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全球雲計算市場 - 2023 年至 2028 年預測
市場調查報告書
商品編碼
1302958

全球雲計算市場 - 2023 年至 2028 年預測

Global Cloud Computing Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 135 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2021年雲計算市場規模為4,288.44億美元，預計2028年將達到12,354.80億美元，複合年增長率為16.32%。

雲計算是指對計算機資源的持續使用，例如程序、服務器（物理和虛擬）、數據存儲、開發工具和網絡功能，這些資源位於遠程數據中心並由雲服務提供商管理。這些資源由 CSP 提供，按月付費或按使用量計費。人工智能 (AI) 和機器學習等新興技術使企業能夠利用這些技術並推動雲擴展。COVID-19 大流行已成為全球經濟的主要威脅。受疫情影響，企業迫使員工選擇遠程辦公，預計這種趨勢還將持續一段時間。雲計算可以幫助企業克服因封鎖、在家工作、社交隔離和其他市場規定而造成的業務連續性障礙。

推動雲計算市場需求的趨勢包括人工智能（AI）的增長趨勢以及OTT平台和應用程序的激增。

由於雲計算中人工智能和機器學習等尖端創新技術的日益普及和快速採用，雲計算行業正在不斷擴大。推動雲計算市場增長的一些最重要方面包括客戶滿意度的日益重要、控制運營成本的需求不斷增長以及控制資本支出的需求不斷增長。過去幾年，對雲計算市場增長做出重大貢獻的主要因素包括對Prime Video、Netflix和Hotstar等各種OTT平台的需求不斷增長，以及MS Teams、Zoom、Zoho和Skype等在線增長更多地採用通訊工具。快速的數位化迫使企業對其基礎設施環境進行升級和現代化，以變得更具成本效益和適應性。此外，在預測期內，用於建設可靠通信和 IT 基礎設施的支出預計將增加，進一步推動雲計算市場的擴張。

網絡攻擊的威脅日益增長

隨著數位技術的加速採用，網絡攻擊的威脅顯著增加。網絡安全和數據隱私是雲計算服務市場參與者和消費者的關鍵問題。企業和客戶因網絡攻擊而遭受大規模的財務和非財務損失。結果，服務提供商被迫承擔維護更高安全性的成本。此外，由於初始資本成本高昂，許多中小型企業迴避基於雲的服務。

市場趨勢：

  • 2022 年 9 月，科技巨頭 Google LLC 為其數據雲引入了新的數據和分析功能，並在其虛擬用戶大會上預覽了一套新的和升級的工具。BigLake 和 Analytics Hub（預覽版）的全面發布，以及 Log Analytics 到 Cloud Logging（預覽版）的添加，都是宣布的一些新工具。
  • 2020年9月，Accenture宣布將在三年內投資30億美元推出Accenture Cloud。Accenture Cloud幫助各行業的客戶快速轉型為雲優先業務，加速數位化轉型，並大規模、快速地創造更多價值。全球最大的雲提供商將Accenture視為其頂級合作夥伴之一。Accenture的領導地位從軟件即服務（SaaS）延伸到通過業務智能平台服務提供的遷移、基礎設施和應用程序雲服務，雲收入約為110億美元（美國每人約為34美元）。
  • 2020 年 1 月，IBM 宣布與 Watson 一起發布 Advertising Accelerator。這款首款上市產品使用人工智能 (AI) 來預測創意組件的理想組合，從而提高特定受眾的參與度和轉化率。IBM 的預測解決方案使用 Watson 來製定營銷策略，旨在了解和吸引客戶，同時解決定位和個性化等業務問題。IBM Advertising Accelerator with Watson 讓廣告商能夠輕鬆訪問 AI，以幫助加速預測模型、提高創意績效和受眾發現，並提供可行的見解。廣告商可以利用這一新解決方案的持續學習和預測技能，更好地了解受眾人口統計數據和偏好，從而影響未來的媒體規劃。

預計製造業將成為預測期內機遇最大的類別。由於實時可見性和無縫數據管理等雲服務的優勢，該行業預計將成為主要用戶。雲服務模式通過融合大數據、機器學習、人工智能、物聯網和大數據分析等前沿技術，使製造業受益。製造業利用雲服務進行數據存儲、供應鏈管理和企業資產組織的增加預計將在整個預測期內推動該細分市場的增長。

BFSI 行業在成本控制、靈活性、加速創新和增強客戶互動方面受益於雲計算。此外，BFSI 細分市場的擴張正在推動雲服務在存儲和管理消費者相關數據方面的使用不斷增加。數位錢包、支付網關、在線匯款和統一用戶體驗預計很快將在 BFSI 領域變得重要，並可能對雲計算市場的擴張產生重大影響。

在雲計算領域，北美地區預計將佔據最高的市場份額。

北美是最早引入人工智能、VR/AR、ML、大數據分析和物聯網等尖端技術的國家之一。雲計算服務的引入源於北美公司越來越注重引入尖端數位技術以改善運營和降低成本。IBM、Oracle、Google、Apple等IT巨頭正在推動雲計算業務在北美的擴張。該地區的製造業、醫療保健和其他重要行業都迅速採用了雲計算技術，對這些服務產生了巨大的需求。ICT 服務的便捷可用性和積極的政府舉措為雲計算市場的擴張做出了重大貢獻。

目錄

第 1 章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年的時間表

第二章研究方法論

  • 調查數據
  • 調查過程

第三章執行摘要

  • 調查亮點

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 新進入者的威脅
    • 行業內競爭對手之間的敵意
  • 行業價值鏈分析

5.按類型劃分的雲計算市場

  • 介紹
  • 私人的
  • 私人的
  • 雜交種

6.按服務劃分的雲計算市場

  • 介紹
  • 即服務
  • 軟件即服務
  • 即服務即服務

第七章雲計算市場：按組織規模

  • 介紹
  • 大公司
  • 中小企業

第八章雲計算市場：按行業分類

  • 介紹
  • 通訊/科技
  • BSFI
  • 製造業
  • 醫療保健
  • 政府
  • 其他

第九章雲計算市場：按地區

  • 介紹
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙特阿拉伯
    • 以色列
    • 阿拉伯聯合酋長國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 泰國
    • 印度尼西亞
    • 台灣
    • 其他

第十章競爭格局與分析

  • 主要公司及戰略分析
  • 初創企業和市場盈利能力
  • 合併、收購、協議與合作
  • 供應商競爭力矩陣

第十一章公司簡介

  • Adobe Inc.
  • Amazon Web Services, Inc.
  • Google LLC
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • SAP SE
簡介目錄
Product Code: KSI061615537

The global cloud computing market was valued at US$428.844 billion in 2021 and is expected to grow at a CAGR of 16.32% to reach US$1,235.408 billion by 2028.

Cloud computing is constantly using computer resources housed in a distant data center and controlled by a cloud services provider, such as programs, servers (both physical and virtual), data storage, development tools, networking capabilities, and more. These materials are made available by the CSP for a monthly subscription fee, or they are billed based on consumption. Emerging technologies like artificial intelligence (AI) and machine learning allow businesses to use such technologies, which promotes cloud expansion. The COVID-19 pandemic has emerged as a major threat to the world economy. Because of the pandemic, companies have allowed their employees to choose remote work, and this trend is anticipated to last for a while. Cloud computing can assist businesses in overcoming the obstacles to company continuity posed by lockdowns, work-from-home, social isolation, and other market mandates.

Factors driving the demand for the cloud computing market include the rising trend of Artificial Intelligence (AI) and surge in OTT platforms and applications.

The cloud computing industry is expanding because of the increased popularity of cutting-edge innovative technologies like artificial intelligence and machine learning and their quick adoption in cloud computing. Some of the most significant aspects that are considerably fuelling the growth of the cloud computing market include the increasing importance of customer satisfaction, the growing demand for controlling operating costs, and the rising need for controlling capital expenditure. The primary factors that have contributed significantly to the growth of the cloud computing market over the past few years include the increasing demand for various OTT platforms like Prime Video, Netflix, Hotstar, and so on, as well as the increased adoption of online communication tools like MS Teams, Zoom, Zoho and Skype. Companies have been forced by rapid digitization to upgrade and modernize their infrastructural landscape to increase cost-effectiveness and adaptability. Additionally, it is anticipated that during the forecast period, growing expenditures in the construction of reliable telecom and IT infrastructure will further fuel the expansion of the cloud computing market.

The increasing threat of cyberattacks

The threat of cyberattacks has grown significantly as digital technologies are being adopted at an increasing rate. Cybersecurity and data privacy are significant problems forh market participants and consumers of cloud computing services. Businesses and customers have experienced large-scale financial and non-financial damages because of cyberattacks. As a result, the service providers must cover the cost of maintaining higher security. Additionally, many small and medium-sized businesses are discouraged from using cloud-based services due to the significant initial capital costs.

Market Developments:

  • In September 2022, the tech giant Google LLC introduced new data and analytics capabilities for its data cloud to preview a series of new and upgraded tools during the company's virtual user conference. The general availability of BigLake and Analytics Hub, both of which were in preview, and the addition of Log Analytics in Cloud Logging, which is now in preview, are among the new tools announced.
  • In September 2020, Accenture announced the launch of Accenture Cloud, a US$3 billion investment spread over three years. It will assist clients across all industries quickly transform into "cloud first" businesses and accelerate their digital transformation to generate higher value at scale and speed. The world's largest cloud providers consider Accenture one of their top partners. Accenture's leadership extends from Software as a Service, provided through the business' Intelligent Platform Services, through its migration, infrastructure, and application cloud services, with around $11 billion (about US$34 per person in the US) in cloud sales.
  • In January 2020, IBM announced the release of Advertising Accelerator with Watson. This first-to-market product uses artificial intelligence (AI) to forecast the ideal combination of creative components to promote high engagement and conversion for a specific audience. The IBM predictive solution uses Watson to develop marketing strategies intended to comprehend and engage customers while tackling business problems like targeting and personalization. Advertisers now have easier access to AI owing to IBM Advertising Accelerator with Watson, which helps to accelerate predictive models, improve creative performance and audience discovery, and provide actionable insights. Advertisers can use the new solution's continuous learning and prediction skills to better understand their audience's demographics and tastes and influence future media plans.

During the forecast period, manufacturing is anticipated to be the category with the greatest opportunity.Due to the advantages of cloud services, such as real-time visibility and seamless data management, this sector is predicted to be a major user. Cloud service models benefit the manufacturing industry by merging cutting-edge technologies like big data, machine learning, artificial intelligence, the Internet of Things, and big data analytics. The manufacturing industry's increasing use of cloud services for data storage, managing the supply chain, and organizing the company's assets are anticipated to fuel this segment's growth throughout the forecast period.

The BFSI segment gains from cloud computing in terms of cost management, flexibility,accelerated innovation, and enhanced customer interaction. Furthermore, the expansion of the BFSI segment in the market is responsible for the increased usage of cloud services for storing and managing consumer-related data. Digital wallets, payment gateways, online money transfers, and unified user experiences are anticipated to be crucial in the BFSI sector soon, which will have a big impact on the expansion of the cloud computing market.

The North American region is expected to hold the highest market share in cloud computing.

North America is an early adopter of cutting-edge technology such as AI, VR/AR, ML, big data analytics, and IoT. The uptake of cloud computing services results from the growing focus on adopting cutting-edge digital technology by North American enterprises to improve operations and cut costs. Huge IT powerhouses like IBM, Oracle, Google, Apple, etc have considerably enhanced the expansion of the cloud computing business in North America. The region's manufacturing, healthcare, and other significant sectors have all quickly adopted cloud computing technologies, creating a tremendous demand for these services. The easy availability of ICT services and favorable government efforts ahas significantly helped the expansion of cloud computing market.

Market Segmentation:

By Type

  • Private
  • Public
  • Hybrid

By Service

  • Platform-as-a-Service
  • Software-as-a-Service
  • Infrastructure-as-a-service

By Organization Size

  • Large Enterprises
  • Small and medium Enterprises

By Industry

  • Communication and Technology
  • BSFI
  • Manufacturing
  • Healthcare
  • Government
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Powers of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. The Threat of New Entrants
    • 4.3.5. Competitive Rivalry in Industry
  • 4.4. Industry Value Chain Analysis

5. CLOUD COMPUTING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Private
  • 5.3. Public
  • 5.4. Hybrid

6. CLOUD COMPUTING MARKET BY SERVICE

  • 6.1. Introduction
  • 6.2. Platform-as-a-Service
  • 6.3. Software-as-a-Service
  • 6.4. Infrastructure-as-a-service

7. CLOUD COMPUTING MARKET BY ORGANIZATION SIZE

  • 7.1. Introduction
  • 7.2. Large Enterprises
  • 7.3. Small and Medium Enterprises

8. CLOUD COMPUTING MARKET BY INDUSTRY

  • 8.1. Introduction
  • 8.2. Communication and Technology
  • 8.3. BSFI
  • 8.4. Manufacturing
  • 8.5. Healthcare
  • 8.6. Government
  • 8.7. Others

9. CLOUD COMPUTING MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. United Kingdom
    • 9.4.2. Germany
    • 9.4.3. France
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. Israel
    • 9.5.3. UAE
    • 9.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. Japan
    • 9.6.3. India
    • 9.6.4. South Korea
    • 9.6.5. Thailand
    • 9.6.6. Indonesia
    • 9.6.7. Taiwan
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Emerging Players and Market Lucrative
  • 10.3. Mergers, Acquisition, Agreements, and Collaborations
  • 10.4. Vendor Competitiveness Matrix

11. COMPANY PROFILES

  • 11.1. Adobe Inc.
  • 11.2. Amazon Web Services, Inc.
  • 11.3. Google LLC
  • 11.4. IBM Corporation
  • 11.5. Microsoft Corporation
  • 11.6. Oracle Corporation
  • 11.7. Salesforce.com Inc.
  • 11.8. SAP SE