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市場調查報告書
商品編碼
1386594

客戶關係管理市場報告：2030 年趨勢、預測與競爭分析

Customer Relationship Management Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

客戶關係管理趨勢和預測

預計到 2030 年，全球客戶關係管理市場將達到 1,224 億美元，2024 年至 2030 年年複合成長率為 8.9%。該市場的主要促進因素是中小型企業擴大採用 CRM 解決方案、對雲端基礎的CRM 解決方案的需求不斷成長以及對資料主導決策的需求不斷成長。全球客戶關係管理市場的未來前景廣闊，BFSI、零售、醫療保健、IT/通訊、個人化製造、政府/教育領域都有機遇。

客戶關係管理市場洞察

Lucintel 預測，大型企業將繼續佔據很大一部分，因為這些組織對 CRM 解決方案的需求不斷成長，包括管理複雜的客戶關係、自動化業務流程和支援多個管道。

由於各企業數位化的快速發展和主要企業的擴張，北美將繼續成為最大的地區。

本報告回答了 11 個關鍵問題：

  • Q.1. 細分市場中最有前途和高成長的機會是什麼？
  • Q.2.哪個細分市場將以更快的速度成長？為什麼？
  • Q.3.您認為哪些地區未來會出現更快的成長？為什麼？
  • Q.4. 影響市場動態的主要因素有哪些？市場的主要挑戰和業務風險是什麼？
  • Q.5. 這個市場的商業風險和競爭威脅是什麼？
  • Q.6.這個市場有哪些新趨勢？為什麼？
  • Q.7.市場客戶需求有何改變？
  • Q.8. 該市場有哪些新發展以及哪些公司處於領先地位？
  • Q.9.這個市場的主要企業有哪些？主要企業採取哪些策略配合措施來發展業務？
  • Q.10. 該市場上的競爭產品有哪些？由於材料或產品替代而導致市場佔有率下降的威脅有多大？
  • Q.11.過去年度發生了哪些併購事件，對產業產生了哪些影響？

目錄

第1章 執行摘要

第2章 全球顧客關係管理市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球顧客關係管理市場趨勢（2018-2023）與預測（2024-2030）
  • 按解決方案分類的全球客戶關係管理市場
    • 社會監控
    • 社會地圖
    • 社交中介軟體
    • 社會管理
    • 社會測量
  • 按公司規模分類的全球客戶關係管理市場
    • 主要企業
    • 中小企業
  • 按應用分類的全球客戶關係管理市場
    • 行銷
    • 銷售
    • 客戶支援和服務
    • 其他
  • 按最終用途產業分類的全球客戶關係管理市場
    • BFSI
    • 零售
    • 衛生保健
    • 資訊科技/電信
    • 離散製造
    • 政府/教育
    • 其他

第4章 2018-2030年分地區市場趨勢及預測分析

  • 全球客戶關係管理市場按地區分類
  • 北美客戶關係管理市場
  • 歐洲客戶關係管理市場
  • 亞太客戶關係管理市場
  • 其他地區客戶關係管理市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 全球客戶關係管理市場成長機會（按解決方案）
    • 按公司規模分類的全球客戶關係管理市場成長機會
    • 全球客戶關係管理市場成長機會（按應用）
    • 最終用途產業的全球客戶關係管理市場成長機會
    • 按地區分類的全球客戶關係管理市場成長機會
  • 全球客戶關係管理市場的新興趨勢
  • 戰略分析
    • 新產品開發
    • 擴大全球客戶關係管理市場的能力
    • 全球客戶關係管理市場的合併、收購與合資企業
    • 認證和許可

第7章 主要企業概況

  • Salesforce.com
  • Microsoft
  • SAP
  • Oracle
  • ADOBE
  • SugarCRM
  • Zoho
簡介目錄

Customer Relationship Management Trends and Forecast

The future of the global customer relationship management market looks promising with opportunities in the BFSI, retail, healthcare, IT & telecom, discrete manufacturing, and government & education sectors. The global customer relationship management market is expected to reach an estimated $122.4 billion by 2030 with a CAGR of 8.9% from 2024 to 2030. The major drivers for this market are increasing adoption of CRM solutions by small and medium-sized enterprises, growing demand for cloud-based CRM solutions, and rising need for data-driven decision making.

A more than 150-page report is developed to help in your business decisions.

Customer Relationship Management by Segment

The study includes a forecast for the global customer relationship management by solution, enterprise size, application, end use industry, and region.

