automobile and fashion industries to drive market
    • 9.3.6 ITALY
      • 9.3.6.1 Increasing demand for AR/VR-based tourism to drive market
    • 9.3.7 SPAIN
      • 9.3.7.1 Increasing use of AR/VR in building interactive and engaging infrastructure to drive market
    • 9.3.8 NORDICS
      • 9.3.8.1 Tech-savvy population and robust investment in technology companies to drive market
    • 9.3.9 REST OF EUROPE
  • 9.4 ASIA PACIFIC
    • 9.4.1 ASIA PACIFIC: AR VR SOFTWARE MARKET DRIVERS
    • 9.4.2 ASIA PACIFIC: RECESSION IMPACT
    • FIGURE 30 ASIA PACIFIC: AR VR SOFTWARE MARKET SNAPSHOT
    • TABLE 95 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 96 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 97 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 98 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 99 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 100 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 101 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 102 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.4.3 CHINA
      • 9.4.3.1 Robust tech ecosystem to drive market
    • TABLE 103 CHINA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 104 CHINA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 105 CHINA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 106 CHINA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 107 CHINA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 108 CHINA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.4.4 INDIA
      • 9.4.4.1 Investments, partnerships, and government support to drive market
    • 9.4.5 JAPAN
      • 9.4.5.1 Introduction of AR and VR-friendly policies and regulations to drive market
    • 9.4.6 AUSTRALIA & NEW ZEALAND
      • 9.4.6.1 Increasing application of AR and VR in defense and farming to drive market
    • 9.4.7 SOUTH KOREA
      • 9.4.7.1 Thriving gaming ecosystem to drive market
    • 9.4.8 SOUTHEAST ASIA
      • 9.4.8.1 Increasing adoption of AR and VR in tourism to drive market
    • 9.4.9 REST OF ASIA PACIFIC
  • 9.5 MIDDLE EAST & AFRICA
    • 9.5.1 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET DRIVERS
    • 9.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
    • TABLE 109 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 110 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 111 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 112 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 113 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 114 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 115 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 116 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.5.3 MIDDLE EAST
      • 9.5.3.1 Growing adoption of AR VR technologies to enhance healthcare and tourism to drive market
    • TABLE 117 MIDDLE EAST: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 118 MIDDLE EAST: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 119 MIDDLE EAST: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 120 MIDDLE EAST: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 121 MIDDLE EAST: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 122 MIDDLE EAST: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.5.4 AFRICA
      • 9.5.4.1 Strong initiatives from governments and companies to drive market
  • 9.6 LATIN AMERICA
    • 9.6.1 LATIN AMERICA: AR VR SOFTWARE MARKET DRIVERS
    • 9.6.2 LATIN AMERICA: RECESSION IMPACT
    • TABLE 123 LATIN AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2017-2022 (USD MILLION)
    • TABLE 124 LATIN AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 125 LATIN AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 126 LATIN AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 127 LATIN AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 128 LATIN AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 129 LATIN AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 130 LATIN AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.6.3 BRAZIL
      • 9.6.3.1 Increasing adoption of AR/VR in education and healthcare to drive market
    • TABLE 131 BRAZIL: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017-2022 (USD MILLION)
    • TABLE 132 BRAZIL: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • TABLE 133 BRAZIL: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017-2022 (USD MILLION)
    • TABLE 134 BRAZIL: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 135 BRAZIL: AR VR SOFTWARE MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 136 BRAZIL: AR VR SOFTWARE MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 9.6.4 MEXICO
      • 9.6.4.1 Government initiatives and adoption of AR/VR across diverse sectors to drive market
    • 9.6.5 REST OF LATIN AMERICA

