家用電器產品的全球市場預測(2022年～2027年)

全球家用電器產品的市場規模在2020年估算為1兆6,870億2,300萬美金。市場成長的主要因素有對筆記本電腦、智能手機、電視、可穿戴遊戲機等電子設備的需求不斷增長，可支配收入不斷增加，以及新興經濟體消費者對各種先進技術設備的認識不斷提高等。

本報告提供全球家用電器產品市場相關調查，提供市場規模和預測，COVID-19影響，市場促進因素及課題，市場趨勢，各市場區隔的市場分析，競爭情形，主要企業的簡介等系統性資訊。

目錄

第1章 簡介

• 市場概要
• COVID-19影響
• 市場定義
• 市場區隔

第2章 調查手法

• 調查資料
• 前提條件

第3章 摘要整理

• 調查的重點

第4章 市場動態

• 推動市場要素
• 阻礙市場要素
• 波特的五力分析
  • 供給企業談判力
  • 買方議價能力
  • 新加入廠商者的威脅
  • 替代品的威脅
  • 競爭企業間的敵對關係
• 產業的價值鏈分析

第5章 家用電器產品市場:不同設備類型

• 簡介
• 行動電話
• 筆記型電腦·個人電腦
• 家電
• 電視
• 穿戴式
• 遊戲主機
• 其他

第6章 家用電器產品市場:各地區

• 簡介
• 北美
  • 美國
  • 加拿大
  • 墨西哥
• 南美
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 西班牙
  • 英國
  • 義大利
  • 法國
  • 其他
• 中東·非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼
  • 泰國
  • 台灣
  • 其他

第7章 競爭環境與分析

• 主要企業策略分析
• 新興企業與市場的有利性
• 合併，收購，契約，合作
• 供應商的競爭矩陣

第8章 企業簡介

• AB Electrolux
• Apple Inc
• SAMSUNG
• LG Electronics
• Sony Corporation
• Dell
• Microsoft
• Hitachi Ltd.
• Koninklijke Philips N.V.
• HP Development Company, L.P.

The global consumer electronics market was valued at US$1,687.023 billion in 2020.

The market growth is attributed to the growing demand for electronic devices such as laptops, smartphones, televisions, wearable gaming consoles, etc., Consumer electronics demand is expected to rise due to rising disposable income and increased consumer awareness of a variety of advanced technological devices in developing economies. Additionally, the rising adoption of smart devices and rapid technological innovations in the electronics industry is further projected to boost the overall market growth during the forecast period.

Growing demand for communication electronics

One of A prime factor s supporting the growth of the market is the growing demand for electronic devices and appliances. Rapidly growing populations and increasing urbanization are creating a massive demand for advanced consumer electronic devices. Many leading consumer electronics players are making investments in their research and development activities to introduce new devices to meet the increased demand for advanced electrical devices, which is anticipated to have a positive impact on the market's growth. Key players are making significant developments by integrating advanced technologies like AI and machine learning into their products.

Increased investments will propel market expansion

Companies are investing heavily in technologies like the Internet of Things, artificial intelligence, and machine learning. For instance, Samsung Electronics has launched the first AI and 5G-based Galaxy smartphones to strengthen its position in the high-end smartphone market. Panasonic Corporation has announced the launch of its LZ2000 OLED TV which has new gaming features such as a Game Control Board, and automatic NVIDIA GPU detection, and the TV has advanced sensors that can detect the ambient room temperature. The sensor works together with the HCX Pro AI processor to adjust the tone and deliver a more comfortable nighttime viewing experience.

Smartphones are expected to be the major contributor to the growth of the consumer electronics market.

In a report published by Ericsson, it was estimated that the number of smartphone subscriptions globally surpasses 5 billion and is projected to grow by several hundred million during the forecast period. Countries such as China, the United States, Germany, and India have the highest number of smartphone users. Growing demand for smartphones from developing countries like India and Indonesia, where smartphones are rapidly penetrating the rural areas where the government is pushing for a digital and mobile economy, is expected to drive the overall market growth in the coming years. For instance, the Digital India, program launched by the government of India is focused on transforming the country into a digitally empowered society. This kind of initiative taken by the government is anticipated to increase the sales of smartphones and have a positive impact on the overall market growth. Moreover, increasing innovations and development by key market players will act as a major driver for market growth. For instance, Vivo Communication Technology Co. Ltd. has launched the powerful Vivo Y72 superior smartphone, priced at INR 20,990 in India. The smartphone offers 8GB+4GB RAM which ensures the smooth running of the phone by preventing it from getting choked while using multiple apps at the same time.

Market Developments

• In April 2021 - Apple announced intentions to increase its investments in the United States by more than $430 billion and create 20,000 new jobs over the next five years. Apple has increased its contribution by 20% over the next five years, bolstering American innovation and generating economic advantages in every state.
• In May 2022 - In the next five years, the Samsung Group will invest $356 billion to drive growth in advanced technologies. The investments will help Samsung promote long-term development in crucial areas.

Product Offerings

• iPhone 14 Pro - This is a mobile device offered by Apple Inc. It comes in four different colors, deep purple, gold, black, and silver. It comes with a ceramic shield and surgical-grade stainless steel. It has an all-day battery life delivering 4x resolution along with a 48-megapixel camera and other features.
• BRAVIA XR FULL ARRAY LED - This is a smart TV offered by Sony Corporation. It has a cognitive processor XR to enhance the texture and depth of images. It can convert audio up to 5.1.2ch surround sound which creates a 3D sound experience.

Segmentation

The global consumer electronics market is segmented by type and geography.

• By Device Type

Mobile Phones

Laptops and Personal Computers

Appliances

Televisions

Wearable

Gaming Consoles

Others

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• Spain
• United Kingdom
• Italy
• France
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Others

Asia Pacific

• China
• Japan
• India
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. COVID-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Assumptions

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Force Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. CONSUMER ELECTRONICS MARKET, BY DEVICE TYPE

• 5.1. Introduction
• 5.2. Mobile Phones
• 5.3. Laptops and Personal Computers
• 5.4. Appliances
• 5.5. Televisions
• 5.6. Wearable
• 5.7. Gaming Consoles
• 5.8. Others

6. CONSUMER ELECTRONICS MARKET, BY GEOGRAPHY

• 6.1. Introduction
• 6.2. North America
  • 6.2.1. United States
  • 6.2.2. Canada
  • 6.2.3. Mexico
• 6.3. South America
  • 6.3.1. Brazil
  • 6.3.2. Argentina
  • 6.3.3. Others
• 6.4. Europe
  • 6.4.1. Germany
  • 6.4.2. Spain
  • 6.4.3. United Kingdom
  • 6.4.4. Italy
  • 6.4.5. France
  • 6.4.6. Others
• 6.5. Middle East and Africa
  • 6.5.1. Saudi Arabia
  • 6.5.2. UAE
  • 6.5.3. Others
• 6.6. Asia Pacific
  • 6.6.1. China
  • 6.6.2. Japan
  • 6.6.3. India
  • 6.6.4. South Korea
  • 6.6.5. Indonesia
  • 6.6.6. Thailand
  • 6.6.7. Taiwan
  • 6.6.8. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 7.1. Major Players and Strategy Analysis
• 7.2. Emerging Players and Market Lucrativeness
• 7.3. Mergers, Acquisitions, Agreements, and Collaborations
• 7.4. Vendor Competitiveness Matrix

8. COMPANY PROFILES

• 8.1. AB Electrolux
• 8.2. Apple Inc
• 8.3. SAMSUNG
• 8.4. LG Electronics
• 8.5. Sony Corporation
• 8.6. Dell
• 8.7. Microsoft
• 8.8. Hitachi Ltd.
• 8.9. Koninklijke Philips N.V.
• 8.10. HP Development Company, L.P.