Customer Relationship Management Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

  • Social Monitoring
  • Social Mapping
  • Social Middleware
  • Social Management
  • Social Measurement

Customer Relationship Management Market by Enterprise Size [Shipment Analysis by Value from 2018 to 2030]:

  • Large Enterprise
  • SME

Customer Relationship Management Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Marketing
  • Sales
  • Customer Support & Service
  • Others

Customer Relationship Management Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Retail
  • Healthcare
  • IT & Telecom
  • Discrete Manufacturing
  • Government & Education
  • Others

Customer Relationship Management Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Customer Relationship Management Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies customer relationship management companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the customer relationship management companies profiled in this report include-

  • Salesforce.com
  • Microsoft
  • SAP
  • Oracle
  • ADOBE
  • SugarCRM
  • Zoho

Customer Relationship Management Market Insights

Lucintel forecasts that large enterprise will remain the larger segment due to the growing need for CRM solutions in these organizations to manage complex customer relationships, automate business processes, and support multiple channels.

North America will remain the largest region due to rapid digitization among various enterprises and presence of key players in the region.

Features of the Global Customer Relationship Management Market

Market Size Estimates: Customer relationship management market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Customer relationship management market size by various segments, such as by solution, enterprise size, application, end use industry, and region in terms of ($B).

Regional Analysis: Customer relationship management market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different solutions, enterprise sizes, applications, end use industries, and regions for the customer relationship management market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the customer relationship management market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the customer relationship management market size?

Answer: The global customer relationship management market is expected to reach an estimated $122.4 billion by 2030.

Q.2 What is the growth forecast for customer relationship management market?

Answer: The global customer relationship management market is expected to grow with a CAGR of 8.9% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the customer relationship management market?

Answer: The major drivers for this market are increasing adoption of CRM solutions by small and medium-sized enterprises, growing demand for cloud-based CRM solutions, and rising need for data-driven decision making.

Q4. What are the major segments for customer relationship management market?

Answer: The future of the customer relationship management market looks promising with opportunities in the BFSI, retail, healthcare, IT & telecom, discrete manufacturing, and government & education sectors.

Q5. Who are the key customer relationship management market companies?

Answer: Some of the key customer relationship management companies are as follows:

  • Salesforce.com
  • Microsoft
  • SAP
  • Oracle
  • ADOBE
  • SugarCRM
  • Zoho

Q6. Which customer relationship management market segment will be the largest in future?

Answer: Lucintel forecasts that large enterprise will remain the larger segment due to the growing need for CRM solutions in these organizations to manage complex customer relationships, automate business processes, and support multiple channels.

Q7. In customer relationship management market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region due to rapid digitization among various enterprises and presence of key players in the region.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the customer relationship management market by solution (social monitoring, social mapping, social middleware, social management, and social measurement), enterprise size (large enterprise and SME), application (marketing, sales, customer support & service, and others), end use industry (BFSI, retail, healthcare, IT & telecom, discrete manufacturing, government & education, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Customer Relationship Management Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Customer Relationship Management Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Customer Relationship Management Market by Solution
    • 3.3.1: Social Monitoring
    • 3.3.2: Social Mapping
    • 3.3.3: Social Middleware
    • 3.3.4: Social Management
    • 3.3.5: Social Measurement
  • 3.4: Global Customer Relationship Management Market by Enterprise Size
    • 3.4.1: Large Enterprise
    • 3.4.2: SME
  • 3.5: Global Customer Relationship Management Market by Application
    • 3.5.1: Marketing
    • 3.5.2: Sales
    • 3.5.3: Customer Support & Service
    • 3.5.4: Others
  • 3.6: Global Customer Relationship Management Market by End Use Industry
    • 3.6.1: BFSI
    • 3.6.2: Retail
    • 3.6.3: Healthcare
    • 3.6.4: IT & Telecom
    • 3.6.5: Discrete Manufacturing
    • 3.6.6: Government & Education
    • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Customer Relationship Management Market by Region
  • 4.2: North American Customer Relationship Management Market
    • 4.2.1: North American Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.2.2: North American Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others
  • 4.3: European Customer Relationship Management Market
    • 4.3.1: European Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.3.2: European Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others
  • 4.4: APAC Customer Relationship Management Market
    • 4.4.1: APAC Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.4.2: APAC Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others
  • 4.5: ROW Customer Relationship Management Market
    • 4.5.1: ROW Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.5.2: ROW Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Customer Relationship Management Market by Solution
    • 6.1.2: Growth Opportunities for the Global Customer Relationship Management Market by Enterprise Size
    • 6.1.3: Growth Opportunities for the Global Customer Relationship Management Market by Application
    • 6.1.4: Growth Opportunities for the Global Customer Relationship Management Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Customer Relationship Management Market by Region
  • 6.2: Emerging Trends in the Global Customer Relationship Management Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Customer Relationship Management Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Customer Relationship Management Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Salesforce.com
  • 7.2: Microsoft
  • 7.3: SAP
  • 7.4: Oracle
  • 7.5: ADOBE
  • 7.6: SugarCRM
  • 7.7: Zoho