10 COMPETITIVE LANDSCAPE

  • 10.1 INTRODUCTION
  • 10.2 STRATEGIES ADOPTED BY KEY PLAYERS
    • TABLE 137 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
  • 10.3 HISTORICAL REVENUE ANALYSIS
    • FIGURE 31 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2020-2022 (USD MILLION)
  • 10.4 MARKET SHARE ANALYSIS OF KEY PLAYERS
    • TABLE 138 AR VR SOFTWARE MARKET: DEGREE OF COMPETITION
  • 10.5 COMPANY EVALUATION MATRIX
    • 10.5.1 STARS
    • 10.5.2 EMERGING LEADERS
    • 10.5.3 PERVASIVE PLAYERS
    • 10.5.4 PARTICIPANTS
    • FIGURE 32 AR VR SOFTWARE MARKET: COMPANY EVALUATION MATRIX, 2023
    • 10.5.5 COMPANY FOOTPRINT
    • TABLE 139 COMPANY FOOTPRINT
    • TABLE 140 TECHNOLOGY FOOTPRINT
    • TABLE 141 SOFTWARE FOOTPRINT
    • TABLE 142 REGIONAL FOOTPRINT
  • 10.6 STARTUP/SME EVALUATION MATRIX
    • 10.6.1 PROGRESSIVE COMPANIES
    • 10.6.2 RESPONSIVE COMPANIES
    • 10.6.3 DYNAMIC COMPANIES
    • 10.6.4 STARTING BLOCKS
    • FIGURE 33 AR VR SOFTWARE MARKET: STARTUP/SME EVALUATION MATRIX, 2023
    • 10.6.5 COMPETITIVE BENCHMARKING
    • TABLE 143 DETAILED LIST OF STARTUPS/SMES
    • TABLE 144 COMPETITIVE BENCHMARKING OF STARTUPS/SMES
    • TABLE 145 COMPETITIVE BENCHMARKING OF KEY PLAYERS
  • 10.7 COMPETITIVE SCENARIO AND TRENDS
    • 10.7.1 PRODUCT LAUNCHES
    • TABLE 146 AR VR SOFTWARE MARKET: PRODUCT LAUNCHES, JANUARY 2021-SEPTEMBER 2023
    • 10.7.2 DEALS
    • TABLE 147 AR VR SOFTWARE MARKET: DEALS, JANUARY 2021-SEPTEMBER 2023
    • 10.7.3 OTHERS
    • TABLE 148 AR VR SOFTWARE MARKET: OTHERS
  • 10.8 AR VR PRODUCT BENCHMARKING
    • 10.8.1 PROMINENT AR SOFTWARE SOLUTIONS
    • TABLE 149 COMPARATIVE ANALYSIS OF PROMINENT AR SOFTWARE
      • 10.8.1.1 Unity AR Engine
      • 10.8.1.2 Microsoft Mesh
      • 10.8.1.3 ARCore
      • 10.8.1.4 Frontline AR
      • 10.8.1.5 Zoho Corporation Lens
    • 10.8.2 PROMINENT VR SOFTWARE SOLUTIONS
    • TABLE 150 COMPARATIVE ANALYSIS OF PROMINENT VR SOFTWARE
      • 10.8.2.1 Unity VR tools
      • 10.8.2.2 Oculus Platform SDK
      • 10.8.2.3 NVIDIA Corporation Omniverse
      • 10.8.2.4 myVR Software
      • 10.8.2.5 Wevr Virtual Studio
  • 10.9 VALUATION AND FINANCIAL METRICS OF KEY AR VR SOFTWARE VENDORS
    • FIGURE 34 VALUATION AND FINANCIAL METRICS OF KEY AR VR SOFTWARE VENDORS

