網路會議市場 - 2023-2028 年預測

全球網路會議市場預計將從 2021 年的 142.65 億美元增至 2028 年的 325.66 億美元，複合年增長率為 12.52%。 網路廣播、在線協作、網路會議、虛擬演示、網路研討會等是最重要的網路會議類型。 採用網路會議解決方案使消費者能夠構建複雜的在線會議平台、降低差旅成本並遠程參加重要會議。 因此，教育、BFSI、醫療保健和 IT 行業的領先公司已經部署了託管、本地和託管網路會議，並正在使用網路會議軟件和解決方案。 因此，考慮到刺激網路會議消費的各種因素，網路會議市場預計在預測期內將大幅增長。

市場促進因素

5G 等技術進步

互聯網技術的發展和全球互聯網連接數量的不斷增加對網路會議軟件產生了進一步的需求。 5G網路等互聯網的發展使用戶能夠更快、更高質量地訪問在線會議。 此外，發達國家和發展中國家互聯網普及率的提高為虛擬通信、商業和遊戲領域提供了增長機會。 因此，世界各地的政府都在製定政策和舉措，以使其公民能夠更輕鬆地訪問互聯網，即使是在城市和偏遠地區。 例如，印度政府宣布Reliance Jio和Airtel將於2022年在印度推出5G互聯網服務。 世界銀行還估計，互聯網用戶佔全球人口的比例將從2019年的54%增加到2020年的60%。 因此，消費的增長和互聯網技術的進步是推動網路會議市場增長的主要因素。

公司轉向遠程工作文化

大流行期間實施的封鎖導致企業行業發生向遠程工作系統就業的重大轉變。 美國政府人口普查局在其 2021 年美國社區調查中報告稱，選擇在家工作的員工人數已從 2019 年的 900 萬人增加到 2021 年的 2760 萬人。 斯坦福大學進行的一項研究還顯示，員工在遠程工作（例如在家）時的表現提高了約 22%。 引入遠程工作可以幫助員工改善工作與生活的平衡，鼓舞士氣並減輕壓力水平。 由於在家工作有很多好處，公司正在尋求開髮長期混合工作模式以繼續遠程工作。 Amazon Web Services、Google、Spotify 和 Dell Technologies 是採用混合和遠程工作模式的一些領先公司。 因此，不斷變化的企業勞動力人口結構對網路會議服務產生了很高的需求。 例如，Zoom Video Communications Inc.的淨利潤從2020年的2500萬美元增至2022年的13.75億美元。 因此，各個行業將擁抱混合和遠程工作文化，推動網路會議市場的增長。

技術問題造成的障礙可能會限製網路會議市場的增長。

網路會議軟件的效率取決於穩定的互聯網網路以及軟件和設備的兼容性。 根據美國視頻會議解決方案製造商High Five的調查顯示，大約40%的在線視頻會議遇到的技術問題是由於計算機硬件故障，例如音頻系統或視頻會議軟件的兼容性問題。 此外，由於網路故障和天氣乾擾導致的互聯網連接不穩定也會導致網路會議方法效率低下。 因此，視頻會議解決方案中普遍存在的技術問題可能會限製網路會議市場的快速擴張。

近期市場發展

• 2023 年 3 月，Vonage 推出了新的視頻會議服務 Vonage Meetings API，可進行定制以滿足不同業務平台和網站的交互需求。 2023年3月，專業生產視頻通訊應用的Quick Homme有限公司推出的Web3解決方案升級版“Chat3.”宣布發售。 2022年8月，會議室硬件製造商Mimo Monitors將整合谷歌、Zoom和微軟的網路會議解決方案，推出首款供員工在線工作的產品“Unify.Meeting”，進軍影像會議市場。

預計亞太地區在預測期內將保持網路會議市場的顯著份額。

由於該地區用戶越來越多地採用在線教育活動和遠程辦公，亞太地區網路會議市場在疫情期間經歷了增長。 日本、中國、印度、韓國和澳大利亞等新興國家越來越多的大學和機構提供在線學位課程並舉辦網路研討會，以擴大其教育服務的範圍。 例如，印度大學資助委員會透露，2021年至2022年，印度在線教育領域增長了170%。 此外，教資會報告稱，註冊在線教育課程的學生人數已從 2021 年的 25,905 人增加到 2022 年的 72,400 人。 隨著大學採用在線教育服務，需要通過在線會議來授課並與學生互動。 因此，亞洲國家虛擬大學課程消費的增加預計將推動亞太地區網路會議市場的發展。

