機械鍵盤:全球市場預測(2022年～2027年)

全球機械鍵盤的市場規模，2020年為10億8,848萬美金，在預測期間內以13.53％的年複合成長率擴大，預計2027年成為26億4,564萬6,000美元。牽引該市場的要素，是容易打和高耐用性等優點，遊戲產業全球的急速成長，網際網路的普及率上升和數位化等。

本報告提供機械鍵盤的世界市場調查，市場規模和預測，市場促進因素及課題，市場趨勢，各市場區隔的市場分析，競爭情形，主要企業的簡介等系統性資訊。

目錄

第1章 簡介

• 市場概要
• COVID-19情境
• 市場定義
• 市場區隔

第2章 調查手法

• 調查資料
• 假設

第3章 摘要整理

• 調查的重點

第4章 市場動態

• 推動市場要素
• 阻礙市場要素
• 波特的五力分析
• 產業的價值鏈分析

第5章 全球機械鍵盤市場:各用途

• 簡介
• 辦公室
• 遊戲

第6章 全球機械鍵盤市場:各產品類型

• 簡介
• 線性開關
• 點擊開關
• 觸覺/非點擊開關

第7章 全球機械鍵盤市場:各終端用戶

• 簡介
• 家庭
• 商業

第8章 全球機械鍵盤市場:各地區

• 簡介
• 北美
  • 美國
  • 加拿大
  • 墨西哥
• 南美
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 台灣
  • 泰國
  • 印尼
  • 其他

第9章 競爭情形與分析

• 主要企業策略分析
• 新興企業與市場的有利性
• 合併，收購，協定，及合作
• 供應商競爭力矩陣

第10章 企業簡介

• Roccat GmbH
• A4Tech Co. Ltd.
• Logitech International S.A.
• Corsair
• SteelSeries ApS
• Rapoo Corporation
• Razer Inc.

The global mechanical keyboard market is projected to witness a compound annual growth rate of 13.53% to grow to US$2,645.646 million by 2027, from US$1,088.489 million in 2020.

Mechanical keyboards come with advantages such as ease of typing and high durability, due to the way they cater to a certain kind of audience and have been growing at a significant pace. As the gaming industry has been increasing at a rapid pace globally, the demand for mechanical keyboards has also been increasing, as gamers use mechanical keyboards for compatibility reasons. Furthermore, the rise in internet penetration and digitalization have been playing a significant role in the increased use of mechanical keyboards. According to data from the World Bank, the share of the global population that has internet access reached 60% in 2021, from 40.91% in 2015. Moreover, the market players are coming up with novel keyboard launches with additional features, which is further anticipated to impact the market positively. For instance, in January 2022, Logitech rolled out two economical mechanical keyboards, the Logitech G413 SE and the Logitech G413 TKL SE. The new keyboards have increased durability and possess tactile mechanical switches that are constructed from PBT plastic.

A surge in the gaming industry is projected to nudge growth in the market

As mechanical keyboards are widely used in the gaming industry, the growth in gaming is anticipated to boost the growth of the global mechanical keyboard market as well. According to the Interactive Software Federation of Europe, the video game market in Europe reached 23.3 billion euros in 2020. The market witnessed a revenue increase of 22% in 2020. In the past years, it has grown by 3% in 2019, 15% in 2018 and 18% in 2017. Furthermore, the global esports audience grew from 398 million in 2019 to 474 million in 2021, while the global esports revenues reached US$1 billion from US$958 million in 2019, as per ISFE. The growth trend is projected to continue in the coming years as well and is expected to positively impact the sales of mechanical keyboards. Apart from the developed nations, the gaming industry has also been growing rapidly in several developing nations like India and China. According to data from IBEF, the gaming industry is witnessing one of the fastest growth among other industries in India and has grown by around 40% in 2019-20. It also states that the Indian gaming industry is projected to cross US$5 billion by 2025, from the 2019-20 revenue of US$1.5 billion. This is expected to boost the mechanical keyboard market as well, during the forecast period.

Regional Analysis

Geographically, the global mechanical keyboard market has been classified into North America, Europe, the Middle East, Africa, South America, and Asia Pacific. Due to increased demand for high-end computer-based accessories in countries such as China and Japan, Asia Pacific is predicted to rise significantly in the market. Further, government investments in digitization have prompted various companies to develop their operations in the Asia Pacific.

COVID-19 PANDEMIC

The mechanical keyboard market has been growing at a lucrative, owing to a surge in disposable income, a rise in internet penetration, and robust growth in the esports industry. The market witnessed a sudden boost during the spread of the COVID-19 virus. The lockdown was implemented to contain the spread of the virus, and the adoption of remote as well as virtual modes of operations and entertainment resulted in a surge in the virtual gaming industry. These factors contributed to significant growth in demand for mechanical keyboards. Furthermore, with the rise of digital channels, internet penetration increased to sustain the newly adopted working infrastructure. Data from the World Bank shows that the proportion of the population having access to the internet increased from 49.907% in 2019 to 56.727% in 2020. A growth rate of 13.66% was overserved in internet penetration from 2019 to 2020, in comparison to 7.75% in 2018-19. Furthermore, gaining interest and participation in esports and virtual training sports, also nudges significant growth in the market.

Key Developments

• Razer, the gaming technology company, signed a Memorandum of Understanding (MOU) with Gamescom in October 2019.
• In April 2020, Razer Inc launched the Razer Huntsman Elite keyboard in the United States market
• In October 2020, Cherry GmbH was acquired by Argand Partners, a private equity firm, to have long-term competitive advantages and great growth prospects.

Market Segmentation:

• BY APPLICATIONS

Office

Gaming

• BY PRODUCT TYPE

Linear Switches

Clicky Switches

Tactile/Non-Clicky Switches

• BY END-USER

Household

Commercial

• BY GEOGRAPHY

North America

• United States
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• UK
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Others

Asia Pacific

• China
• India
• Japan
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. COVID-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Assumptions

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
• 4.4. Industry Value Chain Analysis

5. GLOBAL MECHANICAL KEYBOARD MARKET BY APPLICATIONS

• 5.1. Introduction
• 5.2. Office 
• 5.3. Gaming

6. GLOBAL MECHANICAL KEYBOARD MARKET BY PRODUCT TYPE

• 6.1. Introduction
• 6.2. Linear Switches 
• 6.3. Clicky Switches 
• 6.4. Tactile/Non-Clicky Switches

7. GLOBAL MECHANICAL KEYBOARD MARKET BY END-USER

• 7.1. Introduction
• 7.2. Household
• 7.3. Commercial

8. GLOBAL MECHANICAL KEYBOARD MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. United States
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. UK
  • 8.4.4. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Taiwan
  • 8.6.6. Thailand
  • 8.6.7. Indonesia
  • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Emerging Players and Market Lucrativeness
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

• 10.1. Roccat GmbH
• 10.2. A4Tech Co. Ltd.
• 10.3. Logitech International S.A.
• 10.4. Corsair
• 10.5. SteelSeries ApS
• 10.6. Rapoo Corporation
• 10.7. Razer Inc.