餅乾的全球市場 - 預測(2022年～2027年)

全球餅乾的市場規模，預計從2020年的1,250億100萬美元到2027年達到1,855億5,300萬美元，以5.81％的年複合成長率成長。健康零食趨勢的高漲，每人的食品消費增加，餅乾的創新包裝的便利性，成為在預測期間內的市場成長的主要促進因素。

本報告提供全球餅乾市場相關調查分析，市場動態，市場區隔分析，地區分析，企業簡介等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

• 推動市場要素
• 阻礙市場要素
• 波特的五力分析
• 產業價值鏈分析

第5章 全球餅乾市場分析:各類型

• 簡介
• 鹹餅乾、鹽味餅乾
• 甜的餅乾

第6章 全球餅乾市場分析:各流通管道

• 簡介
• 線上
• 離線
  • 超級市場
  • 便利商店
  • 其他

第7章 全球餅乾市場分析:各地區

• 簡介
• 北美
  • 北美的餅乾市場分析:各類型
  • 北美的餅乾市場分析:各流通管道
  • 各國
• 南美
  • 南美的餅乾市場分析:各類型
  • 南美的餅乾市場分析:各流通管道
  • 各國
• 歐洲
  • 歐洲的餅乾市場分析:各類型
  • 歐洲的餅乾市場分析:各流通管道
  • 各國
• 中東、非洲
  • 中東、非洲的餅乾市場分析:各類型
  • 中東、非洲的餅乾市場分析:各流通管道
  • 各國
• 亞太地區
  • 亞太地區的餅乾市場分析:各類型
  • 亞太地區的餅乾市場分析:各流通管道
  • 各國

第8章 競爭環境與分析

• 主要企業與策略的分析
• 新興企業和市場收益性
• 合併、收購、協定、聯盟
• 供應商的競爭力矩陣

第9章 企業簡介

• Mondelez International, Inc.
• Arnott's Biscuits Limited
• Bahlsen GmbH & Co. KG.
• Britannia Industries
• Burton's Biscuits Co
• CAMPBELL SOUP COMPANY
• Edita Food Industries S.A.E
• ITC Limited
• Kellogg Co.
• Lotus Bakeries Corporate
• Nestle
• Parle Products Pvt. Ltd.
• Yildiz Holding

The global biscuit market was evaluated at US$125.001 billion in 2020, growing at a CAGR of 5.81% reaching the market size of US$185.553 billion by 2027.

The rising trend of healthy snacking, increasing per capita food consumption, and the convenience imparted by the biscuit's innovative packaging are the primary drivers of the global biscuit market's growth during the forecast period. Additionally, the rising health awareness and its acknowledgement by the market players are incentivizing them to invest more in product innovation and development, thereby facilitating the expansion of their product portfolio, thus, aiding in the global biscuit market's growth. The aforementioned has also emerged as integral to competition among industry players, which further allows them to focus on enhancing the efficacy of their entire value chain. With regards to the APAC region, it should be noted that consumers of the emerging economies are proactively willing to move away from their known brands and experiment with regional flavours as well as healthier options, as exemplified by the launch of high-protein biscuits, addressing the need for more protein-based food and drinks by companies like Hershey and United Biscuit. The other health value benefit is digestion, which is being increasingly offered by digestive biscuits. This gradual shift in consumer preferences is also being captured by biscuit market players' tactful dissemination of information about their nutritional ingredients, thereby increasing their brand visibility. Furthermore, as consumers are looking forward to less processed food, the players in the biscuit market are increasingly investing in the inclusion of natural ingredients.

Moreover, aspects such as the increasing availability of disposable income due to the growing middle-income group along with expanding urban aspirations are fueling the premiumization of low-calorie indulgences that are increasingly being exemplified by products with inclusions such as nuts, fruits, and so on. In certain established markets, such as those in the occident, where the association of biscuits with tea and coffee is unbreakable, consumers are less likely to experiment and experience a new sensation and are more likely to settle for the most dependable products that they are familiar with. This has also led to biscuit makers attempting to shift the consumers away from their regular preferences with out-of-the-box offerings, as exemplified by Pladis' Flipz, launched in June 2019 which is milk and dark chocolate pretzels designed to capitalize on the growing appetite for sweet and savory combinations. Further, as an effect of changing lifestyle that is ubiquitous consumers are inclined towards biscuits that offer the conveniences of bite-sized treats that deliver the ultimate taste. To this end, Mondelez launched their Joy fills the same year, in August. Along the same lines, the launch of Choco Leibniz Snack Packs and Choco Moments range by Bahlsen GmbH & Co. KG. further reaffirms the endeavour by market players to appeal to customers with new ideas who are intrinsically driven by habits. The launch was coupled with a media campaign, in-store sampling, and smartphone app coupons to facilitate the consumer-habit disruption close to the point of purchase, among others, since the majority of biscuit purchases are unplanned.

While the above provides a panoptic view of the consumers' purchasing proclivities and the market players' innovative endeavours, the biscuit market segment has witnessed a plethora of development in recent times. In May 2018, it was reported that private-label manufacturer Biscuit International, owned by French private equity firm Qualium Investissement, had acquired Northumbrian Fine Foods (NFF), the UK's largest gluten- and milk-free sweet biscuit manufacturer, from CriSeren Foods to expand its product offering and geographical footprint in both the UK and EU. In September 2019, it was reported that Burton's Biscuit Company had acquired Paterson Arran, one of Scotland's leading independent food companies, broadening its product portfolio as well as sustaining its growing presence in the biscuit market. This is the second major acquisition by the Burtons during 2019. It was succeeded by the acquisition of Thomas Fudge's, the premium sweet and savory branded and own-label biscuit manufacturer, which bakes Marmite products under license, from private equity rm Livingbridge. In January 2020, it was reported that Burton's Biscuit Company had launched Maltesers Biscuits. Although faced with tough competition from other kinds of snacks, biscuits are recognized and appreciated for their ability to satiate both yearnings and hunger. Through innovative formulation and premiumization, the market for biscuits will be poised to attract more consumers, resulting in healthy growth during the forecast period.

Europe is anticipated to hold the largest market share

The industry is fueled by consumers in Europe's growing need for quick snacks made with nutritious components. According to the type of biscuit and the size of the box, consumers in the UK and Germany are also motivated by indulgence. The consumption of healthy biscuits in the area is rising as a result of the constant introduction of a wide variety of new goods, including morning biscuits, "thins," free-from alternatives, and healthy biscuits. Additionally, Mondelez International launched a Cadbury-branded biscuit with the choice of eating the product warm straight out of the microwave as part of its strategy to target the luxury biscuits segment in the United Kingdom.

Recent Developments and expansions

• In June 2020, Arnott's Biscuits Limited launched three products namely: Lamington flavoured Iced VoVo; Mud Cake flavoured Shortbread Cream, and Salted Caramel Tart flavoured Scotch Finger, which has been Australia's favourite desserts.
• In May 2020, Edita Food Industries S.A.E launched a new product, Oniro to create a new revenue stream for the company, among others
• The takeover of Gourmet Food Holdings Pty Ltd, an Australian food firm that sells high-end crackers and biscuits, was announced by Mondelez International in 2021. Mondelez hopes to expand its leadership in snacking in New Zealand and Australia through this acquisition.
• Under the Club & Town House brands, Kellogg's debuted two thinner and crispier cracker varieties in 2021. Town House Dipping Thins in Sea Salt & Black Pepper as well as Club Crisps in Sea Salt and Ranch taste were introduced by the brand.

