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市場調查報告書
商品編碼
1456964

全球信標市場：2024年至2029年預測

Global Beacon Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 124 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2022年信標市值為40.01億美元，複合年成長率為11.82%，到2029年市場規模將達到87.44億美元。

信標是小型、廉價的設備，使用藍牙低功耗 (BLE) 來廣播藍牙低功耗訊號或藍牙智慧訊號。行動裝置上的相容應用程式可以偵聽來自鄰近信標的訊號，並透過應用程式觸發一系列體驗，例如發送促銷通知、影片和 URL 表單。此外，信標技術比其他地理定位方法具有精度高、電池消耗低、無需網際網路連接等優勢，因此被廣泛應用於零售、醫療保健、旅行旅遊、教育等行業。推動市場的主要趨勢之一是採用藍牙智慧技術、循環技術和基於人工智慧的OTA（無線）技術。這項技術擴大被企業採用，以提高其在市場上的影響力。

企業增加對鄰近行銷的投資正在推動信標市場的成長。例如，伊斯坦堡的 15 家麥當勞店採用了新的鄰近行銷策略，利用信標幫助速食連鎖店改善客戶關係並促銷新的咖啡口味飲料系列。監控員工、管理資產、確保安全和最佳化資源的需求也促進了市場的成長。包括 Apple Inc. 和 Google LLC 在內的幾家公司正在開發先進的信標通訊協定，分別稱為 iBeacon 和 Eddystone。

市場促進因素：

  • 融合先進通訊技術

有多個因素正在推動信標市場的成長，包括藍牙、Wi-Fi、NFC（近場通訊）和 RFID（無線射頻識別）等先進通訊技術的日益採用和普及。在預測期內，使用藍牙 5.2、藍牙 5 和藍牙 4 的信標設備的需求預計將增加，包括運輸、物流和娛樂在內的所有領域的需求都會增加。藍牙技術已成為全球信標市場的主要推動者。大公司對科技的關注也促進了擴張。例如，GE 和沃爾瑪合作推出了一項使用 iBeacon 技術的獨特試驗。零售商使用 GE 燈泡來展示信標技術，並向顧客提供有關優惠和折扣的推播通知。受歡迎的便利商店集團 Nisa 啟動了一項使用 iBeacon 技術的試點計畫。信標連接到購物車和手推車上，並與安裝在天花板上的感測器一起追蹤消費者在商店內的活動。美國第二大百貨商店 Target 已開始在其 50 家商店測試信標技術。

  • 正在進行的智慧城市計劃

各個中央和州政府在智慧城市計劃中使用信標，透過增加與鄰近區域內用戶的互動來增強基礎設施資產的安全性。阿姆斯特丹的 iBeacon Living Lab 是智慧城市技術的一個例子。這個物聯網試驗場是一個大規模、公共、開放的測試床，為開發人員提供了一個部署大量 iBeacons 並產生可操作的開放資料的平台。 RLSB（皇家倫敦盲人協會）的智慧型手機應用程式 Wayfindr 旨在改變殘障人士的出行方式。該應用程式使用信標技術來追蹤您的位置，並根據您的位置提供基於語音的方向和建議。

市場限制因素：

  • 隱私和安全問題預計將阻礙市場。

市場受到與無線網路和物聯網 (IoT) 相關的資料安全問題的限制。透過使用信標技術，資訊直接傳輸到相關的行動應用程式，該應用程式儲存您的所有個人資訊。此外，透過物聯網設備針對企業的網路安全威脅數量不斷增加，預計也將阻礙預測期內信標市場的成長。

北美信標市場預計將顯著成長。

推動北美信標市場的因素有很多，考慮到信標技術在各個領域的廣泛採用，這並不奇怪。信標對於零售業的近距離行銷至關重要。機場和零售商場等場所需要無縫室內導航和尋路，因此引入了信標技術來提供即時位置資訊。此外，隨著人們對物聯網和智慧城市發展的興趣日益濃厚，信標也被用於停車管理、城市規劃和公共運輸。信標可以與穿戴式裝置和行動應用程式整合，透過提供定位服務和內容來提高用戶參與度。信標在醫療產業中用於資產追蹤，提高醫療保健組織的業務效率。