主要市場細分

按提供的服務

• 硬件
• 軟件
• 服務

按部署

• 主持網路會議
• 本地網路會議
• 託管網路會議

按行業

• BFSI
• 教育
• 醫療保健
• 政府/國防部
• IT/通信
• 媒體和娛樂
• 其他

按地區

• 北美
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 其他
• 中東和非洲
  • 沙特阿拉伯
  • 阿聯酋
  • 以色列
  • 其他
• 亞太地區
  • 中國 日本
  • 印度
  • 韓國
  • 印度尼西亞
  • 台灣

內容

第 1 章簡介

• 市場概覽
• 市場定義
• 調查範圍
• 市場細分
• 貨幣
• 先決條件
• 基準年和預測年時間表

第 2 章研究方法

• 調查數據
• 調查設計

第 3 章執行摘要

• 調查要點

第 4 章市場動態

• 市場促進因素
• 市場抑制因素
• 波特五力分析
• 行業價值鏈分析

第 5 章網路會議市場：按產品分類

• 簡介
• 硬件
• 軟件
• 服務

第 6 章網路會議市場：按部署劃分

• 簡介
• 主持網路會議
• 本地網路會議
• 託管網路會議

第 7 章網路會議市場：按行業

• 簡介
• BFSI
• 教育
• 醫療保健
• 政府和國防
• IT 與電信
• 媒體和娛樂
• 其他

第 8 章網路會議市場：按地區

• 簡介
• 北美
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 其他
• 中東和非洲
  • 沙特阿拉伯
  • 阿拉伯聯合酋長國
  • 以色列
  • 其他
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印度尼西亞
  • 台灣
  • 其他

第 9 章競爭格局與分析

• 主要公司及戰略分析
• 新興公司和市場盈利能力
• 合併、收購、協議與合作
• 供應商競爭力矩陣

第 10 章公司簡介

• Adobe Inc.
• Microsoft Corporation
• Cisco Systems Inc.
• Citrix Systems, Inc.（Cloud Software Group）
• Google LLC（Alphabet Inc.）
• Zoho Corporation Pvt. Ltd.
• Huawei Services Co., Limited
• RingCentral, Inc.
• AT&T
• Genesys
• IBM

The global web conferencing market is projected to grow at a CAGR of 12.52% to reach US$32.566 billion in 2028 from US$14.265 billion in 2021. Webcasts, online collaborations, web meetings, virtual presentations, and webinars are the most prominent types of web conferences conducted. The adoption of web conferencing solutions enables consumers to create sophisticated online meeting platforms, lower their transportation expenses, and attend important meetings and conferences from remote locations. As a result of this, leading companies in the education, BFSI, healthcare, and IT industries are consuming web conferencing software and solutions by deploying hosted, on-premises, and managed web conferencing. Therefore, considering the various factors stimulating the consumption of web conferences, it can be anticipated that the web conferencing market will considerably grow over the forecast period.

Market Drivers

Technological advancements such as 5G and more

The evolution of internet technology and the increase in internet connection across the world are creating more demand for web conferencing software. The developments in the internet such as the adoption of the 5G network enable users to access faster and better quality online conferences. In addition, the growth in the internet penetration levels in developed and developing companies provides opportunities for the growth of the virtual communications, commerce, and gaming sectors. Due to this, governments around the world are creating policies and initiatives to provide their citizens with better access to the Internet in urban and remote areas as well. For instance, the Government of India announced the introduction of 5G internet services in India by Reliance Jio and Airtel in 2022. In addition, the World Bank estimated that the proportion of internet users in the world population increased from 54% in 2019 to 60% in 2020. Therefore, the expanding consumption and advancements in internet technology are key factors propelling the growth of the web conferencing market.

