市場調查報告書
商品編碼
1457027
嬰兒食品和飲料市場 - 2024 年至 2029 年預測Kids Food and Beverage Market - Forecasts from 2024 to 2029 |
2022年嬰兒食品和飲料市場價值為1,190.3億美元,將以5.7%的複合年成長率成長,到2029年市場規模將達到1754.07億美元。
嬰兒食品和飲料包括乳製品、食品和飲料、水果和蔬菜、零嘴零食和強化食品等各種深受幼兒歡迎的食品。
透過擴大線上分銷管道來輕鬆獲得食品和飲料,可以輕鬆展示市場上提供的各種食品,預計將成為嬰兒食品和飲料市場的一大亮點。除此之外,強大的廣告、公司在行銷和品牌方面的高投資一直支撐著食品和飲料領域,而這一趨勢預計將持續下去。
幼兒日益成長的健康問題,如肥胖、高血壓和葡萄糖耐受不良,通常與大量攝取垃圾食物有關,預計將阻礙未來幾年的市場成長。然而,該類別營養食品品牌的出現預計將在未來幾年帶來福音和推動力。
儘管幾乎每個地區和商店都有嬰兒食品和飲料,但網路的深入滲透正在進一步推動市場成長。網路購物使顧客可以輕鬆地從各種國內和國際品種中進行選擇。尤其是疫情過後,隨著線上分銷大幅增加以及連網智慧型手機的使用不斷增加,嬰幼兒食品和飲料市場的崛起預計將進一步加速。隨著技術的進步,該公司現在正在開發食品和飲料專用的網站和應用程式,以幫助完成選擇特定類別的繁瑣過程。其中包括 Big Basket、Swiggy Instamart 等著名網站。
由於與高脂肪和高糖的能量密集型食品消費相關的健康問題日益增加,營養食品品牌預計將在未來幾年獲得顯著的市場佔有率。人們健康意識的提高、政府加強為兒童提供健康產品以及識字率的提高預計將顯著推動這一市場,特別是在兒童的免疫力和健康方面。例如,雀巢公司在 2020 年推出了兩款新的植物性飲料,包括 Milo 和 Nesquick Go Vegetal。此外,Eat Well Investment Group 最近決定將其子公司 Amara Organic Foods 擴展到加拿大。這些發展以及專門從事該領域的新公司的出現預計將為嬰兒食品和飲料市場的發展提供光明的前景。
這些公司生產的食品和飲料含有大量砂糖、鹽、飽和脂肪和熱量。它的大量消費與幼兒的有害副作用和疾病直接相關。吃速食的嬰兒比不吃速食的嬰兒脂肪、飽和脂肪、能量、鈉和碳酸飲料的攝取量較高,而牛奶、水果、蔬菜、維生素A和C的攝取量較低。這與肥胖、葡萄糖耐受不良、高血壓、血脂異常症和心臟病的較高風險直接相關。兒童肥胖與成年期過早死亡和殘疾有關,並增加骨折、胰島素抗性和心理後果的風險。根據世界衛生組織(WHO)的資料,自1975年以來,全球肥胖人數增加了兩倍,到2020年,約有3,900萬五歲以下兒童超重或肥胖。由於兒童的健康是家庭的主要優先事項之一,因此這些擔憂和統計數據可能會阻礙未來幾年的市場成長,特別是當父母的核准是兒童食品和飲料市場的關鍵決定因素之一時。由於這些擔憂而增加的政府行動預計也將進一步阻礙市場成長。例如,韓國食品藥物安全部最近決定將《食品》的適用範圍擴大到從外國供應商線上購買的食品,以遏制公共衛生狀況的惡化。
預計北美將成為主要區域市場。
在北美,嬰兒食品和飲料行業由於多種因素而蓬勃發展。家長對健康和保健趨勢的興趣日益濃厚,是推動幼兒健康和平衡解決方案需求的關鍵因素之一。客戶正在尋找砂糖量較低、成分天然且具有額外營養價值的產品,以支持幼兒的整體健康。消費者明顯傾向於購買更健康的產品,這顯示了一場從小就提倡健康生活的社會運動。此外,開發具有嬰兒友善口味和包裝替代品的創新產品對於吸引年輕消費者的興趣和偏好至關重要。
The kids' food and beverages market is evaluated at US$119.03 billion for the year 2022 growing at a CAGR of 5.7% reaching the market size of US$175.407 billion by the year 2029.
