市場調查報告書
商品編碼
1295383
線上叫車市場 - 2023 年至 2028 年預測E-Hailing Market - Forecasts from 2023 to 2028 |
線上叫車是指通過智能手機、平板電腦、筆記本電腦等電子應用程序預訂乘用車的服務。 這些服務提供了一種易於使用的交通選擇,用戶可以在幾分鐘內乘車前往任何地方。 各國日益嚴重的交通擁堵對私家車擁有量產生了負面影響,並加速了對電子叫車服務的需求和使用。 此外,互聯網普及率的快速提高加上技術的進步進一步推動了市場的增長。 根據Internet World Stats的數據,2022年12月全球互聯網用戶數量為55.44億,較2020年同月增長9.7%。
通過電子叫車提供的更高的客戶便利性和便捷的出行選擇也促使出行公司通過投資和推出來擴展其服務。 例如,Godugo於2023年3月推出了針對女性的叫車應用程序,覆蓋喀拉拉邦的14個區。 該應用程序包括自動通知乘客手機和Godugo監控系統等功能,以防司機偏離路線。 同樣,2021年5月,OLA在倫敦推出“OLA EV”乘車服務,讓乘客可以預訂專屬電動車乘車服務。
道路上車輛數量增加、公共交通不足以及不良駕駛習慣是交通擁堵的常見原因。 人口增長加上快速城市化預計將進一步加劇交通擁堵的規模,特別是在美國、印度和中國等主要國家。 根據世界銀行數據,2021年印度城市人口為4.9817億,比2020年人口增長2.2%。 此外,根據印度道路和交通部2022-2023年年度報告,2020年印度註冊車輛總數將達到3.26億輛,比2019年增長10.5%。 電子叫車允許乘客以更低的成本和更大的便利從家到工作地點,反之亦然。 因此,使用個人交通工具出行的需求預計將適度增長,從而減少道路上的個人車輛總數並減少交通擁堵。
線上叫車市場按車型分為汽車、摩托車、三輪車。 預計線上叫車市場將顯著增長。 電子叫車服務為客戶預訂和獲取交通服務提供了便捷的方式。 只需在智能手機上輕按幾下,用戶就可以叫車並跟蹤司機的到達情況。 這種便利吸引了許多客戶,尤其是那些尋求傳統出租車和公共交通替代方案的客戶。 此外,與傳統出租車相比,這些服務的價格更具競爭力。 透明的定價和提前報價的能力讓客戶清楚地了解他們的旅行成本。 此外,拼車和拼車服務等選項允許乘客通過與同向的其他人共享旅程來進一步降低成本。
由於消費者越來越多地採用叫車服務以及跨城市和地區的平台擴展,北美電子叫車市場預計將快速增長。
按地區劃分,線上叫車市場分為北美、南美、歐洲、中東和非洲以及亞太地區。 美國是全球最大的汽車市場之一,汽車工業的擴張預計將推動該國HMI市場的增長。 此外,由於電子叫車服務的日益普及、城市覆蓋範圍的擴大以及技術的持續進步,美國占據了該市場的最大份額。 由於美國線上叫車市場競爭激烈,各公司紛紛提供有競爭力的價格、促銷和折扣,以吸引更多消費者。 然而,隨著電子叫車公司努力獲得市場份額並保持盈利,這種策略可能代價高昂。 2020年12月,紐約州宣布了一項試點計劃,允許電召車按時間而非距離收費,以減少擁堵並提高效率。
E-hailing refers to the service provided to book passenger vehicles via any electronic applications such as smartphones, tab, or laptops. Such services have provided an easy-to-use mode-transportation since users can get a ride anywhere within minutes. The growing traffic congestion in countries has negatively impacted the scale of owning private vehicles, accelerating the demand and usage of e-haling services. Moreover, the surge in internet penetration coupled with the growing technological advancements has further propelled the market growth. According to the Internet World Stats, in December 2022, the number of Internet users globally stood at 5,544 million, which represented an increase of 9.7% compared to the 2020 figure for the same month.
Additionally, the higher customer convenience and easy mobility options provided through e-hailing have made mobility companies expand their services through investments and launches. For instance, in March 2023, Godugo launched its ride-hailing app for women in Kerela, covering 14 districts in the state. The app included features such as sending automatic notifications to passengers' phones and Godugo's monitoring system if the driver deviates from the route. Similarly, in May 2021, OLA launched its "OLA EV" ride-haling in London, which would allow riders to book electric vehicle rides specifically.
The growing number of vehicles on the road, improper public transport availability, and poor driving habits are common causes of traffic congestion. Growing population coupled with rapid urbanization are expected to further increase the scale of traffic congestion, especially in major countries such as USA, India, and China. According to the World Bank's data, in 2021, India's urban population stood at 498.17 million, representing an increase of 2.2% compared to the 2020 population figure. Moreover, according to India's Ministry of Road and Transport 2022-2023 annual report, the total number of registered vehicles in India stood at 326 million in 2020, representing an increase of 10.5% over 2019. E-haling enables passengers to travel from their homes to workplaces and vice-versa at a much lower rate and high convenience, owing to which the need to use personal transport for traveling is expected to witness slow growth, thereby reducing the overall number of private vehicles on the road leading to a reduction in traffic congestion.
The e-hailing market is segmented by vehicle type into cars, two-wheelers, and three-wheelers. The e-hailing market is estimated to grow significantly. E-hailing services offer a convenient way for customers to book and access transportation. With just a few taps on a smartphone, users can request a ride and track their driver's arrival. This convenience has attracted many customers, especially those seeking an alternative to traditional taxis or public transportation. In addition, these services provide competitive pricing compared to conventional cabs. With transparent pricing and the ability to estimate fares upfront, customers can have a clear idea of the cost of their trip. Additionally, options like shared rides or pooling services allow users to further reduce costs by sharing their journey with others heading in the same direction.
The North American e-hailing market is estimated to grow rapidly due to the increasing consumer adoption of ride-hailing services and the expansion of platforms across cities and regions.
By geography, the e-hailing market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The US is one of the world's largest automobile markets, and as such, the expansion of the automotive industry is expected to boost the growth of the HMI market in the country. Further, the United States holds the largest share of this market, propelled by the rising popularity of ride-hailing services, expanding coverage across cities, and continuous technological advancements. The competitive nature of the US e-hailing market has led companies to offer competitive pricing, promotions, and discounts, attracting more consumers. However, such strategies can be costly for e-hailing companies as they strive to gain market share and maintain profitability. In December 2020, New York announced a pilot program to allow e-hail vehicles to charge passengers based on time rather than distance, aiming to tackle congestion and improve efficiency.