主要進展：

  • 2022 年 6 月，超低成本、低功耗藍牙感測器 NanoBeacon晶片系統(SoC) 技術開發人員 InPlay 和基於射頻 (RF) 的無線功率傳輸技術先驅 Powercast Corporation，宣布我們共同建立了一個平台，用於設計遠距、無線、免電池、免維護的物聯網 (IoT) 感測器系統，可輕鬆部署用於零售、醫療、倉庫和工業IoT市場的監控。
  • 2021 年 5 月，NetAlly 宣布發布具有藍牙和 BLE（藍牙低功耗）網站勘察功能的 EtherScope nXG v1.5 軟體，作為 AirMapper™ 網站勘察生態系統產品的一部分。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • CXO觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章全球信標市場：依技術分類

  • 介紹
  • Bluetooth
  • Wi-Fi
  • 超音波
  • 其他

第6章 全球信標市場：依最終使用者產業分類

  • 介紹
  • 零售
  • 款待
  • 醫療保健
  • 英國
  • 其他

第7章全球信標市場：按地區

  • 介紹
  • 北美洲
  • 南美洲
  • 歐洲
  • 中東/非洲
  • 亞太地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • BlueCats
  • Estimote, Inc.
  • Glimworm Beacons
  • Gimbal, Inc.（The Mobile Majority）
  • Kontakt
  • Signal360
  • Kartographers Technologies Pvt. Ltd.
  • Verve Wireless, Inc.（Media and Games Invest）
  • G24 Power, Ltd.
  • MokoSmart
簡介目錄
Product Code: KSI061611702

The global beacon market is evaluated at US$4.001 billion for the year 2022 growing at a CAGR of 11.82% reaching the market size of US$8.744 billion by the year 2029.

Beacons are small, inexpensive devices that broadcast Bluetooth low-energy signals or Bluetooth smart signals, using Bluetooth Low Energy (BLE). Compatible apps on mobile devices can listen to signals from adjacent beacons and trigger a series of experiences, including sending a promotional notification, video, URL form, and others, via the app. Additionally, beacon technology is widely used in a wide variety of industries, such as retail, healthcare, travel and tourism, and education due to its advantages such as superior accuracy in comparison with other geolocation methods, low battery consumption, and not requiring an internet connection, among others. One of the key market trends gaining traction is the adoption of Bluetooth smart technology, loop technology, and over-the-air (OTA) technology based on artificial intelligence. The technology is increasingly being adopted by companies to enhance their market presence.

An increase in investment in proximity marketing by the enterprises is fuelling the global beacon market growth. For example, a new proximity marketing strategy via beacons at 15 McDonald's outlets in Istanbul was used by the fast-food chain to improve its customer relationship and promote a new coffee-flavored drink line. The need for monitoring employees, managing assets, ensuring safety, and optimizing resources are also contributing to the market's growth. Several companies have developed advanced beacon protocols including Apple Inc. and Google LLC, which are called iBeacon and Eddystone, respectively.

MARKET DRIVERS:

  • Integration of advanced communication technologies

Several factors are driving the beacon market growth such as the rising adoption and popularity of advanced communication technologies such as Bluetooth, Wi-Fi, NFC (near-field communication), RFID (radio-frequency identification), and others. The increasing demand for beacon-enabled devices utilizing Bluetooth 5.2, Bluetooth 5, and Bluetooth 4 in all sectors including transportation, logistics, entertainment, and more, is expected to boost their adoption during the projected period. Bluetooth technology has become a key enabler of the beacon market globally. The focus of major enterprises on this technology is also aiding in its expansion. E.g., GE and Walmart have partnered to launch a unique trial using the iBeacon technology. The retailer used GE light bulbs to display beacon technology and provide customers with push notifications of special deals and discounts. Nisa, a popular convenience store group, has launched a pilot program using iBeacon technology. Beacons are attached to shopping carts and baskets to track shoppers' movements around the store in conjunction with sensors installed on the ceiling. The US's second-largest general merchandise retailer, Target, has started testing beacon technology across 50 of its stores.

