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市場調查報告書

商品編碼

1457098

運動飲料市場 - 2024 年至 2029 年預測

Sports Drink Market - Forecasts from 2024 to 2029

出版日期: 2024年02月15日 | 出版商:

Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計運動飲料市場在預測期內將以 8.50% 的複合年成長率成長，從 2022 年的 294.11 億美元增至 2029 年的 520.69 億美元。

運動飲料是專門為幫助運動員和其他活躍人士在運動前、運動中和運動後保持水分而設計的機能飲料（來源：英國無酒精飲品協會）。運動飲料被廣泛使用並受到運動員的青睞，因為它們含有水和電解質，例如鈉和鉀，可以補充劇烈運動或運動後體內損失的液體和電解質。健康意識的提高，包括人體補水的重要性，是推動全球運動飲料市場成長的關鍵因素之一。然而，由於過量攝取運動飲料而可能導致牙齒腐蝕的擔憂可能會對最終用戶的市場成長產生重大影響。

市場促進因素：

體育賽事增加

隨著體育產業投資的逐年增加，全球體育賽事的數量也不斷增加。體育賽事轉播數量也大幅增加，預計未來將進一步增加，迫使市場參與者在預測期內增加對運動產業的投資。此外，體育賽事的增加導致主要市場參與者以促銷和新產品發布的形式增加對運動飲料的投資，預計這將在未來幾年進一步推動市場成長機會。

此外，日本的體育產業正在快速成長，政府和私人公司越來越注重擴大國內體育活動和基礎設施，以及在海外推廣日本體育。體育產業的成長預計將增加運動飲料的需求並促進市場成長。

零售貿易增加

近年來，便利商店、百貨公司、超級市場的銷售額不斷增加。包括便利商店在內的零售業的市場開拓和成長與經濟成長和都市化的速度直接相關，預計在預測期內市場將擴大。此外，隨著智慧型手機用戶的增加，他們花在網路上的時間也在增加，帶動了電子商務平台的成長，這也擴大了運動飲料的分銷範圍。

北美運動飲料市場預計將顯著成長。

從地區來看，運動飲料市場分為北美、南美、歐洲、中東和非洲以及亞太地區。由於領先廠商的存在以及加拿大和美國等國家推出的產品數量不斷增加，預計北美市場將佔據很大佔有率。此外，健康意識的提高和生活方式的改變是推動產品需求的因素，而多樣化口味的增加也預計將進一步推動該地區的市場。

此外，亞太地區年輕人口眾多，成長潛力大。中國、日本等國家體育產業的穩定成長，對運動飲料需求的激增發揮了重要作用。預計該地區還將在未來幾年舉辦大型體育賽事，進一步增加對運動飲料的需求。消費者對運動飲料健康益處的認知不斷提高，加上有機運動飲料的產品開發，也在預測期內引發了該地區的市場成長機會。此外，可支配收入和生活水準的提高正在鼓勵中國人和印度人採用西方生活方式。

主要進展：

2023 年 9 月，防彈衣 Sports Nutrition 宣佈在該品牌歷史上首次在國際上拓展其優質運動飲料產品。 BODYARMOR 將於 2024 年 1 月開始在加拿大各地上市，包括多倫多、蒙特婁、渥太華、溫哥華、卡加利和埃德蒙頓等主要城市。

介紹
北美洲
- 按類型
- 按年齡層別
- 按包裝
- 按分銷管道
- 按國家/地區
南美洲
- 按類型
- 按年齡層別
- 按包裝
- 按分銷管道
- 按國家/地區
歐洲
- 按類型
- 按年齡層別
- 按包裝
- 按分銷管道
- 按國家/地區
中東/非洲
- 按類型
- 按年齡層別
- 按包裝
- 按分銷管道
- 按國家/地區
亞太地區
- 按類型
- 按年齡層別
- 按包裝
- 按分銷管道
- 按國家/地區

第10章競爭環境及分析

主要企業及策略分析
市場佔有率分析
合併、收購、協議和合作
競爭儀表板

第11章公司簡介

PepsiCo Inc.
The Coca-Cola Company
SoBe
Danone SA
Britvic PLC
Steric Trading Pty Ltd
Lucozade Ribena Suntory
Otsuka Pharmaceutical Co., Ltd.（Otsuka Holdings Co. Ltd.）
Fraser and Neave, Limited（TCC Assets Limited）

簡介目錄

Product Code: KSI061611646

The sports drink market is projected to grow at a CAGR of 8.50% over the forecast period, increasing from US$29.411 billion in 2022 to reach US$52.069 billion by 2029.