COVID-19 Impact

The COVID-19 pandemic had a positive impact on the biscuit market. The disruption of supply chains had a detrimental effect on the market as it forced businesses to close their plants or operate with fewer employees, which reduced production. However, consumers stockpiling products with a long shelf life, such as biscuits, led to an increase in product demand. The demand for wholesome oat- and nut-based biscuits was nevertheless fueled by consumers seeking out quick, wholesome snack options.

Segmentation

• By Type

Crackers & Savory Biscuits

Sweet Biscuits

• By Distribution Chanel

Online

Offline

• Supermarket
• Convenience Store
• Others
• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Middle East and Africa

• Israel
• Saudi Arabia
• South africa
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Indonesia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Overview
• 1.2. Covid-19 Impact
• 1.3. Market Definition
• 1.4. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. Global Biscuits Market Analysis, By Type

• 5.1. Introduction
• 5.2. Crackers & Savory Biscuits
• 5.3. Sweet Biscuits

6. Global Biscuits Market Analysis, By Distribution Chanel  

• 6.1. Introduction
• 6.2. Online
• 6.3. Offline
  • 6.3.1. Supermarket
  • 6.3.2. Convenience Store
  • 6.3.3. Others

7. Global Biscuits Market Analysis, by Geography

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. North America Biscuits Market Analysis, By Type
  • 7.2.2. North America Biscuits Market Analysis, By Distribution Chanel
  • 7.2.3. By Country
    • 7.2.3.1. USA
    • 7.2.3.2. Canada
    • 7.2.3.3. Mexico
• 7.3. South America
  • 7.3.1. South America Biscuits Market Analysis, By Type
  • 7.3.2. South America Biscuits Market Analysis, By Distribution Chanel
  • 7.3.3. By Country
    • 7.3.3.1. Brazil
    • 7.3.3.2. Argentina
    • 7.3.3.3. Others
• 7.4. Europe
  • 7.4.1. Europe Biscuits Market Analysis, By Type
  • 7.4.2. Europe Biscuits Market Analysis, By Distribution Chanel
  • 7.4.3. By Country
    • 7.4.3.1. Germany
    • 7.4.3.2. France
    • 7.4.3.3. United Kingdom
    • 7.4.3.4. Italy
    • 7.4.3.5. Spain
    • 7.4.3.6. Others
• 7.5. The Middle East and Africa
  • 7.5.1. Middle East and Africa Biscuits Market Analysis, By Type
  • 7.5.2. Middle East and Africa Biscuits Market Analysis, By Distribution Chanel
  • 7.5.3. By Country
    • 7.5.3.1. Israel
    • 7.5.3.2. Saudi Arabia
    • 7.5.3.3. South Africa
    • 7.5.3.4. Others
• 7.6. Asia Pacific
  • 7.6.1. Asia Pacific Biscuits Market Analysis, By Type
  • 7.6.2. Asia Pacific Biscuits Market Analysis, By Distribution Chanel
  • 7.6.3. By Country
    • 7.6.3.1. China
    • 7.6.3.2. Japan
    • 7.6.3.3. South Korea
    • 7.6.3.4. India
    • 7.6.3.5. Australia
    • 7.6.3.6. Indonesia
    • 7.6.3.7. Others

8. Competitive Environment and Analysis

• 8.1. Major Players and Strategy Analysis
• 8.2. Emerging Players and Market Lucrativeness
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Vendor Competitiveness Matrix

9. Company Profiles

• 9.1.  Mondelez International, Inc.
• 9.2.  Arnott's Biscuits Limited
• 9.3. Bahlsen GmbH & Co. KG.
• 9.4. Britannia Industries
• 9.5. Burton's Biscuits Co
• 9.6. CAMPBELL SOUP COMPANY
• 9.7. Edita Food Industries S.A.E
• 9.8. ITC Limited
• 9.9. Kellogg Co.
• 9.10. Lotus Bakeries Corporate
• 9.11. Nestle
• 9.12. Parle Products Pvt. Ltd.
• 9.13.  Yildiz Holding