  • Ongoing Smart City Projects

Beacons are being used in smart city projects by different central and state governments to enhance the security of infrastructure assets by enabling increased interaction with users within their proximity zone. As smart cities continue to grow globally, beacons are expected to see increased deployment during the forecast period. iBeacon Living Lab in Amsterdam is an example of smart city technology. The IoT testing ground is a large, public, and open testbed that offers a large number of iBeacons installations and developer-friendly platforms that generate actionable, open data. RLSB's (Royal London Society for the Blind) Wayfindr, a smartphone app, aims to change the way impairments navigate the world. The application uses beacon technology to track a user's location and offer him/her audio-based directions and advice based on the location.

MARKET RESTRAINTS:

  • Privacy and Security issues are anticipated to hamper the market.

The market is constrained by data security concerns related to wireless networks and the Internet of Things (IoT). By using beacon technology, information is transmitted directly to the relevant mobile application, which then stores all of the user's personal information. Also, the increasing cybersecurity threats targeting businesses through IoT devices are expected to hinder the beacon market growth during the forecast period.

The North American beacon market is anticipated to grow significantly.

Several factors are driving the beacon market in North America, which is not surprising given how widely beacon technology is being adopted by a variety of sectors. Beacons are essential to proximity marketing in the retail industry since they offer tailored incentives and improve the whole shopping experience. The incorporation of beacon technology, which provides real-time location-based information, has been motivated by the need for seamless indoor navigation and wayfinding in locations such as airports and retail malls. Beacons are also used in parking control, urban planning, and public transit because of the growing interest in IoT and smart city development. Beacons are integrated with wearables and mobile apps to improve user engagement by providing location-specific services and content. Beacons are used in the healthcare industry for asset tracking, which increases operational effectiveness in healthcare institutions.

Key Developments:

  • In June 2022, InPlay, the creator of the ultra-low-cost, low-power, bluetooth sensor NanoBeacon system-on-chip (SoC) technology, and Powercast Corporation, the pioneer in radio-frequency (RF)-based over-the-air wireless power technology, have joined forces to create a platform for designing long-range, wireless, battery-free, and maintenance-free Internet of Things (IoT) sensor systems that can be readily deployed for monitoring in the retail, medical, warehousing, and industrial IoT markets.
  • In May 2021, as part of its AirMapperTM Site Survey Ecosystem of products, NetAlly announced the release of the EtherScope nXG v1.5 software with Bluetooth and BLE (Bluetooth Low Energy) site survey functionality.

Segmentation:

By Technology

  • Bluetooth
  • Wi-Fi
  • Ultrasound
  • Others

By End-User Industry

  • Retail
  • Hospitality
  • Healthcare
  • BFSI
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • Others
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Japan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL BEACON MARKET, BY TECHNOLOGY

  • 5.1. Introduction
  • 5.2. Bluetooth
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Wi-Fi
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Ultrasound
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Others
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness

6. GLOBAL BEACON MARKET, BY END-USER INDUSTRY

  • 6.1. Introduction
  • 6.2. Retail
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Hospitality
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Healthcare
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. BFSI
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness
  • 6.6. Others
    • 6.6.1. Market Trends and Opportunities
    • 6.6.2. Growth Prospects
    • 6.6.3. Geographic Lucrativeness

7. GLOBAL BEACON MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Technology
    • 7.2.2. By End-User Industry
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Technology
    • 7.3.2. By End-User Industry
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Technology
    • 7.4.2. By End-User Industry
    • 7.4.3. By Country
      • 7.4.3.1. Germany
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. France
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. United Kingdom
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Technology
    • 7.5.2. By End-User Industry
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Technology
    • 7.6.2. By End-User Industry
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. India
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. South Korea
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. Taiwan
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Thailand
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Indonesia
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Japan
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects
      • 7.6.3.8. Others
        • 7.6.3.8.1. Market Trends and Opportunities
        • 7.6.3.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. BlueCats
  • 9.2. Estimote, Inc.
  • 9.3. Glimworm Beacons
  • 9.4. Gimbal, Inc. (The Mobile Majority)
  • 9.5. Kontakt
  • 9.6. Signal360
  • 9.7. Kartographers Technologies Pvt. Ltd.
  • 9.8. Verve Wireless, Inc. (Media and Games Invest)
  • 9.9. G24 Power, Ltd.
  • 9.10. MokoSmart