11 COMPANY PROFILES

  • 11.1 KEY PLAYERS
  • (Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)**
    • 11.1.1 META
    • TABLE 151 META: COMPANY OVERVIEW
    • FIGURE 35 META: COMPANY SNAPSHOT
    • TABLE 152 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 153 META: DEALS
    • 11.1.2 MICROSOFT
    • TABLE 154 MICROSOFT: COMPANY OVERVIEW
    • FIGURE 36 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 155 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 156 MICROSOFT: DEALS
    • 11.1.3 GOOGLE
    • TABLE 157 GOOGLE: COMPANY OVERVIEW
    • FIGURE 37 GOOGLE: COMPANY SNAPSHOT
    • TABLE 158 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 159 GOOGLE: PRODUCT LAUNCHES
    • TABLE 160 GOOGLE: DEALS
    • 11.1.4 UNITY TECHNOLOGIES
    • TABLE 161 UNITY TECHNOLOGIES: COMPANY OVERVIEW
    • FIGURE 38 UNITY TECHNOLOGIES: COMPANY SNAPSHOT
    • TABLE 162 UNITY TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 163 UNITY TECHNOLOGIES: DEALS
    • 11.1.5 QUALCOMM
    • TABLE 164 QUALCOMM: COMPANY OVERVIEW
    • FIGURE 39 QUALCOMM: COMPANY SNAPSHOT
    • TABLE 165 QUALCOMM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 166 QUALCOMM: DEALS
    • TABLE 167 QUALCOMM: OTHERS
    • 11.1.6 ADOBE
    • TABLE 168 ADOBE: COMPANY OVERVIEW
    • FIGURE 40 ADOBE: COMPANY SNAPSHOT
    • TABLE 169 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 170 ADOBE: DEALS
    • 11.1.7 AUTODESK
    • TABLE 171 AUTODESK: COMPANY OVERVIEW
    • FIGURE 41 AUTODESK: COMPANY SNAPSHOT
    • TABLE 172 AUTODESK: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 173 AUTODESK: DEALS
    • 11.1.8 PTC
    • TABLE 174 PTC: COMPANY OVERVIEW
    • FIGURE 42 PTC: COMPANY SNAPSHOT
    • TABLE 175 PTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 176 PTC: PRODUCT LAUNCHES
    • TABLE 177 PTC: DEALS
    • 11.1.9 TEAMVIEWER
    • TABLE 178 TEAMVIEWER: COMPANY OVERVIEW
    • FIGURE 43 TEAMVIEWER: COMPANY SNAPSHOT
    • TABLE 179 TEAMVIEWER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 180 TEAMVIEWER: PRODUCT LAUNCHES
    • TABLE 181 TEAMVIEWER: DEALS
    • 11.1.10 NVIDIA CORPORATION
    • TABLE 182 NVIDIA CORPORATION: COMPANY OVERVIEW
    • FIGURE 44 NVIDIA CORPORATION: COMPANY SNAPSHOT
    • TABLE 183 NVIDIA CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 184 NVIDIA CORPORATION: PRODUCT LAUNCHES
    • TABLE 185 NVIDIA CORPORATION: DEALS
    • 11.1.11 ADVANCED MICRO DEVICES
    • TABLE 186 ADVANCED MICRO DEVICES: COMPANY OVERVIEW
    • FIGURE 45 ADVANCED MICRO DEVICES: COMPANY SNAPSHOT
    • TABLE 187 ADVANCED MICRO DEVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 188 ADVANCED MICRO DEVICES: DEALS
    • 11.1.12 ZOHO CORPORATION
    • 11.1.13 VMWARE
    • 11.1.14 HEXAGON AB
    • 11.1.15 MAGIC LEAP
  • 11.2 OTHER PLAYERS
    • 11.2.1 TAQTILE
    • TABLE 189 TAQTILE: COMPANY OVERVIEW
    • TABLE 190 TAQTILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 191 TAQTILE: PRODUCT LAUNCHES
    • TABLE 192 TAQTILE: DEALS
    • 11.2.2 BLIPPAR
    • 11.2.3 AUGMENT
    • 11.2.4 SHAPESXR
    • 11.2.5 ARUVR
    • 11.2.6 SCOPE AR
    • 11.2.7 VECTARY
    • 11.2.8 EON REALITY
    • 11.2.9 WEVR
    • 11.2.10 TALESPIN REALITY LABS
    • 11.2.11 SQUINT
    • 11.2.12 NIANTIC
    • 11.2.13 MARXENT LABS
    • 11.2.14 INGLOBE TECHNOLOGIES
    • 11.2.15 ULTRALEAP
    • 11.2.16 AMELIA VIRTUAL CARE
  • *Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.

12 ADJACENT/RELATED MARKETS

  • 12.1 INTRODUCTION
  • 12.2 EXTENDED REALITY MARKET
    • 12.2.1 MARKET DEFINITION
    • 12.2.2 MARKET OVERVIEW
    • 12.2.3 EXTENDED REALITY MARKET, BY TECHNOLOGY
    • TABLE 193 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 194 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • 12.2.4 EXTENDED REALITY MARKET, BY VR TECHNOLOGY
    • TABLE 195 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2019-2022 (USD MILLION)
    • TABLE 196 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2023-2028 (USD MILLION)
    • 12.2.5 EXTENDED REALITY MARKET, BY OFFERING
    • TABLE 197 EXTENDED REALITY MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 198 EXTENDED REALITY MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 199 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2019-2022 (USD MILLION)
    • TABLE 200 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 201 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 202 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 203 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 204 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 205 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 206 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 12.2.6 EXTENDED REALITY MARKET, DEVICE TYPE
    • TABLE 207 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 208 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • 12.2.7 EXTENDED REALITY MARKET, BY REGION
    • TABLE 209 EXTENDED REALITY MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 210 EXTENDED REALITY MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 12.3 IMMERSIVE ANALYTICS MARKET
    • 12.3.1 MARKET DEFINITION
    • 12.3.2 MARKET OVERVIEW
    • 12.3.3 IMMERSIVE ANALYTICS MARKET, BY OFFERING
    • TABLE 211 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 212 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023-2028 (USD MILLION)
    • TABLE 213 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 214 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 215 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 216 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 217 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 218 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 219 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 12.3.4 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY
    • TABLE 220 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023-2028 (USD MILLION)
    • TABLE 221 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 222 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 223 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 224 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 225 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 226 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 12.3.5 IMMERSIVE ANALYTICS MARKET, BY REGION
    • TABLE 227 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 CUSTOMIZATION OPTIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS