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全球嬰兒護理產品在線市場 - 2023 年至 2028 年預測
市場調查報告書
商品編碼
1295398

全球嬰兒護理產品在線市場 - 2023 年至 2028 年預測

Global Online Baby Care Products Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

全球嬰兒護理產品在線市場預計將從 2021 年的 282.85 億美元增至 2028 年的 660.77 億美元，預測期內復合年增長率為 12.89%。

嬰兒護理產品是供三歲以下嬰幼兒使用的產品。 嬰兒產品選用溫和、無刺激的成分。 父母對嬰兒衛生的日益關注、快速城市化和不斷變化的全球生活方式預計將推動全球嬰兒護理市場的發展。 美國商務部和人口普查局的數據顯示，2023年第一季度電商銷售額較2022年第一季度增長7.8%，電商銷售額佔零售總額的15.1%。

促進因素

智能手機的普及。

智能手機和移動應用程序的激增進一步推動了在線嬰兒護理產品市場的發展。 移動商務提供便利和移動訪問，使消費者能夠隨時隨地進行購物，從而促進市場增長。 總體而言，由於互聯網普及率的提高、便利性、廣泛的選擇、競爭激烈的市場競爭、消費者評論、全球可訪問性以及移動商務的影響，市場持續增長。 隨著這些驅動因素繼續影響消費者的偏好和行為，預計市場在未來幾年將持續增長。

互聯網普及率提高。

互聯網普及率的提高是在線嬰兒護理產品市場增長的主要推動力。 隨著互聯網普及率的提高，更多的人將訪問在線平台。 這種擴大的客戶群使在線零售商能夠接觸到更多的受眾，包括那些無法輕鬆進入實體店購買嬰兒護理產品的個人。 尤其是對於有小孩的家長來說，時間有限往往很難去實體店。 網上購物為您提供無憂的購物體驗，您可以隨時隨地瀏覽和購買嬰兒護理產品。

市場趨勢：

  • 2020 年，強生消費者看到在線嬰兒護理市場大幅增長，2020 年底，強生消費者宣布亞馬遜、Flipkart、Big Basket 在電子商務平台上推出了乳液、面霜和油等嬰兒護理產品First Cry 等商務平台。
  • 兩家歐洲公司於 2020 年 7 月在意大利成立了一家嬰兒食品合資企業，致力於推廣 100% 有機產品。 此次合作使 Hero 能夠從有機塗抹醬和零食擴展到其核心嬰幼兒市場，該市場還有很大的探索空間。 MadreNatura 業務在意大利各地的精選食品店、藥店、嬰幼兒專賣店和電子商務網絡中銷售 Hero Solo 品牌的 27 種商品。
  • 2022 年 5 月，雅培實驗室印度分部完成了對其陷入困境的密歇根工廠生產的嬰兒配方奶粉的召回。 這次疫情發生後，該公司在美國等國家推出了Similac、Alimentum、Elecare等嬰兒配方奶粉。

對嬰兒食品和嬰兒配方奶粉的需求不斷增加。

嬰兒配方奶粉市場預計將顯著增長，因為它是一個允許產品變化以滿足特定要求的細分市場。 這包括特定年齡的配方奶粉（新生兒、嬰兒、幼兒等）以及針對患有某些健康狀況或過敏的嬰兒的專用配方奶粉。 使用嬰兒配方奶粉的決定是父母的個人選擇，受到許多因素的影響，包括便利性、生活方式、醫療條件和個人喜好。 一些父母將母乳喂養和配方奶餵養結合起來，而另一些父母則完全依賴嬰兒配方奶粉。

除了這些促進市場增長的有效選擇之外，還有一些重大發展促進了嬰兒食品行業嬰□□兒配方奶粉領域的增長。 例如，2022年7月，達能推出了愛他美(Aptamil)，這是一種乳製品和植物性配方混合物，適合素食者、彈性素食者和植物性飲食。 這種嬰兒配方奶粉是 60% 植物蛋白和乳蛋白的混合物。

地理洞察：

在線嬰兒護理產品市場按地理位置劃分為北美、南美、歐洲、中東和非洲以及亞太地區。 預計在評估期間將顯著推動北美嬰兒護理產品市場擴張的關鍵因素之一是該地區女性工作比例的增加。 嬰兒食品佔嬰兒護理產品的大部分，因為美國的嬰幼兒使用大量嬰兒食品和嬰兒配方奶粉。 與此同時，亞太地區的城市化和互聯網普及率不斷提高，預計將刺激該地區在線嬰兒護理產品市場的擴張。

美國占有很大的市場份額。

根據 Move.org 2021 年 4 月發布的數據，自疫情爆發以來，父母在嬰兒護理上的支出不斷增加。 例如，截至 2021 年 3 月，哥倫比亞特區的父母將其收入的 26.3% 用於兒童保育，而馬薩諸塞州為 24.4%，印第安納州為 21.9%，紐約州為 21.3%。

消費能力的上升、養育方式的改變、獨立意識的增強、進入智能手機市場的公司數量的增加以及女性勞動力參與率的上升預計將有助於市場擴張。 在此背景下，許多製造商開始專注於在線銷售嬰兒護理產品。 例如，2021年9月，科蒂公司與知名嬰兒品牌Kylie Baby合作，提供一系列純素、無農藥、無麩質的嬰兒洗髮水、護髮素和乳液。 該品牌的直接面向消費者的網站推廣該產品。

內容

第 1 章簡介

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年的時間表

第 2 章研究方法

  • 研究設計
  • 先決條件

第 3 章執行摘要

  • 研究亮點

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 行業價值鏈分析

第 5 章在線嬰兒護理產品市場分析：按類型

  • 簡介
  • 嬰兒食品
    • 乾式嬰兒食品
    • 嬰兒配方奶粉
    • 其他
  • 嬰兒護膚品
    • 乳液
    • 奶油
    • 其他
  • 嬰兒護髮產品
    • 油
    • 洗髮精
    • 其他
  • 嬰兒安全和便利產品
    • 嬰兒車(幼嬰)
    • 嬰兒車(小兒)
    • 其他

第 6 章在線嬰兒護理產品市場分析：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 意大利
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 印度
    • 印度尼西亞
    • 泰國
    • 台灣
    • 其他

第 7 章競爭格局與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第 8 章公司簡介

  • Nature's One
  • Nestle
  • Johnson and Johnson
  • Himalaya Wellness Company
  • Mamaearth
  • The Honest Company, Inc.
  • Amishi Consumer Technologies Private Limited（MyGlamm）
  • Redsbaby
簡介目錄
Product Code: KSI061612959

The global online baby care products market is expected to grow at a compound annual growth rate of 12.89% over the forecast period reaching US$66.077 billion in 2028 from US$28.285 billion in 2021.

Baby care products are products intended to be used on infants and children under the age of three. Ingredients chosen for their mildness and non-irritability are used in baby products. An increase in parental concern over baby hygiene, rapid urbanization, and changing lifestyles across the globe are expected to drive the global baby care market. According to The Census Bureau of the Department of Commerce, US, there was an increase of 7.8% in e-commerce sales in the first quarter of 2023 compared to the first quarter of 2022, along with the 15.1% e-commerce sales of the total retail sales.

Drivers:

Widespread adoption of smartphones.

The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behavior, the market is expected to experience sustained growth in the coming years.

Increasing internet penetration.

The increase in internet penetration is a key driver of growth in the online baby care products market. As internet penetration increases, more people gain access to online platforms. This expanded customer base allows online retailers to reach a larger audience, including individuals who may not have easy access to physical baby care product stores. Parents, especially those with young children, often face time constraints and find it challenging to visit physical stores. Online shopping allows them to browse and purchase baby care products at any time and from anywhere, providing a hassle-free shopping experience.

Market Developments:

  • In 2020, J&J Consumer launched baby care goods such as lotion, cream, and oil on e-commerce platforms such as Amazon, Flipkart, Big Basket, and First Cry in the second half of 2020 after seeing a massive boost in the online baby care market as per the press release by Johnsons and Johnsons in September 2020.
  • Two European companies created a baby food joint venture in Italy in July 2020 to promote 100% organic goods. This collaboration has enabled Hero to expand its reach beyond organic spreads and snack foods into the core infant market, with plenty of room for development. The MadreNatura business sells 27 goods under the Hero Solo brand in select food shops, pharmacies, and infant specialty stores throughout Italy and through its e-commerce network.
  • In May 2022, Abbott Laboratories' division in India was successful in completing a recall of infant formula items made from the company's troubled Michigan operation in the United States. Following the infections, the business introduced a variety of powdered Similac, Alimentum, and EleCare formulae in the US and other countries.

Growing demand for baby food and milk formula.

The milk formula market is expected to grow significantly as this segment allows product variations to meet specific requirements. This includes formulas for different age groups (such as newborns, infants, and toddlers) and specialized formulas for infants with specific health conditions or allergies. The decision to use milk formula is a personal choice made by parents, influenced by various factors such as convenience, lifestyle, medical conditions, and personal preferences. Some parents may combine breastfeeding with formula feeding, while others rely solely on milk formula.

Apart from such effective options which are driving the growth of the market, there are some key developments that have contributed to the growth of the milk formula segment in the baby food industry. For instance, in July 2022, Danone launched a blend of dairy and plant-based baby formula Aptamil, suitable for vegetarian, flexitarian, and plant-based diets. It consists of 60% plant-based protein mixed with dairy protein.

Geographic Insights:

The online baby care products market is geographically segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific regions. One of the key elements anticipated to significantly fuel the expansion of the baby care products market in North America during the assessment period is the rising proportion of working women in the area. Baby food accounts for the majority of baby care goods due to the extensive use of baby food and formula by American infants. On the other hand, the growing urbanization and internet penetration in the Asia Pacific is anticipated to fuel the expansion of the online baby care products market in the region.

The United States held a significant market share.

According to data from Move.org released in April 2021, parents have been spending more on baby care since the epidemic. For instance, as of March 2021, parents in the District of Columbia spent 26.3% of their income on child care, 24.4% in Massachusetts, 21.9% in Indiana, and 21.3% in New York.

The rise in spending power, changing parenting styles, rising independence, growing penetration of smartphones, and rising participation of women in the workforce are all predicted to contribute to the market's expansion. Owing to this, many manufacturers are focusing on online sales of baby care products. For instance, Coty Inc. teamed up with the well-known baby brand Kylie Baby in September 2021 to provide a line of shampoos, conditioners, and lotions for babies that are vegan, cruelty-free, and gluten-free. On the brand's direct-to-consumer website, the goods are promoted.

Market Segmentation:

By Type

  • Baby Food
  • Dried Baby Food
  • Milk Formula
  • Others
  • Baby Skin Care Products
  • Lotions
  • Creams
  • Others
  • Baby Hair Care Products
  • Oils
  • Shampoo
  • Others
  • Baby Safety and Convenience Products
  • Prams
  • Strollers
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa (MEA)
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. ONLINE BABY CARE PRODUCTS MARKET ANALYSIS, BY TYPE

  • 5.1. Introduction
  • 5.2. Baby Food
    • 5.2.1. Dried Baby Food
    • 5.2.2. Milk Formula
    • 5.2.3. Others
  • 5.3. Baby Skin Care Products
    • 5.3.1. Lotions
    • 5.3.2. Creams
    • 5.3.3. Others
  • 5.4. Baby Hair Care Products
    • 5.4.1. Oils
    • 5.4.2. Shampoo
    • 5.4.3. Others
  • 5.5. Baby Safety and Convenience Products
    • 5.5.1. Prams
    • 5.5.2. Strollers
    • 5.5.3. Others

6. ONLINE BABY CARE PRODUCTS MARKET ANALYSIS, BY GEOGRAPHY

  • 6.1. Introduction
  • 6.2. North America
    • 6.2.1. United States
    • 6.2.2. Canada
    • 6.2.3. Mexico
  • 6.3. South America
    • 6.3.1. Brazil
    • 6.3.2. Argentina
    • 6.3.3. Others
  • 6.4. Europe
    • 6.4.1. UK
    • 6.4.2. Germany
    • 6.4.3. France
    • 6.4.4. Italy
    • 6.4.5. Spain
    • 6.4.6. Others
  • 6.5. Middle East and Africa (MEA)
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. Others
  • 6.6. Asia Pacific
    • 6.6.1. China
    • 6.6.2. Japan
    • 6.6.3. South Korea
    • 6.6.4. India
    • 6.6.5. Indonesia
    • 6.6.6. Thailand
    • 6.6.7. Taiwan
    • 6.6.8. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 7.1. Major Players and Strategy Analysis
  • 7.2. Emerging Players and Market Lucrativeness
  • 7.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 7.4. Vendor Competitiveness Matrix

8. COMPANY PROFILES

  • 8.1. Nature's One
  • 8.2. Nestle
  • 8.3. Johnson and Johnson
  • 8.4. Himalaya Wellness Company
  • 8.5. Mamaearth
  • 8.6. The Honest Company, Inc.
  • 8.7. Amishi Consumer Technologies Private Limited (MyGlamm)
  • 8.8. Redsbaby