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市場調查報告書
商品編碼
1456932

電子煙市場 - 2024年至2029年預測

E-Cigarettes Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2022年電子煙市場規模為183.26億美元，複合年成長率為15.06%，2029年市場規模將達489.16億美元。

電子煙是電池供電的電子煙，比一般香菸危害更小。電子煙，俗稱電子煙器、電子煙、VAPE煙管、電子煙，主要由加熱線圈、電池、煙彈三個部分組成。這些元件有助於提供使用者液化尼古丁和調味液體。由於人們越來越了解傳統菸草的負面影響，電子煙越來越受歡迎，尤其是在年輕人和青少年中。

由於電池壽命的延長和口味的多樣性，需求增加

多種口味可供選擇，包括薄荷醇、煙草和水果，吸引了許多顧客。這些香料在電子煙中使用時會散發出香氣。根據2021年全國青少年菸草調查（NYTS），85%的年輕電子煙使用者表示消費調味產品，其中水果、糖果/甜點/其他糖果零食、薄荷糖和薄荷醇最受歡迎。此外，這些設備成本效益的提高預計將在預測期內增強客戶接受度並推動市場成長。此外，美國食品藥物管理局於 2021 年 10 月宣布核准銷售三種新型菸草產品，FDA 透過上市前菸草產品申請（PMTA）途徑核准了一系列電子尼古丁輸送系統（ENDS）產品。種情況的第一例。這些支持電子煙的法規預計將推動市場發展。

人們越來越認知到電子煙比傳統香煙更安全。

各家公司不斷開拓新產品，可望加速電子煙市場的擴張。例如，根據全國青少年菸草調查（NYTS）的數據，2021年上半年約有200萬名國中生和高中生（其中11.3%是高中生）報告使用電子煙。此外，製造商還提供溫度控制和尼古丁劑量等客製化選項，預計這將增加需求。

近年來，公司致力於提高人們對電子煙的認知，尤其是成年吸菸者的認知。預計在預測期內，此類行銷舉措將支持領先品牌的市場擴張。此外，隨著世界各地注重健康的消費者數量不斷增加，主要企業正在採用各種技術，透過提供技術先進的新產品來吸引客戶。

按產品來看，可充電類別預計將佔據最大的市場佔有率。

可充電設備可能會變得更受歡迎，因為它們更便宜並且不需要重新購買墨盒等消耗品。製作電子煙油的客戶無需購買預裝煙彈。可使用USB連接埠充電且煙霧較少的可充電電子煙也受到幾個主要國家年輕人的歡迎。

在成年吸菸者中，調味捲菸預計將佔據市場佔有率。

菸草味電子煙油提高了菸草產品的偏好，同時減少了其負面影響，使它們對新用戶更具吸引力和易於使用。另一方面，調味品擴大被年輕人使用。水果、糖果/甜點/其他甜食、薄荷和薄荷醇是青少年電子煙使用者中最受歡迎的口味，85%的人使用調味產品。根據 NYTS 的報告，30% 的食用過調味電子煙的高中生使用的是薄荷醇口味的產品。

從分銷管道來看，線下市場預計將佔據最大佔有率。

傳統上，電子煙在電子菸商店和加油站等商店出售。客戶可以在這些地點選擇各種設備和電子液體。此外，顧客在做出購買選擇之前可以測試和試用這些設備的商店可能會推動預測期內的零售成長。此外，預計網際網路領域在預測期內將以高成長率成長。人們在網路上購買電子煙和電子煙是因為網路市場在成本競爭、便利性和獲得更多商品選擇方面具有優勢。

預計北美在預測期內將出現高速成長。

年輕人參與消費這些物品正在增加需求。例如，在美國，年輕人是電子煙的主要使用者。至2023年，電子煙產品將佔國中生和高中生（213萬人）所使用的所有菸草產品的7.7%。其次是香菸（1.6%）、雪茄（1.6%）和尼古丁袋（1.5%）。電子煙佔菸草產品的大部分。目前美國市場上有超過3000種電子煙，並且每年都會增加新的口味。在北美市場，電子煙與時尚結合，進一步拉動了電子煙的需求。

市場大幅上漲

  • 2023年6月，VAPE公司NJOY Holdings, Inc.被Altria Group, Inc.收購。該業務將以奧馳亞旗下子公司 NJOY, LLC (NJOY) 的名義銷售 NJOY 的電子煙產品。
  • 2022年6月，Supreme同意收購電子煙公司Liberty Flights Holdings，交易價值1475萬英鎊。作為收購的一部分，將支付 775 萬英鎊的初始對價、200 萬英鎊的遞延對價以及最多 500 萬英鎊的與業績相關的盈利。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • CXO觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章電子煙市場：分產品