Kids' food and beverages include a wide variety of food products like dairy products, beverages, fruits and vegetables, snacks, fortified foods, etc., that are popular among kids.
The easy availability of food and beverages backed up by the growing online distribution channels that easily present the wide variety available in the market is expected to become the major key highlight for the kids' food and beverages market. Besides that, strong advertisements by the companies, and high investment in marketing, and branding have always boosted the food and beverage sector, and the trend is expected to continue further.
The growing health concerns like obesity, hypertension, impaired glucose tolerance, etc., in kids highly associated with the high intake of junk food, are expected to hamper the market's growth in the coming years. However, the emergence of nutritious food brands under the category is expected to benefit and propel in the coming years.
Although kids' food and beverages are readily available in almost every region and every store, the deep penetration of the internet has powered the growth of the market further. Online shopping provides ease to customers to select from a range of domestic and foreign varieties. Online distribution has increased significantly, especially after the pandemic, and with the ever-increasing use of smartphones powered by the internet, the kids' food and beverage market stands are expected to boost further. With the advancement, companies have now developed food and beverage-specific websites and applications to aid the tedious process of selecting a specific category. This includes famous sites like Big Basket, Swiggy Instamart, etc.
With the rising health concerns associated with the intake of energy-dense foods high in fat and sugars, nutritional food brands are expected to gain a significant market share in the coming years. The growing health awareness among the people, the increasing government initiatives to feed healthy products to children, and the growing literacy rate are expected to provide a significant push to this market, especially when it comes to child immunity and health. For instance, Nestle S.A. launched two new plant-based beverages in 2020, including Milo and Nesquick Go Vegetal are made from 100% natural ingredients and have low sugar content. Besides, Eat Well Investment Group Inc. has recently decided to expand one of its companies Amara Organic Foods, to Canada. These developments and the emergence of new companies specially devoted to the sector hold a bright perspective time for developing the kids' food and beverage market.
Food and beverages manufactured by the companies contain high proportions of sugar, salt, saturated fat, and calories. Its high consumption is directly linked to harmful side effects and diseases in kids. Kids who consume fast foods have a higher intake of fat, saturated fat, energy, sodium, and carbonated soft drinks, and a lower intake of milk, fruits, vegetables, and vitamins A and C than those who do not eat fast food. This is directly linked to the high prevalence of obesity, impaired glucose tolerance, hypertension, dyslipidemia, and a high risk of heart disease. Childhood obesity is associated with premature death and disability in adulthood, along with the increased risk of fractures, insulin resistance, and psychological effects. According to World Health Organization data, worldwide obesity has tripled since 1975, and in 2020 around 39 million children under the age of 5 were overweight or obese. Since child health is one of the major priorities in families, these concerns and statistics are expected to hamper the market's growth in the coming years, especially when parental approval is one of the major deciding factors in the kids' food and beverage market. The growing government actions due to these concerns are expected to hamper the market growth further. For instance, The South Korean Ministry of Food and Drug Safety has recently decided to expand its Food Sanitation Act to the food products purchased online from foreign contractors to check deteriorating public health.
North America is anticipated to be the major regional market.
In North America, the kids' food and beverage industry is growing rapidly due to several factors. Parents' growing interest in health and wellness trends is one of the main factors fueling this need for healthy, well-balanced solutions for kids. Customers are searching for products with reduced sugar content, natural ingredients, and additional nutritional benefits to support the overall wellness of their children. There is a clear market trend in consumer preferences for healthier products, which points to a broader societal movement to promote healthy living from an early age. Additionally, developing innovative products with kid-friendly flavors and packaging alternatives is crucial to capturing the interest and taste preferences of younger consumers.