市場調查報告書
商品編碼
1148316
微波爐的全球市場 - 預測(2022年~2027年)Global Microwave Oven Market - Forecasts from 2022 to 2027 |
全球微波爐的市場規模,2020年是619億1,300萬美元。城市化的發展伴隨的購買力和生活水準的提高,成為市場主要促進因素。
本報告提供全球微波爐市場相關調查分析,市場動態,市場區隔分析,地區分析,企業簡介等資訊。
The global microwave oven market was valued at US$61.913 billion in the year 2020. Rising purchasing power and living standards coupled with increasing urbanization are the major drivers of the global microwave oven market. The growing working population and hectic lifestyle are shifting the preference of consumers toward innovative kitchen appliances, which, in turn, is also escalating the demand for a microwave oven as well. With a busy lifestyle, people are consuming more and more ready-to-eat, pre-cooked, and frozen food items. This is also leading to a rise in sales of microwave ovens as the need for stylish and convenient kitchen appliances is rising with changing consumer preferences and lifestyle patterns. Growing concerns regarding rising energy consumption are also forcing consumers to opt for innovative, cost-effective, and energy-efficient kitchen appliances, thus positively impacting the demand for microwave ovens
The robust growth of the global hospitality sector, along with the emerging popularity of catering contracts for large-scale functions, seminars, and other social gatherings, is further fuelling the demand for microwave ovens to make various food items easily, thereby propelling the market growth. Enhanced functionality and increasing use of innovative cooking methods using various kitchen appliances, including microwave ovens, are also accelerating the market growth of microwave ovens worldwide.
However, many people in developing and underdeveloped economies are still unaware of how to use these kitchen appliances and so prefer traditional methods and cooking equipment. This is hindering the global market growth of microwave ovens.
The global microwave oven market has been segmented based on product type, structure, application, sales channel, and geography. By product type, the global microwave oven market has been segmented as solo, grill, and convection. By structure, the market segmentation has been done as built-in and countertop. By application, the market has been segmented into residential and commercial. The global microwave oven market has also been segmented by sales channels as online and offline.
The commercial segment dominates the market
By application, the commercial segment accounted for the major market share in the forecast period. The increasing number of restaurants and hotels around the globe, primarily due to the booming travel and tourism industry and growing globalization, is driving the demand for microwave ovens in the commercial sector where food is prepared in large quantities and requires reheating and defrosting. However, the residential segment will experience a decent CAGR during the forecast period as people will try several healthy and nutritious recipes at home that require the use of microwave ovens. Moreover, microwave ovens help to defrost and reheat food at home as well. As such, the ever-increasing consumption of frozen food items and pre-cooked ready-to-eat meals is driving the market growth of microwave ovens across this segment.
During the forecast period, APAC will experience a significant CAGR.
Geographically, the global microwave oven market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. Due to the early adoption of new technologies and the presence of major market players in the region, North America accounted for a significant market share. High usage of innovative microwave ovens both in homes and commercial places is driving the demand for microwave ovens in the region. Well-established restaurants in countries like the U.S. and Canada also contribute to the market growth of microwave ovens in the North American region. However, this regional market is poised to grow at a slower rate, which can be attributed to the already high penetration of microwave ovens in the region. The Asia Pacific, however, will witness a substantial CAGR during the forecast period owing to the expansion of restaurant chains in countries like India and Australia. The growing preference of people to enhance their baking skills at home is another factor that is augmenting the demand for advanced microwave ovens, thus positively impacting the overall regional market growth. The growing inclination of people in APAC countries towards first-rate kitchen electrical appliances is further escalating the demand for microwave ovens in this region.
Recent Developments:
COVID-19 Impact
The global microwave oven market was significantly boosted by volume sales during the COVID-19 epidemic. Following the outbreak, LG Electronics unveiled its new 2021 charcoal microwave oven line. These new additions to LG's health and hygiene portfolio have been carefully crafted to assist people in leading better lives. According to the MD of LG Electronics India, the company has seen a spike in consumer demand to modernize and equip their homes with the latest technology as a result of the lockdown. On the other side, as customers continued to work from home during the COVID wave, e-commerce has experienced tremendous growth as companies have been able to collect income from microwave ovens through online channels.
Competitive Insights
Prominent key market players in the global microwave oven market include LG Electronics, Samsung, Whirlpool, Haier Inc., Electrolux, BSH Hausgerate GmbH, Panasonic, Sharp Corporation, Midea Group, and DAEWOO Electronics UK Ltd. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the global microwave oven market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments by different market players over the last two years.
Segmentation
Solo
Grill
Convection
Built-In
Countertop
Residential
Commercial
Online
Offline
North America
South America
Europe
Middle East and Africa
Asia Pacific