  • 介紹
  • 模組化電子煙
  • 可充電電子煙
  • 新一代電子煙
  • 免洗電子煙

第6章 電子煙市場：依口味

  • 介紹
  • 菸草
  • 薄荷
  • 薄荷醇
  • 其他

第7章電子煙市場：依通路分類

  • 介紹
  • 線上
  • 離線

第8章電子煙市場：按地區

  • 介紹
  • 美洲
  • 歐洲
  • 中東/非洲
  • 亞太地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Philip Morris International Inc.
  • Altria Group Inc.（JUUL Labs）
  • British American Tobacco PLC（Reynolds American Inc.）
  • Japan Tobacco, Inc.
  • Imperial Tobacco Group
  • Altria Group（NJOY Inc.）
  • ITC Limited
  • J WELL France
簡介目錄
Product Code: KSI061610021

The E-cigarettes market is evaluated at US$18.326 billion for the year 2022 growing at a CAGR of 15.06% reaching the market size of US$48.916 billion by the year 2029.

E-cigarettes are battery-operated electronic cigarettes that are less hazardous than regular cigarettes. Electronic cigarettes, commonly known as e-vaping devices, e-cigs, vape pipes, and electronic cigarettes, are made up of three primary parts: a heating coil, a battery, and an e-liquid cartridge. These elements assist in delivering liquefied nicotine or flavoured fluids to users. Due to growing knowledge of the adverse effects of traditional tobacco-based cigarettes, e-cigarettes are gaining popularity, particularly among young adults and adolescents.

Increased demand due to improved terms of battery life and flavour variety

A wide selection of flavours, such as menthol, tobacco, and fruits, are also available on the market, appealing to a large number of customers. These flavours emit aromas when it is used in an e-cigarette. Flavoured products continue to drive child usage; according to the 2021 National Young Tobacco Survey (NYTS), 85 percent of young e-cigarette users report consuming flavoured products, especially fruit, candy/desserts/other sweets, mint, and menthol being the most popular flavours. Furthermore, the increasing cost-effectiveness of these devices has enhanced customer acceptance, which is expected to drive market growth during the forecast period. Furthermore, the US Food and Drug Administration announced in October 2021 that it had approved the selling of three new tobacco products, marking the first time the FDA had approved a set of electronic nicotine delivery system (ENDS) products through the Premarket Tobacco Product Application (PMTA) pathway. The market will be driven by such regulations in support of e-cigarettes.

The rising awareness of e-cigarettes as they are safer than traditional cigarettes

It is anticipated that the continuous advancement in new product development by companies will accelerate the market expansion of electronic cigarettes. For example, the National Youth Tobacco Survey (NYTS) indicates that in the first half of 2021, about 2 million middle and high school students-including 11.3 percent of high school students-reported using e-cigarettes. Demand for the product is also anticipated to increase due to the manufacturer's customization options, which include temperature control and nicotine dosage.

Companies have focused on increasing awareness of electronic cigarettes, particularly among adult smokers, in recent years. Leading brands' market expansion is projected to be aided by such marketing initiatives over the forecast period. Furthermore, with the rising number of health-conscious consumers around the world, prominent players are employing a variety of techniques to attract customers' attention by offering new technologically advanced products.

The rechargeable category is expected to have the largest market share by product.

Rechargeable e-cigarettes are likely to become more popular as they are less expensive and eliminate the need to repurchase consumables like cartridges. Customers who make their e-liquid do not need to buy pre-filled cartridges. Rechargeable e-cigarettes, which emit minimal smoke and can be charged using a USB port, are also gaining popularity among adolescents in several significant countries.

Tobacco is expected to have a significant market share among adult smokers based on flavour.

Tobacco-flavoured e-liquid improves the taste of tobacco products while reducing their negative effects, making them more appealing and available to new users. Flavoured items, on the other hand, are driving youth usage. Fruit, candy/desserts/other sweets, mint, and menthol are the most popular flavours among youth e-cigarette users, with 85 percent of them using flavoured products. According to the NYTS report, 30% of high schoolers who reported consuming flavoured e-cigarettes used menthol-flavoured products.

By distribution channel, the offline segment is anticipated to have the largest proportion of the market.

