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市場調查報告書
商品編碼
1356432

行動互動市場報告：2030 年趨勢、預測與競爭分析

Mobile Engagement Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

移動參與趨勢和預測

預計到 2030 年，全球行動互動市場將達到 883 億美元，2024 年至 2030 年年複合成長率為 35.0%。該市場的主要促進因素是智慧型手機的普及不斷提高以及數位錢包在全球範圍內的日益普及。全球行動互動市場前景廣闊，銀行、金融服務/保險、家電/配件、服裝/鞋類/配件、快速消費品和零售/電子商務市場蘊藏商機。

行動互動市場洞察

Lucintel 預測，由於越來越多的廣告策略將來自不同供應商的產品和服務帶給消費者，推播通知將在預測期內達到最高成長。

零售和電子商務行業將繼續成為該市場的最大細分市場。

由於各種線上零售業務的存在，預計亞太地區在預測期內將出現最高成長。

本報告回答了 11 個關鍵問題：

  • Q.1. 細分市場中最有前途和高成長的機會是什麼？
  • Q.2.哪個細分市場將以更快的速度成長？為什麼？
  • Q.3.您認為哪些地區未來會出現更快的成長？為什麼？
  • Q.4. 影響市場動態的主要要素有哪些？市場的主要挑戰和業務風險是什麼？
  • Q.5. 這個市場的商業風險和競爭威脅是什麼？
  • Q.6.這個市場有哪些新趨勢？為什麼？
  • Q.7.市場客戶需求有何改變？
  • Q.8. 該市場有哪些新發展以及哪些公司處於領先地位？
  • Q.9.這個市場的主要企業有哪些？主要企業採取哪些策略配合措施來發展業務？
  • Q.10. 該市場上的競爭產品有哪些，由於材料或產品替代導致市場佔有率下降的威脅有多大？
  • Q.11.過去年度發生了哪些併購事件，對產業產生了哪些影響？

目錄

第1章 執行摘要

第2章 全球行動互動市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球行動參與市場趨勢（2018-2023）與預測（2024-2030）
  • 全球行動互動市場（按產品分類）
    • 平台
    • 服務
  • 按部署分類的全球行動參與市場
    • 本地
    • 在雲端
  • 按解決方案分類的全球行動參與市場
    • 簡訊和彩信
    • 推播通知
    • 應用程式內訊息傳遞
    • 電子郵件
    • 應用程式/網頁內容
    • 其他
  • 按最終用途產業分類的全球行動互動市場
    • BFSI
    • 電器產品及配件
    • 日常消費品
    • 服裝、鞋類和配件 (AFA)
    • 零售與電子商務
    • 其他

第4章 2018-2030年分地區市場趨勢及預測分析

  • 全球行動互動市場（按地區）
  • 北美行動互動市場
  • 歐洲行動互動市場
  • 亞太地區行動互動市場
  • 其他區域移動參與市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 全球行動參與市場的成長機會（依產品分類）
    • 全球行動參與市場的部署成長機會
    • 按解決方案分類的全球行動參與市場成長機會
    • 按最終用途產業分類的全球行動參與市場成長機會
    • 全球行動互動市場區域成長機會
  • 全球行動互動市場新趨勢
  • 戰略分析
    • 新產品開發
    • 擴大全球行動互動市場的容量
    • 全球行動互動市場的合併、收購與合資企業
    • 認證和許可

第7章 主要企業概況

  • Adobe
  • IBM
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk
簡介目錄

Mobile Engagement Trends and Forecast

The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets. The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030 with a CAGR of 35.0% from 2024 to 2030. The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Engagement by Segment

The study includes a forecast for the global mobile engagement by offering, deployment, solution, end use industry, and region.