Sports drinks are functional drinks specifically designed to help athletes and other active people hydrate before, during, and after exercise (source: British Soft Drinks Association). Sports drinks are widely available and are preferred among athletes as they contain water and electrolytes like sodium and potassium, which provide replenishment when the body loses water and electrolytes after a heavy workout or sports activity. Growing health awareness, including the importance of hydration in the human body, is one of the major drivers driving the global sports drink market growth. However, concerns regarding the excessive intake of sports drinks leading to the possibility of tooth erosion may have a significant impact on restraining the market growth among the end-users.

MARKET DRIVERS:

Increasing number of sports events.

The number of sports events has been increasing globally as there has been increasing investment in the sports industry over the years. The number of sports events that are being broadcast has also risen dramatically and is expected to increase even more, which is compelling the market players to invest more in the sports industry during the forecast period. Furthermore, due to the increasing number of sports events, there is increasing investment in sports drinks by major market players in the form of promotions and new product launches, which is further anticipated to propel the market growth opportunities in the coming years.

Furthermore, the sports industry in Japan is growing at a good pace, and the government and private players are increasingly focusing on expanding sporting activity and infrastructure in the country and also promoting Japanese sports overseas. This rise in the sports industry is expected to increase demand for sports drinks, hence augmenting the market growth.

Rise in retail businesses.

In recent years, convenience and department stores with supermarkets have witnessed an increase in sales. The development and growth of convenience stores and other retail businesses are directly related to economic growth and the speed of urbanization which are projected to propel the market over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet has also increased, driving the growth of e-commerce platforms, which is also expanding the scope of distribution of sports drinks.

The North American sports drink market is anticipated to grow significantly.

By geography, the sports drink market is segmented as North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The North American market is expected to hold a significant share of the market owing to the presence of major players coupled with the growing number of product launches in countries like Canada and the United States. In addition, a growing health-conscious population coupled with changing lifestyles are the factors boosting the demand for the product, and the rising availability of a variety of flavors is further expected to drive the market in the region.

Furthermore, the Asia Pacific region holds huge growth potential due to the presence of a significant young population. The good growth of the sports industry in countries like China and Japan is playing an important role in the burgeoning demand for sports drinks. The region is also expected to hold major sports events in the coming years, which is further boosting the demand for sports drinks. Growing consumer awareness regarding the health benefits of sports drinks coupled with the product development of organic sports drinks has also triggered market growth opportunities in the region over the forecast period. Additionally, rising disposable incomes and living standards are encouraging Chinese and Indians to adopt the Western lifestyle.

Key Developments:

In September 2023, BODYARMOR Sports Nutrition announced that it would be expanding and distributing its premium sports drink products overseas for the first time in the brand's history. BODYARMOR will be accessible throughout all of Canada starting in January 2024, including major cities like Toronto, Montreal, Ottawa, Vancouver, Calgary, and Edmonton.

Segmentation:

By Type

Hypotonic
Isotonic
Hypertonic

By Age group

Below 20 years
20-40 years
Above 40 years

By Packaging

Pet Bottles
Cans

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Spain
Italy
Others
Middle East and Africa
Saudi Arabia
South Africa
Others
Asia Pacific
Japan
China
India
South Korea
Thailand
Taiwan
Indonesia
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline
1.8. Key Benefits to the stakeholder

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings
3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. SPORTS DRINK MARKET BY TYPE

5.1. Introduction
5.2. Hypotonic
- 5.2.1. Market Trends and Opportunities
- 5.2.2. Growth Prospects
- 5.2.3. Geographic Lucrativeness
5.3. Isotonic
- 5.3.1. Market Trends and Opportunities
- 5.3.2. Growth Prospects
- 5.3.3. Geographic Lucrativeness
5.4. Hypertonic
- 5.4.1. Market Trends and Opportunities
- 5.4.2. Growth Prospects
- 5.4.3. Geographic Lucrativeness

6. SPORTS DRINK MARKET BY AGE GROUP

6.1. Introduction
6.2. Below 20 years
- 6.2.1. Market Trends and Opportunities
- 6.2.2. Growth Prospects
- 6.2.3. Geographic Lucrativeness
6.3. 20-40 years
- 6.3.1. Market Trends and Opportunities
- 6.3.2. Growth Prospects
- 6.3.3. Geographic Lucrativeness
6.4. Above 40 years
- 6.4.1. Market Trends and Opportunities
- 6.4.2. Growth Prospects
- 6.4.3. Geographic Lucrativeness

7. SPORTS DRINK MARKET BY PACKAGING

7.1. Introduction
7.2. Pet Bottles
- 7.2.1. Market Trends and Opportunities
- 7.2.2. Growth Prospects
- 7.2.3. Geographic Lucrativeness
7.3. Cans
- 7.3.1. Market Trends and Opportunities
- 7.3.2. Growth Prospects
- 7.3.3. Geographic Lucrativeness