Previously, e-cigarettes were sold in stores like vape shops & gas stations. Customers could choose from a broad variety of devices & e-liquids at these locations. Additionally, shops that allow customers to test and try out these devices before making a purchase choice are likely to promote retail store growth throughout the forecast period. Furthermore, over the projected period, the internet segment is expected to grow at a high rate. People buy e-cigarettes and vapes online because of the advantages of internet marketplaces in terms of competitive cost, convenience, and access to a greater choice of items.

North America is expected to grow at a high rate during the forecast period.

Youth involvement in the consumption of these items has increased demand. In the United States, for example, youngsters are the primary users of e-cigarettes. In 2023, e-cigarette products accounted for 7.7% of all tobacco products used by middle and high school students (2.13 million). Cigarettes, pipe tobacco, nicotine pouches, smokeless tobacco, other oral nicotine products, hookahs, heated tobacco products, and cigarettes (1.6%), cigars (1.6%), and nicotine pouches (1.5%) were the next most popular products among these students. E-cigarettes account for most tobacco products; there are currently over 3,000 e-cigarette varieties available in the US marketplace, with new tastes being added every year. In the North American market, the link of e-cigarettes with fashion appeal boosts e-cigarette demand further.

Market key launches

  • In June 2023, the vaping company NJOY Holdings, Inc. was acquired by Altria Group, Inc. The business will sell NJOY e-vapor goods under the name NJOY, LLC (NJOY), a division of Altria. Furthermore, Altria Group Distribution Company will handle the distribution of NJOY's products.
  • In June 2022, in a deal valued at GBP 14.75 million, Supreme agreed to purchase the vaping company Liberty Flights Holdings. Initial consideration of GBP 7.75 million, deferred consideration of GBP 2 million, and performance-related earn-out payments of up to GBP 5 million will all be paid as part of the acquisition.

Segmentation:

By Product

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

By Flavour

  • Tobacco
  • Mint
  • Menthol
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Chile
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Others
  • Middle East and Africa
  • Egypt
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • Indonesia
  • Philippines
  • Vietnam
  • Malaysia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. E-CIGARETTES MARKET, BY PRODUCT

  • 5.1. Introduction
  • 5.2. Modular E-Cigarette
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Rechargeable E-Cigarette
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Next-Generation E-Cigarette
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Disposable E-Cigarette
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness

6. E-CIGARETTES MARKET, BY FLAVOUR

  • 6.1. Introduction
  • 6.2. Tobacco
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Mint
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Menthol
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Others
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness

7. E-CIGARETTES MARKET, BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness
  • 7.3. Offline
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness

8. E-CIGARETTES MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. Americas
    • 8.2.1. By Product
    • 8.2.2. By Flavour
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Chile
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
      • 8.2.4.4. Others
        • 8.2.4.4.1. Market Trends and Opportunities
        • 8.2.4.4.2. Growth Prospects
  • 8.3. Europe
    • 8.3.1. By Product
    • 8.3.2. By Flavour
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. United Kingdom
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Germany
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. France
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
      • 8.3.4.4. Others
        • 8.3.4.4.1. Market Trends and Opportunities
        • 8.3.4.4.2. Growth Prospects
  • 8.4. Middle East and Africa
    • 8.4.1. By Product
    • 8.4.2. By Flavour
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. Egypt
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. UAE
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. Others
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
  • 8.5. Asia Pacific
    • 8.5.1. By Product
    • 8.5.2. By Flavour
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. China
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. Japan
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Indonesia
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
      • 8.5.4.4. Philippines
        • 8.5.4.4.1. Market Trends and Opportunities
        • 8.5.4.4.2. Growth Prospects
      • 8.5.4.5. Vietnam
        • 8.5.4.5.1. Market Trends and Opportunities
        • 8.5.4.5.2. Growth Prospects
      • 8.5.4.6. Malaysia
        • 8.5.4.6.1. Market Trends and Opportunities
        • 8.5.4.6.2. Growth Prospects
      • 8.5.4.7. Others
        • 8.5.4.7.1. Market Trends and Opportunities
        • 8.5.4.7.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Philip Morris International Inc.
  • 10.2. Altria Group Inc. (JUUL Labs)
  • 10.3. British American Tobacco PLC (Reynolds American Inc.)
  • 10.4. Japan Tobacco, Inc.
  • 10.5. Imperial Tobacco Group
  • 10.6. Altria Group (NJOY Inc.)
  • 10.7. ITC Limited
  • 10.8. J WELL France