Mobile Engagement Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

  • Platform
  • Services

Mobile Engagement Market by Deployment [Shipment Analysis by Value from 2018 to 2030]:

  • On-Premises
  • On-Cloud

Mobile Engagement Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

  • SMS & MMS
  • Push Notification
  • In-App Messaging
  • E-mail
  • App/Web Content
  • Others

Mobile Engagement Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Consumer Electronics and Accessories
  • FMCG
  • Apparel, Footwear, and Accessories (AFA)
  • Retail & Ecommerce
  • Others

Mobile Engagement Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Engagement Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile engagement companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile engagement companies profiled in this report include-

  • Adobe
  • Ibm
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk

Mobile Engagement Market Insights

Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Within this market, retail & ecommerce industry will remain the largest segment.

APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Features of the Global Mobile Engagement Market

Market Size Estimates: Mobile engagement market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Mobile engagement market size by various segments, such as by offering, deployment, solution, end use industry, and region. in terms of value ($B).

Regional Analysis: Mobile engagement market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different offering, deployment, solution, end use industry, and region.s for the mobile engagement market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the mobile engagement market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1. What is the mobile engagement market size?

Answer: The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030.

Q.2. What is the growth forecast for mobile engagement market?

Answer: The global mobile engagement market is expected to grow with a CAGR of 35.0% from 2024 to 2030

Q.3. What are the major drivers influencing the growth of the mobile engagement market?

Answer: The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

Q.4. What are the major segments for mobile engagement market?

Answer: The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets.

Q.5. Who are the key mobile engagement market companies?

Answer: Some of the key mobile engagement companies are as follows:

  • Adobe
  • IBM
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk

Q.6. Which mobile engagement market segment will be the largest in future?

Answer: Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Q.7. In mobile engagement market, which region is expected to be the largest in next 5 years?

Answer: APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Q.8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile engagement market by offering (platform and services), deployment (on-premises and on-cloud), solution (SMS & MMS, push notification, in-app messaging, E-mail, app/web content, and others), end use industry (BFSI, consumer electronics and accessories, FMCG, apparel, footwear, and accessories (AFA), retail & ecommerce, others ), and region. (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Engagement Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Mobile Engagement Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Mobile Engagement Market by Offering
    • 3.3.1: Platform
    • 3.3.2: Services
  • 3.4: Global Mobile Engagement Market by Deployment
    • 3.4.1: On-Premises
    • 3.4.2: On-Cloud
  • 3.5: Global Mobile Engagement Market by Solution
    • 3.5.1: SMS & MMS
    • 3.5.2: Push Notification
    • 3.5.3: In-App Messaging
    • 3.5.4: E-mail
    • 3.5.5: App/Web Content
    • 3.5.6: Others
  • 3.6: Global Mobile Engagement Market by End Use Industry
    • 3.6.1: BFSI
    • 3.6.2: Consumer Electronics and Accessories
    • 3.6.3: FMCG
    • 3.6.4: Apparel, Footwear, and Accessories (AFA)
    • 3.6.5: Retail & Ecommerce
    • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Mobile Engagement Market by Region
  • 4.2: North American Mobile Engagement Market
    • 4.2.1: North American Mobile Engagement Market by Offering: Platform and Services
    • 4.2.4: North American Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.3: European Mobile Engagement Market
    • 4.3.1: European Mobile Engagement Market by Offering: Platform and Services
    • 4.3.2: European Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.4: APAC Mobile Engagement Market
    • 4.4.1: APAC Mobile Engagement Market by Offering: Platform and Services
    • 4.4.2: APAC Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.5: ROW Mobile Engagement Market
    • 4.5.1: ROW Mobile Engagement Market by Offering: Platform and Services
    • 4.5.2: ROW Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Engagement Market by Offering
    • 6.1.2: Growth Opportunities for the Global Mobile Engagement Market by Deployment
    • 6.1.3: Growth Opportunities for the Global Mobile Engagement Market by Solution
    • 6.1.4: Growth Opportunities for the Global Mobile Engagement Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Mobile Engagement Market Region
  • 6.2: Emerging Trends in the Global Mobile Engagement Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Engagement Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Engagement Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Adobe
  • 7.2: IBM
  • 7.3: Key Innovators
  • 7.4: Appboy
  • 7.5: Followanalytics
  • 7.6: Leanplum
  • 7.7: Oracle
  • 7.8: Urban Airship
  • 7.9: Webtrekk