8. SPORTS DRINK MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction
8.2. Online
- 8.2.1. Market Trends and Opportunities
- 8.2.2. Growth Prospects
- 8.2.3. Geographic Lucrativeness
8.3. Offline
- 8.3.1. Market Trends and Opportunities
- 8.3.2. Growth Prospects
- 8.3.3. Geographic Lucrativeness

9. SPORTS DRINK MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. By Type
- 9.2.2. By Age Group
- 9.2.3. By Packaging
- 9.2.4. By Distribution Channel
- 9.2.5. By Country
  - 9.2.5.1. USA
    - 9.2.5.1.1. Market Trends and Opportunities
    - 9.2.5.1.2. Growth Prospects
  - 9.2.5.2. Canada
    - 9.2.5.2.1. Market Trends and Opportunities
    - 9.2.5.2.2. Growth Prospects
  - 9.2.5.3. Mexico
    - 9.2.5.3.1. Market Trends and Opportunities
    - 9.2.5.3.2. Growth Prospects
9.3. South America
- 9.3.1. By Type
- 9.3.2. By Age Group
- 9.3.3. By Packaging
- 9.3.4. By Distribution Channel
- 9.3.5. By Country
  - 9.3.5.1. Brazil
    - 9.3.5.1.1. Market Trends and Opportunities
    - 9.3.5.1.2. Growth Prospects
  - 9.3.5.2. Argentina
    - 9.3.5.2.1. Market Trends and Opportunities
    - 9.3.5.2.2. Growth Prospects
  - 9.3.5.3. Others
    - 9.3.5.3.1. Market Trends and Opportunities
    - 9.3.5.3.2. Growth Prospects
9.4. Europe
- 9.4.1. By Type
- 9.4.2. By Age Group
- 9.4.3. By Packaging
- 9.4.4. By Distribution Channel
- 9.4.5. By Country
  - 9.4.5.1. UK
    - 9.4.5.1.1. Market Trends and Opportunities
    - 9.4.5.1.2. Growth Prospects
  - 9.4.5.2. Germany
    - 9.4.5.2.1. Market Trends and Opportunities
    - 9.4.5.2.2. Growth Prospects
  - 9.4.5.3. France
    - 9.4.5.3.1. Market Trends and Opportunities
    - 9.4.5.3.2. Growth Prospects
  - 9.4.5.4. Spain
    - 9.4.5.4.1. Market Trends and Opportunities
    - 9.4.5.4.2. Growth Prospects
  - 9.4.5.5. Italy
    - 9.4.5.5.1. Market Trends and Opportunities
    - 9.4.5.5.2. Growth Prospects
  - 9.4.5.6. Others
    - 9.4.5.6.1. Market Trends and Opportunities
    - 9.4.5.6.2. Growth Prospects
9.5. Middle East and Africa
- 9.5.1. By Type
- 9.5.2. By Age Group
- 9.5.3. By Packaging
- 9.5.4. By Distribution Channel
- 9.5.5. By Country
  - 9.5.5.1. Saudi Arabia
    - 9.5.5.1.1. Market Trends and Opportunities
    - 9.5.5.1.2. Growth Prospects
  - 9.5.5.2. South Africa
    - 9.5.5.2.1. Market Trends and Opportunities
    - 9.5.5.2.2. Growth Prospects
  - 9.5.5.3. Others
    - 9.5.5.3.1. Market Trends and Opportunities
    - 9.5.5.3.2. Growth Prospects
9.6. Asia Pacific
- 9.6.1. By Type
- 9.6.2. By Age Group
- 9.6.3. By Packaging
- 9.6.4. By Distribution Channel
- 9.6.5. By Country
  - 9.6.5.1. Japan
    - 9.6.5.1.1. Market Trends and Opportunities
    - 9.6.5.1.2. Growth Prospects
  - 9.6.5.2. China
    - 9.6.5.2.1. Market Trends and Opportunities
    - 9.6.5.2.2. Growth Prospects
  - 9.6.5.3. India
    - 9.6.5.3.1. Market Trends and Opportunities
    - 9.6.5.3.2. Growth Prospects
  - 9.6.5.4. South Korea
    - 9.6.5.4.1. Market Trends and Opportunities
    - 9.6.5.4.2. Growth Prospects
  - 9.6.5.5. Thailand
    - 9.6.5.5.1. Market Trends and Opportunities
    - 9.6.5.5.2. Growth Prospects
  - 9.6.5.6. Taiwan
    - 9.6.5.6.1. Market Trends and Opportunities
    - 9.6.5.6.2. Growth Prospects
  - 9.6.5.7. Indonesia
    - 9.6.5.7.1. Market Trends and Opportunities
    - 9.6.5.7.2. Growth Prospects
  - 9.6.5.8. Others
    - 9.6.5.8.1. Market Trends and Opportunities
    - 9.6.5.8.2. Growth Prospects