市場調查報告書
商品編碼
1256582
全球飲料市場 - 2023-2028 年預測Global Beverage Market - Forecasts from 2023 to 2028 |
全球飲料市場預計將從 2021 年的初始值 15683.89 億美元以 3.47% 的複合年增長率增長,到 2028 年達到 19918.45 億美元的市場規模。。
由於可支配收入的增加和消費者對即飲飲料偏好的改變,尤其是在新興經濟體,市場預計在預測期內將以合理的速度增長。 此外,人均酒精飲料消費量的增加和消費者對優質產品的偏好可能會推動市場擴張。 例如,根據愛沙尼亞社會事務部的數據,到 2021 年,愛沙尼亞公民每名成人(15 歲以上)人口平均消耗 11.1 升無水酒精,比上一年增長 2.3%。 消費量增加主要是由於威士忌、杜松子酒和利口酒等烈性酒精飲料消費量增加,啤酒、葡萄酒等低度酒精飲料消費量略有增加。
但是,對包裝飲料中含糖量的健康擔憂不斷增加,再加上對飲酒的健康擔憂,可能會阻礙預測期內的市場擴張。 然而,在非酒精飲料領域,低糖飲料等新產品的推出有望在預測期內及以後為市場創造多個機會。 例如,可口可樂印度公司宣布計劃在未來兩年內為其起泡品牌提供低糖和零糖變體,從而在新興的低糖飲料類別上下了重註。 該飲料公司還表示,其裝瓶合作夥伴正在投資約 10 億美元擴大生產。 含有葡萄糖和電解質的 Limca Sportz 於 2022 年 8 月推出,作為公司更廣泛的水合作用戰略的一部分。
越來越多地採用水果飲料推動全球飲料市場
引入新的非酒精產品(例如含有更健康成分的水果)預計會在預測期內及以後為市場創造多個機會。 根據歐盟統計局的數據,2019 年,歐盟 9% 的成年人(15 歲及以上)每天喝含糖軟飲料,6% 的人每週喝 4-6 次,19% 的人每週喝一次或更少。增加。 經常飲用含糖飲料與心髒病、2 型糖尿病、腎病、蛀牙、痛風、一種關節炎、蛀牙和非酒精性肝病有關。 對包裝飲料中含糖量和飲酒量的健康問題日益增長,最終可能會推動對含糖量較低的水果飲料的需求。 例如,Berezovsky 於 2022 年 8 月簽署了一份價值數百萬美元的合同,以分銷由以色列小型初創公司 BlueTree Technologies 生產的 1 億升果汁。 使用最先進的技術,該公司可以輕鬆地從自然壓搾的橙汁中去除高達 50% 的糖分,而不會影響其風味。 在 Kiryat Shmona Fresh Start,BlueTree 正在運行一個能夠每天生產多達 50 升水的原型。 此外,為了向各種全球公司銷售 BlueTree 的產品,我們已經與以色列軟飲料製造商 Priniv 簽訂了合同,並且正在與一家全球果汁和飲料製造商簽訂合同。
北美在全球飲料市場佔有很大份額
按地區劃分,飲料市場分為北美、南美、歐洲、中東和非洲以及亞太地區。 北美洲進一步細分為美國、加拿大和墨西哥。 在日益增長的健康和保健意識以及消費者對更健康、優質飲料的渴望的推動下,該地區已成為重要的飲料市場。 美國越來越傾向於選擇更健康、更可持續的飲料,例如植物奶、能量飲料、功能性飲料和無糖飲料,這推動了對方便、移動飲料選擇的需求。預計將推動市場預測期內的增長。 例如,2021 年 3 月,蘋果醋產品製造商 Bragg Live Food Products 和領先的玻璃容器製造商 Ardagh Group 宣佈建立合作夥伴關係,在其蘋果醋系列中推出新的 16 盎司玻璃瓶飲料。底部。
Due to increasing disposable income, and shifting consumer preferences towards ready-to-drink beverages, particularly in developing and emerging economies, the market is anticipated to grow at a fair rate throughout the forecast period. Furthermore, rising per capita consumption of alcoholic beverages and consumer preferences for premium products are likely to fuel market expansion. For instance, according to the Estonian Ministry of Social Affairs, the Estonian people consumed an average of 11.1 liters of absolute alcohol per adult (15+) population in 2021, a 2.3% increase from the previous year. The increase in consumption was primarily due to an increase in consumption of strong alcoholic beverages such as whisky, gin, and liqueur, as well as a slight increase in consumption of beer, wine, and other mild alcohol.
However, increased health concerns about the sugar content of packaged beverages, combined with health worries about alcohol usage, may stymie market expansion during the projection period. However, the introduction of new products in the non-alcoholic segment, such as drinks with lower sugar content, is expected to generate several opportunities for the market during the projection period and beyond. For instance, Coca-Cola India announced plans to offer low and zero-sugar variations of its sparkling brands over the next two years, betting big on the fast-growing reduced sugar beverage category. The beverage company also stated that its bottling partners are investing approximately $1 billion in production growth. Limca Sportz, which contains glucose and electrolytes, was launched in August 2022 as part of the company's broader hydration strategy.
The introduction of new non-alcoholic products, such as those with healthier content and based on fruits, is expected to generate several chances for the market during the projection period and beyond. According to Eurostat, in the EU, 9% of adults (15 and older) drank sugar-sweetened soft drinks every day in 2019, 6% did so four to six times per week, and 19% did so once or less per week. Regular intake of sugar-sweetened beverages has been related to heart disease, type 2 diabetes, kidney illness, cavities, gout, a form of arthritis, tooth decay, and non-alcoholic liver disease. The demand for fruit-based beverages with reduced sugar content may eventually increase due to growing health concerns about the sugar level of packaged beverages and alcohol consumption. For instance, Berezovsky signed a multi-million-dollar agreement in August 2022 to distribute 100 million liters of juice made by BlueTree Technologies, a small Israeli startup that uses cutting-edge technology to simply remove up to 50% of the sugar from naturally squeezed orange juice without affecting the flavor. At Fresh Start in Kiryat Shmona, BlueTree is operating its prototype, which can produce up to 50 liters per day. To promote BlueTree's products to various global companies, the business has also struck a contract with the Israeli soft drink manufacturer Priniv and is about to do the same with a global juice and beverage manufacturer.
By geography, the beverage market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America has been further classified into US, Canada, and Mexico. The region is a significant market for beverages due to growing awareness of health and wellness, and consumers seeking healthier and more premium beverage options. In the United States, there is a growing trend towards healthier and more sustainable beverage options like plant-based milk, energy drinks, functional beverages, and sugar-free drinks with the increasing demand for convenient and on-the-go beverage options that are expected to drive the market growth over the forecast period. For instance, In March 2021, Bragg Live Food Products, a well-known producer of apple cider vinegar products, and Ardagh Group, a leading producer of glass containers, announced a partnership to introduce a new 16oz glass bottle for its line of apple cider vinegar beverages.