The shift in the corporate sector toward remote work culture

The lockdowns enforced during the pandemic caused a massive shift in the corporate industry toward the employment remote work system. The US Government Census Bureau reported in its American Community Survey of 2021 that the number of employees opting to work from home increased from 9 million people in 2019 to 27.6 million people in 2021. In addition, a study conducted by Stanford University revealed that the performance of employees improved by approximately 22% when they work from remote areas like home. The adoption of a remote work lifestyle enables employees to improve their work-life balance, boost their morale, and lower their stress levels. Owing to the various advantages associated with working from home, companies are considering the development of long-term hybrid work models to continue remote work practices. Amazon Web Services, Google, Spotify, and Dell Technologies are some leading companies adopting hybrid and remote work models. Therefore, the changes in corporate work demographics are generating high demand for web conferencing services. For instance, the net income of Zoom Video Communications Inc. increased from US$ 25 million in 2020 to US$1.375 billion in 2022. Hence, the embracement of hybrid and remote work cultures by different industries will promote the growth of the web conferencing market.

The disturbances caused by technical issues could limit the growth of the web conferencing market.

The efficiency of web conferencing software is dependent on the availability of a stable internet network and the compatibility of the software with the device. A survey conducted by Highfive, a US-based company manufacturing video conferencing solutions revealed that around 40% of online video meetings face technical problems due to the malfunction of computer hardware like audio systems or compatibility issues with the video conferencing software. In addition, the glitches in the network and unstable internet connection due to weather disturbances could also lead to inefficiencies in web conferencing methods. Therefore, the prevalence of technical issues in video conferencing solutions could restrain the rapid expansion of the web conferencing market.

Recent Market Developments

• In March 2023, Vonage introduced its new video conferencing service by launching Vonage Meetings API which can be customized to meet the interaction requirements of different business platforms and websites.
• In March 2023, Quickom Inc., a company specializing in the production of video communication applications declared the launch of an upgraded version of its web3 solution, Chat3.one, which can accommodate enormous conferences with approximately 10,000 users in a single meeting.
• In August 2022, Mimo Monitors, a company predominantly involved in the production of hardware equipment for conference rooms entered the video conferencing market by launching its first product, Unify Meeting which integrates the web conferencing solutions of Google, Zoom, and Microsoft for employees working online.

Asia Pacific region is expected to retain a prominent share of the web conferencing market in the forecast period.

The web conferencing market in the Asia Pacific region witnessed growth during the pandemic as a result of an increase in online schooling activities and the adoption of work-from-home practices by users in this region. An increasing number of universities and educational establishments in emerging economies like Japan, China, India, South Korea, and Australia are offering online degree courses and conducting webinars to expand the reach of their educational services. For instance, the University Grants Commission of India revealed that the online education division in India escalated to increase by 170% from 2021 to 2022. In addition, the UGC also reported that the number of students enrolling in online education courses increased from 25,905 in 2021 to 72,400 in 2022. The adoption of online educational services by universities results in the need to conduct online meetings to conduct classes and interact with students. Hence, the growing consumption of virtual university courses in Asian countries is expected to result in an expansion of the web conferencing market in the Asia Pacific region.

Key Market Segments

By Offering

• Hardware
• Software
• Services

By Deployment

• Hosted Web Conferencing
• On-Premises Web Conferencing
• Managed Web Conferencing

By Industry Vertical

• BFSI
• Education
• Healthcare
• Government & Defense
• IT & Telecom
• Media & Entertainment
• Others

By Geography

• North America
  • USA
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Other
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Research Design

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. WEB CONFERENCING MARKET BY OFFERING

• 5.1. Introduction
• 5.2. Hardware
• 5.3. Software
• 5.4. Services

6. WEB CONFERENCING MARKET BY DEPLOYMENT

• 6.1. Introduction
• 6.2. Hosted Web Conferencing
• 6.3. On-Premises Web Conferencing
• 6.4. Managed Web Conferencing

7. WEB CONFERENCING MARKET BY INDUSTRY VERTICAL

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Education
• 7.4. Healthcare
• 7.5. Government & Defense
• 7.6. IT & Telecom
• 7.7. Media & Entertainment
• 7.8. Others

8. WEB CONFERENCING MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East And Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Other
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. Japan
  • 8.6.3. India
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Taiwan
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Emerging Players and Market Lucrativeness
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

• 10.1. Adobe Inc.
• 10.2. Microsoft Corporation
• 10.3. Cisco Systems Inc.
• 10.4. Citrix Systems, Inc. (Cloud Software Group)
• 10.5. Google LLC (Alphabet Inc.)
• 10.6. Zoho Corporation Pvt. Ltd.
• 10.7. Huawei Services Co., Limited
• 10.8. RingCentral, Inc.
• 10.9. AT&T
• 10.10. Genesys
• 10.11. IBM